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Have you realized that you’re able to instantly identify a business by looking at its logo, even if its name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before? Logos can be an efficient way of communicating information clearly without using words.

Many mascots have been around for decades. As new brands forge their way into our homes, some brands are taking time to re-develop their logos completely.

Type designer and lettering artist Rafael Serra decided to go out of his way and re-design some of the most well-known brand logos out there, giving us a completely new perspective. The artist’s work can be easily described as being old-school, and we can say for sure that we are definitely seeing that in some of his redesigns even if some of them have a twist that involves a touch of his own style.

More info: behance.net | Instagram

#1

Netflix

Netflix

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Phendrena
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It's got an early Activision vibe going.

MERMONKEY34
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

@Hiie Posti 🏳️‍🌈 so what? 🏳️‍🌈❤️❤️❤️

Akalvin
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Ah, that's just great! And you watch their videos on a Gameboy 1. Beep...

Random Person
Community Member
4 years ago

This comment has been deleted.

Robert Bailey
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I hear the blooping noise when playing breakout.

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    #2

    Instagram

    Instagram

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    Jessica Cifelli
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Looks more like an old Looney Tunes logo

    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    an immaculate vibe

    Abhainn
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    la font makes me feel dyslexic

    #3

    NASA

    NASA

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    Jyri Hakola
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The original is from year 1959..

    Nudge
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    finally a good nasa logo

    Sofiia Melnikova
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    looks kind of like one a canned food brand logo :D

    #4

    IKEA

    IKEA

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    YoyoSthlm
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Blue and yellow are the colors of the Swedish flag.

    Rissie
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The original logo is about as universal and old school as it gets. This does not feel like the brand.

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    #5

    Polaroid

    Polaroid

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    Person
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ok this is better than the real one

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    #6

    Google

    Google

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    Glory The Rainwing
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    me likey!! No, really. This should be the ACTUAL logo!

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    #7

    Pepsi

    Pepsi

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    Boredzzz
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This one is charmingly dusty. Just like something you'd find in an little corner shop that was abandoned in 1981 and hasn't been touched until now

    #8

    Disney

    Disney

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    #9

    Adidas

    Adidas

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    Night Owl
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like the German flag incorporated in it (it's a German multinational corporation, founded and headquartered in Germany)

    Commander Rex
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I do like the German flag idea as well. It just looks so right.

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    Nudge
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    looks like it's running! speedy speedy to the right-

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    #10

    Fanta

    Fanta

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    Jack Centner
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is a good logo for marketing, it has those bubbly letters that would make you want to drink one.

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    #13

    Apple

    Apple

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    Combine Elite Soldier
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think it's the same set of colors from the original logo way back when. 526e726aec...b6442.jpeg 526e726aecad04a64b237801-604a39ccb6442.jpeg

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    Callista pierce
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    if apple was a gay dating app also not against gay-

    Rissie
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    https://www.fineprintart.com/images/blog/history-of-apple-logo/Apple-Logo-by-Rob-Janoff.svg

    Nudge
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    but...the rainbow is...out of order...

    Kloie Olsen
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Same. I love the color chooses!!

    ASHRFOX
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    reminds me of the old imacs

    Artsy Weirdo
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like how they kinda switched around the rainbow a little, it gives off a good aesthetic :>

    Rick Seiden
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Again, this company had an 80's/90's logo.

    Potato o Doom
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    would've looked better on a black background in my opinion. Edit: or at least off-white

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    #14

    Fila

    Fila

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    Tiredpossum
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    do you pronounce it FEE-la or FY-la?

    #15

    Doritos

    Doritos

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    Jack Centner
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This one's cool! It's in the shape of a dorito as well!

    #16

    MTV

    MTV

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    Nudge
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wait wasn't this supposed to be new logos turned retro? Isn't MTV the most retro thing already?

    Young Minami Kotaro
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    MTV was launched in the 80s, and its first logo was way cooler than this.

    PuRPleDrAgON1
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It looks the same but rearranged in a different order or something

    Rick Seiden
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    But, MTV had an 80's/90's logo.

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    #17

    Nike

    Nike

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    #18

    Windows 95

    Windows 95

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    Kinslee Hager
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Gryffindor Slytherin Ravenclaw and Hufflepuff

    PuRPleDrAgON1
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh no, Windows looks like it's being blipped away by Thanos

    Christopher Perry
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    http://Real-hackers.com GOOGLE RATED. 5.0 ⭐⭐⭐⭐⭐ _________________

    #19

    Vans

    Vans

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    comics
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    VANS OFF THE WALL (literally it's LIT)

    Stephanie IV
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Really good. Prefer this to theirs.

    Miles
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This looks soo much better than the current one though

    #20

    PlayStation

    PlayStation

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    #21

    Honda

    Honda

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    #22

    Coca-Cola

    Coca-Cola

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    Young Minami Kotaro
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Cool font. But didn't get it what the meaning of that red symbol..

    Robert Bailey
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    reversing the white swoop on red background that coke has always had.

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    THOR
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    how can i still understand what the letter are

    Nudge
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I just really like the super old coca cola logo...

    Yeah, you heard
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is a very clever font and oddly readable

    Stephanie IV
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oddly reminds me of Marlboro cigs.

    #23

    Spotify

    Spotify

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    The one and only
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    hmm.. maybe switch up the colors. Kinda hurts my eyes yk?

    K€€P Smiling
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is cute but I kinda like the recent spotify logo now

    Kloie Olsen
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Don’t know what this is supposed to be.

    #24

    Subway

    Subway

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    PuRPleDrAgON1
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's like the OG was StrEEEEETCHHHEEEDDDD

    Paradise
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    This one hurt my brain :(

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    #25

    Burger King

    Burger King

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    Mme. Noel
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The crown is the E! I love this

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    #26

    Kit Kat

    Kit Kat

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    angelica H
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    break me a piece of that kit kat bar!

    Nudge
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    but it already used to look like this

    Jeni Bogad
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Love this one SO SO SO SO SO MUCHHHHH

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    #29

    Chupa Chups

    Chupa Chups

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    Tiredpossum
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I read it as chips chips

    Nudge
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    doesn't chupa chups already look like this though?

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    #32

    Oreo

    Oreo

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    Raven Sheridan
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Shouldn't the have a thin white shadow?

    Izzy Nya~~~
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's a bit hard to read...

    Jack Centner
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This one is very relatable, but that E is throwing me off. I get that it looks like it is made with oreos, but in my brain, it looks like ORCO. Just sayin.

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    #34

    Amazon

    Amazon

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    kjorn
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    looks like a title of a porn flick of the 70's

    #35

    Lay's

    Lay's

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    #36

    McDonald's

    McDonald's

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    Jack Centner
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Im eleven and i have never eaten at mcdonalds btw

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    #41

    Jeep

    Jeep

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    #42

    Pan Am

    Pan Am

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    Incitatus
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Isn't this pretty much the same as it was in the 70s?

    Oerff On Tour
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I thought it was an airline, not a basketball team

    #43

    Toys R Us

    Toys R Us

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    Phendrena
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's all over the place. Difficult to read.

    #44

    Twitter

    Twitter

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    PuRPleDrAgON1
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    He put the wing and beak on there.... wait.... omgod he dissected the tweety bird!

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    #45

    Rolex

    Rolex

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    #46

    Domino’s Pizza

    Domino’s Pizza

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    #47

    Yahoo!

    Yahoo!

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    #48

    Reebok

    Reebok

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    Mr. Derpy Dino
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    when i hear Reebok, i instantly think Flo Rida.

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    #50

    CNN

    CNN

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    Tiredpossum
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    just streeeeeeetch it out and there new logo

    Izzy Nya~~~
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They just streched it...

    Plontest
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    There’s a reason the logo doesn’t look like this lol

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    #52

    Visa

    Visa

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    #54

    Nestlé

    Nestlé

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    #55

    Marvel

    Marvel

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    PuRPleDrAgON1
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Again the OG logo wuz Streeeeetcheddd! very trippy these logos r messing up my brain

    Miles
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Apparently this guy thinks everything vintage is stretched to.

    #57

    Cornetto

    Cornetto

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    Mr. Derpy Dino
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I thought it said Corona for a second xD

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    #58

    MasterCard

    MasterCard

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    #59

    Snickers

    Snickers

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    Phendrena
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Would've been a better throwback had it said 'Marathon', but then I'm British, and Marathon > Snickers.

    #60

    Cadbury

    Cadbury

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    Incitatus
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I get that the artist is really fond of stretching everything, but this is practically illegible.

    #61

    TikTok

    TikTok

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    Incitatus
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Anybody else read this as U Tik, U Tok?

    angelica H
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    same I was only lik 8 when It was musicly still

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    #62

    Lipton

    Lipton

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    #63

    Mercedes-Benz

    Mercedes-Benz

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    Tiredpossum
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Without reading what it says I thought it was going to be a hippie company

    #64

    LG

    LG

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    Izzy Nya~~~
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Dude actually make something, you just stretch the logo

    Boilingpoint
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ah yes "giving us a new perspective" also known as tilting your phone near 90 degrees

    #65

    Puma

    Puma

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    Glory The Rainwing
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    OK, REALLY MAN? JUST. GIVE. ME. UNIQUENESS! IZZAT TOO HARD??

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    #68

    Red Bull

    Red Bull

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    #72

    Dunkin Donuts

    Dunkin Donuts

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    menna asf (he/him)
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    literally the same. BUT STRETCHED OUT OMFG

    #73

    Corona

    Corona

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    poisonous fart frog
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    me: I wonder if theres gonna be a covid joke Leilani Ortiz: Virus

    Jona Thiessen
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    All of these are just making logos taller!

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    #74

    Samsung

    Samsung

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    #75

    FedEx

    FedEx

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    Robert Thomas
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    FFFFFFFFFFFFFFFFFFFFEEEEEEEEEEDDDDDDDDDDDEEEEEEEEEEXXXXX!!

    Robert Thomas
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    all i did was i counted the lines on the outstretched numbers and typed out how many there would be

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    #76

    Nespresso

    Nespresso

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    Squee
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Just, just squish it down a bit. Why are they all long??

    Glory The Rainwing
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    NNNNNNNNNNNNESPRESSO? Izzat what im seeing?

    #77

    PayPal

    PayPal

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    #78

    NBA

    NBA

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