Have you realized that you’re able to instantly identify a business by looking at its logo, even if its name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before? Logos can be an efficient way of communicating information clearly without using words.

Many mascots have been around for decades. As new brands forge their way into our homes, some brands are taking time to re-develop their logos completely.

Type designer and lettering artist Rafael Serra decided to go out of his way and re-design some of the most well-known brand logos out there, giving us a completely new perspective. The artist’s work can be easily described as being old-school, and we can say for sure that we are definitely seeing that in some of his redesigns even if some of them have a twist that involves a touch of his own style.

More info: behance.net | Instagram

#1

Netflix

Netflix

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Phendrena
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It's got an early Activision vibe going.

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#7

Pepsi

Pepsi

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#9

Adidas

Adidas

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#10

Fanta

Fanta

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Jack Centner
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is a good logo for marketing, it has those bubbly letters that would make you want to drink one.

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#14

Fila

Fila

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#15

Doritos

Doritos

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Jack Centner
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This one's cool! It's in the shape of a dorito as well!

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#16

MTV

MTV

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Nudge
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Wait wasn't this supposed to be new logos turned retro? Isn't MTV the most retro thing already?

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#17

Nike

Nike

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ZAX-A-DWEEB
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

kinda looks the same,tho its different cuz of the color

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#18

Windows 95

Windows 95

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#21

Honda

Honda

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#22

Coca-Cola

Coca-Cola

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Young Minami Kotaro
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Cool font. But didn't get it what the meaning of that red symbol..

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#29

Chupa Chups

Chupa Chups

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#31

YouTube

YouTube

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Kloie Olsen
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is pretty cool. (Plz don’t judge me on what I like.)

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#35

Lay's

Lay's

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#36

McDonald's

McDonald's

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#38

Olympics

Olympics

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#42

Pan Am

Pan Am

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Incitatus
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Isn't this pretty much the same as it was in the 70s?

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#45

Rolex

Rolex

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#47

Yahoo!

Yahoo!

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#48

Reebok

Reebok

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Mr. Derpy Dino
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

when i hear Reebok, i instantly think Flo Rida.

#50

CNN

CNN

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Tiredpossum
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

just streeeeeeetch it out and there new logo

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#52

Visa

Visa

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#54

Nestlé

Nestlé

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Robert Thomas
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

THATS WHY I LLLOOOOVVVEEE NESTLEE CRUNCH! *SLAP* *SCREAM*!!!!!!!!!

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#57

Cornetto

Cornetto

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Mr. Derpy Dino
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I thought it said Corona for a second xD

#58

MasterCard

MasterCard

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#59

Snickers

Snickers

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Phendrena
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Would've been a better throwback had it said 'Marathon', but then I'm British, and Marathon > Snickers.

#60

Cadbury

Cadbury

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Incitatus
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I get that the artist is really fond of stretching everything, but this is practically illegible.

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#61

TikTok

TikTok