There’s good advertising that makes you convinced you can’t live without the product or service. Then, there's excellent advertising that proves it’s a form of art, just like these mind-bending and clever billboard ads.

And then, you've got hilariously bad advertising. When you see one, you know it. Whether it’s product placing that has gone wrong, a slogan that sounds way off, or an overall design that gives people second and third thoughts, these are the ad fails worthy of the prize.

So let’s buckle up for a fun ride which is basically a masterclass on how not to “create and produce an ad,” as compiled in this list by Bored Panda. Take notes, kids, it’s about to get heavy.

#1

This Ad For Graduation Photography

This Ad For Graduation Photography

box_cardinal_peanut Report

Jozie
Community Member
1 month ago

LMAO yyyyyyyy

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#2

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

fitygrands Report

Raine Soo
Community Member
1 month ago

Oh, you mean that he's not?

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There are so many ways an advertising campaign, a billboard, a print ad, and a commercial can go wrong. But one of the greatest faux pas is “false advertising.” The term refers to ads that use misleading, dishonest, and plain “false” assumptions in their content in order to promote or market products and services.

One should remember to respect the consumers who, as a result of the ad, may feel lied to and fooled. Such negative ads rapidly create a very bad image of a brand, and it can lead to various biases about it.

As a result, sales immediately suffer and it takes ages to gain back consumers’ trust in the brand. Thus, false advertising is one of the most dangerous mistakes you can make while advertising your product and it never, ever pays off.

#3

This Ad Placement

This Ad Placement

vadge Report

Luisa Vasconcelos
Community Member
1 month ago

This looks like my phone, everything I even think about something, out of nothing come all the advertising.

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#4

I Used To Be Able To See The Towel On Her Head

I Used To Be Able To See The Towel On Her Head

mikaelstein Report

Bacony Cakes
Community Member
1 month ago

Jimmy Neutron?

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Another form of unethical advertising is ads that employ misrepresentation of a product or a service in a way that use a subliminal message to fit the brand's hidden agenda. These kinds of ads often use deception and manipulation to make consumers want their product or service and believe they can't live without it.

For example, Reebok launched an infamous “Cheat On Your Girlfriend, Not Your Workout” ad campaign back to 2012 and received immediate backlash. Initially, the ad was intended to motivate consumers, but in turn, it spread the wrong message and encouraged infidelity.

#5

This Guy Must Be Feeling Pretty Great On This Ad

This Guy Must Be Feeling Pretty Great On This Ad

ErickJail Report

Sheila McEnany Markowitz
Community Member
1 month ago

Happy to see you...

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#6

I Think She Should Go To The Hospital Instead Of Booking A Flight

I Think She Should Go To The Hospital Instead Of Booking A Flight

MariaDmnd Report

Full Name
Community Member
1 month ago

This ad is a stroke of genius.

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The sportswear brand acknowledged the ad was offensive and pulled it, as many consumers were boycotting the brand. They wrote an open letter that stated: “This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”

Moreover, the Federal Trade Commission deemed the campaign false advertising in its unsubstantiated claims about exercise benefits, and Reebok was made to pay a $25 million fine.

#7

Math Is Hard. Don't Let It Get You Down

Math Is Hard. Don't Let It Get You Down

weinythewhite Report

chi-wei shen
Community Member
1 month ago

And when you've managed to get rid of addition you can start with subtraction.

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#8

Well, Now That The Floors Are Clean

Well, Now That The Floors Are Clean

TenacityMan Report

Jozie
Community Member
1 month ago

wait wut-

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#9

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

Red_Rolo09 Report

Jozie
Community Member
1 month ago

😂🤣😭

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Another controversial ad example that made a tremendous negative impact on brand image was the series of ads by Protein World released 5 years ago in London Underground. One of its posters asking "Are you beach body ready?" caused public outrage and even sparked vigilante acts of vandalism.

There were 378 official complaints regarding the body-shaming campaign filed to the UK's Advertising Standards Authority. Moreover, a petition to have the ads removed was launched, and demonstrations followed.

#10

How Did They Not See This?

How Did They Not See This?

barry_the_rotten Report

Raine Soo
Community Member
1 month ago

Er, yeah...that's all I saw.

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#11

Yeah, Very Flexible

Yeah, Very Flexible

Omega_Hamster Report

Jozie
Community Member
1 month ago

WHAT 😀

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#12

"Join Hands" To Make Hospitals "Infection Free"

"Join Hands" To Make Hospitals "Infection Free"

bea_easter12_ Report

a guy with a hat
Community Member
1 month ago

yes i love the sarcasm. wait is there supoosed to be sarcasm

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#13

I’m Certain They Could Have Used A Better Slogan

I’m Certain They Could Have Used A Better Slogan

BeaulaGoo Report

Luisa Vasconcelos
Community Member
1 month ago

How many people approved that ?

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#14

Wow! What A Bargain

Wow! What A Bargain

DjFizz Report

Raine Soo
Community Member
1 month ago

No, thanks. I can get mine for free.

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#15

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

BassAckwards31 Report

Raine Soo
Community Member
1 month ago

You, dumbbell!

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In 2017, Dove released an ad clip on Facebook for Dove body wash where a black woman was pictured removing her top and morphing into a white woman after she used the product. Such portrayal was not only horrendously racist, it promoted “whitewashing” and sparked a well-deserved outrage.

Coming from a powerhouse like Dove, which, according to their slogan, champions "real beauty," the ad seriously damaged the brand's reputation.

#16

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

Germantoast33 Report

Sue Hazlewood
Community Member
1 month ago

Never trust anyone whose eyes are too far apart

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#17

Finally, A Shower That Works With My Broken Neck

Finally, A Shower That Works With My Broken Neck

dinglehump Report

Little Ms. Quirky
Community Member
1 month ago

i thought the shower was sucking her up for a moment-

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#18

Mother-Daughter Bonding At Its Finest

Mother-Daughter Bonding At Its Finest

pochama55 Report

Full Name
Community Member
1 month ago

Apple juice. It's fine.

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#19

The Implication That This Tooth Has Genitals

The Implication That This Tooth Has Genitals

Dylflon Report

Luisa Vasconcelos
Community Member
1 month ago

The implications that he is in love and most probably horny.

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#20

Sometimes The Answer Is In The Box Too

Sometimes The Answer Is In The Box Too

lukeglenn Report

Chris Hardtke
Community Member
1 month ago

Do you really need to cheat by going outside the grid AFTER you took 6 turns to your opponent’s 3?

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According to the Online Marketing Institute, “bad commercials often try for a quality that the good ones have, and fall short of the mark, or else lack it completely.” And one of the worst things you can do as a brand building an ad campaign is treating your customers like fools, which “means talking down to them and trivializing their values, beliefs, or experiences.”

#21

Bread So Emo It Slices Itself

Bread So Emo It Slices Itself

BeanMachine0 Report

Jozie
Community Member
1 month ago

lol

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#22

The Brazilian Vaccination Mascot Looks Like KKK

The Brazilian Vaccination Mascot Looks Like KKK

alan04eu Report

chi-wei shen
Community Member
1 month ago

Even though it looks creepy you have to take into account that there is no KKK in Brazil and most Brazilians wouldn't think about KKK.

LuckyL
Community Member
1 month ago (edited)

I'm from Germany, we don't have KKK and I still think it looks like it. I would guess it's known in a lot of places worldwide

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haha laser go brrr
Community Member
1 month ago

Looks kinda SUS to me

earringnut
Community Member
1 month ago

The icing on the KKKake.

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Full Name
Community Member
1 month ago

How is this a fail? It's Brazilian. America is not the centre of the universe, people.

Cip IESAN
Community Member
1 month ago

Right, man!

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Jozie
Community Member
1 month ago

no wonder his chest says '"sus."

Mah
Community Member
1 month ago

HEY, his name is Zé Gotinha. He is nice :(

Mah
Community Member
1 month ago (edited)

and SUS means Sistema Único de Saúde = free health system! We don't have KKK.

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Sum Guy
Community Member
1 month ago

That's an American problem. I'm pretty sure in Brazil, it's just another costume. Americans show stop making their problems the rest of the world's problems

Moon
Community Member
1 month ago (edited)

This comment is hidden. Click here to view.

ok first of all why do people always think that america is making their problems the rest of the world because a lot of us arent and second it was supposed to be a joke so can you just appreciate it and maybe not try to correct it?

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Leonofski
Community Member
1 month ago

Look people, I get the jokes. And we should be accepting of jokes spetially when they come our way. But just in case there are some commenting that are not joking, the kkk is NOT (thank god) a part of the popular culture in Brasil. We have our own racial problems (that is not one of them). The mascot, Zé Gotinha was supposed to get kids less scary of vaccination and the costume that that dude is wearing is poorly done (probably part of a poor people community), but IT IS NOT A REFERENCE TO THE KKK!

Jo Johannsen
Community Member
1 month ago

I'm sorry, that thing would terrify most young kids.

Liz the Wanderer
Community Member
1 month ago

That thing terrifies ME

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Jill
Community Member
1 month ago

or he looks like a condom...

Paulo Antonio Moreira
Community Member
1 month ago

The mascot is ugly, just it. We don't have KKK in Brazil, most people don't even know what it is. Hear "kkk" is used insteado of "LOL".

Naiara Taborda
Community Member
1 month ago

For those who are wondering: SUS means "Unified Health System", Unified Health System, is the Brazilian free health system (we have the private health system if you want something more comfortable and exclusive, but you can do everything for free ). And, no, KKK is not popular here, but many of us made the connection and laughed a lot about it. I mean ... what a big failure lol. Oh, the guy on the bus? Also in Brazil

Sarah Miller
Community Member
1 month ago

He looks like sperm more than a KKK member.

Joshua Nowell
Community Member
1 month ago

that guy looks "sus"

Lily Swag
Community Member
1 month ago

What kind of vax goes in the eye? I know they use something at birth to prevent infection from labor, but I have no idea what's going on here.

Afton
Community Member
1 month ago

damn, that mascot sus

MusicalCatTroll
Community Member
1 month ago

Kinda sus

Cat_Snake_Ferret
Community Member
1 month ago

He sus

Purr·maid
Community Member
1 month ago

Having a ghost-looking character present is not going to help little kids get over their fear of going to the doctor.

Esté
Community Member
1 month ago

Looks kinda like a condom too..

Nugget
Community Member
1 month ago

The mascot isn't that creepy,it's just such a cheap interpretation/ costume of it. Those eye holes tho...

Vicky Zar
Community Member
1 month ago

Regardless of the mascot: what are they doing to the child???

AzKhaleesi
Community Member
1 month ago

omg and it even says sus on the dude... hmmmm

WilvanderHeijden
Community Member
1 month ago

It looks like the mascotte from Esso. Do-you-guy...869d25.jpg Do-you-guys-602e833869d25.jpg

Sista of the moon
Community Member
1 month ago

Even says “sus”

Random Person
Community Member
1 month ago

sus

Abigail Seaholtz
Community Member
1 month ago

he kinda SUS

GenXandEarnedItAll
Community Member
1 month ago

That is a little "sus."

Jill Bussey
Community Member
1 month ago

Very "sus."

Serenity Kinney
Community Member
1 month ago

sus indeed (anyone see it?)

Billy The Kid
Community Member
1 month ago

It looks like an electric executioner

Parker Stanley
Community Member
1 month ago

SUS ISH RIGHT>! HOW MANY BODIES YUH HIDIN HUN?

Princess Amara
Community Member
1 month ago

ARE WE JUST GOING TO IGNORE THE FACT THAT HIS BODY SAYS SUS

fainasKeturatis
Community Member
1 month ago

I thought he's a condom-guy.

Woody
Community Member
1 month ago

kinda sus

Azziza
Community Member
1 month ago

Looks a bit sus

Dale Overturf
Community Member
1 month ago

He’s pretty sus.

Bernadette white
Community Member
1 month ago

Wats w the scarey man mummy

Luthian
Community Member
1 month ago

The KKK or a weird condom

TheDemonUnderYourBed
Community Member
1 month ago

Dude, even the animated character admits that it's sus

sjfhwgefwefyqjwhjbcsacvjhwgdej
Community Member
1 month ago

The fact that the picture says "sus" kills me...

Jaclyn Levy
Community Member
1 month ago

Super sus. :-D

cielphantom
Community Member
1 month ago

its very sus

Shehraan1
Community Member
1 month ago

Sus. Says it right on the mascot

Qw3stion
Community Member
1 month ago

Makes me think of casper

Charlotte Carpenter
Community Member
1 month ago

he is ookin pretty 'SUS' tho lmao

Demongrrrrl
Community Member
1 month ago

I'm American, and I didn't automatically think of the KKK. I thought the thing was scary AF, especially since he doesn't look anything like the illustration.

Scratch
Community Member
1 month ago

KKK aside, a lot of money was spent designing that costume. I can tell.

Jian Lee
Community Member
1 month ago

Why does the mascot say sus

Bunerz
Community Member
1 month ago

um

Elizabeth Sieben
Community Member
1 month ago

lol his shirt even says sus 🤣 💀

స్టీఫెన్ ఆండ్రూ
Community Member
1 month ago

It looks 'SUS'.

Samantha Hall
Community Member
1 month ago

White is sus!

KatFinZim
Community Member
1 month ago

Or a condom!

Gustavo Piazza
Community Member
1 month ago

The maskot is good. The costume is awful!

Hugh Crawford
Community Member
1 month ago

Condom man, condom man, does everything in a condom, man

Richard Courtney
Community Member
1 month ago (edited)

Looks like a serial killer or mass murderer

Andrew
Community Member
1 month ago

Kinda SUS ngl

Leslie Burleson
Community Member
1 month ago

Um, he's a little sus to be honest

Victorya Chase
Community Member
1 month ago

It's definitely sus

Kim Lorton
Community Member
1 month ago

Freaky mascot!

glowworm2
Community Member
1 month ago

To be honest I thought the costume looked more like a condom to me.

crimson (mudwing rainwing)
Community Member
1 month ago

hmm very SUS

Id row
Community Member
1 month ago

Very sus, indeed.

Bunzilla
Community Member
1 month ago

and it lliterally says sus on it

Noel Benavente
Community Member
1 month ago

i thought the tshirts were from Maruchan ramen

Mathieu Morger
Community Member
1 month ago

IT WVEN SAYS SUS

Lucy Skinner
Community Member
1 month ago

Kinda sus

Shawn Alfaro
Community Member
1 month ago

also is sus

angelica H
Community Member
1 month ago (edited)

notice on the mascots chest is the word SUS? yeah no, not sus at all.

kidslearnfromkids channel
Community Member
1 month ago

The mascot says "sus" XD

Vaida Kuodytė
Community Member
1 month ago

Pretty sus

InfiniteZeek
Community Member
1 month ago

I mean it does say sus on his chest.

CheshireMitsu
Community Member
1 month ago

hes sus

Vicky Zar
Community Member
1 month ago

What does sus mean in regard to the KKK?

Joey Marlin
Community Member
1 month ago

Sus just means suspect/suspicious. If someone is calling you sus it means they are calling you shady, fake, or false. Just overly popular at the moment as you can see from the many people using it despite numerous others already having said the same thing.

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Shay
Community Member
1 month ago

He sus tho

partypoison
Community Member
1 month ago

hmm thats 'sus' (the name)

Metaniel
Community Member
1 month ago

S U S

Janoel Murrey
Community Member
1 month ago

NOPE NOPE NOPE NOPE NOPE AW HECK NAW

Dachshund32
Community Member
1 month ago

If the virus can't give you nightmares, then this will

justanotherBoredpanda
Community Member
1 month ago

I'm scared.

Gabi
Community Member
1 month ago

No. It looks like something totally different.

Israel Martinez
Community Member
1 month ago

I'm laughing about how it says "sus" on the front of the character ... indeed ...

Leonofski
Community Member
1 month ago

It stands for Sistema Único de Saúde (somethinl like United Health System).

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Paul Budhram
Community Member
1 month ago

DOES IT LITERALLY SAY "SUS" lol.

Luiza NP
Community Member
1 month ago (edited)

Yes . It stands for SISTEMA ÚNICO DE SAÚDE (Universal health service).

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KitKatLord
Community Member
1 month ago

It even says sus on the lil guy

Luiza NP
Community Member
1 month ago (edited)

Yes . It stands for SISTEMA UNICO DE SAÚDE (Universal health service)

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TESSA DAVENPORT
Community Member
1 month ago

➕sus

Loretta
Community Member
1 month ago

Also it's slightly creepy.

shark172
Community Member
1 month ago

Sus

Robert T
Community Member
1 month ago

Looks SUSpect to me.

b o o p
Community Member
1 month ago

oh my s**t

pamela nichols
Community Member
1 month ago

That doesn't look like a vaccination,look like she's to get in mouth?

subhero13
Community Member
1 month ago

it has sus on it

Jenný Samúelsdóttir Herlufsen
Community Member
1 month ago

WHITE SUS!!!!!

Everydayhuman83
Community Member
1 month ago

that's sus

just your average introvert
Community Member
1 month ago

even the mascot is "sus"...get it!!!- like there's sus on the- oh nevermind

Susanna Scott
Community Member
1 month ago

Even the mascot says he's sus....

NikoGamerTV
Community Member
1 month ago

getting a flu shot is a o kkk

backatya
Community Member
1 month ago (edited)

yep but in the top pic he looks like a burn victim

Meme master
Community Member
1 month ago

his shirt says sus

Claire Murray
Community Member
1 month ago

Mr. Sussysuserson

LisaBru2
Community Member
1 month ago

I'm trying to figure out what they're doing to that poor child...?

JP Doyle
Community Member
1 month ago

I've been playing Among Us too much. I agree, he does look Sus...

Susan Egan
Community Member
1 month ago

Even they think it's sus.

Galactic wolf Of the nebula
Community Member
1 month ago

he even has the word sus on him

Steve Haigh
Community Member
1 month ago

Looks more like Bibendum (the Michelin Man) after a crash diet

Cheryl Carter
Community Member
1 month ago

why are they squeezing that poor girl's face so hard? and why would you put that in your ad??

Mya Lugar
Community Member
1 month ago

Looks more like a MILK mascot!

Fred Burrows
Community Member
1 month ago

He look a like a sperm

Mumof1
Community Member
1 month ago

That's just plain creepy

Cybele Spanjaard
Community Member
1 month ago

Just a non scary human in all white... he forgot the blue logo though

mcmp
Community Member
1 month ago

ahahahah...

Kimberley Thomas
Community Member
1 month ago

I on the other hand see a various & taller version of Pop N Fresh.

Aaron Wong
Community Member
1 month ago

I mean, his logo is literally ‘sus’

elfin
Community Member
1 month ago

I think he looks like a giant condom. Which would be a form of protective gear.

No Username
Community Member
1 month ago

omg I remember that! I'm from Brazil but live in the US and I used to think it was creepy when I was little and went to get vaccinated... but I didn't even know what the kkk was though. It's just a weird mascot in general and an even worse costume for it.

Mike Weber
Community Member
1 month ago

Looks like the ghost of someone who wasn't vaccinated.

Erica Nunes
Community Member
1 month ago

Yeah, his name is Zé Gotinha, which would be something like "Little Drop Joe"

April Miller
Community Member
1 month ago

What are they doing to that poor child in the first picture? Giving her Botox????!!!!

Suzanne Haigh
Community Member
1 month ago

No KKK in England but I think he looks frightening

Migue Avendaño
Community Member
1 month ago

so creepy

Dan
Community Member
1 month ago

As Brazilian I can tell that gotinha (droplet) is a mascot to make vaccine more appealing to kids, because you only receive a few drops instead of a needle. Obviously there are racists everywhere,but I can tell you, this post is the first time I ever thought he could look like KKK. The beauty of a child's innocent mind.

Requiem
Community Member
1 month ago

Why do you think he has SUS on his chest?

Batwench
Community Member
1 month ago

Looks more like a sperm to me.

Roberto Durante
Community Member
1 month ago

weird as the vaccine

JJM
Community Member
1 month ago

That's frightening.

KT
Community Member
1 month ago

O.O

Lacey Heward
Community Member
1 month ago

So creepy!

DanieLegz
Community Member
1 month ago

The Sperminator

Lulu Zeldis
Community Member
1 month ago

it even says sus on it

Charlotte
Community Member
1 month ago

Why is the vaccine going in the child's eye? Or did they just use a crap stock image?

JACKSON ROBERTSON
Community Member
1 month ago

it does

lindsayaotter
Community Member
1 month ago

That is highly disturbing.

Kai Spaulding
Community Member
1 month ago

It says Susan its chest

Kai Spaulding
Community Member
1 month ago

I mean sus

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No One
Community Member
1 month ago

that mascot is sus...

Steve
Community Member
1 month ago

I thought he was sperm

kjorn
Community Member
1 month ago

looks like a sperm

Cip IESAN
Community Member
1 month ago

"Hail KKK!" Remember the scenes in Django Unchained, with Jonah Hill and the bagheads!

lisa lahey
Community Member
1 month ago

Notice the vaccine isn't being given to any black people

NWB
Community Member
1 month ago

kkk meets sperm....terrible!

Mary Peace
Community Member
1 month ago

Regardless of knowledge of KKK, I would say that is scary, and the boy looks as if he's being tortured. The final pic of the mascot is the only one that looks OK, (except that it says 'SUS!')

tato33uk
Community Member
1 month ago

This comment is hidden. Click here to view.

Brazil is a s**t-hole

Emma Cryder
Community Member
1 month ago

dumbass

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#23

I Only Saw The Left Window At First And Got Very Confused

I Only Saw The Left Window At First And Got Very Confused

generationfire Report

Jozie
Community Member
1 month ago

6 mins ago im earrlllyyyy

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#24

Let God Arse

Let God Arse

KenNCM Report

Olivier Caissy
Community Member
1 month ago

That’s what you get when you half a**e it.

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#25

It Almost Seems Intentional

It Almost Seems Intentional

Palifaith Report

b o o p
Community Member
1 month ago

i dont,,,,,,,, i dont get it,,,,,,,,

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In reality, consumers are humans and a good ad needs a human touch to it to be convincing, appealing, and interesting. Sometimes, though, brands decide to take a shortcut into consumers' hearts by manipulating their feelings, which in turn results in lazy, tone-deaf, and appalling advertising disasters.

#26

Fantastic Ad Placement

Fantastic Ad Placement

reddit.com Report

Sue Hazlewood
Community Member
1 month ago

Wut?

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#27

We Cut Kids

We Cut Kids

aTerrariaExpert Report

chi-wei shen
Community Member
1 month ago

Why girls instead of women? They also wrote men, not boys.

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#28

The Quotation Marks On This Sign Gives It A Malevolent Undertone

The Quotation Marks On This Sign Gives It A Malevolent Undertone

sleightlymagical Report

a guy with a hat
Community Member
1 month ago

"safe"

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#29

This Guy's Frog Legs Featured In An Ad

This Guy's Frog Legs Featured In An Ad

MeerK4T Report

b o o p
Community Member
1 month ago

IIM SOBBING HJNSBDHFSDF PLEASE

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Creating a good ad is somewhat of a form of art, and although mistakes happen even to the best of us, some are forgivable, and others, not so much. In the end, the sales and brand perception tell it all.

#30

Saw This Ad For A Shirt That’s Supposed To Say Saturday

Saw This Ad For A Shirt That’s Supposed To Say Saturday

virginmary93 Report

chi-wei shen
Community Member
1 month ago

An advertisement has to be remembered and who would forget a turd?

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#31

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

jeancafecreme Report

Code_002.2
Community Member
1 month ago

There not wearing masks.... oh it that the one dude from that meme?

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#32

This Woman Turning Into A Fish Roll

This Woman Turning Into A Fish Roll

Cream77 Report

a guy with a hat
Community Member
1 month ago

they almost did turn me in to a fish roll

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See Also on Bored Panda
#33

Finally A Realistic Mannequins In Women's Lingerie Store

Finally A Realistic Mannequins In Women's Lingerie Store

B_Monster Report

Jozie
Community Member
1 month ago

oh HELL NOOOO