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Article created by: Viktorija Strelciunaite

The 1970s brought positive change in more ways than one, particularly for women in Florida. Thanks to gender equality movements, women were entering the workforce in droves, focusing more on their goals and embracing individuality. In addition to breaking barriers in politics, women reshaped societal norms and excelled in their career paths, all while fulfilling family expectations. From running for Congress to performing music at festivals, they created their own opportunities and transformed the framework of women’s rights. By the end of the decade, women in Florida had made significant strides in promoting equality in political, economic, and cultural landscapes. We’ve gathered 31 fascinating photos of these women breaking barriers in the 70s.

#1

Era Supporter With A Hat, Tallahassee, Florida, 1978

Woman wearing a hat with "Give Women Fair Vote" text, advocating for women's rights in the 70s era.

Donn Dughi Report

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    #2

    Woman Dressed In A Sari Examines Fruit In The Grocery Store, Tallahassee, Florida, 1971

    Woman in a saree shopping for fruits in a grocery store, offering a glimpse into the lives of women in the 70s.

    Johnson Report

    #3

    Residents Take Part In Organized Daily Exercises In One Of The Public Pools At Century Village Retirement Community, Palm Beach, Florida, 1973

    Women in the 70s wearing bathing caps and swimsuits, relaxing and floating in a pool together on a sunny day

    National Archives at College Park Report

    #4

    Congresswoman Shirley Chisholm Speaking At FSU As A Presidential Candidate, Tallahassee, Florida, 1972

    African American woman speaking at a podium, captured in a black and white photo reflecting women in the 70s life glimpse.

    Donn Dughi Report

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    #5

    Mary Helen Marshall, 1970 Miss Florida Seafood Queen Of The Florida Seafood Festival, Apalachicola, Florida, 1970s

    Woman from the 70s wearing a sash and tiara holding a crab, showcasing the lives of women in the 1970s.

    Karl E. Holland Report

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    #6

    Mother Reading, Naples, Florida, 1977

    Woman in 70s style outfit reading a book indoors, capturing a glimpse into the lives of women in the 70s era.

    Family photos of Infrogmation Report

    #7

    Epa Gulf Breeze Laboratory Biologist On A Field Trip To A Salt Marsh, Fishery Biologist, Dana Beth Tyler, Studies Sea Grass For The Presence Of Marine Life, 1972

    Woman in the 70s working outdoors in a marshy area, surrounded by tall grass, with long hair and casual clothing.

    National Archives at College Park Report

    #8

    Photographers Dughi's Sisters And Other Girls Hold A "Wheelbarrow" Race On The Front Lawn - Tallahassee, Florida, 1974

    Girls playing wheelbarrow race outdoors in the 70s, capturing fun moments in the lives of women in the 70s.

    Donn Dughi Report

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    #9

    Gateway Girl Scout Troop Members Presenting A Silver Plate And Bowl To First Lady Betty Ford At Jacksonville International Airport In Jacksonville, Florida, 1976

    Women in the 70s engaging with young girls in scouts, sharing a silver tray during a public outdoor event.

    National Archives and Records Administration Report

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    #10

    Woman Feeding Deer At The Masterpiece Gardens, Lake Wales, Florida, 1971

    Woman feeding deer in a forest, capturing a rare glimpse into the lives of women in the 70s with nature interaction.

    Department of Commerce collection Report

    #11

    Woman And Daughter In Favor Of The ERA, 1973

    Woman in the 70s holding a child and a protest sign outside a government building, capturing women’s lives in the 70s.

    Marlene Taylor is holding the sign.

    florida memory Report

    #12

    A Favored Place - The Front Porch, Where Residents Sit And Chat Or Watch The Activities On The Beach, Miami Beach, Florida, 1973

    Three women sitting outside a vintage hotel, offering a glimpse into the lives of women in the 70s.

    National Archives at College Park Report

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    #13

    Elderly Sisters Meet In Florida, 1972

    Two women in colorful 70s outfits posing in a parking lot, capturing daily life of women in the 70s.

    Swickouski Report

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    #14

    Anti-Era Women Line The Wall Of Senate Chambers, Tallahassee, Florida, 1979

    Women in the 70s protesting with Stop ERA signs, wearing glasses and serious expressions in a black and white photo.

    Donn Dughi Report

    #15

    Actress Jane Fonda Holding A Press Conference At The Capitol In Tallahassee, Florida, 1971

    Woman in the 70s speaking passionately in front of a microphone, wearing a dark turtleneck and vest indoors.

    Donn Dughi Report

    #16

    Wild Side Story Slide Photo Of Cast's Favorite Waitress Annie O'Black, Used In Musical Prologue, Wolfie's, 21st Street & Collins Avenue, Miami Beach, Florida, 1973

    Woman working behind a diner counter in the 70s, wearing a white blouse and red apron, showing daily life of women in the 70s.

    Lars Jacob Report

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    #17

    Senator Lori Wilson Wipes A Tear From Her Eye Following The Defeat Of The Era In The Senate, Tallahassee, Florida, Circa 1970

    Black and white photo of a woman in the 70s wiping her eye, capturing a glimpse into the lives of women in the 70s.

    Donn Dughi Report

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    #18

    Actor George Peppard, At Right, With Actress Victoria Principal In Fort Lauderdale, Florida, 1970s

    Woman in a wide-brimmed hat smiling among men, capturing a glimpse into the lives of women in the 70s.

    State Library and Archives of Florida Report

    #19

    Call Of The Running Tide, Okaloosa, Florida, 1973

    Woman playing with dog on beach, capturing everyday moments in the lives of women in the 70s era.

    National Archives at College Park Report

    #20

    Members Of The Large Retirement Population Of South Beach These Ladies Live In One Of The Many Residential Hotels That Border The Public Beach, Miami Beach, Dade County, Florida, 1973

    Two women in the 70s with lawn chairs near a water fountain, capturing a glimpse into the lives of women in the 70s.

    National Archives at College Park Report

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    #21

    School Friends, Broward County Florida, 1977

    Two women from the 70s sitting on a patterned couch, showcasing everyday life and fashion of women in the 70s.

    Infrogmation Report

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    #22

    Northwood Mall, Tallahassee, Florida, 1971

    Pregnant woman shopping for toys in a store, capturing everyday lives of women in the 70s with vintage items on display.

    John Charles Buckley Report

    #23

    Peaches Del Monte As "Consuelo" In Wild Side Story, 1974

    Woman in a white dress posing on stage with feathered decorations, showcasing the lives of women in the 70s.

    Lars Jacob Prod, Assistant on LJP assignment Report

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    #24

    Family Christmas, Mother And Daughter, South Florida, 1978

    Two women in 70s attire sitting and talking indoors, capturing a glimpse into the lives of women in the 70s.

    Infrogmation Report

    #25

    Grandmother With Kodak Camera, South Florida, Early 1970s

    Woman in a 70s-inspired floral sweater, pearl earrings and necklace, smiling indoors in a vintage 70s home setting.

    Infrogmation Report

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    #26

    Woman Buying Clothes In The Northwood Mall, Tallahassee, Florida, 1971

    Two women shopping and working in a 70s clothing store showing lives of women in the 70s era.

    John Charles Buckley Report

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    #27

    Portrait Of Tallahassee Junior Woman's Club Member Charlene Williams, 1971

    Black and white portrait of a smiling woman with 70s hairstyle and patterned dress, reflecting lives of women in the 70s.

    Richard Parks Report

    #28

    Lars Jacob & Roxanne Russell, Miami Beach, Florida, 1973

    Young couple dressed in formal 70s attire, woman in red dress with feather boa, capturing lives of women in the 70s.

    Lars Jacob Prod assistant on assignment Report

    #29

    Artist Shirley Clement Posing In Her Studio Located At 3851 Redrock Lane In Sarasota, Florida, 1977

    Woman artist in the 70s painting in her studio surrounded by canvases and art supplies, showcasing creative life of women in the 70s.

    Joseph Janney Steinmetz Report

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    #30

    Sonia Malkine Performing At The Florida Folk Festival, White Springs, Florida, 1970

    Woman in traditional 70s attire playing a stringed instrument and singing into a microphone during a live performance.

    John Charle Buckley Report

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    #31

    Beach At Destin, On The Gulf Of Mexico, Florida, 1973

    Woman with long hair crouching on a vast empty beach, capturing a glimpse into the lives of women in the 70s.

    National Archives at College Park Report