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Top 15 Worst Logo FAILS Ever

Marketers say that one of the most important marketing tools is a good logo design. It not only provides an easy to recognize identity for your business but also communicates who you are. That’s why every company considering creating or buying a logo design should know the criteria that make for an effective logo.

The first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. Your logo should have an immediate impact and hold the viewer’s attention.

However, if you did manage to catch the viewer’s eye – that doesn’t necessary mean you are doing good. There might always be a hidden penis you cannot see at first sight.

Here’s a list of Top 15 Worst Logo Fails of all time which probably didn’t look so bad at first glance.

Logo of Catholic Church’s Archdiocesan Youth Commission

This is an actual logo designed in 1973 for the Catholic Church’s Archdiocesan Youth Commission. It even won an award from the Art Directors Club of Los Angeles.

A-Style Logo

A-Style logo was born well before the line of clothing – designed in 1989 and marketed in Italy since 1999. It was in fact an invention of his creator who began to attack Italian cities with stickers on a yellow background with A-Style logo (an example of guerilla marketing ), followed by other cities including Miami , Moscow and London. The newspapers and television began to be interested in the strange appearances of the logo, and soon the company started marketing their products under the brand A-Style.

Office of Government Commerce

The Office of Government Commerce (OGC) is an independent Office of the Treasury. Sometimes you need to shift your view to realize the error. www.ogc.gov.uk

Mont-Sat

Now you know why Mr. Satellite looks so happy. www.mont-sat.pl

Arlington Pediatric Center

Just checked their website, and apparently they have changed their logo to something more pleasing. It’s no longer a pedophilic center. Now it has something to do with crabs (look attentively at letter C). FAIL again or is it their marketing strategy? www.arlpedcen.org

Pepsi

While all this might look like a joke, it gets even funnier when you look at the Pepsi Max logo. It has nearly twice the caffeine of Pepsi’s other cola beverages. We’re not sure what drinking Pepsi Max is supposed to do for you, but based on what it did to this guys tummy here, we’d suggest staying away from it.

You’ll never look at the Pepsi logo the same again.

Clinica Dental

Computer Doctors

Locum

A logo for Locum, a Swedish property management company.

CatWear

Institute Of Oriental Studies

Kudawara Pharmacy

Kidsexchange

Junior Jazz Dance Classes

Olympic Logo of London 2012

Designed by Wolff Olins at an expenditure of £400,000 (almost $800,000) the logo has been met with expected ambivalence, and, in some unavoidable cases, hatred – actually, so far, in 11,550 cases.[1]

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Author:   Date posted: May 26th, 2010
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  • weasel

    Awesome! :D

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  • brother

    The locum logo is not really their logo. It was used in a ad campaign during christmas some ten years ago, still a fail so the text just need to be updated.

  • http://www.hultberg.org Manne

    The Locum logo is actually even more fun put in context as it was used specifically in a Christmas greeting in one of the biggest Swedish national newspapers.

  • http://piseth.info Piseth

    Wow, these are amazing design. The forth logo is like a young male holding the stick in his hand at the same time raising his fit. lolz

  • http://aflamtoreksh.blogspot.com aflam toreksh

    Awesome! :D

  • Varzil

    The Catwear one should get a prize – a CAT-ASS-TROPHY!

  • Kylie

    Took me a long time to see the two dancers in the jazz dance one! The woman’s torso is immediately apparent, but I had to really concentrate, knowing there must be something else there, before I saw it. The cat’s butt is the funniest! What was the need for making the butthole so prominent?

  • Ben

    The Computer Doctors is a company based in my home town – Cheltenham, England. They’ve changed their logo since it started getting so much attention.

  • jesus ntonio popoca pulido

    Super padre todo victor esta de poca.

  • lovelyday

    i hate to sound stupid but i dont get the olympic logo. what is it?

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  • http://www.whoopster.de Whoopster

    @lovelyday

    the olympic logo looks like Lisa Simpson giving head!

  • whocares

    whats the olympic logo for i dont get it

  • Giorgio

    The A-Style logo is (of course) intentionally ambiguous.

  • http://www.twitter.com/jamesr404 JamesR404

    OMG! This is hilarious, rofl!

    Thanks for making my wait at the bus stop one of the best ever!

  • http://www.telescope-amateur.net Vincent Becker

    If I may make a suggestion, you could add the logo of the French High-Speed Train, or TGV for Train à grande vitesse, wihich looks like a snail when put upside-down…

    http://www.ocinan.info/wp/wp-content/uploads/2008/06/logotgv.jpg

  • http://panspipebomb.blogspot.com/ Pan Demonium

    The A-Style Logo is NOT a Fail… It is a rather spectacular success…
    As Giorgio said, the double-meaning in this one is obviously intentional and pretty freaking funny.
    I mean, the name A-Style is reminiscent of the phrase “doggy-style” to begin with, and this is clearly echoed in the graphic.

    Fan-tastic!!

  • dan
  • Henry

    I actually liked the A-style logo, the london olympic logo hurts so bad though

  • Lebron 79

    I agree that A-style shouldn’t be included in this list, its far from FAIL

  • Drat

    You should see the logo for Westnet, an Australian ISP. Might remind you of a certain prominent shock site image. The tagline (for want of a better word) used on the linked page makes it even worse.
    http://www.westnet.com.au/about/

    I think marketing’s been laughing their arses off at management for a few years now.

  • http://www.facebook.com/photo.php?pid=3983793&l=3981ae7425&id=668710767 Albanese

    Posted a pic I took of a school logo on Brooklyn, NY.

  • paul

    This is logo of institute of oriental studies at one of brazilian universities (instituto de estudos orientais).
    NOT chinese restaurant.

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  • M. Fenzy

    These had me in tears, I haven’t laghfed that hard in a long time!

  • rosejack

    this cool logos…i think…malicious mind can only detect this logos hiden msgs…

  • http://www.twitter.com/D_ogo Diogo Amorim

    The GAP logo is missing in this list. US clothes retailer Gap has scrapped a new logo just one week after its introduction following an “outpouring of comments” online
    http://www.bbc.co.uk/news/business-11520930

  • http://www.FactsXL.com Crazy facts

    Are those real? Or some people’s suggestions for ads?

  • rexy

    omg those are sooo weird :S

  • GG

    I cant speak for all of them but the KIDSEXCHANGE is definitely for real it was and maybe still is (I haven’t been there in a couple of years) on a store about a half a block east of the town square in Jackson Hole WY.

  • David

    What about the ugly OPEC logo? It’s so ugly and is just *dying* to be redesigned!

  • http://www.teddisbanded.blogspot.com Ted

    Ok, the A-style logo it is not a fail at all.
    The others are fantastic!

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  • Kirkjohnson42

    The London 2012 one is horrible, just in it’s god-awful appearance.  However, the huge outpouring of hate for it comes from some extremists in the Muslim community who say the shapes that are supposed to be 2012 also appear to be the letters of the word “ZION” depending on how your eyes perceive the shapes and the direction of the order of the letters.

  • Jaronsteenson

    logo wins more like it

  • Cj_scud

    dude, the astyle one was totally on purpose

  • Ahmed

    The Pepsi max one is actually Egypt’s flag.

  • yoga

    the jazz one is boobies and a womans torso, squint to see it.

  • Iseedirtythings

    This is my pick for filthiest logo ever…  BIOWORKS , reminds of Hustler   http://tradingphrases.com/images/T/BUS592BioWordsWhiteHands-01.jpg

  • mktngc

    No, the hatred came from people thinking it looks like Lisa Simpson performing fellatio

  • Syzygy

    Actually it’s a partial fail, but not because the hidden image was unintentional – it obviously was intentional, as you clearly mean to point out. But imagine the image flipped left to right like a mirror image. If the two black dots were on the other side of the A, the pictogram would be much more easily seen by most people in parts of the world that use the Western alphabet (in other words, the two figures would be facing right instead of left). It’s an effect of most literate Westerners being accustomed to read left to right, which biases how we interpret graphic symbols as well as alphabetic characters and numerals. (For what it’s worth, I’m a professional graphic designer, trained to be aware of such things.) So it’s still a clever example of double symbolism, just not a perfectly executed one.

  • Syzygy

    Only a child or a simpleton could fail to detect them. It’s not clear which you are.

  • Murray

    Apart from being bloody awful, the London Olympics logo also looks like Lisa Simpson giving a BJ.

  • http://designshareblog.com/ Design Share Blog

    cool!

  • Momo

    dude…!  hahaha…dude

  • http://winmain.vn/en/ maintenance software

    Clinica Dental logo made me laugh :) )

  • bob

    i dont see the london one how does it look like that?

  • http://www.hairlab.dk/ Grøn Frisør

    I think China Restaurant is quite funny :-)