Top 15 Worst Logo FAILS Ever
Marketers say that one of the most important marketing tools is a good logo design. It not only provides an easy to recognize identity for your business but also communicates who you are. That’s why every company considering creating or buying a logo design should know the criteria that make for an effective logo.
The first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. Your logo should have an immediate impact and hold the viewer’s attention.
However, if you did manage to catch the viewer’s eye – that doesn’t necessary mean you are doing good. There might always be a hidden penis you cannot see at first sight.
Here’s a list of Top 15 Worst Logo Fails of all time which probably didn’t look so bad at first glance.
Logo of Catholic Church’s Archdiocesan Youth Commission
This is an actual logo designed in 1973 for the Catholic Church’s Archdiocesan Youth Commission. It even won an award from the Art Directors Club of Los Angeles.
A-Style Logo
A-Style logo was born well before the line of clothing – designed in 1989 and marketed in Italy since 1999. It was in fact an invention of his creator who began to attack Italian cities with stickers on a yellow background with A-Style logo (an example of guerilla marketing ), followed by other cities including Miami , Moscow and London. The newspapers and television began to be interested in the strange appearances of the logo, and soon the company started marketing their products under the brand A-Style.
Office of Government Commerce
The Office of Government Commerce (OGC) is an independent Office of the Treasury. Sometimes you need to shift your view to realize the error. www.ogc.gov.uk
Mont-Sat
Now you know why Mr. Satellite looks so happy. www.mont-sat.pl
Arlington Pediatric Center
Just checked their website, and apparently they have changed their logo to something more pleasing. It’s no longer a pedophilic center. Now it has something to do with crabs (look attentively at letter C). FAIL again or is it their marketing strategy? www.arlpedcen.org
Pepsi
While all this might look like a joke, it gets even funnier when you look at the Pepsi Max logo. It has nearly twice the caffeine of Pepsi’s other cola beverages. We’re not sure what drinking Pepsi Max is supposed to do for you, but based on what it did to this guys tummy here, we’d suggest staying away from it.
You’ll never look at the Pepsi logo the same again.
Clinica Dental
Computer Doctors
Locum
A logo for Locum, a Swedish property management company.
CatWear
China Restaurant
Kudawara Pharmacy
Kidsexchange
Junior Jazz Dance Classes
Olympic Logo of London 2012
Designed by Wolff Olins at an expenditure of £400,000 (almost $800,000) the logo has been met with expected ambivalence, and, in some unavoidable cases, hatred – actually, so far, in 11,550 cases.[1]
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Awesome!
[...] evolution of logo designing could be traced back to the Ancient Greece, when the rulers and their dynasties used to [...]
The locum logo is not really their logo. It was used in a ad campaign during christmas some ten years ago, still a fail so the text just need to be updated.
The Locum logo is actually even more fun put in context as it was used specifically in a Christmas greeting in one of the biggest Swedish national newspapers.
Wow, these are amazing design. The forth logo is like a young male holding the stick in his hand at the same time raising his fit. lolz
Awesome!
The Catwear one should get a prize – a CAT-ASS-TROPHY!
Took me a long time to see the two dancers in the jazz dance one! The woman’s torso is immediately apparent, but I had to really concentrate, knowing there must be something else there, before I saw it. The cat’s butt is the funniest! What was the need for making the butthole so prominent?
The Computer Doctors is a company based in my home town – Cheltenham, England. They’ve changed their logo since it started getting so much attention.
Super padre todo victor esta de poca.
i hate to sound stupid but i dont get the olympic logo. what is it?
[...] world is so saturated with logos, ads and brands that it is really difficult to show anything new, especially in advertising. People [...]
@lovelyday
the olympic logo looks like Lisa Simpson giving head!
whats the olympic logo for i dont get it
The A-Style logo is (of course) intentionally ambiguous.
OMG! This is hilarious, rofl!
Thanks for making my wait at the bus stop one of the best ever!
If I may make a suggestion, you could add the logo of the French High-Speed Train, or TGV for Train à grande vitesse, wihich looks like a snail when put upside-down…
http://www.ocinan.info/wp/wp-content/uploads/2008/06/logotgv.jpg
The A-Style Logo is NOT a Fail… It is a rather spectacular success…
As Giorgio said, the double-meaning in this one is obviously intentional and pretty freaking funny.
I mean, the name A-Style is reminiscent of the phrase “doggy-style” to begin with, and this is clearly echoed in the graphic.
Fan-tastic!!
or famous product names:
http://www.ilfer.de/bau/uploaded_images/IMG_0853.JPG
I actually liked the A-style logo, the london olympic logo hurts so bad though
I agree that A-style shouldn’t be included in this list, its far from FAIL
You should see the logo for Westnet, an Australian ISP. Might remind you of a certain prominent shock site image. The tagline (for want of a better word) used on the linked page makes it even worse.
http://www.westnet.com.au/about/
I think marketing’s been laughing their arses off at management for a few years now.
Posted a pic I took of a school logo on Brooklyn, NY.
This is logo of institute of oriental studies at one of brazilian universities (instituto de estudos orientais).
NOT chinese restaurant.