Everything you ever needed to know about smoking in a single picture.

When a smoker runs into another anti-smoking ad, often the reaction is – “yes maybe it is cool, but it won’t make me quit – it’s a waste of time and money”. Well of course, one single ad won’t change your mind in a second, but it does create the awareness that smoking is a BAD thing, and when a message is being repeated over an over again – it find its place somewhere deep inside your unconscious mind.