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“He Washed Feet”: Christian Super Bowl Ads Stepped Right Into A Holy Mess Of Memes
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“He Washed Feet”: Christian Super Bowl Ads Stepped Right Into A Holy Mess Of Memes

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A couple of controversial multimillion-dollar Christian advertisement campaigns featuring foot-washing scenes faced a holy mess during the 2024 Super Bowl, officially known as the Super Bowl LVIII.

Foot washing is a symbolic act often associated with humility, service, and purification in various religious traditions, particularly Christianity. But the complex biblical reference may have gone right over some National Football League (NFL) supporters’ heads.

Appearing on Sunday night, February 11, 2024, from the Allegiant Stadium in Las Vegas, Nevada, two ads from a religious campaign entitled He Gets Us left critics “toe-tally” conflicted.

Christian ads showcased during the 2024 Super Bowl and featuring foot washing stirred controversy

Image credits: He Gets Us

Image credits: He Gets Us

He Gets Us is an American religious advertising campaign that was first launched in 2022.

According to Jacobin, the campaign’s stated goal is to “reintroduce people to the Jesus of the Bible.”

One of the campaign’s backers is billionaire David Green, the founder of retail company Hobby Lobby. According to The Washington Post, $100 million was initially spent on the campaign.

The ad first faced criticism for its donors’ conflicting values, including funding anti-abortion and anti-LGBTQ+ organizations, leading to debates over its political stance and biblical integrity.

He Gets Us campaign is run by religious non-profits and aims to reintroduce Jesus

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Image credits: He Gets Us

Image credits: He Gets Us

This time around, He Gets Us made a return to the big game with two new spots, including one featuring people washing feet, HuffPost reported.

The first of the two ads, a 60-second spot titled Foot Washing, aired during the game’s first quarter, while the second, a shorter 15-second ad titled Who is My Neighbor?, was scheduled for the fourth quarter, as per VT.

“Jesus didn’t teach hate. He washed feet. He gets us. All of us,” the first ad read after showcasing images of people washing feet.

Foot washing is a symbolic act often associated with humility, service, and purification in various religious traditions, particularly Christianity

Image credits: He Gets Us

Image credits: He Gets Us

The images included a police officer washing a man’s feet, a woman, seemingly part of an anti-abortion protest, washing a girl’s feet outside of a family-planning clinic, and a woman washing another woman’s feet as protesters surround them, as per HuffPost.

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The main purpose of family-planning services is to encourage parents to make responsible decisions about pregnancy that take the best interests of the family into account, Britannica notes.

In contrast to last year’s ads, the new He Gets Us commercials burst with vibrant colors and employed a still-life aesthetic reminiscent of timeless gallery portraits.

The first of the two ads, titled Foot Washing, aired during the game’s first quarter, and the second was titled Who is My Neighbor?

Image credits: He Gets Us

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Image credits: He Gets Us 

Both ads, part of the same campaign run by a newly formed nonprofit called Come Near, are estimated to cost $17.5 million, according to AdWeek.

Jon Lee, brand leadership principal at Lerma, the creator of the campaign, told AdWeek: “In this year where we have an epidemic of loneliness and very divisive culture, we wanted everyone to see themselves in these ads.

You can watch the He Gets Us ads below:

Image credits: He Gets Us 

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Image credits: StOlafStories

In today’s nonchalant era, folks predictably turned the ads into memes

Image credits: AuralSurgin

Image credits: memetazaa

“We wanted to find a way to relate with different social tensions in this moment and imagine a world where people who might not see eye to eye serve one another, love one another, and wash each other’s feet.”

Nevertheless, because we live in an era where nobody takes anything seriously anymore, naturally, people took to social media to poke fun at the controversial toe-curling campaign.

The campaign further sparked various reactions

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thislifemelodic avatar
Austin Sauce
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The ironic thing is that Jesus had such a devoted following because he went up to people, interacted with them and cared for them. Not spending 1 million drachma on a huge billboard in the middle of Jerusalem.

southon avatar
Bobert Robertson
Community Member
1 week ago

This comment is hidden. Click here to view.

Everyone is focused on how the money could be used better. David Green is worth billions and he can spend his money how he wants. This is a drop in the bucket for what he is doing for Christianity, which you don't have to support, but he has build something like 12 churches, donated properties for 50+ other churches to start up, supports Christian universities, and many other charitable causes. He is one of a few billionaires who wants to use his money for good, not greed and self

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mfernandez avatar
Michael Fernandez
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“A police officer washing a man’s feet” is a weird image in a country where a cop recently responded to a 911 call by shooting the young black child who made that 911 call.

myrddinfyre avatar
boredkoala
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why am I getting White Savior vibes from the screenshots? 😬

starkitty avatar
Isa Car
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, WHO ELSE could be a savior? A refugee from the Middle East who preaches SOCIALISM in the form of free food and health care?!?! :P

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thislifemelodic avatar
Austin Sauce
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The ironic thing is that Jesus had such a devoted following because he went up to people, interacted with them and cared for them. Not spending 1 million drachma on a huge billboard in the middle of Jerusalem.

southon avatar
Bobert Robertson
Community Member
1 week ago

This comment is hidden. Click here to view.

Everyone is focused on how the money could be used better. David Green is worth billions and he can spend his money how he wants. This is a drop in the bucket for what he is doing for Christianity, which you don't have to support, but he has build something like 12 churches, donated properties for 50+ other churches to start up, supports Christian universities, and many other charitable causes. He is one of a few billionaires who wants to use his money for good, not greed and self

Load More Replies...
mfernandez avatar
Michael Fernandez
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“A police officer washing a man’s feet” is a weird image in a country where a cop recently responded to a 911 call by shooting the young black child who made that 911 call.

myrddinfyre avatar
boredkoala
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why am I getting White Savior vibes from the screenshots? 😬

starkitty avatar
Isa Car
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, WHO ELSE could be a savior? A refugee from the Middle East who preaches SOCIALISM in the form of free food and health care?!?! :P

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