48 Genius Product Design Ideas That Genuinely Surprised People

What you see isn’t always what you get... but in a totally awesome way. In a world chock-full of truly awful design decisions, it’s refreshing to see things made by people who are thoughtful, imaginative, and who put the user first. And sometimes, they completely stun with the hidden, unexpected features they add to their products. So much so that people can’t help but share a photo of it online.

Our design-loving team here at Bored Panda has collected some of the best examples of products that have impressive surprises, tiny little features, and hidden humor that are as close to magic as us muggles can get. We hope that you’ll enjoy these and that they’ll inspire you to look at the creative process with even more innovation than usual.

Once you’ve upvoted your favorite pics, be sure to let us and all the other Pandas know which of these product ideas you loved the most. We totally don’t want to sway you one way or the other, but some of our favors include the cappuccino cup with the delightful miniature ice-cream cone holder on the saucer, as well as the plantable seed tag, among many others. Read to have your imaginations expanded and to see generosity done right. Enjoy!

Bored Panda wanted to understand product design better, so we reached out to Matt Johnson, Ph.D. A professor of consumer psychology at Hult International Business School and Harvard University, as well as the author of 'Branding that Means Business,' and the host of the Neuroscience of Branding blog, Johnson shared his thoughts about user-friendly designs, the potential (and risk!) of unexpected features, as well as what wins out in the end—the power of the brand or the functionality of the product itself. Read on to find out what he told us.

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