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According to some reports, the movie Joker (2019) cost $70 million to produce but had a marketing budget of around $120 million. If there was an argument to be made for the prevalence of hype culture, that was it! But for every "next big thing" that changed our lives, there were a bunch that didn't. So, we decided to comb through the internet and put together a list of the ones that disappointed people the most. Continue scrolling to check it out!

#1

Six cartoon monkeys with various outfits and expressions, representing "The Next Big Thing" that became a flop. NFT’s.

LouisiAnimaaL , Yuga Labs Report

PeepPeep the duck
Community Member
7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I just still don’t get the entire concept. It was so stupid

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    #2

    People in a parade, dressed in black with Windows logos, highlight tech flop in a humorous setting. Microsoft held a literal funeral procession for the iPhone when they introduced the Windows Phone.

    KaityKat117 , thishowthingswork Report

    Fat Harry (Oi / You)
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    To be fair, the Windows phone was actually excellent (I owned two) but it came to market too late, so that no one wanted to develop apps for it.

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    #3

    Two people on Segways pass a pedestrian on a sidewalk, highlighting the "next big thing" as a flop. For a brief moment in time Segways were the future.

    MLein97 , Jan Paweł Bochen/unsplash Report

    Mavis
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think it was the awkward design that killed them. Electric scooters are basically the same concept but are much more user friendly and scooters are freakin' everywhere now.

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    #4

    Colorful Google logo signage on a wooden wall, representing the tech giant's influence in Silicon Valley. Google+ was supposed to topple Facebook.

    Regnes , Kai Wenzel/unsplash Report

    Corvus
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe it could have, if it had the same functionality. But it didn't. It was pretty bare-bones.

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    #5

    Close-up of a reptilian eye displayed on a television screen; represents a flop in "The Next Big Thing" concepts. 3D tv. i remember those being sold somewhere when we had to buy a couch, and accidentally renting the 3d version of a movie, but it never took off.

    Stupid-ForYou , bigebige/reddit Report

    David
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    1. They are very expensive. 2. 3D video gives a lot of viewers motion sickness. If you watch a 3D show and look at parts of it without the glasses you will see that not everything is 3D. They do that to minimize the motion sickness. Also, 4 - as it relates to movie theaters, I'm sure the glasses were extra hassle and expense for the theaters.

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    #6

    Ostrich in a field with a group, illustrating a flop moment in nature. About 25 years ago, they thought ostrich meat would be as popular as chicken.

    momobeth , Getty Images/unsplash Report

    Ace
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Tastes more like steak, really nice, lean, tender... haven't seen it in the supermarkets for ages.

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    #7

    Beta videotape labeled "Olivia Newton-John: Live!" in a blue case, illustrating a past flop in media formats. Betamax. Superior in video quality but lacked hardware support, thus making it more expensive.

    hglndr9 , Leonardo Rizzi/flickr Report

    Ace
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It wasn't about price, just the bigger manufacturers forming a cartel to push VHS instead.

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    #8

    Family enjoying time with a child on a hoverboard, once hyped as the next big thing. Hoverboards. Most users actually physically flopped and tanked onto their butts!

    AcornTopHat , Getty Images/unsplash Report

    James016
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lets not gloss over the fact they DO NOT hover.

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    #9

    Empty 4DX cinema seats under dim lighting, illustrating a flop of "the next big thing." Those weird 4D movie with the smell? Does anyone even remember those? They felt like fever dreams.

    Dcipher01 , anthonylavado/reddit Report

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    #10

    Compact car parked outside, representing "the next big thing" that became a flop in automotive history. The Tata Nano. The company set out to build the lowest price new car in the world, and it succeeded.

    Unfortunately, newly middle class Indian families didn’t want the stigma of owning the world’s cheapest new car, so sales never came anywhere close to expectations.

    JournalofFailure , Biswarup Ganguly Report

    Ron Man
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This had nothing to do with middle class Indian families not wanting a stigma of the world's cheapest car. Tata made this car cheap by getting rid of most safety features. This is also why it never came to US or Europe markets. It couldn't meet any of the import safety regulations. This is like driving around in folding chairs. You don't want one.

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    #11

    30 Times "The Next Big Thing" Turned Out To Be A Flop I will defend it until my dying breath but Minidisks were supposed to revolutionise music. CD quality, basically indestructible, rewritable, massive storage. I _loved_ my MD player but MP3 players just killed them dead.

    MagicBez , jaeming/flickr Report

    Carl Roberts
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The MP3 player wasn't what led to the downfall of the MIni-Disc. It was due to Sony not learning from past mistakes and using a proprietary format that they refused to license to anyone else. The MD was introduced in 1993, and lost out to cheap , mass produced CD-R's, which cost a fraction of the price and could be played in any portable CD player (many of which cost under $50, while the Sony MD Walkman cost $400

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    #12

    Man wearing a white futuristic helmet, a tech innovation that turned out to be a flop. Bio-hacking. It was supposed to be this big thing and I read an article about a dude that had a bunch of sensors on him, some nifty glasses that displayed the data and he used all this data to adjust his daily things, like eating and drinking. He claimed that "in two years, everyone will be bio-hackers". That was four years ago and the closest we've got are activity monitor watches that people use and ignore. Dumbest next big thing ever.

    reyska , Katriece Ray/flickr Report

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    #13

    Two people in a tense scene from a movie, illustrating "The Next Big Thing" that became a flop. Universal Picture's 'Dark Universe.'

    The Mummy with Tom Cruise was supposed to start a whole line of movies, but when that one died it took the rest with it.

    doowgad1 , Universal Pictures Report

    K. V.
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Also, replacing Brandon Fraser and Rachel Weisz unmatched chemistry with Tom Cruise and I don't even know the female leads name wasn't the brightest move

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    #14

    Green flag with white star, symbolizing a flop from "The Next Big Thing" series. Esperanto.

    Biggdaddyrich , Richard H. Geoghegan Report

    Smeghead Tribble Down Under
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ''Rimmer: Holly, as the Esperantinos would say, "Bonvolu alsendi la pordiston, laushajne estas rano en mia bideo." I think we all know what that means. Holly: Yeah, it means, "Could you send for the hall porter? There appears to be a frog in my bidet." ''

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    #15

    30 Times "The Next Big Thing" Turned Out To Be A Flop Fetch.

    Somewhereoverrainbow , Paramount Pictures Report

    Lisa T
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Stop trying to make Fetch happen!

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    #16

    A person experiencing virtual reality with a headset, illustrating a "next big thing" tech flop. Meta verse.

    2-3inches , UK Black Tech/unsplash Report

    James016
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Second Life beat them to it by many, many years

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    #17

    30 Times "The Next Big Thing" Turned Out To Be A Flop More recently: Threads. Twitter was supposed to be dead by now.

    thecodingEnthusiast , Julio Lopez/unsplash Report

    Corvus
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's headed that way, don't worry.

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    #18

    A lineup of colorful plush bears with tags, an example of "The Next Big Thing" that became a flop. Beanie babies.

    Little bean bag plush stuffed animals from the 90's. People thought they were going to become incredibly valuable collectors items like the original Star Wars toys. Some people went nuts and spent all their money on the things. I remember hearing about a divorcing couple fighting viciously over the collection they'd amassed.

    sabangnim , Dominique Godbout/flickr Report

    Michael Largey
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My wife had a large collection, acquired for a price I still don't like to think about. When the craze was over and she had recovered, she wondered what to do with them. She ended up donating them to the police department to give to small children when they were separated from their parents at the police station by some legal process. So I figure we got our money's worth in the end.

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    #19

    Model submarine named "Auguste Piccard," symbolizing a technological flop. Submarine Tourism.

    CircusOfBlood , Kecko/flickr Report

    ॐBoyGanesh
    Community Member
    7 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Define submarine tourism. Nearly every beach resort I’ve been to in North America has an Atlantis sub tour.

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    #20

    Zune device on an orange surface, illustrating an example of "The Next Big Thing" that turned into a flop. Zune, I remember everyone who had one telling me it was gonna replace iPod.

    SMANDDC06 , Julien G./flickr Report

    cugel.
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No wonder it failed, the text is unreadable.

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    #21

    30 Times "The Next Big Thing" Turned Out To Be A Flop Curved TVs.

    BokiGilga , Kārlis Dambrāns/flickr Report

    Robert T
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    You don't really sit close enough to a TV for it to improve the viewing experience. Curved montors on the other hand... currently sitting in front of two of them and love them.

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    #22

    Pepsi Blue Hawaii bottle on a wooden surface, showcasing a product that turned out to be a flop. Pepsi Blue. I tried it once and really liked it, but no one bought it so it vanished overnight.

    genericmovievillain , kanonn/flickr Report

    geezeronthehill
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not gonna drink anything that looks like windshield washer antifreeze

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    #23

    Juice dispenser pouring green liquid into a glass, representing a flop as "the next big thing." Juicero. Was going to be the keurig of fresh squeezed juice but the "pods" were proprietary bags with a full glass' worth of specially diced fruit amd the machine would squeeze them.

    The Dollop podcast has a great episode for all the details.

    rasputin6543 , Juicero Report

    Michael Melfa
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It failed because people discovered you could just cut the pods yourself and squeeze the juice in a glass and get the same result without needing an expensive machine that only worked off wifi and phone app. Even got to the point that the company owner was telling people on Twitter to stop hand squeezing the pods.

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    #24

    Quibi logo on a purple background, symbolizing a major flop in streaming services. Quibi

    It’s like they forgot that we already all had YouTube….

    Dubz1781 , BBC Report

    #25

    A hand holding a cup of Dippin' Dots, a product once considered the next big thing. Are Dippin Dots still the ice cream of the future?

    The4StringSamurai , sejohnson0408/reddit Report

    ॐBoyGanesh
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Our area amusement park has a water park where every 100 yards is a Dippin Dots kiosk. It’s a family tradition that once we settle into a little cabana by the wave pool, we go grab our Dippin Dots.

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    #26

    Colorful CD reflection showcasing technology, highlighting the concept of "The Next Big Thing" that turned into a flop. Laserdisc.

    blakesmate , Denise Chan/flickr Report

    Rinso The Red
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Great uncle had one of these. The quality was great, but only as good as the CRT TV's of the time. And they were HUGE and you needed to swap/flip them to get through an entire movie. So a bit ahead of their time I would say, to their detriment.

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    #27

    30 Times "The Next Big Thing" Turned Out To Be A Flop Student loan forgiveness.

    Two-HeadedAndroid , A. C./unsplash Report

    L.V
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's still a thing in the UK... But you have to wait 30 years

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    #29

    Person using a Virtual Boy headset, an example of the next big thing that turned out to be a flop. Nintendo Virtual Boy.

    dude-O-rama , Kelly Marine/flickr Report

    Justin
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I had one of those. Had to sit super still in front of it for entire game gave me neck cramps and headaches. Kinda cool anyway.

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    #30

    Golden and black Lytro camera, an example of a tech flop on a concrete surface. Lytro. It was a light-field camera that allowed you to change a picture's point of focus after taking the image. It had a cool design and neat features capturing an Apple like aesthetic of form and function.

    Huge failure but I was obsessed with them for a while.

    SchnifTheseFingers , htomari/flickr Report

    James016
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember reading about it. I thought it was a nice idea

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    #31

    Most of google projects, google+, google glasses and the list go on.

    morbihann Report

    Robert T
    Community Member
    7 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yet some projects are even bigger than we could ever have imagined - Streetview, Gmail, Gooogle Docs, Drive.... not everything they create is going to be a winner, but they do produce a lot of useful stuff and most of it is free to use (selling one's soul aside).

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    #32

    Sega Dreamcast.

    PewpyDewpdyPantz Report

    Fat Harry (Oi / You)
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Still got mine. Still my favourite console of all time.

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    #33

    Harry and Meghan.

    Although an argument could be made that only they thought they were the next big thing.

    Mysterious-Apple-118 Report

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    #34

    Does anyone remember when Yahoo tried to do streaming shows?

    anon Report

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    #35

    YouTube premium.

    0nelostghost Report

    #36

    Juicero

    By 2017 they raised $120 million dollars from big name VC firms and used it to create a $400 machine that would “fresh squeeze” overpriced and overly complex fruit filled packets.

    How do you overly complicate a fruit packet? Instead of printing an expiration date they added a chip or code that would be read by the machine. The machine would then send the expiration date to your phone.

    Bloomberg ran an article showing you could squeeze the packets faster, and better, then the machine could.

    anon Report

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    #37

    Underwater exploration equipment, a potential "next big thing" flop, capturing seafloor imagery. Carbon Fiber Submersibles.

    Substantial-Being137 , NOAA/unsplash Report

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    #38

    California Bullet Train.

    littledabwilldoya Report

    Michael Largey
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    In America, people don't get on bullet trains. Bullets get trained on people.

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    #39

    I think the Wii U should be mentioned. That disappeared as soon as it came out.

    OkFirefighter83 Report

    Robert T
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sad really, as it was a good concept and was compatible with earlier Wii games.

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    #40

    Drinks with little edible balls suspended in them. Late 90s, I can't remember what they were called, but there were several brands

    Edit: it was Orbitz and Skittlebrau as some commenters said. I know about boba tea, but this was nothing like that. It was *definitely* gross and weird, by all accounts.

    straberi93 Report

    #41

    Cryptocurrencies.

    WeirdcoolWilson Report

    Corvus
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not gone yet, but I am hoping they will be.

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    #42

    Truth social.

    darkcaretaker Report

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    #43

    Recently? VR, NFTs/Crypto, hyperloops, almost any scam from silicon valley that depended on the free money flow of zero interest rates.

    Edit 1: when i say VR i meant the meta verse thing Mark Zuckerberg blew 10 billion on. The technology of VR is interesting but I don’t believe we are there yet in a way mass consumers will adopt it, you need to deal with real world space, eye strain (most people can last between 15-30 minutes, there are some outliers but that cannot be good for you), theres your proprioceptive system (balance) that gets thrown out of whack and that’s why you feel nauseous.

    I think a mix of VR/AR might work but until you can recreate a plug so that your VR inputs match those you brain is identifying I don’t think you’ll have the matrix or that ready player one world people are dying for.

    Youngworker160 Report

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    #44

    WOW Chips. "In 1998, Frito-Lay introduced WOW Chips, fat-free chips made with olestra–whose molecules acted like a laxative when people ate too much.".

    lazerwolf987 Report

    Nils Skirnir
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    A**l leakage they called it. Same warning as for Ozempic

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    #45

    Google stadia.

    shaulive Report

    Stephen Gross
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It was a cool idea, but--IIUC--they never developed a competitive selection of games. Plus, they were entering a crowded market, so it was going to be tough no matter what.

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    #46

    When Garth Brooks tried to re-create himself as a brooding rockstar with a goatee..

    Raccoon_Expert_69 Report

    Gavin Johnson
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Chris Gaines. Created as a character to feature in a film that never got produced. He wanted to explore different genres and styles whilst making a film that documented it and told the story of Chris Gaines. Not an attempt to to recreate Garth Brooks.

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    #47

    Open wooden drawer with papers featuring Japanese characters; a visual metaphor for a "Next Big Thing" flop. The idea that we should learn Chinese because it was supposed to supplant English as the next global language.

    astarisaslave , Leon Gao/unsplash Report

    Pencil
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Chinese" isn't a language. Mandarin and Cantonese are the most common Chinese dialects but there are hundreds of others.

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    #48

    Pepsi clear.

    Mylesdog2014 Report

    Carl Roberts
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    OP probably means Crystal Pepsi. Pepsi Clear is a different product that was sold in Mexico

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    #49

    Hydrogen cars.

    anon Report

    Na Schi
    Community Member
    7 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I still hope that they will gain in popularity one day.

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    #50

    Xbox Kinect.

    anon Report

    David Morgan
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It was a good idea, but the fundamental imprecision of motion-tracking compared to thumbsticks/buttons/mouse and keyboard (yes, on console) meant it was only suitable for a VERY limited selection of games.

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    #51

    Zipdisk.

    maskdfantom Report

    #52

    Midi-chlorians.

    Gryffindorq Report

    #53

    WUPHF.com!

    Furious_Worm Report

    zak
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is that from The Office, or from Parks and Rec? I can't remember 🫤

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    #54

    Streets ahead. It was going to be verbal wildfire.

    anon Report

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    #55

    Whatever happened to graphene and amazing battery technology?

    speedracer73 Report

    Ace
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If you don't realise that the Amazing Battery Technology is a reality, you're clearly too young.

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    #56

    Autonomous vehicle parked on the street, featuring technology that was once touted as the next big thing. Neil Youngs Pony music player, and losless music files.

    CDV - Kinda like a disc that plays on cd player, or dvd player, I believe.

    DAT - required a player more expensive than an entire stereo at that time

    space exploration, we were supposed to be colonizing the moon by now

    During pandemic, several bands were saying livestreaming shows was thier only live appearances, going forward.

    My wife bought a large cricut to make vinyl decals for cars,etc. nevedr happened.

    Driverless cars, never happen on a mass scale.

    NonsenseImFine , Timo Wielink/unsplash Report

    Hile Troy
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think "next big thing" probably has to extend more than 40 meters or four people, so your wife's failure to make a thriving business out of her vinyl cutter probably shouldn't be on that list.

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    #57

    Pickleball is headed that way...

    anon Report

    Huddo's sister
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's pretty popular in my area of regional Australia. I don't really get it though- when I was a kid we had a bat tennis court, which seems like the same sort of game, I'm not sure the difference or why pickleball is the one that is popular now.

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    #58

    Clubhouse 😂.

    CookieAddict3149 Report

    ShaZam
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No one hangs out in their neighborhood clubhouse anymore.

    #59

    ET for Atari.

    YouCantStopMe009 Report

    G A
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not ever the next big thing. Just a tie in game. And it was a lazy boring rip off.

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    #60

    Moviepass.

    slightofhand1 Report

    Ron Man
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This did become the next big thing and it was unsustainable so collapsed.

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    #61

    Red "Kony 2012" posters on a fence near the Capitol, symbolizing a flop in social activist movements. Kony 2012!!!

    iamthepip , Uncommon fritillary Report

    Corvus
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I strongly doubt it was a "big thing" at all.

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    #62

    Wasn't there a new cell phone that came out that had massively long battery power, but the downside was the thing was like a freaking brick?

    orangestar17 Report

    BeesEelsAndPups
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My old Nokia 3310 needed to be charged like once every two weeks. Battery lasted forever, and so did the phone. The only issue was if you dropped it off your dining room table, it would crack the hardwood floor.

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    #63

    Therenos.

    DarlinggD Report

    Rick Murray
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The blonde chick with the Steve Jobs vibe is currently doing time.

    #64

    Disney's Star Wars.

    Reasonable-Mischief Report

    Annik Perrot
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    To me Star Wars began with... Star Wars ( later re-baptized A New Hope) and ended with "Return of the Jedi" And that's all I have to say about it.

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    #65

    Cyberpunk 2099.

    anon Report

    Max Robitzsch
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How can you say it flopped when it's still a couple decades away? Mmmmh? Mmmmmh? Didn't think of that, did you?

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    #66

    Cooling towers under cloudy sky, representing a major flop. Nuclear. We were going to have lots of power, nuclear powered airplanes, nuclear space travel and there even were suggestions of widening the Panama canal with nuclear explosions.

    mosquitohater2023 , Getty Images/unsplash Report

    Mavis
    Community Member
    7 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wouldn't call nuclear power a "flop" at all.

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