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According to some reports, the movie Joker (2019) cost $70 million to produce but had a marketing budget of around $120 million. If there was an argument to be made for the prevalence of hype culture, that was it! But for every "next big thing" that changed our lives, there were a bunch that didn't. So, we decided to comb through the internet and put together a list of the ones that disappointed people the most. Continue scrolling to check it out!

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    #2

    People in a parade, dressed in black with Windows logos, highlight tech flop in a humorous setting. Microsoft held a literal funeral procession for the iPhone when they introduced the Windows Phone.

    KaityKat117 , thishowthingswork Report

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    Fat Harry (Oi / You)
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    To be fair, the Windows phone was actually excellent (I owned two) but it came to market too late, so that no one wanted to develop apps for it.

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    #3

    Two people on Segways pass a pedestrian on a sidewalk, highlighting the "next big thing" as a flop. For a brief moment in time Segways were the future.

    MLein97 , Jan Paweł Bochen/unsplash Report

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    Mavis
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I think it was the awkward design that killed them. Electric scooters are basically the same concept but are much more user friendly and scooters are freakin' everywhere now.

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    #4

    Colorful Google logo signage on a wooden wall, representing the tech giant's influence in Silicon Valley. Google+ was supposed to topple Facebook.

    Regnes , Kai Wenzel/unsplash Report

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    Corvus
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe it could have, if it had the same functionality. But it didn't. It was pretty bare-bones.

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    #5

    Close-up of a reptilian eye displayed on a television screen; represents a flop in "The Next Big Thing" concepts. 3D tv. i remember those being sold somewhere when we had to buy a couch, and accidentally renting the 3d version of a movie, but it never took off.

    Stupid-ForYou , bigebige/reddit Report

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    David
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    1. They are very expensive. 2. 3D video gives a lot of viewers motion sickness. If you watch a 3D show and look at parts of it without the glasses you will see that not everything is 3D. They do that to minimize the motion sickness. Also, 4 - as it relates to movie theaters, I'm sure the glasses were extra hassle and expense for the theaters.

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    #6

    Ostrich in a field with a group, illustrating a flop moment in nature. About 25 years ago, they thought ostrich meat would be as popular as chicken.

    momobeth , Getty Images/unsplash Report

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    Ace
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Tastes more like steak, really nice, lean, tender... haven't seen it in the supermarkets for ages.

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    #7

    Beta videotape labeled "Olivia Newton-John: Live!" in a blue case, illustrating a past flop in media formats. Betamax. Superior in video quality but lacked hardware support, thus making it more expensive.

    hglndr9 , Leonardo Rizzi/flickr Report

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    Ace
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It wasn't about price, just the bigger manufacturers forming a cartel to push VHS instead.

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    #8

    Family enjoying time with a child on a hoverboard, once hyped as the next big thing. Hoverboards. Most users actually physically flopped and tanked onto their butts!

    AcornTopHat , Getty Images/unsplash Report

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    #9

    Empty 4DX cinema seats under dim lighting, illustrating a flop of "the next big thing." Those weird 4D movie with the smell? Does anyone even remember those? They felt like fever dreams.

    Dcipher01 , anthonylavado/reddit Report

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    #10

    Compact car parked outside, representing "the next big thing" that became a flop in automotive history. The Tata Nano. The company set out to build the lowest price new car in the world, and it succeeded.

    Unfortunately, newly middle class Indian families didn’t want the stigma of owning the world’s cheapest new car, so sales never came anywhere close to expectations.

    JournalofFailure , Biswarup Ganguly Report

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    Ron Man
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This had nothing to do with middle class Indian families not wanting a stigma of the world's cheapest car. Tata made this car cheap by getting rid of most safety features. This is also why it never came to US or Europe markets. It couldn't meet any of the import safety regulations. This is like driving around in folding chairs. You don't want one.

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    #11

    30 Times "The Next Big Thing" Turned Out To Be A Flop I will defend it until my dying breath but Minidisks were supposed to revolutionise music. CD quality, basically indestructible, rewritable, massive storage. I _loved_ my MD player but MP3 players just killed them dead.

    MagicBez , jaeming/flickr Report

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    Carl Roberts
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The MP3 player wasn't what led to the downfall of the MIni-Disc. It was due to Sony not learning from past mistakes and using a proprietary format that they refused to license to anyone else. The MD was introduced in 1993, and lost out to cheap , mass produced CD-R's, which cost a fraction of the price and could be played in any portable CD player (many of which cost under $50, while the Sony MD Walkman cost $400

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    #12

    Man wearing a white futuristic helmet, a tech innovation that turned out to be a flop. Bio-hacking. It was supposed to be this big thing and I read an article about a dude that had a bunch of sensors on him, some nifty glasses that displayed the data and he used all this data to adjust his daily things, like eating and drinking. He claimed that "in two years, everyone will be bio-hackers". That was four years ago and the closest we've got are activity monitor watches that people use and ignore. Dumbest next big thing ever.

    reyska , Katriece Ray/flickr Report

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    #13

    Two people in a tense scene from a movie, illustrating "The Next Big Thing" that became a flop. Universal Picture's 'Dark Universe.'

    The Mummy with Tom Cruise was supposed to start a whole line of movies, but when that one died it took the rest with it.

    doowgad1 , Universal Pictures Report

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    K. V.
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Also, replacing Brandon Fraser and Rachel Weisz unmatched chemistry with Tom Cruise and I don't even know the female leads name wasn't the brightest move

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    #14

    Green flag with white star, symbolizing a flop from "The Next Big Thing" series. Esperanto.

    Biggdaddyrich , Richard H. Geoghegan Report

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    Smeghead Tribble Down Under
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    ''Rimmer: Holly, as the Esperantinos would say, "Bonvolu alsendi la pordiston, laushajne estas rano en mia bideo." I think we all know what that means. Holly: Yeah, it means, "Could you send for the hall porter? There appears to be a frog in my bidet." ''

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    #17

    30 Times "The Next Big Thing" Turned Out To Be A Flop More recently: Threads. Twitter was supposed to be dead by now.

    thecodingEnthusiast , Julio Lopez/unsplash Report

    #18

    A lineup of colorful plush bears with tags, an example of "The Next Big Thing" that became a flop. Beanie babies.

    Little bean bag plush stuffed animals from the 90's. People thought they were going to become incredibly valuable collectors items like the original Star Wars toys. Some people went nuts and spent all their money on the things. I remember hearing about a divorcing couple fighting viciously over the collection they'd amassed.

    sabangnim , Dominique Godbout/flickr Report

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    Green Tree
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    What makes something valuable is craft and rarity. Don't get sucked into obvious bubbles for items that have neither. I'm sure thrift stores will be overflowing with those Stanley mugs in a couple years too.

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    #19

    Model submarine named "Auguste Piccard," symbolizing a technological flop. Submarine Tourism.

    CircusOfBlood , Kecko/flickr Report

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    ॐBoyGanesh
    Community Member
    3 weeks ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Define submarine tourism. Nearly every beach resort I’ve been to in North America has an Atlantis sub tour.

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    #20

    Zune device on an orange surface, illustrating an example of "The Next Big Thing" that turned into a flop. Zune, I remember everyone who had one telling me it was gonna replace iPod.

    SMANDDC06 , Julien G./flickr Report

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    #21

    30 Times "The Next Big Thing" Turned Out To Be A Flop Curved TVs.

    BokiGilga , Kārlis Dambrāns/flickr Report

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    Robert T
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    You don't really sit close enough to a TV for it to improve the viewing experience. Curved montors on the other hand... currently sitting in front of two of them and love them.

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    #22

    Pepsi Blue Hawaii bottle on a wooden surface, showcasing a product that turned out to be a flop. Pepsi Blue. I tried it once and really liked it, but no one bought it so it vanished overnight.

    genericmovievillain , kanonn/flickr Report

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    geezeronthehill
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Not gonna drink anything that looks like windshield washer antifreeze

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    #23

    Juice dispenser pouring green liquid into a glass, representing a flop as "the next big thing." Juicero. Was going to be the keurig of fresh squeezed juice but the "pods" were proprietary bags with a full glass' worth of specially diced fruit amd the machine would squeeze them.

    The Dollop podcast has a great episode for all the details.

    rasputin6543 , Juicero Report

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    Michael Melfa
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It failed because people discovered you could just cut the pods yourself and squeeze the juice in a glass and get the same result without needing an expensive machine that only worked off wifi and phone app. Even got to the point that the company owner was telling people on Twitter to stop hand squeezing the pods.

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    #24

    Quibi logo on a purple background, symbolizing a major flop in streaming services. Quibi

    It’s like they forgot that we already all had YouTube….

    Dubz1781 , BBC Report

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    #25

    A hand holding a cup of Dippin' Dots, a product once considered the next big thing. Are Dippin Dots still the ice cream of the future?

    The4StringSamurai , sejohnson0408/reddit Report

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    ॐBoyGanesh
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Our area amusement park has a water park where every 100 yards is a Dippin Dots kiosk. It’s a family tradition that once we settle into a little cabana by the wave pool, we go grab our Dippin Dots.

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    #26

    Colorful CD reflection showcasing technology, highlighting the concept of "The Next Big Thing" that turned into a flop. Laserdisc.

    blakesmate , Denise Chan/flickr Report

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    Rinso The Red
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Great uncle had one of these. The quality was great, but only as good as the CRT TV's of the time. And they were HUGE and you needed to swap/flip them to get through an entire movie. So a bit ahead of their time I would say, to their detriment.

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    #27

    30 Times "The Next Big Thing" Turned Out To Be A Flop Student loan forgiveness.

    Two-HeadedAndroid , A. C./unsplash Report

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    L.V
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's still a thing in the UK... But you have to wait 30 years

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    #29

    Person using a Virtual Boy headset, an example of the next big thing that turned out to be a flop. Nintendo Virtual Boy.

    dude-O-rama , Kelly Marine/flickr Report

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    Justin
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I had one of those. Had to sit super still in front of it for entire game gave me neck cramps and headaches. Kinda cool anyway.

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    #30

    Golden and black Lytro camera, an example of a tech flop on a concrete surface. Lytro. It was a light-field camera that allowed you to change a picture's point of focus after taking the image. It had a cool design and neat features capturing an Apple like aesthetic of form and function.

    Huge failure but I was obsessed with them for a while.

    SchnifTheseFingers , htomari/flickr Report

    Note: this post originally had 66 images. It’s been shortened to the top 30 images based on user votes.