Wendy's continues celebrating its favorite, albeit totally made up, holiday, National Roast Day.

The company's social media team, notorious for savage posts, asked if there are any willing volunteers who wanted to be dissed by them on Twitter. And while this may not seem fun to some, many feel that being roasted by Wendy's is an honor and accepted the challenge.

Famous brands, ordinary people, everyone is getting in line, and Wendy's is serving them exactly what they wish for.

Continue scrolling to check out the ferocious insults, and when you're done, fire up Bored Panda's article about the earlier National Roast Day celebration.

More info: Twitter

Image credits: Wendys
#1

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Wendys Report

tuzdayschild
Community Member
4 months ago

that made me laugh

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Wendy's social media image is legendary and it's definitely creating a following. But there was no closed-door meeting at the company headquarters where executives decided to reengineer the brand's marketing strategy. Instead, executives say, that edgy high-profile productions like a Super Bowl commercial that directly called out competitor McDonald's and the unique “We Beefin?” mixtape represent more of an evolution for the voice of the burger brand birthed by Dave Thomas.

“What I would say is Wendy’s has always been about this,” Carl Loredo, VP of brand and advertising, said “Going back to 1969, we’ve always been different. Candidly, that’s why we’ve always had square burgers made with fresh, never frozen beef. It’s why we have a Frosty, not a milkshake.”

#2

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James016
Community Member
4 months ago

Oof

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“What I would say is Wendy’s has always been about this,” Carl Loredo, VP of brand and advertising, said “Going back to 1969, we’ve always been different. Candidly, that’s why we’ve always had square burgers made with fresh, never frozen beef. It’s why we have a Frosty, not a milkshake.”

Loredo highlighted that even early Wendy’s television commercials took a unique approach with their “Where’s the beef?” catchphrase: “There was always this tone, right? It was about confidence, it was about fun, and in a lot of ways being positive.”

The central theme at the heart of the burger chain’s branding strategy is that people at Wendy’s are serious about the food, but not themselves. Loredo said the roots of that approach are traced back to the portrayal of Wendy herself, a lighthearted, pigtailed kid.

#3

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Slinkman
Community Member
4 months ago (edited)

This was accurate for IE, not for Edge. I like Edge way more than Chrome. Uses less RAM and works like a charm.

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#4

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Layla Corman
Community Member
4 months ago

I'm literally DYING! 😂😂 Does anyone know who the slick tounge behind the Wendy's account is?

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Over the years, Wendy's has reimagined its advertising message to new platforms, particularly on social media. But it has also been willing to experiment.

Consider the mixtape, a five-song production released in 2018 on iTunes and Spotify. It used hip hop to throw insults at Burger King and McDonald’s with tracks like “Rest in Grease,” “Holding it Down” and “Clownin’.”

#5

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Tabitha L
Community Member
4 months ago

I wish there was a timestamp on the original tweet too. I'd like to know how quick these replies were made. This one is so good.

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#6

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KombatBunni
Community Member
4 months ago

Got burn cream for that? Yikes

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“I think what’s important for us and our team is to try to find new and innovative ways to continue to tell our story,” Loredo explained. “It’s a very, very, very cluttered marketplace out there as you think of all the messages that are coming to us ... We have to find ways to breakthrough.”

#7

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Vic
Community Member
4 months ago

Even Wendy's twitter account handler knows better than to mess with a kitty cat..

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#8

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Piet Puk
Community Member
4 months ago

Ouch..

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When it comes to social media, Wendy's believes that people are coming to it to be entertained, so it tries to deliver.

But according to Loredo, much of that voice is traced back to the medium itself. Twitter, for example, allows for a more playful presence. The social media team—manned by both an in-house team and agency workers—must think about the best ways to express Wendy’s voice on each individual platform.

#9

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あんぱんまん
Community Member
4 months ago

OOF! BIG OOF! WENDY'S KNOWS HOW TO BURN A SUIT TO GET THE BEST TASTE!

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#10

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Deziree Mccullough
Community Member
4 months ago

tennis ball can tennis ball flover 10/10 would buy

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#11

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Sonja_kitty
Community Member
4 months ago

Anyone remember watermelon flavored Oreos *shutter* gross

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#12

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Chris Miller
Community Member
4 months ago

2 roasts, 1 tweet.

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“Twitter might be the way you talk to your brother, but as you think of Facebook it might be the way you talk to your mom … so there’s aspects of how far you go down the line,” Loredo said. “We have to be mindful of where are we, what’s the platform. Our voice on Twitter would not work in the world of Instagram.”

#13

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Mike Crow
Community Member
4 months ago

When I was in the Navy we were watching a movie on our downtime and someone said that one of the actors looked familiar. Then one of the officers spoke up and he said that the actor was on Twilight. We all stared at him and he quickly added that he watched it with his girlfriend but it was too late. His new name officially became Twilight.

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#14

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Michael Green
Community Member
4 months ago (edited)

Actually made me chuckle. Boom roasted.

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#15

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rosid rukmana
Community Member
4 months ago

I feel personally attacked by this.

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While a savage roast or snarky call out to the competition might not directly result in more restaurant visits, Loredo believes it helps to build a loyal following, which allows the company to continually showcase how it’s different, whether it’s with a playful voice or with the burgers and fries it serves in stores—that idea has remained a central thread in its aggressive posture toward burger behemoth McDonald’s.

#16

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Diana Eriksson
Community Member
4 months ago

OOF

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#17

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Lydia Shen
Community Member
4 months ago

Ooooooooooooof

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#18

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Doggo Froggo
Community Member
4 months ago

Surely it should be a cup for Pepsi?

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#19

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Sista of the moon
Community Member
4 months ago

Well, they’re not wrong

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#20

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Shannon Matthews
Community Member
4 months ago

I see it!

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#21

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Michael Green
Community Member
4 months ago

Boom roasted. That wax is tasty.

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#22

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Michael Green
Community Member
4 months ago

Boom roasted.

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#23

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あんぱんまん
Community Member
4 months ago

OOF

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#24

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BlackPearltheSeaWing/NightWing
Community Member
4 months ago

Haha I like how they requested for a funko Wendy.

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#25

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Michael Green
Community Member
4 months ago

Bahaha. Feel the burn.

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#26

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UncleRussian
Community Member
4 months ago

Who brought Megamind into our universe?

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#27

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Michael Green
Community Member
4 months ago

"BANANA!"... sigh.

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#28

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Hehehehehehehehe (ve/ver)
Community Member
4 months ago

This one made me laugh 😂

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#29

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Sista of the moon
Community Member
4 months ago

Oh man. I also kinda hate those guys. It’s like, uh I can carry it

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#30

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Abhainn
Community Member
4 months ago

accurate:)

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#31

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Michael Green
Community Member
4 months ago

A respectful roast, nicely done.

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#32

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Abhainn
Community Member
4 months ago

ooh, that one was pretty good

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#33

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Michael Green
Community Member
4 months ago

Bahahaha.

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#34

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Michael Green
Community Member
4 months ago

Boom roasted.

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#35

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Michael Green
Community Member
4 months ago

Clippy... You're dating yourself, Wendy's.

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#36

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YoChicken
Community Member
4 months ago

I love how KFC's just like 'roast me'. Like you can tell that KFC does not want to do this..

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#37

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Sista of the moon
Community Member
4 months ago

Oof

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#38

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MERCI LANGSTON
Community Member
4 months ago

This one kind of hit me too.

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#39

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YoChicken
Community Member
4 months ago

Yussssss

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#40

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Michael Green
Community Member
4 months ago

...not good I imagine..

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Note: this post originally had 68 images. It’s been shortened to the top 40 images based on user votes.