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“Do They Have Eyes?”: Internet Reacts As Maxim’s ‘Most Unattractive Women’ List Resurfaces
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“Do They Have Eyes?”: Internet Reacts As Maxim’s ‘Most Unattractive Women’ List Resurfaces

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Nearly two decades after its publication, Maxim Magazine’s now-infamous “Uns*xiest Women Alive” list is back in the spotlight, and the backlash is even more severe today than it was in 2007.

Originally published as a twisted counterpoint to the men’s magazine’s annual “Hot 100” rankings, the list is being called “shockingly cruel,” “sexist,” and “shameful” by outraged readers online after it resurfaced in a viral Reddit thread.

Highlights
  • Maxim's 2007 'Uns*xiest Women Alive' list resurfaces, causing renewed backlash for its 'cruel' content.
  • Sarah Jessica Parker topped the list, with the publication calling her face "horse-like."
  • The list targeted stars like Amy Winehouse, Sandra Oh, Madonna, and Britney Spears with harsh body shaming and insults.

At the top of the list was S*x and the City star Sarah Jessica Parker, with Maxim holding nothing back when describing their reasoning.

“How the hell did this [horse] Barbaro-faced broad manage to be the least attractive woman in a group of very unattractive women and still star on a show with ‘s*x’ in the title?” the article infamously asked.

‘Cruel’ Maxim top 5 list stunned readers by displaying intense body shaming and sexism

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    Maxim magazine cover featuring a woman in lingerie amid backlash over most unattractive women list resurfacing years later

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    In a later interview with Grazia, the actress expressed how hurtful the piece had been at the time.

    “Am I really the most unattractive woman in the world?” she asked. “Wow! It’s kind of shocking. It’s so brutal in a way, so filled with rage and anger.”

    Blonde woman smiling at event, with long wavy hair and black dress, highlighting Maxim most unattractive women list backlash.

    Image credits: Getty / Bravo

    The list, which appeared in Maxim’s October 2007 issue, has since been scrubbed from the internet, but not before it was widely reported and archived by several outlets, such as Today and Pajiba.

    Woman in a black dress walking on a city street, related to Maxim most unattractive women list backlash.

    Image credits: Wikimedia Commons

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    Coming in at number two was the late singer Amy Winehouse, who would pass away just four years later at the age of 27.

    Maxim was brutal in describing her appearance, talking about her body as if describing a corpse.

    The article said that Winehouse had “openly hemorrhaging translucent skin, rat’s nest mane and lashes that look more like surgically attached bats.”

    The list was widely panned when it was first published and has since been scrubbed from the internet

    Woman with tattoos and black dress holding a South Bank Show award, related to Maxim faces backlash unattractive women list.

    Image credits: Getty / Gareth Cattermole

    Sandra Oh, then best known for her role as Dr. Cristina Yang on Grey’s Anatomy, was ranked number three and attacked for her “cold bedside manner and boyish figure.”

    Madonna, at the time 49 years old, was listed at number four, with the magazine claiming her “self-righteous bellyaching and rapid postnuptial deterioration” had rendered her “uns*xy,” and then comparing her to “Willem Dafoe with hot flashes.”

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    Woman wearing sunglasses and a flowing cream dress standing outdoors with greenery, relating to most unattractive women list backlash.

    Image credits: Instagram / iamsandraohinsta

    Finally, Britney Spears was named number five, with Maxim mocking her weight gain, her divorce from Kevin Federline, and her public breakdowns.

    “Filling chicken-grease-stained sweatpants on the cover of every trashy tabloid and gossip blog on the Internet,” the magazine wrote, adding she had “gained two kids, two useless ex-husbands, and about 23 pounds of Funyun pudge.”

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    Image credits: Instagram / iamsandraohinsta

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    The editorial tone throughout the article was supposedly trying to evoke a satirical roast but was delivered with such mean-spiritedness that even at the time, many considered it a misfire. 

    Blonde woman with curled hair wearing a black outfit and a large cross necklace amid Maxim backlash over unattractive women list.

    Image credits: Instagram / madonna

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    Following its release, the list was thoroughly criticized for being in poor taste and stunningly sexist.

    “Everyone engaged in this circle of human bear-baiting, with this handful of women held up as the acceptable targets,” said Pajiba writer Kayleigh Donaldson.

    “The word ‘trainwreck’ had never been more utilized in the media vernacular.”

    Many took the list as proof of how hostile the early 2000s were to women in entertainment

    Person wearing pinstripe suit and sunglasses, carrying a black bag, related to Maxim faces backlash and unattractive women list.

    Image credits: Instagram / madonna

    While the author of the list was never revealed, the fact that it was released in a publication aimed specifically at a male audience was seen as an example of how hostile to women the media landscape was in the early 2000s.

    “We don’t talk enough about how ridiculously cruel the 2000s were to women’s bodies,” one user wrote. “Jessica Simpson could not dare to add half a pound without some low life tabloid turning it to the headline.”

    Blonde woman wearing a sparkling silver dress at a GLAAD event, related to Maxim faces backlash and unattractive women list.

    Image credits: Getty / David Crotty

    Others reflected on the selection, seeing it as proof of the harmful beauty standards the entertainment industry pushed at the time.

    “So, two Jewish women with prominent noses, an Asian woman, a 49-year-old woman, and a woman who had recently aged out of her sexy-baby marketing,” the user wrote. 

    “Let’s call it like it is: none of these women fit into the young, white, blonde, small-nosed, big-breasted, flat-stomached, and barely legal category, so sadly I’m not surprised,” another added.

    While Maxim has yet to publicly address the renewed outrage, the fact that links to the original slideshow have long since disappeared from the internet is perhaps its own kind of admission. 

    Despite their efforts, the decision to publicize the list continues to haunt them to this day.

    “Disgusting.” The list continues to outrage readers almost 20 years after it was released

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    Abel Musa Miño

    Abel Musa Miño

    Writer, Entertainment News Writer

    Read more »

    Born in Santiago, Chile, with a background in communication and international relations, I bring a global perspective to entertainment reporting at Bored Panda. I cover celebrity news, Hollywood events, true crime, and viral stories that resonate across cultures. My reporting has been featured on Google News, connecting international audiences to the latest in entertainment. For me, journalism is about bridging local stories with global conversations, arming readers with the knowledge necessary to make up their own minds. Research is at the core of my work. I believe that well-sourced, factual storytelling is essential to building trust and driving meaningful engagement.

    Read less »
    Abel Musa Miño

    Abel Musa Miño

    Writer, Entertainment News Writer

    Born in Santiago, Chile, with a background in communication and international relations, I bring a global perspective to entertainment reporting at Bored Panda. I cover celebrity news, Hollywood events, true crime, and viral stories that resonate across cultures. My reporting has been featured on Google News, connecting international audiences to the latest in entertainment. For me, journalism is about bridging local stories with global conversations, arming readers with the knowledge necessary to make up their own minds. Research is at the core of my work. I believe that well-sourced, factual storytelling is essential to building trust and driving meaningful engagement.

    What do you think ?
    UKGrandad
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see this as a positive. The world must be so perfect today that people have to dig out a nearly 20-yr-old magazine article just to find something to give them their outrage fix. Be happy, people, we are finally living in Utopia 🥳🥳 (for the record, this comment may contain mild-to-moderate sarcasm)

    BrunoVI
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wish I had more than one upvote to give.

    Load More Replies...
    Bailey
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The idea of publishing a list of "ugly" women is disgusting, however I think too many of the comments in the post dismiss it to quickly as "men" and misogyny. This was a wider problem with society at the time, not just men. Maxim may have published this list, but you had dozens of women's magazines at the same time coming out every week with "circles of shame" and zoomed in images of every perceived "flaw" in a celebrity. Articles with pictures of celebrities suggesting any change in appearance must be down to a d**g problem, being an alcoholic, too promiscuous, too prudish, eating too much, not eating enough .... Dismissing it as just "men are pigs" ignores the wider issue and makes it easier to pretend isn't something relevant to modern society

    Ms.GB
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember magazines with zoomed in images of celebrities on the beach highlighting their cellulite or tummies etc. at the checkout counters in every grocery store.

    Load More Replies...
    sofacushionfort
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    “Not all men but always a man“ but sometimes Joan Rivers

    L M
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How long has Joan Rivers been dead now? Funny, but resurrecting the dead for a 40 year old joke just doesn’t pack the punch it used to. 🙄

    Load More Replies...
    kansasmagic
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "We are outraged - OUTRAGED - that such a list exists. Now here is the list."

    Margaret Wartime
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    None of these women are ugly at all. It’s so sad that if you don’t fit into cookie-cutter proportions and look exactly the same as all the “conventionally hot” celebrities, you get trashed for it. What’s wrong with looking human?

    Vinnie
    Community Member
    5 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Years back, a young woman asked me "Am I beautiful?" She was not a classical beauty, but she had interesting looks. I told her "I'd say you're striking. Sometimes that's better than being beautiful." She seemed satisfied with that. She's now happily married to someone who doesn't fit the looks mold either.

    Load More Replies...
    BrunoVI
    Community Member
    5 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    First let me be real clear that I am in no way defending this, but I think y'all are misunderstanding what this is. This is not who are the ugliest women. It's not even literally who the least sexually desirable are, because the creators' grandmothers aren't on the list. I haven't seen this magazine, so I'm only going on who has been selected, but it seems pretty clear that by "unsexiest" they mean people who are treated as if they are s**y, but their persona makes them highly unappealing. Still mean as hell, but y'all're responding like, "what does this tell women about their looks," but it's actually something between, "Ya know, looks aren't everything" and "here's how pathetically wrong Hollywood is about what we [gen-X men] find attractive."

    NoRestfortheQWERTY
    Community Member
    5 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Devil's advocate warning: Bruno VI is right when he says that the criteria here is "unsexy" not "not possessed of good features." All of these women have good features. But while "S*x and the City" was loved by women for the friendship angle of the show, a lot of guys -- myself included -- seemed to see it as a film version of a lifestyle mag, Cosmo come to life. As for Britney Spears, the music she put out was never going to be a big hit among Maxim readers. That counts for a lot when we evaluate the attractiveness of musicians. Shakira would theoretically be my type. But having listened to her music, well, I can't really say I'm too hot for her. Also: Sandra Oh unattractive? I'm just gonna disagree there. It probably helps that she can act her behind off.

    Beth Wheeler
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I agree except for Britney Spears, she is nowhere near ugly.

    Shingo Murata
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Kinda accurate. they aren't ugly by all means, just, unattractive.

    cugel.
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm guessing if the list had Kristi Noem and other women of her persuasion, there'd be a lot less whining.

    UKGrandad
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see this as a positive. The world must be so perfect today that people have to dig out a nearly 20-yr-old magazine article just to find something to give them their outrage fix. Be happy, people, we are finally living in Utopia 🥳🥳 (for the record, this comment may contain mild-to-moderate sarcasm)

    BrunoVI
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wish I had more than one upvote to give.

    Load More Replies...
    Bailey
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The idea of publishing a list of "ugly" women is disgusting, however I think too many of the comments in the post dismiss it to quickly as "men" and misogyny. This was a wider problem with society at the time, not just men. Maxim may have published this list, but you had dozens of women's magazines at the same time coming out every week with "circles of shame" and zoomed in images of every perceived "flaw" in a celebrity. Articles with pictures of celebrities suggesting any change in appearance must be down to a d**g problem, being an alcoholic, too promiscuous, too prudish, eating too much, not eating enough .... Dismissing it as just "men are pigs" ignores the wider issue and makes it easier to pretend isn't something relevant to modern society

    Ms.GB
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember magazines with zoomed in images of celebrities on the beach highlighting their cellulite or tummies etc. at the checkout counters in every grocery store.

    Load More Replies...
    sofacushionfort
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    “Not all men but always a man“ but sometimes Joan Rivers

    L M
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How long has Joan Rivers been dead now? Funny, but resurrecting the dead for a 40 year old joke just doesn’t pack the punch it used to. 🙄

    Load More Replies...
    kansasmagic
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "We are outraged - OUTRAGED - that such a list exists. Now here is the list."

    Margaret Wartime
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    None of these women are ugly at all. It’s so sad that if you don’t fit into cookie-cutter proportions and look exactly the same as all the “conventionally hot” celebrities, you get trashed for it. What’s wrong with looking human?

    Vinnie
    Community Member
    5 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Years back, a young woman asked me "Am I beautiful?" She was not a classical beauty, but she had interesting looks. I told her "I'd say you're striking. Sometimes that's better than being beautiful." She seemed satisfied with that. She's now happily married to someone who doesn't fit the looks mold either.

    Load More Replies...
    BrunoVI
    Community Member
    5 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    First let me be real clear that I am in no way defending this, but I think y'all are misunderstanding what this is. This is not who are the ugliest women. It's not even literally who the least sexually desirable are, because the creators' grandmothers aren't on the list. I haven't seen this magazine, so I'm only going on who has been selected, but it seems pretty clear that by "unsexiest" they mean people who are treated as if they are s**y, but their persona makes them highly unappealing. Still mean as hell, but y'all're responding like, "what does this tell women about their looks," but it's actually something between, "Ya know, looks aren't everything" and "here's how pathetically wrong Hollywood is about what we [gen-X men] find attractive."

    NoRestfortheQWERTY
    Community Member
    5 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Devil's advocate warning: Bruno VI is right when he says that the criteria here is "unsexy" not "not possessed of good features." All of these women have good features. But while "S*x and the City" was loved by women for the friendship angle of the show, a lot of guys -- myself included -- seemed to see it as a film version of a lifestyle mag, Cosmo come to life. As for Britney Spears, the music she put out was never going to be a big hit among Maxim readers. That counts for a lot when we evaluate the attractiveness of musicians. Shakira would theoretically be my type. But having listened to her music, well, I can't really say I'm too hot for her. Also: Sandra Oh unattractive? I'm just gonna disagree there. It probably helps that she can act her behind off.

    Beth Wheeler
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I agree except for Britney Spears, she is nowhere near ugly.

    Shingo Murata
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Kinda accurate. they aren't ugly by all means, just, unattractive.

    cugel.
    Community Member
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm guessing if the list had Kristi Noem and other women of her persuasion, there'd be a lot less whining.

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