Clothes should be made for people of all shapes and sizes—not just for a small segment of society or some difficult-to-attain ideal. That’s one of the messages that the founder of The 12ish Style fashion blog, Katie Sturino is sending to clothing brands on behalf of women everywhere.
Sturino believes that some women have an incredibly difficult time trying to find clothes that fit them properly because a lot of companies use ‘vanity sizing’ (I mean, how can you be single-digit sized at one store and double-digit sized in another shop?) and other tactics. So she created the #MakeMySize movement.
Sturino ran out of patience when she ordered a whole bunch of clothes online, most of which didn’t fit. That was the moment when her campaign became a reality. If Sturino’s having so much trouble finding something beautiful to wear in NYC, imagine how women living elsewhere might be struggling. Scroll down for Bored Panda's interview with Sturino, upvote your fave photos of women showing us how much they'd love for companies to make clothes in their size, and be sure to check out our previous posts about Sturino right here and here.
Sturino told us that since announcing the Make My Size campaign, it's gone viral "with 7.4k uses on Instagram and growing."
"I have had great conversations with brands that have resulted in progress, such as Veronica Beard and Diane Von Furstenberg, both of whom I am proud to work with. Their pieces are fashionable and inclusive for all women," she said.
"Though size inclusivity in the fashion industry has made a lot of progress in the past few years, it is clear that there are still some brands that will never extend their range. We have a long way to go," she added.
We also spoke to Sturino about her newest campaigns and projects. "Last year, I launched Katie Sturino x Stitch Fix, which was a total pinch me moment! My next collaboration with Stitch Fix is launching this month, so stay tuned to see all the looks. The full range is size inclusive and ideal for summer, lots of fun pops of color."
She continued: "I am also working on my personal care brand, Megababe, which provides solution-oriented products, such as Thigh Rescue, Bust Dust, and Beach Paint. I’m spreading the word that thigh chafe does not have to be your reality!"
“I polled you guys and 97% of you felt that there were not enough cute clothes in your size. @huntermcgrady and I are both wearing a US16 and I can’t tell you the frustration when I’m shopping (and I’m a blogger! In NYC!) So while I applaud brands who are making changes to include more sizes, I’m going see if we can work together to let other designers know that they have a whole demographic that wants to shop,” Sturino outlined her mission. Great clothes for everyone? Sounds awesome.
She told Health that she wants clothing companies to “see how many beautiful women they’re missing out on” if they don’t have any plans to introduce extended sizing.
Sturino started her blog, The 12ish Style, when she learned that a lot of women said they’ve never seen their own body type featured on blogs and elsewhere before. “You normally see plus-size women or a size zero. There was really no in-between,” she said.
Even though she faced some obstacles getting her blog off the ground (like finding out what resonates with people), she eventually found that a lot of readers were interested to see people just like them being featured. And that led Sturino to launch her #SupersizeTheLook movement that came right before the Make My Size campaign.
“These days, I constantly receive direct messages from women about their struggles and journeys. They tell me that I have helped them take a step in the right direction,” she said.