Clothes should be made for people of all shapes and sizes—not just for a small segment of society or some difficult-to-attain ideal. That’s one of the messages that the founder of The 12ish Style fashion blog, Katie Sturino is sending to clothing brands on behalf of women everywhere.

Sturino believes that some women have an incredibly difficult time trying to find clothes that fit them properly because a lot of companies use ‘vanity sizing’ (I mean, how can you be single-digit sized at one store and double-digit sized in another shop?) and other tactics. So she created the #MakeMySize movement.

Sturino ran out of patience when she ordered a whole bunch of clothes online, most of which didn’t fit. That was the moment when her campaign became a reality. If Sturino’s having so much trouble finding something beautiful to wear in NYC, imagine how women living elsewhere might be struggling. Scroll down for Bored Panda's interview with Sturino, upvote your fave photos of women showing us how much they'd love for companies to make clothes in their size, and be sure to check out our previous posts about Sturino right here and here.

More info: The12ishStyle.com | Instagram | Facebook

#1

Make-My-Size-Compaign

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Elaine Mattingly
Community Member
1 month ago

A small must be the size of a postage stamp.

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#2

Make-My-Size-Compaign

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Michelle Muirhead
Community Member
1 month ago

It is a disgrace that normal people who are not size 0 can get clothes that fit. There should be universal sizing so you can order the correct size.

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#3

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Daniel (ShadowDrakken)
Community Member
1 month ago

Isn't Abercrombie a brand for rich spoiled yacht club teenagers? Why would you even expect to find anything there?

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Sturino told us that since announcing the Make My Size campaign, it's gone viral "with 7.4k uses on Instagram and growing."

"I have had great conversations with brands that have resulted in progress, such as Veronica Beard and Diane Von Furstenberg, both of whom I am proud to work with. Their pieces are fashionable and inclusive for all women," she said.

"Though size inclusivity in the fashion industry has made a lot of progress in the past few years, it is clear that there are still some brands that will never extend their range. We have a long way to go," she added.

#4

Make-My-Size-Compaign

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Kathy Baylis
Community Member
1 month ago (edited)

You know, back in the day department stores had seamstresses on staff to make alterations to their off the rack clothes if you needed them. For example, if you had to buy a larger shirt to accommodate a larger bust, you could have the rest of the shirt cut down to fit, so you’d look shapely instead of dumpy or pregnant. They figured, if you paid the price for their clothes—-which used to actually be name brands made from quality materials—-you deserved to have them fit well. They’d also leave any excess material in the seams and hems, in case you wanted them let out later (since the material would last for years and, you know, your shape can change).

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#5

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Id row
Community Member
1 month ago

Is she saying that's a size 3x? Not sure what she ordered vs what she got.

#6

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Kathy Baylis
Community Member
1 month ago (edited)

“Fit a US 16”. Translation: Fit a stick thin US 16 year old built like an 8 year old boy.

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We also spoke to Sturino about her newest campaigns and projects. "Last year, I launched Katie Sturino x Stitch Fix, which was a total pinch me moment! My next collaboration with Stitch Fix is launching this month, so stay tuned to see all the looks. The full range is size inclusive and ideal for summer, lots of fun pops of color."

She continued: "I am also working on my personal care brand, Megababe, which provides solution-oriented products, such as Thigh Rescue, Bust Dust, and Beach Paint. I’m spreading the word that thigh chafe does not have to be your reality!"

#7

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Kathy Baylis
Community Member
1 month ago (edited)

Of course it fits Kate Middleton. No offense to her, but she is thinner and flatter than a popsicle stick.

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#8

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miss miss
Community Member
1 month ago

Love this. Makes me feel better. A lovely girl that doesn't need to change.

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#9

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AzKhaleesi
Community Member
1 month ago

damn you all are haters, for those of you that can afford Torrid and all those places good for you but I for one and a LOT of women I know are not going to pay $50 for a shirt. Sizing is ridiculous. I can't tell you how many times I've worn an 11 from one store but a 16 from another, it's bullshit

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“I polled you guys and 97% of you felt that there were not enough cute clothes in your size. @huntermcgrady and I are both wearing a US16 and I can’t tell you the frustration when I’m shopping (and I’m a blogger! In NYC!) So while I applaud brands who are making changes to include more sizes, I’m going see if we can work together to let other designers know that they have a whole demographic that wants to shop,” Sturino outlined her mission. Great clothes for everyone? Sounds awesome.

She told Health that she wants clothing companies to “see how many beautiful women they’re missing out on” if they don’t have any plans to introduce extended sizing.

#10

Make-My-Size-Compaign

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Elaine Mattingly
Community Member
1 month ago

Must be for men because they don't know women have breast?

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#11

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Elaine Mattingly
Community Member
1 month ago

That's a face mask.

#12

Make-My-Size-Compaign

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Kathy Baylis
Community Member
1 month ago

Same thing with buying bike shorts for cycling (the ones with the really necessary padding in the seat area). I’m basically a medium or size 6/8, and XL bike shorts are a very snug fit.

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Sturino started her blog, The 12ish Style, when she learned that a lot of women said they’ve never seen their own body type featured on blogs and elsewhere before. “You normally see plus-size women or a size zero. There was really no in-between,” she said.

Even though she faced some obstacles getting her blog off the ground (like finding out what resonates with people), she eventually found that a lot of readers were interested to see people just like them being featured. And that led Sturino to launch her #SupersizeTheLook movement that came right before the Make My Size campaign.

“These days, I constantly receive direct messages from women about their struggles and journeys. They tell me that I have helped them take a step in the right direction,” she said.

#13

Make-My-Size-Compaign

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Elaine Mattingly
Community Member
1 month ago

I don't understand , you aren't big.

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#14

Make-My-Size-Compaign

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Elaine Mattingly
Community Member
1 month ago

Mermaid.

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#15

Make-My-Size-Compaign

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Elaine Mattingly
Community Member
1 month ago

Love the pants.

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#16

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Elaine Mattingly
Community Member
1 month ago

YES! That top with the gray plaid pants! I'm tired and you did all the work!

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#17

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Aunt Messy
Community Member
1 month ago

Club Monaco is a brand that's never been meant for adults. It's all teenybopper all the time.

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#18

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Elaine Mattingly
Community Member
1 month ago

One on the front one on the back. Buy one get one free.

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#19

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Elaine Mattingly
Community Member
1 month ago

Take sewing classes and start your own line that would sell out in minutes!

#20

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Kathy Baylis
Community Member
1 month ago

Toddler size 12...

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#21

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Kathy Baylis
Community Member
1 month ago

Actually size 24 months.

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#22

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Elaine Mattingly
Community Member
1 month ago

Now I'm feeling depressed. Or maybe just under dressed.

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#23

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Elaine Mattingly
Community Member
1 month ago

No loss there . That thing as ugly anyway.

#24

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Jim Smithers
Community Member
1 month ago

At some point, I stopped looking at the clothes.

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