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Woman Starts A ‘Make My Size’ Movement To Remind Companies That Women Come In Different Sizes (25 Pics)
Interview With Author
Clothes should be made for people of all shapes and sizes—not just for a small segment of society or some difficult-to-attain ideal. That’s one of the messages that the founder of The 12ish Style fashion blog, Katie Sturino is sending to clothing brands on behalf of women everywhere.
Sturino believes that some women have an incredibly difficult time trying to find clothes that fit them properly because a lot of companies use ‘vanity sizing’ (I mean, how can you be single-digit sized at one store and double-digit sized in another shop?) and other tactics. So she created the #MakeMySize movement.
Sturino ran out of patience when she ordered a whole bunch of clothes online, most of which didn’t fit. That was the moment when her campaign became a reality. If Sturino’s having so much trouble finding something beautiful to wear in NYC, imagine how women living elsewhere might be struggling. Scroll down for Bored Panda's interview with Sturino, upvote your fave photos of women showing us how much they'd love for companies to make clothes in their size, and be sure to check out our previous posts about Sturino right here and here.
More info: The12ishStyle.com | Instagram | Facebook
This post may include affiliate links.
#1
WillemPenn 5 years ago
Zara is horrible. They are never going to make anything in your size. They are aimed at the wait market and don't want their slave labor disposable clothing associated with "old" & "ugly" ppl. Eff Zara. Seriously. Eff them.
Just.a.ravenclaw.witch 4 years ago
OH S**T. Last tume at DD's (a discount store) I saw a top in the teens section. It was TINY!! It was a size small but it looked like it could only fit a 3 year old. Like no 15 year old ever could prbably fit into that. It was THAT tiny!! I was like oh maybe someone accidentally brpught it from the kids section.. I checled the tag. It said juniors (teens). It's ridiculous!! How do they expect an average teen to fit into that?
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#2
Michelle Muirhead 5 years ago
It is a disgrace that normal people who are not size 0 can get clothes that fit. There should be universal sizing so you can order the correct size.
Sarah Anderson 5 years ago
I agree. The garment industry NEEDS to be standardized. There are no rules and it is asinine.
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Stille20 5 years ago
This sounds like an "influencer" post. Growing up, I always struggled to find trendy clothes in size 14 or 16, which are fairly common sizes and I wasn't really overweight, just tall and athletic. Now you have find cute quality clothes all over the internet that don't make you feel like you have to buy whatever fits.
Courtney LeDroit 5 years ago (edited)
That's exactly what I look like when I tried on skinny jeans that were "my size". Who the f*ck has thighs that skinny!?
Katie and Jared Coates 5 years ago
I think J Crew is not coming through the corona ok :( i like their stuff too
#3
Daniel (ShadowDrakken) 5 years ago
Isn't Abercrombie a brand for rich spoiled yacht club teenagers? Why would you even expect to find anything there?
Bellatrix Lestrange 5 years ago
FYI, I wear Abercrombie and I am not a frisking brat. I do not go to any clubs, and I am extremely humble. Please check your info beforehand. I wear them because they are comfy. I don’t mean to hurt you, just want to point this out.
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KT Trondsen 5 years ago
Thats a teenagers store, why would u shop there expecting something to fit?
Id row 5 years ago
I don't get why these stores don't make clothes for the average sized woman. They're missing out on a fortune by only catering to sizes 0 through 8. Shop elsewhere. Here's a good idea for an enterprising person - create a clothing store for the average person and call it Elseware. (I claim 5% profit sharing if you become the next Bezos with that :) )
Sturino told us that since announcing the Make My Size campaign, it's gone viral "with 7.4k uses on Instagram and growing."
"I have had great conversations with brands that have resulted in progress, such as Veronica Beard and Diane Von Furstenberg, both of whom I am proud to work with. Their pieces are fashionable and inclusive for all women," she said.
"Though size inclusivity in the fashion industry has made a lot of progress in the past few years, it is clear that there are still some brands that will never extend their range. We have a long way to go," she added.
#4
Kathy Baylis 5 years ago (edited)
You know, back in the day department stores had seamstresses on staff to make alterations to their off the rack clothes if you needed them. For example, if you had to buy a larger shirt to accommodate a larger bust, you could have the rest of the shirt cut down to fit, so you’d look shapely instead of dumpy or pregnant. They figured, if you paid the price for their clothes—-which used to actually be name brands made from quality materials—-you deserved to have them fit well. They’d also leave any excess material in the seams and hems, in case you wanted them let out later (since the material would last for years and, you know, your shape can change).
Marina Ćirović 5 years ago
Ah yes, the days when only Lords could afford more than 3 shirts.
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Stille20 5 years ago
All women struggle with this. It's not a plus-sized problem. Yea, I feel like c**p when something doesn't fit me right, but everyone is built differently.
Becky Samuel 5 years ago
If you read the comments then you'll see that this was exactly the point she was making.
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#5
#6
Kathy Baylis 5 years ago (edited)
“Fit a US 16”. Translation: Fit a stick thin US 16 year old built like an 8 year old boy.
Mascha Claessens 5 years ago
My boobs aren't even huge or anything (C/D), but finding a fitting blouse is still an absolute horror... :')
Id row 5 years ago
Find a clothing company that has true sizes rather than sizes for anorexic small people and stick with them. The sizing disparities are why I only shop at a few reliable clothing stores. Shopping repeatedly at these places that keep sending tiny clothes is the very definition of insanity. You expect them to do better and they don't. They buy cheap sweatshop clothes from Asia and count on people not wanting to be bothered with the return process.
pusheen buttercup 5 years ago
That may or may not be true, a size sixteen isn't a size sixteen everywhere- "16" is somewhat of a nonsense number like the rest of them, as they contain no real precise measurements. Also no one accounts for "the girls." My waist is a size sixteen and my girls are a size 6! Swap that around and it still sucks.
We also spoke to Sturino about her newest campaigns and projects. "Last year, I launched Katie Sturino x Stitch Fix, which was a total pinch me moment! My next collaboration with Stitch Fix is launching this month, so stay tuned to see all the looks. The full range is size inclusive and ideal for summer, lots of fun pops of color."
She continued: "I am also working on my personal care brand, Megababe, which provides solution-oriented products, such as Thigh Rescue, Bust Dust, and Beach Paint. I’m spreading the word that thigh chafe does not have to be your reality!"
#7
Kathy Baylis 5 years ago (edited)
Of course it fits Kate Middleton. No offense to her, but she is thinner and flatter than a popsicle stick.
#8
Elaine Mattingly 5 years ago
Whoever corrected your spelling should correct the number sizes on that top and skirt.
#9
AzKhaleesi 5 years ago
damn you all are haters, for those of you that can afford Torrid and all those places good for you but I for one and a LOT of women I know are not going to pay $50 for a shirt. Sizing is ridiculous. I can't tell you how many times I've worn an 11 from one store but a 16 from another, it's b******t
Id row 5 years ago
I have shirts that range from medium to XXL and they're the same size.
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“I polled you guys and 97% of you felt that there were not enough cute clothes in your size. @huntermcgrady and I are both wearing a US16 and I can’t tell you the frustration when I’m shopping (and I’m a blogger! In NYC!) So while I applaud brands who are making changes to include more sizes, I’m going see if we can work together to let other designers know that they have a whole demographic that wants to shop,” Sturino outlined her mission. Great clothes for everyone? Sounds awesome.
She told Health that she wants clothing companies to “see how many beautiful women they’re missing out on” if they don’t have any plans to introduce extended sizing.
#10
Vaida Kuodytė 5 years ago
It's the paedophile culture that prefers women to look like 12 year old boys.
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#12
Kathy Baylis 5 years ago
Same thing with buying bike shorts for cycling (the ones with the really necessary padding in the seat area). I’m basically a medium or size 6/8, and XL bike shorts are a very snug fit.
Mascha Claessens 5 years ago (edited)
Bike short should be reeeeally tight though to prevent scrubbing your legs against your saddle. I often have to buy an S though, but that's very tight around my waist. An M or L is veeeery loose around my legs and butt though. Such a horror, buying sport leggings or shorts... :')
Load More Replies... Marina Ćirović 5 years ago
I don't get the problem I mean ok some of you chose to eat way more than it used to be the case. But then instead of sizing standard stating the same and you accepting the fact you're like 5XL you go around trying to fit in XL because you are insulted by the 5. You suggest what, the rest of us start eating more to catch up so we can fit the new giant clothing standard?
Sturino started her blog, The 12ish Style, when she learned that a lot of women said they’ve never seen their own body type featured on blogs and elsewhere before. “You normally see plus-size women or a size zero. There was really no in-between,” she said.
Even though she faced some obstacles getting her blog off the ground (like finding out what resonates with people), she eventually found that a lot of readers were interested to see people just like them being featured. And that led Sturino to launch her #SupersizeTheLook movement that came right before the Make My Size campaign.
“These days, I constantly receive direct messages from women about their struggles and journeys. They tell me that I have helped them take a step in the right direction,” she said.
#15
#16
Elaine Mattingly 5 years ago
YES! That top with the gray plaid pants! I'm tired and you did all the work!
#17
Aunt Messy 5 years ago
Club Monaco is a brand that's never been meant for adults. It's all teenybopper all the time.
AzKhaleesi 5 years ago
Doesn't mean that teenyboppers aren't bigger girls either.... that statement makes no sense. My daughter has friends that are plus size
Load More Replies... #18
Stille20 5 years ago
OKay, but she's clearly not a size 12. I would be a size 18. Of course that's not going to fit... why try it on, accept to feel badly or amuse your followers
Frankie 5 years ago
Her point is that that's the biggest size that brand makes
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#19
Elaine Mattingly 5 years ago
Take sewing classes and start your own line that would sell out in minutes!
#20
Elaine Mattingly 5 years ago
Loose the bra , light the candles, and don't forget safe sex. According to their sizes better super size.
#21
#22
#24
Andrew Gibb 5 years ago
After the first picture I knew what was going to be in the next 24
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BiLal Asif 5 years ago
The designers clothes are too skinny & u r too fat both are unnatural find a way right in the middle
Amy Roberts 5 years ago
You can tell she is trying on clothes that she knows are too small. The arms are small, the legs are small, she knows they aren't her size. It totally defeats the purpose of her posts unless she just wanted to pose half naked. Way to go lady make it even harder for those of us who really do have normal size arms and legs but larger ummm top halves that need designers to stop making clothes only for stick people.
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What do you think ?
Random Panda 5 years ago
I'm not even fat and finding pants that fit is a nightmare. If they fit my waistline, the legs are too tight. If they fit my legs, then the waistline is 1 or 2 sizes too big. Clothing manufacturers don't seem to be considering any other body shape than flat as a board with no curves.
Biljana Malesevic 5 years ago
Me too! I am curvy but fit, and finding any jeans or pants that fit is a rare, rare thing that hardly ever happens. When it does, I buy, immediatelly! Also, shirts, especially since I have broad shoulders and strong upper arms, it really always gets to something with elastic materials.
Load More Replies...
Daria B 5 years ago
Even men find it difficult to find their clothes, really. I know by my husband. Meanwhile, I'm wearing feminine jeans for males.
Bob Belcher 5 years ago
I agree. It's hard to find clothes as a man once you over size 40 and even worse if your under 5'8".
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Daniel (ShadowDrakken) 5 years ago
Simple solution: stop using arbitrary size charts that are different from brand to brand and product line to product line. Use the standard measurements for the country they're being sold in (inches, centimeters) just like men's clothes. Or even better, just use centimeters and take it as an opportunity to break away from US Customary measurements in a way that people will actually use XD
Ben Smith 5 years ago
Yeah, so not all mens pants that have sizes in inches fit the same either. It’s often a matter of fabric and cut, not just inches...or centimeters.
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cassiushumanmother 5 years ago
Berreta It's not a weight problem, some clothes are just cut wrong, sometimes it is cut for 6 feet (1,80m) planks. I'm 5,2 feets (1,60m) , 99 pounds (45kg) and i have to choose between the SQUEEZYFLATBUTT size and the ABSOLUTELY NEED A BELT size to fit in jeans. For tops it's sometimes a choice between the LOWNECKLINE-NAVEL size or YOURENOTALOWEDTOBREATHE size. They have to rename the sizes.
Rissie 5 years ago (edited)
Oof, I'm very much a plus size myself, but I'm so not supportive of this. Once your body gets bigger, the variety of body types becomes more obvious. A bigger butt or a bigger chest make for totally different parts to accentuate to even fit correctly. Most common brands focus on one fit/style for all, so they can't go beyond a certain size or everything will look like you're wearing a tent to cover big butts, big chests, long legs etc. The trick is to find brands that fit your specific body type and personal style and stop whining about brands not fitting your body. It's easy. Don't buy it, don't get frustrated. They don't care about anything but making money, so just don't give it to them.
Rissie 5 years ago
Why downvotes? There are so many awesome brands out there and this woman and her followers choose to focus on getting semi frustrated with brands that don't care. Really feels like they don't want a solution (which already exists and the internet makes it so accessible), they just want to complain about it. Yuk.
Load More Replies... Biljana Malesevic 5 years ago
I am quite curvy, and while it's not really easy to find cute clothes, it can be found, you just need to find brands that made forms that fit you. For instance, I am hourglass and most clothes are cut straight which makes everything too small for me in hip or breast area or both, even in biggest sizes. But there are brands, which I can not name here, that make clothes you can fit. I can't just go to stores and get claustrophobically stuck in too small dresses and shirts. But I know which forms and materials fit me. I can't wear button up non elastic shirts with my boobs so I go with nice, mildly stretchy cotton blouses with V neck that are huggy and sexy and comfy at the same time. Also, elastine. And flowy skirts and dresses that you can tie around waist. If you have big breasts avoid anything button up, go for a little elastic materials that hug your body and snug perfectly. Go for light, flowy materials, do not try to wear same clothes that skinny people wear, know what flatter you.
GirlFriday 5 years ago
I feel this one. It is difficult to find consistency in clothing from one brand to another. While one store's size 10 fits you perfectly, you must buy a size 14 at another store, and then you go to a third store to find that you are too fat for their clothes period.
Haevyn 5 years ago
Okay but tbh this woman has extraordinarily large beasts, much bigger than the average 14/16. So even though her waist is 14/16, her chest is like a 20. Which is completely fine she looks great. By no means am I trying to offend. However put urself in the designers place it's not their fault they don't have her particularly unique shape/size. That's why tailoring clothes is a thing. It's a hassle but UR unique n that's not the designers fault.
Bob Belcher 5 years ago
I can say the same for Target. No Target carries men's pants over size 40. Rarely I'll find a 42 but I need a 44 or 46 depending on the brand.
ERIKA H. 5 years ago
As a technical designer (the engineer who creates the patterns and fit for clothing companies) there is A LOT to consider in size and fit. 1. It is literally impossible to mass produce clothes that will fit every body type - this is why you will need to find a brand that you are the target market of. 2. Sizes vary between each company based on that companies target market (which is why a size 8 at one company may be entirely different at another company). 3. The cheaper the clothes the cheaper fit (good technical designers are expensive, so you get what you pay for). 4. Most people don't actually know their size and buy the wrong size for themselves (the woman in this post mentions size 14 and 16, but just by looking at her I can tell she is more likely a 16 and 18). 5. I do agree there needs to be more diverse fit, but most incorrect fit can be corrected through tailoring (which used to be standard back in the day) or finding the brand that is targetting you as their customer
Random Panda 5 years ago
I'm not even fat and finding pants that fit is a nightmare. If they fit my waistline, the legs are too tight. If they fit my legs, then the waistline is 1 or 2 sizes too big. Clothing manufacturers don't seem to be considering any other body shape than flat as a board with no curves.
Biljana Malesevic 5 years ago
Me too! I am curvy but fit, and finding any jeans or pants that fit is a rare, rare thing that hardly ever happens. When it does, I buy, immediatelly! Also, shirts, especially since I have broad shoulders and strong upper arms, it really always gets to something with elastic materials.
Load More Replies... Daria B 5 years ago
Even men find it difficult to find their clothes, really. I know by my husband. Meanwhile, I'm wearing feminine jeans for males.
Bob Belcher 5 years ago
I agree. It's hard to find clothes as a man once you over size 40 and even worse if your under 5'8".
Load More Replies... Daniel (ShadowDrakken) 5 years ago
Simple solution: stop using arbitrary size charts that are different from brand to brand and product line to product line. Use the standard measurements for the country they're being sold in (inches, centimeters) just like men's clothes. Or even better, just use centimeters and take it as an opportunity to break away from US Customary measurements in a way that people will actually use XD
Ben Smith 5 years ago
Yeah, so not all mens pants that have sizes in inches fit the same either. It’s often a matter of fabric and cut, not just inches...or centimeters.
Load More Replies... cassiushumanmother 5 years ago
Berreta It's not a weight problem, some clothes are just cut wrong, sometimes it is cut for 6 feet (1,80m) planks. I'm 5,2 feets (1,60m) , 99 pounds (45kg) and i have to choose between the SQUEEZYFLATBUTT size and the ABSOLUTELY NEED A BELT size to fit in jeans. For tops it's sometimes a choice between the LOWNECKLINE-NAVEL size or YOURENOTALOWEDTOBREATHE size. They have to rename the sizes.
Rissie 5 years ago (edited)
Oof, I'm very much a plus size myself, but I'm so not supportive of this. Once your body gets bigger, the variety of body types becomes more obvious. A bigger butt or a bigger chest make for totally different parts to accentuate to even fit correctly. Most common brands focus on one fit/style for all, so they can't go beyond a certain size or everything will look like you're wearing a tent to cover big butts, big chests, long legs etc. The trick is to find brands that fit your specific body type and personal style and stop whining about brands not fitting your body. It's easy. Don't buy it, don't get frustrated. They don't care about anything but making money, so just don't give it to them.
Rissie 5 years ago
Why downvotes? There are so many awesome brands out there and this woman and her followers choose to focus on getting semi frustrated with brands that don't care. Really feels like they don't want a solution (which already exists and the internet makes it so accessible), they just want to complain about it. Yuk.
Load More Replies... Biljana Malesevic 5 years ago
I am quite curvy, and while it's not really easy to find cute clothes, it can be found, you just need to find brands that made forms that fit you. For instance, I am hourglass and most clothes are cut straight which makes everything too small for me in hip or breast area or both, even in biggest sizes. But there are brands, which I can not name here, that make clothes you can fit. I can't just go to stores and get claustrophobically stuck in too small dresses and shirts. But I know which forms and materials fit me. I can't wear button up non elastic shirts with my boobs so I go with nice, mildly stretchy cotton blouses with V neck that are huggy and sexy and comfy at the same time. Also, elastine. And flowy skirts and dresses that you can tie around waist. If you have big breasts avoid anything button up, go for a little elastic materials that hug your body and snug perfectly. Go for light, flowy materials, do not try to wear same clothes that skinny people wear, know what flatter you.
GirlFriday 5 years ago
I feel this one. It is difficult to find consistency in clothing from one brand to another. While one store's size 10 fits you perfectly, you must buy a size 14 at another store, and then you go to a third store to find that you are too fat for their clothes period.
Haevyn 5 years ago
Okay but tbh this woman has extraordinarily large beasts, much bigger than the average 14/16. So even though her waist is 14/16, her chest is like a 20. Which is completely fine she looks great. By no means am I trying to offend. However put urself in the designers place it's not their fault they don't have her particularly unique shape/size. That's why tailoring clothes is a thing. It's a hassle but UR unique n that's not the designers fault.
Bob Belcher 5 years ago
I can say the same for Target. No Target carries men's pants over size 40. Rarely I'll find a 42 but I need a 44 or 46 depending on the brand.
ERIKA H. 5 years ago
As a technical designer (the engineer who creates the patterns and fit for clothing companies) there is A LOT to consider in size and fit. 1. It is literally impossible to mass produce clothes that will fit every body type - this is why you will need to find a brand that you are the target market of. 2. Sizes vary between each company based on that companies target market (which is why a size 8 at one company may be entirely different at another company). 3. The cheaper the clothes the cheaper fit (good technical designers are expensive, so you get what you pay for). 4. Most people don't actually know their size and buy the wrong size for themselves (the woman in this post mentions size 14 and 16, but just by looking at her I can tell she is more likely a 16 and 18). 5. I do agree there needs to be more diverse fit, but most incorrect fit can be corrected through tailoring (which used to be standard back in the day) or finding the brand that is targetting you as their customer
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