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IKEA first started selling Blåhaj (Blaha) a few years ago, but was recently convinced to relaunch the plush shark after fans petitioned for its comeback. Since then, the friendly-looking toy has appeared in countless social media posts, and some have even created separate Instagram accounts for their plushy pal.
But the Swedish furniture brand had more plans for Blåhaj.
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#1
Tsunami_theSeaWing 6 years ago
Look at the baby shark on the left *starts singing “Baby Shark”
The toy just became a part of its Let's Play! campaign. Allow me to elaborate. Highlighting that a home can also be a playground, IKEA is spending nearly two months showing that everyone can build play into each day and it can be "as easy as, well, child's play!" Naturally, the beloved Blåhaj got an important role in the campaign.
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#2
Theory Buchannon 6 years ago
Mom Shark: "And that's how the girl shark and the boy shark came to be. The End" Baby Shark: Night mommy.
"Instead of a single kids play area, we’ve sprinkled our stores with several special children’s activities during Let’s play!" IKEA wrote in a statement. "One of them is Shark Trails, a fun treasure hunt in which our BLÅHAJ soft toy – and limited-edition baby shark version – are hidden all over the store. So grab a map and pop a mark on it each time you spot one of these iconic plush toys."
Wanting to become a part of this, clients have been joining in the fun as well. People are rearranging the plushies at IKEA stores, making their shelf lives much more interesting.
#3
My Gustafsson 6 years ago
Yeah! I also like to hang in a coat-hanger with my evening dress on..
Bubblegum Witch 6 years ago
The second one is so dramatic, it's like when you're almost done with your food and realize you forgot an important ingredient.
#4
MidnightFury 6 years ago
That's so adorable. Look at the way the baby shark (dodododododoodoo) is positioned to look like he's a happy little surprised sharky! AWWWW!!!
#5
#6
Jacob-Becca Gizmo the Squirrel 6 years ago
Is that shark fishing for that human stick figure thing?
MidnightFury 6 years ago
My my my, how the tables have turned........... THEY'RE COMING AFTER US, BOYS! RUN FOR YOUR LIIIIIVES!!!!!!
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Spikey Bunny 6 years ago
Don't know why you got downvoted... Yes they are hidden in funny ways by IKEA employees. =)
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#7
#8
#9
Jacob-Becca Gizmo the Squirrel 6 years ago
The eyes say it all. This shark deserves this drink.
#10
Spikey Bunny 6 years ago
Does anyone remember the book "Go The Fu(< To Sleep" by Adam Mansbach & read by Samuel Jackson? This reminds me of that. XD
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Pretty Pangolin 6 years ago
Saw an article today that they're doing a Navajo version of "Baby Shark."
#11
XxInstantKarmaxX 6 years ago
more like finished swimming in your laundry :D
Load More Replies... Tsunami_theSeaWing 6 years ago
“Hewwu! This laundry costs $1, including me. It’s a very good deal.”
Ronnie Beaton 6 years ago
To paraphrase a well known Looney Tunes character - "I will love him, and pet him, and I will name him Bruce."
Tyler the fabulous killjoy 6 years ago
No, I am not in the laundry machine. No, you did not see anything. Got it?
#12
#13
I Used To Be Blub Blub Blub 6 years ago
When I first saw this I thought HE was in the pot and my instict was NOOOOOOO NOT U IKEA SHARK!!!!!!!!!!!!!!!!!
#14
#15
Spikey Bunny 6 years ago
He's totally shredded & has a mustache! Very funny!!! These are awesome! =)
Tsunami_theSeaWing 6 years ago
He has a rather fashionable moustache. And some big abs. Must be very good with ladies
#16
Jacob-Becca Gizmo the Squirrel 6 years ago
Fish sticks. I don't eat anything thing at all that comes from the ocean but when I was a kid I ate fish sticks. I thought they were something else (chicken?) Until I learned they were actually fish. Never again. I guess I thought fish sticks was a nickname or something.
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#17
Molly Porter 6 years ago
Yeah you can see it directly under the artificial lights
Load More Replies... Tsunami_theSeaWing 6 years ago
Aww! Shark and the shark, the new and improved “Lady and the Tramp”!
Rosa Rose 6 years ago
Maybe its suposed to look like spaghetti as in the lady and the tramp
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#18
Bill phillips 6 years ago
You should never place a shark baby on its tummy in a crib during nap time!
#19
Tsunami_theSeaWing 6 years ago
“Hello! Would you like to buy this CooKInG sEt?! It InCLudEs mE!”
Jacob-Becca Gizmo the Squirrel 6 years ago
Looks like he's banging his head repeatedly against the wall
#20
Spikey Bunny 6 years ago
I was at IKEA a few weeks ago... All of their plushies are so soft and squishy! Wonderful, wonderful fun!!!
#21
Ronnie Beaton 6 years ago
If I turned around and saw that first one looking at me, I'd probably either wet myself or drop dead of a heart attack.
#22
Add New Image
What do you think ?
NCC~1701 6 years ago
DO NOT DO THAT!! IKEA is a maze. Once you go in, you can never find your way out. 😂
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Helena R 6 years ago
My 3year old always tucks the ikea stuffed animals up in bed whenever we've visited too
DC 6 years ago
That's actually really funny. When I was in school, we used to go to an Ikea nearby, find a cup somewhere in those example-romms and went to free refill with them. Not because we had to, or to p**s someone off, just because we thought it was funny. Was, kinda, but a bit childish, too.
Spikey Bunny 6 years ago
Those plushy rats are sooooo adorable! My daughter has one.
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Maureen Heartwood 6 years ago
It's not a translation. It's a pronunciation guide.
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NCC~1701 6 years ago
DO NOT DO THAT!! IKEA is a maze. Once you go in, you can never find your way out. 😂
Load More Replies... Helena R 6 years ago
My 3year old always tucks the ikea stuffed animals up in bed whenever we've visited too
DC 6 years ago
That's actually really funny. When I was in school, we used to go to an Ikea nearby, find a cup somewhere in those example-romms and went to free refill with them. Not because we had to, or to p**s someone off, just because we thought it was funny. Was, kinda, but a bit childish, too.
Spikey Bunny 6 years ago
Those plushy rats are sooooo adorable! My daughter has one.
Load More Replies... Maureen Heartwood 6 years ago
It's not a translation. It's a pronunciation guide.
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