IKEA first started selling Blåhaj (Blaha) a few years ago, but was recently convinced to relaunch the plush shark after fans petitioned for its comeback. Since then, the friendly-looking toy has appeared in countless social media posts, and some have even created separate Instagram accounts for their plushy pal.

But the Swedish furniture brand had more plans for Blåhaj.

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tiredezra Report

Lilli
Community Member
2 months ago

they're so cute! :3

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The toy just became a part of its Let's Play! campaign. Allow me to elaborate. Highlighting that a home can also be a playground, IKEA is spending nearly two months showing that everyone can build play into each day and it can be "as easy as, well, child's play!" Naturally, the beloved Blåhaj got an important role in the campaign.

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thamenat Report

Ani
Community Member
2 months ago

Best way to make me want to try that bed

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"Instead of a single kids play area, we’ve sprinkled our stores with several special children’s activities during Let’s play!" IKEA wrote in a statement. "One of them is Shark Trails, a fun treasure hunt in which our BLÅHAJ soft toy – and limited-edition baby shark version – are hidden all over the store. So grab a map and pop a mark on it each time you spot one of these iconic plush toys."

Wanting to become a part of this, clients have been joining in the fun as well. People are rearranging the plushies at IKEA stores, making their shelf lives much more interesting.

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aky_niboshi Report

My Gustafsson
Community Member
2 months ago

Yeah! I also like to hang in a coat-hanger with my evening dress on..

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#4

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Ani
Community Member
2 months ago

Haha, thats brilliant!

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#5

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Blake Hasbargen
Community Member
2 months ago

a little hung over I see

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#6

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Jacob-Becca Gizmo the Squirrel
Community Member
2 months ago

Is that shark fishing for that human stick figure thing?

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#7

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MsM
Community Member
2 months ago

hahaha that guy's face... cool dude

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#8

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JinjaMcGarrity Report

varwenea
Community Member
2 months ago

Those drunken frat sharks are at it again.

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#9

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Jacob-Becca Gizmo the Squirrel
Community Member
2 months ago

The eyes say it all. This shark deserves this drink.

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#10

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oxidanes Report

frosty34
Community Member
2 months ago

The baby sharks are adorable

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#11
Great Deals Singapore

IKEA’s strangely popular BLÅHAJ shark plushie now available in Singapore 🦈😍https://gds.sg/2pUeWHa ...

11:56 PM - 11 Nov 2019

GreatDealsSG Report

MidnightFury
Community Member
2 months ago

Hellu! Just finished checking your laundry, you're good to go!

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#12

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varwenea
Community Member
2 months ago

Surprise!

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#13

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TheAsianJC Report

glorytherainwing
Community Member
2 months ago

lets cook some niiiiice shellfish

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#14

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MidnightFury
Community Member
2 months ago

Me, a bookworm:

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#15

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Rosy Amaya
Community Member
2 months ago

I saw this weightlifting one too

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See Also on Bored Panda
#16

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heroics Report

Theory Buchannon
Community Member
2 months ago

Makin' some fish sticks over HERE

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#17

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varwenea
Community Member
2 months ago

The one on the left is getting a suntan.

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#18

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Kitten
Community Member
2 months ago

Hero!!

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#19

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glorytherainwing
Community Member
2 months ago

THIS cooking set is HALF PRICE!!!

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#20

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MidnightFury
Community Member
2 months ago

The third one is like"peek-a-boo!"

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#21

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VICTORIA HERNANDEZ
Community Member
2 months ago

The 3rd one looks kind of like she is having a baby

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#22

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EMHMark1VOY Report

Tsunami_theSeaWing
Community Member
2 months ago

Nice hat, miss. Very fashionable

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