Zara Shoppers Are Saying It’s Impossible To Shop Online Due To Weird Modeling Poses, Share Screenshots To Prove Their Point (New Pics)
Interview With AuthorRecently, fashion aficionados realized that there’s something very odd when you scroll through Zara online shop. It’s not the clothes per se that look out of this world but rather the posing which is unlike anything shoppers have seen before.
And when we are talking odd, we really mean it. Like, a model standing on a stove with her eyes set onto the abyss of the kitchen, or like, another model curling in a ball, making sure the beige coat swallows her entirely. Both hilarious and oddly wonderful, the Zara awkwardness became somewhat of a social media hit with entire pages dedicated to collecting and making fun at the weirdest Zara pics out there.
“Awkward Zara” is one of these insanely popular accounts with 40.4k followers that set on a mission to “round up all of the questionable Zara images out there.” So let’s see what the fashion detectives have dug up, and I can promise, it’s gonna get funny. Psst! After you’re done, don’t forget to check out our previous post with the weirdest Zara poses.
This post may include affiliate links.
When The Twenty Minute Wait For The Cloakroom At The End Of The Night Did Absolutely Nothing To Sober You Up
Zara Models Really Know How To Sell An Outfit
but what's great is its' not even the damn jacket on sale, it's the purple shirt underneath you can barley see.
Load More Replies...The good news is I know exactly how I'll look doing this while dodging the rain that just started!
At least you know how you'll look if you have to sleep in it on a park bench.
Please give back my suit, I've got an important meeting in the morning.
To find out more about the Awkward Zara Instagram account, which collects some of the weirdest Zara pictures and shares it to its fanbase of 40.6k followers, Bored Panda reached out to its creator. The 27-year old from the UK, who works in marketing industry, told us that they haven’t ever really released their identity on the page “because the page is all about the awkward poses/products/website quirks, not about me.”
When Yesterday Was Arm Day At The Gym And Now You Can’t Lift Anything Over Your Head
Who on earth decides that this is the best way to sell clothes? And even spend money on photoshoots?
Personally, I think the Zara design team are all secretly "avant-garde geniuses" who created a Photo-shoot so outrageously bad that it would generate talk and possibly some creative memes, thus generating tons of publicity for their brand. It's smart (and slightly sadistic) once you think about it.
Load More Replies...Ah yes, the perfect look of being suffocated slowly by your rose gold pillowcase as you smile at the camera
uhm.....it...it goes OVER your head. you don't just walk around with a sweater only on your arms. unless....my whole life was a lie, and this IS how you put a sweater on!
The author told us that the project started off as an escalation of a funny WhatsApp conversation they had with two of their friends during lockdown in 2020. “We were sending each other screenshots from the Zara website of models doing bizarre poses and asking ourselves what on earth was going on.”
“Models 6 ft up teetering on bookshelves, crouched on top of the cooker, half-submerged in a swimming pool… I’m quite an impulsive person and I knew there was a gap for a dedicated Instagram parody page, so within minutes, I had set up the handle and started cataloguing some of the weirdest poses I could find,” the author recounted.
When You’re 12 Champagnes Deep And The Wedding Venue Happens To Have A Pond 🦆
If a dress looks bad on a model's cleavage, what are the chances it will look good on mine? Silly poses are one thing but at least don't actively make your outfit look bad.
This looks like a scene from some art-house horror film that is purposely subtitled just to be pretentious.
When You Feel A Fart Brewing During Zoom Pilates And You’re Desperately Trying To Check You’re Still On Mute 🙃
This is ridiculous ... how are people supposed to know what the dress looks like???
Bruh. Don't bend your knees. Hold your legs straight. Way better streching position
Who cares about the clothes. This presentation of gaunt rail thin women as beauty in our culture has to stop.
When You Volunteered To Stack The Chairs After Assembly But Your Teacher Is Refusing To Give You A Gold Star For All Your Hard Labour
A lot of the titles for this post are really good. :)
Load More Replies...Is this a real person?? Never mind the pose, look at those legs. How does she walk?
Question: are they selling A: boots, B: mini dress, C: chairs, or D: Deluxe fur overcoat
Lol she is looking directly at the person forcing her to do this. And she hates them so much that I'm a little afraid lmao
But the captions at Awkward Zara are as funny as the images themselves. “It’s just so inexplicable and impossible to fathom that I thought they required an alternative caption with a parody explanation or imaginary scenario behind the pose, hence why each image is accompanied by a caption which is (hopefully) humorous and relatable.”
At first, it was just friends who followed, but within a couple of months, the page had blown up and been featured in the Sunday Times’ Style Magazine, The Independent, Sheerluxe, ‘At Home With…’
When asked what they think of these bizarre poses, the author of Awkward Zara believes that the brand is trying to set itself aside from its high-street counterparts and elevate the brand to a higher level. “It leads to them shooting less catalogue/commercial type shots, and adopting a much more editorial style more natural to designer brands or the pages of Vogue.”
“They obviously have some pretty inspired and ambitious minds running the shoots, and they have huge budgets—it’s not unusual for them to bring in huge names such as Anja Rubik and Palomija to model £20 stretch jersey dresses.”
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When The Person Behind You In The Queue Doesn’t Know What 2m Looks Like So You’ve Got To Enforce It Yourself
All I think of is this model is from the Monty Python Ministry of Funny Walks!
When You’ve Just Spilled An Entire Mug Of Coffee On The New Beige Carpet And Your Mum Wanders Into The Room
i read that as "When You’ve Just Spilled An Entire Mug Of Coffee On The Beige Carpet And Your new Mum Wanders Into The Room"
Moreover, according to the Instagrammer, “awkward poses and unusual styling/staging naturally sparks conversations—they traditionally have never really engaged with influencer marketing or paid social (this is starting to slowly change though as Inditex shifts their focus on digital growth), so to an extent, it’s really free marketing for them when people share the poses on TikTok, Instagram, and elsewhere.”
Having said that, the author of Awkward Zara believes that the products speak for themselves. “Zara has such a cult following of loyal customers who are unlikely to be put off by awkward poses. Just look at how many influencers do Zara haul videos, etc. without ever being given anything from the brand!”
The issue with the weird poses is when there aren’t alternative product shots available, they said. “For example, when all of the product shots are either exclusively shot on models doing awkward poses, shot in B&W, or not shown on a model at all—that makes online shopping, which has been the only way for many people to shop during the pandemic, really difficult, and many people will give up trying to decode the mystery of what a piece of clothing might look like in real life and just abandon it altogether.”
When The Conference Venue Has A Pool And You’ve Had Enough Of Listening To Steve From Corporate Drone On About Falling Sales Margins
She's secretly channeled M.Night Shyamalan's "Lady in the Water" for this photo-shoot. Yes, feel your inner Narf (If you haven't seen "Lady in the Water", do yourself a favour and don't see it.)
She could be wearing a black trash bag and no one would notice a difference...
When Your Brother Brings His New Vegan Girlfriend Along To The Family Christmas Gathering
Up to this point, the titles are always accurately hilarious..😄
Who ever made the descriptions for each one of these outrageous photos is really on a roll.
All I can think is how much glitter she will have on her after the photoshoot!
Load More Replies...Me too, and it was less than 3 months ago - feels soooooo much longer!
Load More Replies...Uh we vegans don't go around hugging fake xmas trees. We are against animals being tortured and murdered. It's called compassion. Try it.
When Your Roll-On Deodorant Is Taking Ages To Dry And You’ve Got Places To Be
Moreover, Zara seems to be expanding a lot of resources on cultivating their image and increasing digital sales, but the website has still to catch up. “I think quite a lot of people find it difficult and counterintuitive to use; Awkward Zara gets a lot of people venting in the DMs about how they’re getting pretty fed up with the website,” the creator said.
The reactions to Awkward Zara are really positive, assured its author as “there are a lot of funny interactions in the DMs as followers love to share their frustrations about how difficult the website can be, how weird some of the items are (hello shopping trolleys and arm warmers!), and they also regularly send in strange things which they’ve spotted on their Zara adventures.”
When Forgetting Your Towel And Having To Sit On The Sand Means Ending Up With Half The Sodding Beach Down Your Pants
What is sweet baby Jesus' name is going on here? Does she have a massive wedgie?
Hide And Seek Champion 2020 X
The rest of her was trying to escape, that why she's holding the coat like that, so no part of her can get out.
Load More Replies...I would really have loved to hear the photographer's instructions to the model: "Yes, yes! Work for me-- channel your inner rock. Yes, you are a rock. Feel it. Be it. Live it."
If they're trying to sell the shoes i guess I could see how it would work....
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Turns out, it’s a really engaged community, and people love putting their reactions in the comments or tagging their friends because they can relate. Simultaneously, the author knows that’s when they’ve come up with a good caption.“
Aside from the humor, I have also had some more serious conversations with followers about diversity, cultural appropriation, the consumer experience, the fashion industry as a place to work, and much more, so it has become a really supportive space where people can share their frustrations, observations, and funny anecdotes.”
Cambridge Students Dialling Into Their Online-Only Classes Next Year 📚
... or in the public library .... or ANYWHERE else!
Load More Replies...I wish I had shelving like that.But what is the deal with turning the books backwards?? I've seen Joanne Gaines do that too. It's weird.
After interminable days of Covid-19 self-isolation, Marianna gave a big proverbial screw you to the world and pursued her life-long dream of becoming a human bookworm.
When Your Head Is Saying You Should Queue For The Club But Your Leg Just Wants To Get A Mcchicken Sandwich And Go Home
Hypermobility syndrome or Ehler-Danlos as mentioned below, i have it and can do this too, i often stand like that as for some reason it's actually quite comfortable. My husband refers to it as the "demented stork"
Load More Replies...Looks like you have your feet in wallets. The hell are those babes? You know those shoes are ugly as hell
Trying To Work Out Which Shopping Bag Is The Least Heavy Before You Offer To Carry One Into The House For Your Mum
Assuming (HOPING!) they intend to sell the bags with this and not the top or the pants or whatever, I would find this actually quite helpful
I'm sure they are selling the clothes😂😂😂😂it's the secret Zara rule! "Don't show the clothes we are selling"
Load More Replies...We can't be sure that they are selling the bags not the the shirt.
Load More Replies...Her expression makes you think she's planning murder on the photographer
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the eyelashes kinda look photoshopped to me........im not really sure why tho
I think there selling false eyelashes, wait, * looks at the rest of these * yup, definitely shoes
Duh. Those earrings that are barely visible in the picture
Load More Replies...My OCD!!!!!!! Its out there. It exists. This atrocity is happening on my planet. It hurts to witness this
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Because holding the bag or purse in your hand is so last season, Darling.
Load More Replies...Me Making It Rain On Payday vs. Me The Rest Of The Month
That jumpsuit is hideous looking. It doesnt even cover the top half properly.
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When you have to go to a foreign and forget how to use a squat toilet.
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Why do half of these models look like they want to murder you?
There are a lot of photos that look like someone is pooping in the wilderness.
Apart from not being able to see the garments that are being peddled, the models are anorexic.
Girl looks like she's about to do the Exorcist in expensive clothing VERY passive aggressively
When You’ve Had Way Too Many Margaritas At Happy Hour And Need To Sit Yourself Down To Sober Up
Don't ask questions you do not want the answers to
Load More Replies...Day 1 Of The Job vs. Day 3 Of The Job When You’re Done Pretending You Care About Seeing Photos Of Tracy From Finance’s Cats
"The models didn't turn up, but the photographer is here, what should I do?"
When You’re Walking The Fine Line Between Binge Watching Selling Sunset During Working Hours And Not Getting Fired From Your Job
I agree! It’s an awful full shot- she looked dwarfed.
Load More Replies...When The Hen Do Has A Hot Tub But Your Mission To Get Quaran-Toned In 2020 Went Out The Window Back In June
When You’ve Not Had A Single Compliment On Your Shoes All Night
When You Live Alone And Reaching The Zip At The Back Of Your Dress At The End Of The Night Requires Cirque Du Soleil Levels Of Contortion
Nothing!it's just a message "don't buy it if you live alone or you will be trapped in this blouse forever"
Load More Replies...What Your Doorbell Cam Sees At 3am When You Get Back From The Club And Can’t Even Stand Up
Yes girl! this my new shoe.. look at this.. in ur face! in...ur...faaace!
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Oh, I thought she was trying to expel her arms from the rest of her body.
I do love her tooth gap. I think tooth gaps have such a friendly, fun look. Better than the rest of this photo
Using Your Houseplants As Cover To Spy On Your Neighbour Making Their 13th Attempt At A Parallel Park
This Is The Exact Reason Why Shopping Online At Zara Is Impossible
When The Useless Intern Forgot To Bring The Actual T-Shirts To The Shoot And You Have To Improvise, A Series
When The Vp Of North American Operations Joins The Conference Call And You’re Angling For A Job In The Texas Office
When Your Other Half Has Been Working From Home In Sweatpants For Six Months And You Miss The Crisp Embrace Of A Man In A Shirt
When You Suspect You’ve Underproved The Dough So Spend The Entire Recommended Baking Time Staring Nervously Through The Oven Door #gbbo
Squashing The Ten Pairs Of Pants You’re Bringing Into Your Hand Luggage For A Weekend Away
Disconnecting His Xbox Before Lockdown 2 Begins Because You Refuse To Do Your Jigsaws To The Soundtrack Of Him And His Online Mates Attacking Abandoned Farmhouses On Call Of Duty This Time Round
A Masterclass On How To Simultaneously Hide Your Sweat Patches, Avoid Touching The Germ-Riddled Handle And Block Out The Weirdo Making Awkward Eye Contact With You On The Tube/Bus
Oh that is how you wear it. i was putting it on my arms like an idiot.
I bet you thought it was meant to keep you warm, didn't you?
Load More Replies...When You’ve Got To Run To Catch The Last Train Home And Don’t Want Your Boobs To Pop Out On The Platform
When The Person Next To You On The Bus Coughed And Now You’ve No Choice But To Remove And Burn Your Entire Outfit
When The Pharmacist Won’t Give You A Prescription Unless You Lean In And Tell Them Exactly When The Itching Started
Eyes two? But I can only see one eye. But I might use this at the pharmacy when I need to lean in.
Load More Replies...When You Get Dragged Out For A Sunday Walk But You’d Rather Be At Home Wearing A Slanket, Watching Re-Runs Of Real Housewives And Demolishing The Contents Of The Fridge
When You’re Frantically Attempting To Dry Out The Back Sweat Before Walking Past A Hottie At The Gym
Yeah, it looks like they took a picture of her arm from the front and stuck it onto a picture of her back. A flexible person might be able to get their arm up that high, but the thumb would be pointing the other way.
Load More Replies...Making The Long Walk Of Shame To The Hairdressers So They Can Fix Your DIY Fringe, 4-Inch Roots And Failed At-Home Dye Job
When You Sit Down And The Seat Is Still Warm From The Person Before You 🤢
Trying To Get The Rosé Stain Out Of Your Dress Using The Hand Dryer In The Wetherspoons Bathrooms
When M&s Didn’t Have Any Valentine’s Dine In For Two Dinners Left So Now You’re The Starter, Main And Dessert
This Is The Exact Reason Why Shopping Online At Zara Is Impossible
When Your Feet Hurt At The End Of The Night But You Need Both Hands To Carry The Mcdonald’s
When You Ask What Everybody’s Up To This Weekend On The Group Chat And Get A Grand Total Of Zero Replies
When You’re Too Hot On The Dance Floor But Also Don’t Want Everyone To See That You Forgot To Shave Your Pits
Trying Desperately To Get Abs Because You’ve Just Heard The Government Say Things Might Be Back To Normal By Summer
This Is The Exact Reason Why Shopping Online At Zara Is Impossible
Hiding Your iPhone 6 With A Broken Screen On The Way Home After Convincing Yourself That You’re Going To Get Mugged
When You Need To Sneak A Tampon From Your Desk To The Toilet But Your Outfit Doesn’t Have Any Pockets
No need to hide it! It's completely normal no need to be ashamed for the period
Ik, but its more like i dont wanna just walk out there, twirling a tampon in my fingers. I want to keep it discreet.
Load More Replies...When Your Request For Just An Inch Off Falls On Deaf Ears And The Hairdresser Gives You A Bob Instead
When Your Kid Face Plants Their Cornflakes In Protest Of Having To Go Back To School
When The Work Christmas Zoom Party Awkwardness Levels Are Peaking So You Duck Down Below The View Of The Webcam For A Moment To Regain Your Will To Live
When You’re Playing Hide And Seek With The Kids And Want It To Be Over As Quickly As Humanly Possible
When The Only Table Left At The Restaurant Is The One Right Next To The Door 🥶
Marching Into Your Sister’s Room For The Mother Of All Showdowns After She Cut Up Your Jumper
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When You Leave The House Without An Umbrella And It Starts Raining
When You See A Mouse Out Of The Corner Of Your Eye And You Have Simply No Choice But To Stay Like This Forever 🐭
When Work Give You A Company Issue Laptop Bag And It’s Big Enough To Fit The Entire Contents Of Your Local Curry’s PC World Branch, Plus Half The Employees
When Your Mum Catches You Raiding Her Christmas Cupboard And You Have To Quickly Hide The 3 Chocolate Selection Boxes You’ve Taken
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Trying To Navigate Your Way To The Nearest Seat At The Bar After Seeing Off Ten Doubles
When The Tax Form Asks If You Have Any Dependants
the dependants are... the plants? someone please explain, IDK what a dependant is, I'm only 14 (actually I'm thirteen but my birthday is on march 27th, so close enough)
A dependent is someone who is financially dependent on you, such as a child, non-working disabled or elderly relative or a stay-at-home spouse. You get a deduction on taxes, that is you can subtract a set amount from the taxes you would normally pay. And yes, I believe the plants are supposed to be her dependents.
Load More Replies...Walking Into Cinema With A Medium Big Mac Meal With Fries And A Strawberry Milkshake Smuggled Under Your Jacket
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Preparing Yourself For A Fight After Commenting “What Pandemic?” Under The Latest Beach Pic Of An Influencer Who Definitely Shouldn’t Be Travelling Abroad Right Now
When You Thought Downing A Bottle Of Wine At Pre-Drinks Was A Smart Move But You Can’t Even Do Your Own Shoes Up When The Taxis Arrive 🥴
When The Theme Is Fancy Dress But You A) Can’t Be Bothered And B) Only Have £12.16 To Last Until Payday
When You Sit Down To Christmas Dinner And Your Mum Has Only Made Three Pigs In Blankets Per Person
When Your Boyfriend Leaves The Loo Seat Up
When You Spent All Your Savings On A Flat Deposit So Your Version Of ‘Furniture Shopping’ Is Just Walking Around Until You Find Stuff People Have Chucked Out Onto The Street
Considering how that jacket fits her, it would probably be better if she pulled it over her head, or hid behind the table.
When You See Your Ex With His New Girlfriend, Panic, And Take Cover Under The Nearest Available Glass Table
When You Try To Slink Seductively Out Of Your Jumper But Your Hair Gets Stuck In The Zip
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When You Remember He Had A Girlfriend Before You 😤
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Me On Hour 67 Of My Weekend Netflix Binge
Leaning Over The Chippy Counter After A Night Out To Check They’re Putting Enough Curry Sauce On Your Chips *vote For The Ultimate Chip Topping In The Comments Below*
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When You’re On A Mission To Lose 25lbs By Christmas So Your Granny Doesn’t Make The Usual Remarks About How You’re “Looking Rounder These Days”
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When The Furlough Scheme Ends And Earning A Living Selling Foot Pics On Only Fans Is Your Only Option 🦶🏼
Turning Up To The Post Office After A Bumper Sales Weekend For Your Depop Account And Inconveniencing Everyone In The Queue Behind You
This Is The Exact Reason Why Shopping Online At Zara Is Impossible
The 2 Metre Commute At 8:59am From Your Bed To Your Desk Across The Room
When The Queue For The Portaloos By The Main Stage Is Already A Mile Long But Your Bladder Can’t Hold The Ciders You Downed During Florence And The Machine Any Longer
Rolling Yourself A Boyfriend Out Of Snow So That You Don’t Have To Go Into 2021 Single ⛄️
This Is The Exact Reason Why Shopping Online At Zara Is Impossible
Catalogues for online shopping should be with non models in my opinion but with "regular' people (I don't know what term to use so as not to offend anyone). I need to see how the clothes look like on short or tall people, chubby or skinny people, with boobs, without boobs etc and with normal poses.
The ideal would be to include multiple models (whoever poses for a picture is a model, whether amateur or professional) for each single piece of clothing. And I wish that were the case. But I believe that's expensive, so the closest we have to this idea so far is pictures left in the reviews (and if so).
Load More Replies...Oh my gosh! I was shopping Zara last night and the pictures were making me crazy.
Did you buy anything? I’ve never been able to buy anything from there because of this.
Load More Replies...I honestly don´t like Zara...the sizes, at least for me, are almost impossible to wear, the quality of the clothes is poor and their models all look SUPER skinny and tall...almost unreal...
I don’t like a single Zara item...I don’t know, just very far from what I would ever wear. But their models...they just give me the creeps. I would say “Zara models are the ugliest”, but that would sound as if I think the girls are ugly, which I don’t. They just all look mean and creepy.
Load More Replies...Intentional weird is not nearly as interesting to me as natural weird.
Exactly! This just screams "I'm not like other girls" energy
Load More Replies...Maybe Juergen Teller can do some shoots for them in-front of that tree he likes so much.
i was thinking that too. a good match. put weird in front of weird and watch it amplify.
Load More Replies...Honestly a lot of trendy clothing companies do this and it’s annoying af. Like just show me the damn clothes in a way that I can picture it on me and leave the art house photography for an art gallery.
What other companies do this? Not Top Shop. Not Talentless. Not ASOS. Not Eloquii. Not Missguided. Not PLT. Not Source Unknown. Not even Fashion Nova. Not Bloomingdale’s or Sak’s. Like where else does this?
Load More Replies...Lets see normal sized women in normal poses so we can all gauge whether we want to buy it/will suit us. Like the trend some have of telling you the model's size/height. But would be good if clothes were shown in ALL sizes and I DON'T mean size 16 on very curvy women, show them on fat people!!
My favorite thing is when they have the option of showing other customers who have purchased the item wearing the clothes. I want to see other women wearing it. I'm not large but I'm not super tall and slender and I'm very very busty. I want to see women who have my body type wearing what I'm interested in to see what it looks like on them. Plus I just like to see it on other women and where they wore it and I like to see how they accessorized. It gives me ideas.
Load More Replies...Catalogues for online shopping should be with non models in my opinion but with "regular' people (I don't know what term to use so as not to offend anyone). I need to see how the clothes look like on short or tall people, chubby or skinny people, with boobs, without boobs etc and with normal poses.
The ideal would be to include multiple models (whoever poses for a picture is a model, whether amateur or professional) for each single piece of clothing. And I wish that were the case. But I believe that's expensive, so the closest we have to this idea so far is pictures left in the reviews (and if so).
Load More Replies...Oh my gosh! I was shopping Zara last night and the pictures were making me crazy.
Did you buy anything? I’ve never been able to buy anything from there because of this.
Load More Replies...I honestly don´t like Zara...the sizes, at least for me, are almost impossible to wear, the quality of the clothes is poor and their models all look SUPER skinny and tall...almost unreal...
I don’t like a single Zara item...I don’t know, just very far from what I would ever wear. But their models...they just give me the creeps. I would say “Zara models are the ugliest”, but that would sound as if I think the girls are ugly, which I don’t. They just all look mean and creepy.
Load More Replies...Intentional weird is not nearly as interesting to me as natural weird.
Exactly! This just screams "I'm not like other girls" energy
Load More Replies...Maybe Juergen Teller can do some shoots for them in-front of that tree he likes so much.
i was thinking that too. a good match. put weird in front of weird and watch it amplify.
Load More Replies...Honestly a lot of trendy clothing companies do this and it’s annoying af. Like just show me the damn clothes in a way that I can picture it on me and leave the art house photography for an art gallery.
What other companies do this? Not Top Shop. Not Talentless. Not ASOS. Not Eloquii. Not Missguided. Not PLT. Not Source Unknown. Not even Fashion Nova. Not Bloomingdale’s or Sak’s. Like where else does this?
Load More Replies...Lets see normal sized women in normal poses so we can all gauge whether we want to buy it/will suit us. Like the trend some have of telling you the model's size/height. But would be good if clothes were shown in ALL sizes and I DON'T mean size 16 on very curvy women, show them on fat people!!
My favorite thing is when they have the option of showing other customers who have purchased the item wearing the clothes. I want to see other women wearing it. I'm not large but I'm not super tall and slender and I'm very very busty. I want to see women who have my body type wearing what I'm interested in to see what it looks like on them. Plus I just like to see it on other women and where they wore it and I like to see how they accessorized. It gives me ideas.
Load More Replies...
