Humblebragging — bragging masked by a complaint or humility — really infuriates people. Mainly because the disguise isn't fooling us.

A 2018 study from researchers at Harvard and the University of North Carolina Chapel Hill found that it is even worse than regular, straight-up self-promotion. The latter at least comes off as genuine!

However, some folks just can't help it. They let their insecurities get the best of them and put their false modesty on full display, ready to savor all the attention and recognition it might earn.

When that happens, they end up on a subreddit called r/HumbleBrag. The online community for shaming this pitiful self-presentation. Continue scrolling and check out some of its top posts.

#1

Very Pretty Girl Btw

Very Pretty Girl Btw

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HufflePuffleGothleGay
Community Member
1 month ago

savage but classy my man

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"[Humblebragging] is such a common phenomenon. All of us know some people in our lives, whether in social media or in the workplace, who do this annoying thing," study author Ovul Sezer, an assistant professor of organizational behavior at UNC’s Kenan-Flagler Business School, said. "You think, as the humblebragger, that it's the best of both worlds, but what we show is that sincerity is actually the key ingredient."

Sezer and her team conducted a series of experiments, trying to determine how common humblebragging actually is and how others perceive it. They discovered that humblebragging is everywhere: Out of 646 people surveyed, 70% could recall a humblebrag they'd heard recently.

#2

Ah Yes

Ah Yes

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Sum Guy
Community Member
1 month ago

The reason they said Ex instead of specifics is because when being called out, they can claim it's just another ex

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The researchers then established that there are two distinct types of humblebrags. The first falls back on a complaint ("I hate that I look so young; even a 19-year-old hit on me!") while the second relies on humility ("Why do I always get asked to work on the most important assignment?"). The results showed that roughly 60% of the humblebrags people remembered fell into the complaint category.

#3

I Laughed More Than I Should’ve

I Laughed More Than I Should’ve

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Foxxy (The Original)
Community Member
1 month ago

My almost 7 year old has recently learnt how to do his buttons up and I am very proud. It’s not a race to see whose child is the best, the smartest, tallest, best looking etc.

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#4

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

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Robert T
Community Member
1 month ago

*you're

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The researchers also carried out experiments to see how people responded to humblebrags, particularly focusing on the bragger's perceived likability and competence. They found that regular bragging was better on both counts, it at least comes off as genuine, Sezer explained. Interestingly, even complainers were more likable and seemed more competent than humblebraggers of any type.

#5

These People Are Cancer

These People Are Cancer

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Shelp
Community Member
1 month ago

Please just catch fire and die (bis)

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#6

Loves His Niece

Loves His Niece

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Ryan Deschanel
Community Member
1 month ago

"Niece? Yeah, it's the nickname I gave to my ripped abs."

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"If you want to announce something, go with the brag and at least own your self-promotion and reap the rewards of being sincere, rather than losing in all dimensions," Sezer said.

It would be even better if there was someone to 'wingman' your boasting. "If someone brags for you, that's the best thing that can happen to you, because then you don't seem like you're bragging," Sezer added.

#7

Saw This In My Feed And Felt It Belonged Here

Saw This In My Feed And Felt It Belonged Here

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소피아
Community Member
1 month ago (edited)

he decided to balance them on his hand for what? yep, to ✨sHow thE hEck oF a WaTcH OfF✨

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#8

Mum's Stretching The Truth

Mum's Stretching The Truth

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Ryan Deschanel
Community Member
1 month ago

Fahrenheit 451 proves him wrong.

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However, we may want to rethink our harsh criticism of humblebraggers. We may be doing it ourselves without realizing it. "We all do it, to some extent," Sezer said. "I hope I don't sound like I’m humblebragging when I talk about this research."

#9

If Only There Were A Way To Prevent This From Happening

If Only There Were A Way To Prevent This From Happening

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Serial pacifist
Community Member
1 month ago

Ah, the diamond bit through the glove, happens all the time.

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#10

" Just A Kid In My Bedroom" Who Is Actually A God

" Just A Kid In My Bedroom" Who Is Actually A God

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Sarcastic Panda
Community Member
1 month ago

wait what the hell did I just read?? Harry got the right reaction tbh

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#11

Bible Belt Humblebrag

Bible Belt Humblebrag

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Serial pacifist
Community Member
1 month ago

Yeah, and posting it on Twitter so angels could see your deed and retweet it in heaven.

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#12

Subtle

Subtle

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LeighAnne Brown-Pedersen
Community Member
1 month ago

It’s your humility that makes you attractive. Or your sarcasm.

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Additional studies examined the causes of humblebragging; in other words, if this strategy is so bad, why do people engage in it at all? After all, many situations in life involve either complaining or bragging. The humblebrag, the authors discovered, occurs when people try to elicit both sympathy and admiration.

#13

This Guy Has Too Many Friends

This Guy Has Too Many Friends

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Ryan Deschanel
Community Member
1 month ago

It sounds fake, nobody knows so many people.

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#14

Such Grace. Such Restraint

Such Grace. Such Restraint

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Ryan Deschanel
Community Member
1 month ago (edited)

It is not humblebragging. It is just bragging. She is not even trying to not look like a spoiled brat.

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#15

You Lose Touch So Fast

You Lose Touch So Fast

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Ryan Deschanel
Community Member
1 month ago

Actually, it is true, and really annoying. I am French, but sometimes I use English words because I cannot remember the French ones.

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#16

It’s So Annoying, Especially Because It’s Daily

It’s So Annoying, Especially Because It’s Daily

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소피아
Community Member
1 month ago (edited)

Why do some people complain about compliments? Some are literally yearning for at least one. Not only that, responding to a compliment in THAT way is straight up rude, smh.

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Unfortunately, as we already discussed, this produces the opposite effects. However, it is possible that even though you dislike seeing humblebragging in others, you feel that you’ve got no choice but to model the behavior of people in your network who use this strategy. But the Harvard-UNC study suggests you need to fight off this impulse. 

#17

So Embarrassing

So Embarrassing

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Lauren Caswell
Community Member
1 month ago

Sooo embarrassing.....that you feel the need to pretend to react for likes. Let your dancing speak itself, smh

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#18

This Is The Very Definition Of Humble Brag

This Is The Very Definition Of Humble Brag

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Foxxy (The Original)
Community Member
1 month ago

Wish my bank receipts looked like that.

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#19

She Made Up A Story In Order To Flex

She Made Up A Story In Order To Flex

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Kisses4Katie
Community Member
1 month ago

It's "beemer" you uncultured swine /s I'm kidding

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#20

University Is So Wierd

University Is So Wierd

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Konpat
Community Member
1 month ago

And then everyone clapped...

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When you think about it, no wonder so many humblebraggers reveal their true colors online. Social media is a lot to blame for this.

As writer Roxanne Batty pointed out, Zuckerberg, for example, promised Facebook would "give people the power to share and make the world more open and connected." Systrom, a year after starting Instagram, described the platform as "a storytelling service…the way you go out in the world and tell a story about your life." Not to be outshone, Snapchat took this rhetoric one step further, their original mission being to "empower people to express themselves, live in the moment, learn about the world, and have fun together."

It all may sound lovely, but people have taken these slogans to the extreme.

#21

Ughhh, Im Sooeee Bad At Drawing

Ughhh, Im Sooeee Bad At Drawing

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Shelp
Community Member
1 month ago

How I understand it: what he drew was the eye on the right, but because people like him and don't want him to feel bad, they pretend his drawing to be as good as the one on the left. That's my headcanonical explanation and I don't want any facts or logical explanation to divert me from it.

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#22

A Humblebrag Of The Finest Quality

A Humblebrag Of The Finest Quality

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Serial pacifist
Community Member
1 month ago

Yeah, just a few more inches short of being secure, those darn two inches down there...

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#23

Good On You For Being Fluent In 4 Languages

Good On You For Being Fluent In 4 Languages

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troufaki13
Community Member
1 month ago

Being fluent doesn't mean you can't make mistakes. I even make mistakes in my native language

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Consider Instagram. The platform focuses on images, the perfect breeding ground for the infamous humblebrag. "Selfies, the bread and butter of the network, are a source of bragging in their own right. But to downplay this outright display of narcissism, they are now combined with heartfelt captions," Batty said.

#24

What She Said: Happy Mother’s Day, Ugly!

What She Said: Happy Mother’s Day, Ugly!

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Serial pacifist
Community Member
1 month ago

"You gave birth to a dynamite". Luckily it didn't blow up in her face.

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#25

Girl I Went To School With Always Posts Dumb Things Like This

Girl I Went To School With Always Posts Dumb Things Like This

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Sarcastic Panda
Community Member
1 month ago

i agree.

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#26

Humblebrag

Humblebrag

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소피아
Community Member
1 month ago (edited)

'a thinker' oh, is it just me or isn't that what everybody is?

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#27

Self Explanatory

Self Explanatory

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Serial pacifist
Community Member
1 month ago

It would be worse if you undress and go somewhere.

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"Look at this amazing shot of me where my skin and hair are flawless! But oops, I actually wanted to talk about how life is a struggle and being a social media influencer isn't all it's cracked up to be... #selfcare #love #mentalhealth." Sounds familiar? That's probably because you've seen this post a million times.

#28

*my Wife- That's Amazing

*my Wife- That's Amazing

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Serial pacifist
Community Member
1 month ago

*Me - And that's not all, I did it anonymously!

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#29

Floyd Mayweather The King Of The Humblebrag

Floyd Mayweather The King Of The Humblebrag

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LeighAnne Brown-Pedersen
Community Member
1 month ago

Way to take a proud moment in your son’s life and make it about you. My mom would be so proud.

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#30

Everybody Wants To Do Me Lmao!

Everybody Wants To Do Me Lmao!

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Ryan Deschanel
Community Member
1 month ago

"Sob sob sob... I am too pretty..."

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"In a move to take some of the market share from Snapchat, Instastories also became part of the platform in 2016. These 24-hour windows provided a wealth of opportunities for a quick snappy humble brag (that disappears, so it’s all good). 'Oh, look at me with all my friends at this party! I should be studying for my law degree (at Harvard, whoops!) #FML #lifeishard.'"

#31

Poor Guy

Poor Guy

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Kisses4Katie
Community Member
1 month ago

Wandavision has ruined us all

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#32

How Would I Know?

How Would I Know?

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Steffen Buchert
Community Member
1 month ago

Strange what autocorrect does to "I am in jail"

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#33

Hope Its A Good One

Hope Its A Good One

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소피아
Community Member
1 month ago

Don't be shy, FLEX SOME MORE.

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The term itself was coined by the comedian Harris Wittels, a writer for the NBC series “Parks and Recreation,” who collects hundreds of these cockeyed chestnuts on his Twitter feed and in his new book, both called “Humblebrag.”

#34

Don’t Mind Me Just Getting My Iphones Mixed Up

Don’t Mind Me Just Getting My Iphones Mixed Up

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Ryan Deschanel
Community Member
1 month ago (edited)

Hahaha! Haha ! Ha... Wait, actually it's not that funny. Just do like everyone else, put the old one in the bottom of a drawer, recycle it or sell it, you moron!

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#35

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

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HufflePuffleGothleGay
Community Member
1 month ago

the use of adjectives suggests otherwise mr SouljaStan....

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#36

Weird Flex But Okay

Weird Flex But Okay

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Foxxy (The Original)
Community Member
1 month ago

Aren’t beats just as expensive as AirPods?

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#37

Don't Be Too Humble

Don't Be Too Humble

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Katie Lutesinger
Community Member
1 month ago

Oh my god drop dead.

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#38

I Wish I Could Be Unhealthy But I’m Just Too Fit!

I Wish I Could Be Unhealthy But I’m Just Too Fit!

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Kit Tan
Community Member
1 month ago

Girl this post is unhealthy

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#39

Can’t Relate

Can’t Relate

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Carlota
Community Member
1 month ago

I don't know, I'm in Bali

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#40

Phew!! That Was A Close One

Phew!! That Was A Close One

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Ryan Deschanel
Community Member
1 month ago (edited)

Almost? So it did not even happen? Literally nothing happened and she thought she had to tell the world?! F**k that girl!

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#41

Guys She's Struggling With Finding Herself

Guys She's Struggling With Finding Herself

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Serial pacifist
Community Member
1 month ago (edited)

I think you should unite your parents' affiliations and be an English patient.

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#42

$4000 A Day? How Will He Eat?

$4000 A Day? How Will He Eat?

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소피아
Community Member
1 month ago (edited)

People get paid like $2000 a MONTH and dude really be out here complaining as if he had it any worse.

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#43

Yeah...the Switch Makes It Enjoyable

Yeah...the Switch Makes It Enjoyable

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Sarcastic Panda
Community Member
1 month ago

humble brag, you say?

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#44

Oh Such Agony

Oh Such Agony

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Foxxy (The Original)
Community Member
1 month ago

Grrr, what a pathetic excuse. There is zero excuse to cheat.

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#45

I’m Sure Your Sister Appreciates That Post

I’m Sure Your Sister Appreciates That Post

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Kisses4Katie
Community Member
1 month ago

Someone needs a lesson in economics. And morality.

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#46

“Check Out How Many Guys Want Me!”

“Check Out How Many Guys Want Me!”

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Kisses4Katie
Community Member
1 month ago

One likes me that's all I need 😁

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#47

Mom, You're Making My Life So Hard!!

Mom, You're Making My Life So Hard!!

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Sarcastic Panda
Community Member
1 month ago

oh no, how sad (/s)

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#48

Girl On My Facebook

Girl On My Facebook

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Shelp
Community Member
1 month ago

But no friends whatsoever on WhatsApp or Instagram, I see.

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#49

She Is Fed Up With All The Guys Giving Her Business Cards

She Is Fed Up With All The Guys Giving Her Business Cards

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Steffen Buchert
Community Member
1 month ago

If he gives you his business card, he probably wants to do business. And 3 clients in a month is pretty lame.

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#50

“I’m An Actor”

“I’m An Actor”

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Foxxy (The Original)
Community Member
1 month ago

What is #iMBD?

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Note: this post originally had 88 images. It’s been shortened to the top 50 images based on user votes.