In a world where it feels like we're constantly being bombarded with ads, it’s rare to see one that really stands out and captures the attention of consumers. But if you’re a connoisseur of great ads or are interested in getting some inspiration for how your own company can spread the word about your services, you’ve come to the right place, pandas.
Below, you’ll find photos of some of the most brilliant campaigns that have been shared on two subreddits dedicated to high quality advertisements and mind-blowing marketing. Enjoy scrolling through these pics, and be sure to upvote the campaigns you find most clever!
This post may include affiliate links.
“What If We Cared About Those Living In Poverty As Much As We Care About Celebrities?”
One Child Is Holding Something That's Been Banned In America To Protect Them
Highlight The Remarkable - Remarkable Women And Their Stories By Stabilo Boss
While we all know the importance of great advertising, it seems to be one of those things that is easier said than done. Many billboards are simply passed by without being noticed at all, and plenty of ads on YouTube are skipped as soon as possible. But when an ad does stand out, you might want to snap a photo and share it online with fellow ad-enthusiasts. This subreddit, dedicated to “high quality images of advertisements,” has amassed an impressive 465k members over the last 12 years through sharing simply static images of brilliant ads.
We’ve also taken a trip to this subreddit, which is a bit smaller but shares a similar goal. “Only the most creative and mind-blowing marketing ideas and concepts belong here,” the group’s About Community states. And as it turns out, anything can be marketed in a fabulous way, from McDonald’s burgers to job opportunities to luxury cars. So whether you need an IKEA pillow or a reminder not to smoke cigarettes, you’re sure to find something on this list that will catch your eye.
Ford's Advertising After Women In Saudi Arabia Are Allowed To Drive
The Beetles
Choose Who Will Drive You Home // Reykjavík Metropolitan Police
While advertising may seem simple to those of us who have only ever come across ads, rather than created them ourselves, it can actually be quite complex. According to Indeed, there are three main types of advertising: above the line, below the line and through the line. Above the line ads are not specifically targeted towards any group of people, but rather large, wide audiences. These include TV, radio and magazine ads which are sure to reach a wide variety of people.
Below the line ads have a target audience. These can include mailing lists, in-store ads and commercials created for specific programs where they’ll know their audience. And finally, through the line advertisements use a combination of both above and below the line techniques, often for brand-building campaigns. These are typically widely distributed and use cookies or digital data to give customers a personalized experience.
Burger King Tells People To Order From Mcd's
Jorge Gamboa, "The Tip Of The Iceberg" (Environmental Advert)
That is absolutely terrifying, when I was a child in the 70's we were told that using paper products bad for the envy due to deforestation and our fridges have off CFC-s as did any aerosolised products and it's completely the opposite, it kinda makes you think maybe humanity is the issue.
I don't know why you were downvoted, so here's an upvote. I was told the same thing--that plastic bags would save forests, and I read recently that that is what the man who invented them created them to do...but we use them like .... there's no tomorrow.
Load More Replies...The most common source of plastic trash in the oceans is from commercial fishermen.
This week's news included how we consume a credit card's worth of plastic each and every week. Who's hungry now?
I don't think there should be any jokes or stupid art to be made about plastic in oceans and other waters. It's already in our bodies, believe it or not. It's already way too late. Every day, 100 trucks of plastic end up in the sea. The planet is going to the abyss and we are laughing stupidly and shouting 'ooh' and 'aah' over a drawn plastic bag in the sea. You can downvote this comment. That happens more often with comments that you can't laugh at but in which the facts are presented without humor.
I don't think this is meant to be amusing, I think it is a warning
Load More Replies...I ask for paper bags every time I go to the grocery store. I just wish all places gave you a choice.
In some parts of the U.K. Kingdom there is usually a small bag fee that you have to pay if you do not bring your own recyclable bag. I currently live and work in the U.S. as an expat and see more and more stores no longer providing plastic bags but instead having shoppers pay a very small fee for a paper bag if they don't have their own shopping bags.
Load More Replies...No words are needed, we all want to or not in some way contribute as we have been offered barely a choice but to pollute our planet some do. Worse, so many do not care.
So appropriate, especially when you see the piles of garbage in our Oceans.
"do you hate oceans because your scared or you just cant swim?" yes
Forensic Science Ad
Call me crazy, but I love the English language, warts and all.
Indeed notes that it’s important for companies to focus on creating great advertising because it increases sales, informs customers, helps introduce new products, informs advertisers about their own competition, retains customers, increases employee morale, differentiates brands, increases customer trust, can help reach target customers, and explains company values. As crucial as it is to provide excellent service and products as well, advertising cannot be overlooked. And to keep your company from being overlooked, ads must be geared to attracting customers’ attention. It can be helpful to use “bright colors, jingles, sketches or clever taglines,” Indeed recommends, but anything out of the ordinary might be a great choice.
I Guess The Most Simple Yet Powerful Promotional Message
Donation Ad And Drop Off For USB Sticks To Send To North Korea
Nice idea, but I don't want to think of the consequences for anyone caught with one.
Please Don't Text And Drive
A great ad not only captivates audiences but also advocates for a product. It can be helpful to detail why exactly this brand is superior to competitors and what the advantages are of supporting this company. Advertisers should also focus on their target audience, and establish a consistent image. “Identify your target audience by reviewing sales history or demographic information about your customers or by distributing customer surveys,” Indeed explains. “Then design advertising that appeals to them using research and focus groups.” Consistent colors, fonts, logos, etc. can also help your brand become instantly recognizable by your customers.
One Click Can Change Your Future
City Of Los Angeles Facebook Job Posting
1963 Bronx Zoo, NYC “The Most Dangerous Animal In The World”
While it’s important for companies to pump energy and resources into great, creative ads, advertising is so powerful that it can have positive or negative effects. So companies must be wary of running any ads that will hurt their businesses. According to Amped, bad advertising can alienate your customer base, ruin your brand image and sometimes even lead to lawsuits. In fact, one third of Americans say they refuse to purchase from brands who have previously released bad advertisements, even if the ads were later changed or removed.
Nikon Facedetect
Idm Ad-Smart Ideas For Smarter Cities
Bold Campaign By Unicef
I think that the antivaxxers would hurry and quickly do a facebook-like just to prevent the kids from getting vaxxes... ie they'd take this literally
One example of bad advertising that companies must steer clear of is false advertising. “This is when a business uses baseless, misleading, or dishonest content to market or promote products/services,” Amped explains. “No marketing team is perfect and mistakes can occur, but when paired with deliberate ignorance and possible intent to appear clever in the eyes of the public, the result is false advertising. Some advertisements miss the point by misleading their audience and in turn leaving a sour taste in the mouths of consumers. Over time, negative ads can lead to biases about brands by everyday people.”
A Picture Is Worth 1000 Words; No Tag Line Necessary
A Pixel For Every Remaining Animal Of That Species
Fill In Carefully: An Ingenious Ad For A Tattoo Parlour
According to Inkbot Design, some of the best advertising campaigns of all time include Nike’s “Just Do It,” Coca-Cola’s “Share a Coke,” and Dos Equis’ “The Most Interesting Man In The World.” It’s likely you can already picture these taglines or ads in your mind, as they were, and maybe still are, seemingly everywhere. They were simple, catchy, clever and encouraged people to quote them to keep the conversation going. They’re feel good ads that make customers want to support these companies, and they’ve been massively successful.
Barilla Noodles Ad For New Year!
An Idea So Stupid
Durex Roasts Facebook Data Leak
Funny enough, Durex did have problems with their condoms leaking around 2014/2015 in the UK due to production errors
Another one of the most popular advertisements the world has ever seen was Old Spice launching “The Man Your Man Could Smell Like,” which starred Isaiah Mustafa and quickly became a viral hit with over 51 million views. “Old Spice’s social media campaign included personalized video responses from Mustafa to comments from fans on various social media platforms, including Facebook and Twitter,” Inkbot Design explained. “In just two days, the company produced 186 funny, personalized videos viewed almost 11 million times. The campaign also helped Old Spice gain over 29,000 new Facebook fans and 58,000 new Twitter followers.”
An Advertisement For Keloptic.com - A French Website That Sells Glasses
Hot Shingles In Your Area
This Ad By Eskom
Have you been inspired to create the next brilliant ad campaign for your own companies, pandas? As with anything else in life, there are no limits to advertising! We hope you’re enjoying these clever pics and feel free to share any more brilliant ads you’ve stumbled across in the comments section. Then, if you’re interested in checking out even more amazing ads that we’ve featured on Bored Panda before, we recommend checking out another list right here!
Wwf - Horrifying / More Horrifying
I’m not sure if they mean “now there are no sharks” or “now it could be anywhere”. Since it’s the WWF I’m guessing the former, but…
The Police Throwing Paper Airplanes Through Open Windows To Warn People About Burglars
About Autism
So true, we were lucky the health visitor picked up on the fact our son didn't meet some milestones. It lead to him being diagnosed as autistic 2 years later just before he started primary school. Having that diagnosis made all the difference as he has an EHCP and the school really look after him.
Few Psas Catch People's Attention Like This Campaign Does. Client: Russoplysningen (Norway) Creative Agency: Alkemist
We as Americans really need to take some notes and make some changes..
What Goes Around Comes Around. Keep The Sea Clean
This Coffee Ad
Standout Point-Of-Sale Merchandising From Pasta Brand
Well, You Know What He Will Use For
Denver Water Billboard
KFC Ad In London
Cigarette Packaging Done Right
Bloom Supermarkets - Charlotte, North Carolina
Sebo Museu Do Livro : A Big Part Of The Story Is Lost When It Becomes A Movie
Blood Donation "You Can Be Someone's Hero!"
I really don't think someone who gained his powers from radioactive blood poisoning should be giving blood.
Great Advertising If You Really Are Confident About Your Pizzas
Simple, Yet Effective
Pepsi "Light" Ad
Erdal Shoe Polish
IKEA Reminding Us The Importance Of Sleep
Daihatsu Hijet Ad From 1996
Thailand Psa Ad Against Driving While Sleepy
Some Finalists From Pornhub's User Generated Ad Completion
I really liked the idea behind their "Beesexual" adverts to rise awareness to the importance of bees for the ecosystem
Brad Pitt Is Single Ad By Norwegian Airlines
Note: this post originally had 136 images. It’s been shortened to the top 50 images based on user votes.
Didn't BP quite literally just make an article identical to this one?
Years ago they used to show the Clio award winners to the public in San Francisco. At first it was limited to people who worked in advertising. But there was such a demand for those people's friends that they figured out there was a big market for it and opened it to the public, running them for (eventually) two whole weeks. They included print, video, and radio ads and the audience responded vocally, especially to evil companies. But then some Hollywood types bought the broadcast rights and started showing them on TV. But of course they only showed the 'nice' video ones, none of the others that gave the whole thing substance. It lasted 2-3 seasons before they pulled the plug and it was never presented again.
Didn't BP quite literally just make an article identical to this one?
Years ago they used to show the Clio award winners to the public in San Francisco. At first it was limited to people who worked in advertising. But there was such a demand for those people's friends that they figured out there was a big market for it and opened it to the public, running them for (eventually) two whole weeks. They included print, video, and radio ads and the audience responded vocally, especially to evil companies. But then some Hollywood types bought the broadcast rights and started showing them on TV. But of course they only showed the 'nice' video ones, none of the others that gave the whole thing substance. It lasted 2-3 seasons before they pulled the plug and it was never presented again.