30 Hilarious Fake Products Planted In Real Stores By ‘Obvious Plant’ (New Pics)

According to comedy writer Ariane, consistency is very difficult to pin down when it comes to comedy writing because it's like any other art form. And the muses aren't always there to help you out. So you have to learn to work even when things aren't going your way.

"It’s like any other creative art: comics have days where the jokes flow like turning on a tap, and on other days it’s difficult to get a few drops out of the tap!" Ariane told Bored Panda. In her opinion, the biggest challenge is "pushing through the latter and being creative when you don’t feel inspired." In other words, comics and comedians should do their best to work on their jokes and their material even if they don't feel inspired to do so. Discipline above motivation.

I wanted to understand what helps Ariane personally whenever she hits a creative block. We've all been there when creating art and writing, after all, but not everything works for everyone else when we hit a slump. In Ariane's opinion, rest is vital to help refresh our minds and imaginations.

"Often, giving yourself a few days off or focusing on a different project helps," she said. However, there's also something to be said for perseverance in the face of burnout. "If you have a deadline, you just have to grit your teeth and push through, like with any other job," she said.

The 'Obvious Plant' project is a form of street art, so I was interested to get Ariane's take on how it compares to stand-up comedy, something she's well-versed in. "They’re both about making the general public laugh," she said there are some similarities. "But street humor is less scary and less embarrassing if your joke falls flat!" she added.

It’s clear to see why Obvious Plant is as successful as it is. The fake products are very obviously funny and downright bizarre. I’d go as far as to say that they take you so far out of your comfort zone, you can’t even see it anymore.

What’s more, there’s the element of surprise to consider. Jeff plants his products in real stores, so customers are often taken completely unaware. They have no idea what they’re looking at, their brains are working overtime to catch up, and that’s when the laughter starts. Mission accomplished.

In the nearly 7 years since being established, the Obvious Plant project has developed a firm online presence, all thanks to Jeff’s creativity and dedication. Currently, Obvious Plant has just over half a million followers on Facebook, 610k on Instagram, and a further 107.5k on Twitter. That’s well over a million prank-loving fans who can’t wait for Jeff’s newest bizarre bootlegs.