It's not an easy task to introduce a brand new product to the market. Sometimes consumers aren't ready for the product, sometimes they fail to make a use of it. And if that happens even an enormous marketing budget can't make people buy it.


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Here at Bored Panda we gathered some products that are notorious for being so unsuccessful that some of them even managed to drive companies out of business. From re-branding and product extension fails, such as Colgate lasagna, to startup companies, like Juicero, these products made people scratch their heads with confusion.
Scroll below to delve into the world of the biggest product flops ever.

#1 Kitchen Entrees, Colgate, 1982

Kitchen Entrees, Colgate, 1982

In 1982 Colgate came up with the weirdest brand extension idea. They decided to sell frozen dinners. This plan backfired, probably because consumers couldn't help but think that the Colgate food tasted just like their toothpaste. No company launches a product thinking that it will decrease sales of their other products, but Colgate should've seen it coming. Their toothpaste sales plummeted after the launch of the kitchen entrees line.

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Zenozenobee 3 weeks ago

I wouldn't eat something that my mind relate to a toothpaste taste...

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#2 Office Assistant Clippy, Microsoft, 1990s

Office Assistant Clippy, Microsoft, 1990s

Clippy is described by some as one of the worst user interfaces ever developed. Clippy was designed to pop up whenever the software thought that the user needed help and managed to annoy quite a few people. After Microsoft acknowledged it's unpopularity they decided to remove the feature.

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Echo 3 weeks ago

Y'all need to back off. Leave Clippy alone. He did the best he could with the code he was given. This was obviously a human problem. He was always there for me when I needed him.

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#3 Ez Squirt Ketchup, Heinz, 2006

Ez Squirt Ketchup, Heinz, 2006

In 2000 Heinz decided to add an unexpected twist to their ketchup to catch children's attention. They came up with Ez Squirt colored ketchup which came in three main colors: teal, green, and purple. The idea wasn't meant to last on the market. After 6 years it was discontinued.

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Joannie Goulet 3 weeks ago

I don't think I've ever seen less appealing fries.

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#4 Bic For Her, 2012

Bic For Her, 2012

In 2012 Bic released a product for women they didn't even know they needed - "lady pens". These pointlessly gendered pens were mocked and failed to gain a consumer base

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Zenozenobee 3 weeks ago

Because we, women, definitivly neeeeed pink pens and the pink taxe that goes with... and we can"t even say this sexist stuff happened in 1960's

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#5 Frito-Lay Wow! Chips, 1998

Frito-Lay Wow! Chips, 1998

In 1998 Frito-Lay introduced new fat-free potato chips. People got caught up in the hype of this "miracle food" and within the first year sales reached $400 million. Sales plummeted soon after, however, when it was revealed that the chips contain Olestra, a fat substitute that causes abdominal cramping and loose stools.

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JP 3 weeks ago

It wasn't just loose stools...it was uncontrollable explosive diarrhea!

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#6 Google +, 2011

Google +, 2011

In 2011 Google launched its new social network Google+. However, it never lived up to their expectations of becoming a Facebook competitor. It was a huge disappointment

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Cassie 3 weeks ago

I use it for convenient logins to other sites.

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#7 Trump Steaks, Donald Trump, 2007

Trump Steaks, Donald Trump, 2007

Donald Trump kicked off his “world’s greatest” line of premium steaks in 2007. However, consumers didn't agree with the description 'great'. The product was discontinued after just two months for sales failures.

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glowworm2 3 weeks ago

I guess it was the world's greatest misteak.

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#8 Rejuvenique Face Mask, 1999

Rejuvenique Face Mask, 1999

In 1999 the nightmarish Rejuvenique Facial Toning Mask was launched. This creepy mask was intended to tighten facial muscles with... shock therapy. Consumers revealed that it feels as bad as it sounds.

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Aaron Kara 3 weeks ago

Well if you got one then it could be used as cybermen cosplay

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#9 Crystal Pepsi, 1992

Crystal Pepsi, 1992

In 1992 Pepsi introduced a new product called "Crystal Pepsi". The product died a year later. David C. Novak, who is credited with introducing the concept, admitted: "It would have been nice if I'd made sure the product tasted good."

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Chiemi Honda 3 weeks ago

They brought it back i think....I saw it at the gas station in hawaii... unless it's from 1992...

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#10 Cheetos Lip Balm, Cheetos, 2005

Cheetos Lip Balm, Cheetos, 2005

In 2005 someone at Frito-Lay decided it would be a great idea to launch a Cheetos' flavored lip balm. Even those of us who have never tried Cheetos can understand why this idea flopped.

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Sarah Hoskovec 3 weeks ago

They were ahead of their time. I know a guy in the White House who would LOVE this product!

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