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Creating a beautiful and clever logo is hard. But with a master's degree in design and 15 years of experience in the industry, Mustafa Ömerli has perfectly mastered the art of representing ideas. To show off his skills, Mustafa has been creating typography logos for random words. Parent. Tunnel. Disability. Whatever he's portraying, Mustafa seems to always pinpoint the essence of that particular word and it's truly captivating.

More info: omerli.coInstagram

"With these typography logos, I'm trying to show examples of what I believe is good design," Mustafa from Istanbul, Turkey, told Bored Panda. "It's all about function, aesthetics, and clever ideas."

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    His motto is 'positive mind, negative space.' "In my works, you can feel the positivity and see the negative space."

    Web developer and graphic designer James George said that viewers like images with negative space because they don’t have to work too hard to get it: "A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at [a] design."

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    "Your viewers will be more likely to remember the design’s intended message via the use of creative imagery," George added.

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    "When I'm creating something like this, my mind is working spontaneously but my design process is carefully planned," Mustafa said. "My approach to this typography logo project usually starts when I pick a word. I then try to truly understand its meaning. After that, I just come up with an idea to express this meaning."

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    For more interesting logo designs, check out Bored Panda's earlier posts about negative space and hidden symbols.

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    Daria B
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is especially funny if you speak Italian because we say "grassetto" for "bold" font and it means "fatty".

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    Dani
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I love the simplicity with this one!

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    Tonje Aashaug
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This actually took me a few seconds because in my country (Norway), we have three extra letters and this one looks a lot like the last one. It could have been written in a fancy way.

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    Saulo Frota
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like how the cat is alive and dead. Nice touch.

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    Monika Soffronow
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These are all so extraordinarily simple that you truly have to be very good at what you are doing in order to come up with them.

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    Hard 2 Guess
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can't begin to imagine what this word suppose to be. Someone please help.

    Chris Sprucefield
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    *ING L* comes to mind.. (viking line logo)

    Aaron Leff
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can only imagine how great this might be, if the letters were entirely present.

    Peggy Schuyler
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can only imagine what the word is

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    Monika Soffronow
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I desperately want to add a "boat" written like this.

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    Demonic Darkness
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    LOL I thought it was a little sword pointing downwards at first. "Don't mess with my daughter..."

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    Monika Soffronow
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Did anyone else try to envision what "include" would look like?

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    Liesa Yopp
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The Mozart one is my Fav but this is a close second. Subtle but impactful at the same time.

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    Nthati
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think it says momentum🤷🏾‍♀️

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    BingeFest1
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would have made the O yellow to really signify a light

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    PandaPiñata
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    To avoid confusion I think those arms should be placed slightly higer, if you know what I mean ;)

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    Demonic Darkness
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I thought of the spring that bounces up and down and couldn't figure out what this meant for a good 2 minutes.

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    Tom Hardeveld
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    since he died he is taking back all of his music. He's dis-composing...

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    Katherine Boag
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Reading this without my glasses so I had to look closer to see which letters were in/out of focus

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    Night Owl
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    The letters (at least the T) needs to be orange. Also, it's definitely too elegant

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    Night Owl
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Took me a while to see the dove

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    Wendy McCluskey
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Her history is actually quite interesting. https://en.m.wikipedia.org/wiki/Ada_Lovelace

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    Hard 2 Guess
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Said to be bliss but in reality its very toxic.

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    Lina Maverick
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Brilliant. Deep. Simple. Great work!

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    CrunChewy McSandybutt
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They should be changing into different fonts.

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    PandaPiñata
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I really don´t get this one. What am I missing?

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    JZ Thompson
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That's today! I'm looking up Turkish history for this one...

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    chrisgun
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    maybe not so smart to "condense" the logo so much that it is barely readable

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    PandaPiñata
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I know what it is but fail to see the point in this one. Anybody?

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