Horrible Jaguar Redesign Sheds Light On Other Brand Redesigns – Which Ones Did Great, And Which Ones Flopped

People might be confused on this one. The "after" is the both the old AND the new logo, originally used from 1968-1999, then reintroduced in 2020.

The didn't pick the best draft though, there were some even better options.

What happened to Yves?

The new one isn't even a logo.

The new one says to me »Look, I’m a cheap electric car from Asia!”

What can you expect from a company that redesigned one of the most iconic car bodies ever and turned it into a Ford Tempo?

Right now, Adidas is only using the 3 stripes without the wordmark, and the old logo is still in use for their Originals series.

I prefer the new one, mostly because so many football (soccer) teams in the early 90s had the horrible three-stripes design on their kits (looking at you, Liverpool!)

Those aren't old and new, they're both current logos. Which one is used depends on the product and intended use of the product. The "old" trefoil logo is from the 70s, the 3 striped "equipment " logo is from the 90s. Both still in use today.

Even the "old" one is maybe 15 years old at max. Back in 90's it looked different though

The font on the new one is awful

From a design point of view, the old logo does not fulfill basic logo design rules. A logo should work, no matter how big or small it is displayed. The knight and horse are way too intricate. While it's prettier and more unique than the new one, it would be hell to put it in an small affiliate banner for example. Would just be a black smudge.

That's not even a redesign, that's a crop

The moment I scrolled down to this post, an eBay commercial ran on the tv. I’m scared.

The old one can be applied to anything with just a colour change.

I do kind of like the old one but does give a bit of ‘ye olde Apple computer’ vibe.

The best one was the rainbow apple

Uh, since when was the apple one not the apple logo?

I've seen photos comparing Fanta sold in the USA to that in the UK, the one in the USA has so much food colouring and I've never seen such a shade of orange

Exist Fanta Lemon.

Again, it's now in focus 🤓

I like serifs

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Every time I see the new one, I think of the Nine Inch Nails logo.

Very close miss. The rebranding was much needed and their current cars are great. But there are a ridiculous amount of searches for "KN" car now

Time to update this one, BP. Pepsi phased out that "new" logo last year.

The condensation on the old one makes all the difference.

The new logo is disappearing, like the brand has

They need to put more effort into the product, and less into the branding.

Both quite different from the original version Microsoft_...39-png.jpg

Who is the character on the old logo

I was an English major and I have an English degree, and I normally DGAF about spelling/punctuation/capitalization, because no one loves a pedant. However, the use of all lowercase letters in the "new" logo looks absolutely hideous, because it actually literally reads as an entirely different thing; now it looks more like a Muppet like Elmo saying "us is open!" when someone is walking into the Muppet Restaurant rather than the acronym for the United States.

The new one looks like a sign for a bank.

Well, there's only 4 people still alive on the entire planet that are old enough to remember the "before' logo, as it was last used in 1913. While the "after" logo, introduced in 2013, is just a variation of the famous logo they've been using for decades.

C**p cars, no matter the logo.

It would be kinda neat to bring back the old one on special edition trucks.

Seeing the new logo is comparable to putting on a new prescription pair of glasses : it's in focus now 🤓

Oooo I love the old logo!!

The original says "images". The new one says nothing.

The product being you!

The new one always reminds me of a washing instructions label. Do not iron or something.