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Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
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#1
The More You Play With It, The Harder It Gets
RELATED:
#2
Sitting On Faces Since 2001
#3
Nothing Sucks Like An Electrolux
#4
Good Luck
Granstef Ghostlapin 6 years ago
I've tried their planes twice : it's the most honest advertisement in the world !
#5
Something For Every Hole
#6
After Dinner, You Can Stab Your Date
#7
The Best Things In Life Come In Cellophane
#8
Went Shopping And Found This Ad Promoting Safe Sex
#9
Cheat On Your Girlfriend, Not On Your Workout
#10
Men Are Better Than Women!
#11
She Can Have A Tummy... And Still Look Yummy!
#12
Imagine More Snacks Than You Can Imagine
#13
Va-Dry-Na?
Jane Doe 6 years ago
This magazine er, um, spread is definitely a twofer.
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Nunya 6 years ago
worse still is the unintentional preceding page of a woman in a yoga position that is lined up just a TAD too appropriately for this ad.
Lorri Adams 3 years ago
. . . and also the words "whips your core" they kinda jumped out at me
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Camil Gagnon 6 years ago
That's what happens when you let your dad decide your business slogan.
kurisutofu 6 years ago
I don't care it's about a genitalia but the wordplay is so, so bad! It had to come from the highest ranked manager in the meeting because I refuse to believe nobody wanted to slap the mouth that came up with that! It's just a so bad pun!
Tristan Armero Levasseur 2 years ago
Vagina, more like vadryna. Buy now for 14.99 to get your dry vadryna into a wet- ill stop here
Christopher Ryan 6 years ago
Can any else think of a better play on words for vaginal dryness?! I can't! Think it's clever and the haters are just looking to hate...
Kiwi Canuck 6 years ago
This is actually hilarious! I may refer to my ladyparts as vadryna from now on.
Wil Vanderheijden 6 years ago
A lubricant for a dry vagina. Turning matrimonial rape into consentual sex
Random Panda 6 years ago
Some women have vaginal dryness due to hormonal issues, menopause, etc and that causes constant discomfort. It's not always about sex.
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#14
You Can Never Be Too Thin; Tastes As Good As Skinny Feels
#15
It's Amazing What You Can Do With Two Fingers And A Thumb
#16
The Beer That Beer Would Drink
#17
If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins
#18
Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
#19
You Only Know What You're Made Of When You've Been Stuffed A Few Times
#20
White Is Purity
#21
Lose Weight Deliciously With The Aid Of Ayds
#22
Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
#23
#BecauseNoReason
#24
Painfully Thick
#25
Open Your Snack Hole
#26
She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy
#27
It's Not For Women
#28
Spike Up Your Best Friend's Eggnog When They're Not Looking
#29
What Can Brown Do For You?
Conrad Strucker 6 years ago
I want to get a shirt that says that now cuz I'm brown and I can do a whole lot
#30
Avoid The Friend Zone. Offer Her A Real Drink
#31
Travel Should Take You Places
#32
At Age 80, Who Doesn't Need A Facelift?
#33
We're Like A Cult With Better Kool-Aid
#34
Spend Your Life Living
#35
If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!
#37
For People Who Spit Blood When They Brush Their Teeth
Marcellus the Third 6 years ago
Sorry, my bad! Turns out, it was TB all along! Oops! Should have seen the GP instead!
#38
Alcohol Is In It!
#39
It's A Meal
#40
Exclusively For Everybody
Marcellus the Third 6 years ago
No, this is perfectly right as intended --- the opposite of the "Dr Pepper, Not For Women" slogan.
#41
We Speak Fish
#42
Do Stuff.
Hard 2 Guess 6 years ago (edited)
I absolutely hate doing stuff. Now give me things to do and I'll do things in a heartbeat.
#43
So Yummy... You Want Them!
Conrad Strucker 6 years ago
for this to work you're supposed to pair it with trippy spirals and suspicious bearded men
#44
Drink Barq's, It's Good
#45
Everything Proof
#47
If It's In The Game, It's In The Game
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What do you think ?
darubyprincess 6 years ago
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
blugeagua 6 years ago
And some are just horribly misogynistic and racist.
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2WheelTravlr 6 years ago
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
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Lauren Caswell 6 years ago
Oh I wish they had put the "not beersies" ad! It was a "drink water instead of beer" drink responsibly campaign, but people kept going into liquor stores and supermarkets looking to buy "not beersies" XD
Lauren Caswell 6 years ago
https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11371914
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Ryo Bakura 6 years ago
The Dr. Pepper one reminds me of a promotional campaign done by Yorkie chocolate bars here in the UK (no idea if they exist elsewhere). Basically, the bars are made up of segments of pretty thick chocolate chunks that women apparently couldn't eat, so the tagline in their commercials was "Yorkie - It's not for girls". Oh, and McCoys crisps use/used the tagline "Man crisps", also because they were slightly larger than other brands.
Phil Boswell 6 years ago
The thing with the Yorkie ads was that they were so obviously tongue-in-cheek that nobody could sensibly be offended, you could tell that they were poking fun at the boys who wanted to keep their chocolate to themselves ;-)
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Marie Stanford 6 years ago
It’s really unfair to view vintage ads under a modern lens and call it inappropriate. Times were different as were people.
goodmorning 6 years ago
In my opinion, the sad side of the story is that those slogans made because the society is like those slogans and the hidden messages of sex, racism and misogynistic.
Ren Duvall 6 years ago
Anyone else remember those awful "man up" ads that Miller Lite aired about ten years ago?
Pretty Pangolin 6 years ago
I guess they figure "There's no such thing as bad publicity." I beg to differ - several of these woulds turn me right off their product/service.
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darubyprincess 6 years ago
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
blugeagua 6 years ago
And some are just horribly misogynistic and racist.
Load More Replies... 2WheelTravlr 6 years ago
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
Load More Replies... Lauren Caswell 6 years ago
Oh I wish they had put the "not beersies" ad! It was a "drink water instead of beer" drink responsibly campaign, but people kept going into liquor stores and supermarkets looking to buy "not beersies" XD
Lauren Caswell 6 years ago
https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11371914
Load More Replies... Ryo Bakura 6 years ago
The Dr. Pepper one reminds me of a promotional campaign done by Yorkie chocolate bars here in the UK (no idea if they exist elsewhere). Basically, the bars are made up of segments of pretty thick chocolate chunks that women apparently couldn't eat, so the tagline in their commercials was "Yorkie - It's not for girls". Oh, and McCoys crisps use/used the tagline "Man crisps", also because they were slightly larger than other brands.
Phil Boswell 6 years ago
The thing with the Yorkie ads was that they were so obviously tongue-in-cheek that nobody could sensibly be offended, you could tell that they were poking fun at the boys who wanted to keep their chocolate to themselves ;-)
Load More Replies... Marie Stanford 6 years ago
It’s really unfair to view vintage ads under a modern lens and call it inappropriate. Times were different as were people.
goodmorning 6 years ago
In my opinion, the sad side of the story is that those slogans made because the society is like those slogans and the hidden messages of sex, racism and misogynistic.
Ren Duvall 6 years ago
Anyone else remember those awful "man up" ads that Miller Lite aired about ten years ago?
Pretty Pangolin 6 years ago
I guess they figure "There's no such thing as bad publicity." I beg to differ - several of these woulds turn me right off their product/service.
Load More Replies... 
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