Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

seed Report

Kaisu 2 months ago

I feel like they must've known what they were doing, there's no way this was an accident

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#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

wilksonk907 Report

Hard 2 Guess 2 months ago

"Since 2001"....? They knew what they were doing.

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#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

unknown , unknown Report

Iván Galarraga 2 months ago

Sure it sucks, it vacums all the free time in your home

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#4

Good Luck

Good Luck

unknown Report

boredpanDaman 2 months ago

i am almost covinced that in local language it does not sound that threatening

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#5

Something For Every Hole

Something For Every Hole

margeincharge Report

Jaffa Cake 2 months ago

I think Lovehoney have the same tagline.

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#6

After Dinner, You Can Stab Your Date

After Dinner, You Can Stab Your Date

Pleasant_Jim Report

boredpanDaman 2 months ago (edited)

what are they trying to say?

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#7

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

Report

A WhiteRunGuard 2 months ago

Honey!!! The baby doesn't look so good!!!

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#8

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

reddit.com Report

Mira Maier 2 months ago

I have both, what did I do wrong?

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#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

jakedaily Report

Kaisu 2 months ago

Wow thanks for the advice I guess, Reebok....

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#10

Men Are Better Than Women!

Men Are Better Than Women!

unknown Report

Daria B 2 months ago

Dunno, man... These two look like some super distracted fools.

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#11

She Can Have A Tummy... And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

unknown Report

Grapeling 2 months ago

I highly doubt that parents want their kids to look "yummy"

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#12

Imagine More Snacks Than You Can Imagine

Imagine More Snacks Than You Can Imagine

uknown Report

Marcellus the Third 2 months ago

"And then, imagine EVEN MORE!"

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#13

Va-Dry-Na?

Va-Dry-Na?

Daniel Dougherty Report

Kaitlin Gaerte 2 months ago

I have no words for this. lol. its so bad.

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#14

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

Grieve Report

Grapeling 2 months ago

I don't know, how good does skinny feel?

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#15

It's Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

Vandelay797 Report

Harry Larter 2 months ago

Finger gun 🤙

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#16

The Beer That Beer Would Drink

The Beer That Beer Would Drink

Mark Duffy Report

Mira Maier 2 months ago

I think this one is funny.

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#17

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

Mark Duffy Report

karen snyder 2 months ago

Yes, let's all start breathing muffins.

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#18

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

dylmg Report

Kaisu 2 months ago

"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

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#19

You Only Know What You're Made Of When You've Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

WrongUn Report

Kaitlin Gaerte 2 months ago

what is that even an ad for? this cannot be an accident.

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#20

White Is Purity

White Is Purity

FabianWolfgang Report

Jaffa Cake 2 months ago

Nothing wrong with this advert, it's totally oKKK.

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#21

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

Kevin Noonan Report

Something 2 months ago

This isn't a bad tagline, it's a bad product name.

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#22

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Nick Momrik Report

Kaisu 2 months ago

Racist and misogynistic, two birds with one stone I guess

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#23

#BecauseNoReason

#BecauseNoReason

unknown Report

Iván Galarraga 2 months ago

Because defies reason

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#24

Painfully Thick

Painfully Thick

t.wat Report

Grapeling 2 months ago

Okay, I get the joke, but what does it have to do with recruiting?

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#25

Open Your Snack Hole

Open Your Snack Hole

cornichon Report

boredpanDaman 2 months ago

you got the sauce ready?

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#26

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

Graine Loughran Report

Kaisu 2 months ago

Not brutally refreshing, just an asshole

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#27

It's Not For Women

It's Not For Women

jennacastro Report

boredpanDaman 2 months ago

does it make facial hair grow?

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#28

Spike Up Your Best Friend's Eggnog When They're Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

Louise Report

Kaisu 2 months ago

Is this an advert for rapists or something?

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#29

What Can Brown Do For You?

What Can Brown Do For You?

unknown Report

Conrad Strucker 2 months ago

I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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#30

Avoid The Friend Zone. Offer Her A Real Drink

Avoid The Friend Zone. Offer Her A Real Drink

fit_with_hips Report

Kjorn 2 months ago

makes her drunk, that way you can sleep with her. basically it's what it says

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#31

Travel Should Take You Places

Travel Should Take You Places

Acme Filmworks Report

boredpanDaman 2 months ago

it should, god damn it! you feel me, hilton

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#32

At Age 80, Who Doesn't Need A Facelift?

At Age 80, Who Doesn't Need A Facelift?

Mark Duffy Report

razan youssef 2 months ago

took me a second... read the rest of it..

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#33

We're Like A Cult With Better Kool-Aid

We're Like A Cult With Better Kool-Aid

Chris G. Report

Hard 2 Guess 2 months ago (edited)

I like this one, it's good satire.

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#34

Spend Your Life Living

Spend Your Life Living

unknown Report

razan youssef 2 months ago

NOO?! Really?!! I never thought of that!!!

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#35

If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

fit_with_hips Report

Marcellus the Third 2 months ago

Who is Mat The Walgie, from their URL?

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#36

I'm Cheryl. Fly Me.

I'm Cheryl. Fly Me.

Miami Archives Report

boredpanDaman 2 months ago

only if you roll me, cheryl.

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#37

For People Who Spit Blood When They Brush Their Teeth

For People Who Spit Blood When They Brush Their Teeth

unknown Report

Marcellus the Third 2 months ago

Sorry, my bad! Turns out, it was TB all along! Oops! Should have seen the GP instead!

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#38

Alcohol Is In It!

Alcohol Is In It!

unknown Report

Grapeling 2 months ago

There's something that seems innately wrong with the phrase "alcohol is in it"

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#39

It's A Meal

It's A Meal

unknown Report

Conrad Strucker 2 months ago

@my-third-world-country-fam you know that's all we need to hear

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#40

Exclusively For Everybody

Exclusively For Everybody

unknown Report

Marcellus the Third 2 months ago

No, this is perfectly right as intended --- the opposite of the "Dr Pepper, Not For Women" slogan.

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#41

We Speak Fish

We Speak Fish

majiscup Report

boredpanDaman 2 months ago

i like this : ) lets speak fish!

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#42

Do Stuff.

Do Stuff.

unknown Report

Hard 2 Guess 2 months ago (edited)

I absolutely hate doing stuff. Now give me things to do and I'll do things in a heartbeat.

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#43

So Yummy... You Want Them!

So Yummy... You Want Them!

unknown Report

Conrad Strucker 2 months ago

for this to work you're supposed to pair it with trippy spirals and suspicious bearded men

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#44

Drink Barq's, It's Good

Drink Barq's, It's Good

unknown Report

Kaisu 2 months ago

Simple and to the point, I like it

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#45

Everything Proof

Everything Proof

Mike Murphy Report

Conrad Strucker 2 months ago

it's not karen-proof cuz yalready know she coming for the manager

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#46

Be Your Way

Be Your Way

unknown Report

Something 2 months ago

You are the burger.

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#47

If It's In The Game, It's In The Game

If It's In The Game, It's In The Game

RaDe_2 Report

Conrad Strucker 2 months ago

Also from EA: if it's in Madden, you're probably playing Madden

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#48

Soup Is Good Food

Soup Is Good Food

ewjxn Report

Winter 2 months ago

yes it is

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#49

Whoo Hoo!

Whoo Hoo!

unknown Report