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Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
This post may include affiliate links.
#1
The More You Play With It, The Harder It Gets
Kaisu 6 years ago
I feel like they must've known what they were doing, there's no way this was an accident
Pretty Pangolin 6 years ago
Yes, if you read the fine print it's 100% sexual - nothing "implied". To me it's tacky and gross, but that's just my personal opinion.
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Stefanya La Roja 6 years ago
And the thing that is more hilarious is that in Italian Sega means "hand#ob"
Blue Cicada 6 years ago
Oh, that ad was controversial the day it came out! I remember it well. A lot of straightlaced people had a hard time with the word "joystick". And the accompanying graphic! Thus began the tirade against video games.
RELATED:
#2
Sitting On Faces Since 2001
MonsterMash 6 years ago
Well I sure wish I had been sitting on faces since then lol 🙄 sounds like a good treatment for depression
#3
Nothing Sucks Like An Electrolux
Linda Something 6 years ago
It's designed to look like an old school vacuum cleaner. But without the tube attached to it in the front, because of obvious reasons.
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Hélène Sundström 6 years ago
Im from Sweden. They did this slogan on purpose, knowing it would get attension. Much like the building company with a beaver on the logo: the Swedish beaver is coming to town.
Monika Soffronow 6 years ago
Quite so. It is still funny though! https://gabriellaferenczi.com/2017/05/20/nothing-sucks-like-electrolux/
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YoyoSthlm 6 years ago
My parents still have their Electrolux vacuum cleaner my grandma gave to them. So quality works! I just don't understand the picture. So he's sitting in a car disguised as a toothpaste tube. Electrolux doesn't manufacture cars or toothpaste. Also the car can't suck anything. So what's the whole point of the picture here? What am I missing??
Monika Soffronow 6 years ago (edited)
From a linguistic point of view, this is a nice example of how languages change, and how fast it can happen. Two tell-tale signs that someone has been living abroad for many years are that they use oldfashioned slang and 'real' words that have fallen out of use and that they do not use, or even understand, slang or expressions that are of a recent date.
Cindy Collins 6 years ago
To be honest, my mom used to have an Electrolux, and it was the absolute very best vacuum I have had. When she passed away, that was the one thing that all of us kids wanted. It truly was an amazing vacuum cleaner!
#4
Good Luck
Granstef Ghostlapin 6 years ago
I've tried their planes twice : it's the most honest advertisement in the world !
DP von Icecream 6 years ago (edited)
This may be 1 of the most accurate honest commercials about Uzbek country and airline I've seen in a while!
Hypoxia Smurf 2 years ago
Back when there was a USSR, we attended a Soviet trade fair in San Francisco. Little metal pins highlighting various Aeroflot (state airline) aircraft were sold, cheap. Someone joked (?) that these were medals awarded to Aeroflot passengers who had survived their flights. Hey, that sounds about right. 8-)
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Jamie S. Martindale 6 years ago
I've actually had quite positive experiences with Uzbek Air, though I do agree it's not a great tagline
Naomi Cline 6 years ago
If it's anything like Kazakhstan air then you will need more than LUCK!
Ashley Kellers 6 years ago
Anyone else read this in the accent of the baddie on the phone to Liam Neeson in Taken?
Ken Badziak 6 years ago
This very billboard can be found at the airport in Tashkent as you cross the bridge entering airport grounds. Always gave me a chuckle and a warm fuzzy!
#5
Something For Every Hole
Rosie Hamilton 6 years ago
I always wanted to have my ears pierced more than once... well, I had it done twice but the first was a nightmare that resulted in a hospital visit and mega strong antibiotics.
#6
After Dinner, You Can Stab Your Date
#7
The Best Things In Life Come In Cellophane
Conrad Strucker 6 years ago
tfw your dad finally comes back home but he's wrapped in cellophane
Kris “ADHD_Carrier” Dudoich 6 years ago
And THIS is why they now put warnings on plastic bags!
Monika Soffronow 6 years ago (edited)
"Better things for better living ... through chemistry" They thought that they were going towards a bright future wide-eyed and smiling but in fact, they really hit the nail on the head with the blindfold.
#8
Went Shopping And Found This Ad Promoting Safe Sex
Tessa Thompson 6 years ago
A great ad for teens and college-age kids, and anyone who's sexually active but doesn't want kids. No problems with it whatsoever.
Lynda Momalo 6 years ago
Think you're all missing the point here -- it's not easy to get teens/twenty-somethings to use birth control -- this is just pointing out that if you don't, you're taking the risk that you'll have a hell of a lot less free time (if you/your significant other have a baby.)
Kathy Baylis 6 years ago
This was probably the version of the ad directed more at teenagers than adults, though it’s good advice for everyone.
Piou 6 years ago
I did give up the first item for the second. It came in cellophane and will soon grow a tummy to make her look yummy!
#9
Cheat On Your Girlfriend, Not On Your Workout
earringnut 6 years ago (edited)
The real question is: how are folks who wear Reeboks supposed to get a girlfriend in the first place?
Tessa Thompson 6 years ago
Whoever thought this up wanted to guarantee Reebok lost customers, right?
Dani 6 years ago
To think that MULTIPLE people had to look at this ad and say, "Yup! Looks great!"
karen snyder 6 years ago
I think this is Reebok misunderstanding the loss of impulse control implied in Nike's "Just Do It" campaign, but ramping up the market competition anyway. Either that or their research showed that people who make decisions based on bad life advice from advertisements at the gym also buy lots of trainers. Either way, WTF, Reebok? "The Sport of Fitness S**t in A Box to the Left."
AzKhaleesi 6 years ago
So Reebok is the reason my ex husband is a douche. Huh.... who would've thought lol (kidding of course, he was a douche all by himself.... and HE not ALL men. so Calm down)
#10
Men Are Better Than Women!
Demonic Cow 6 years ago (edited)
And “on a mountain they’re a drag.” I (a female) hiked part of the Appalachian Trail and just feel angry that they don’t think women can handle climbing mountains.
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Jon S. 6 years ago
Probably the target audience if they are selling high-end alpine wear
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#11
She Can Have A Tummy... And Still Look Yummy!
Tessa Thompson 6 years ago
But they did love the idea of their daughters looking slimmer. At least my grandma was keen on my mom looking slimmer, so my mom had to wear this stuff. xp
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James Thompson 6 years ago
Old ads were awful about shaming women. I've seen another old ad that warns women against... intimate odor.
Helen Pauley 6 years ago
Well no one likes a smelly front bottom, do they? 😂
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Mary Pat Mitchell 6 years ago
What to do about nicknames.. and they call themselves chubbetts.. stupid fat men from NJ :(
earringnut 6 years ago
That was probably the strip club they were at when they scored the contract.
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Gipsy Kings fan 6 years ago
Even a loving, supportive family cannot “assure the happiness” of a “chubby” girl. I know this from bitter childhood experience. By high school my figure became more average, but in elementary school I never knew when I would hear some taunt. Once I was literally pushed to the ground in a relay race by some creepy kid who wanted to give me a "head start." The kid was not punished in any way. Karen Carpenter was chubby as a young girl and young teen. She must have been bullied, and vowed to herself, NEVER AGAIN. This great singer starved herself to death for the sake of being thin.
#12
Imagine More Snacks Than You Can Imagine
Rosie Hamilton 6 years ago
It was at the end of a very long creative meeting. I've been to them - this kind of s**t happens.
Chris DiFonso 6 years ago
To me, the most interesting thing is that it's right under a BP billboard.
Kris “ADHD_Carrier” Dudoich 6 years ago
I like this one, it's like a living version of Candy Land!
#13
Va-Dry-Na?
Jane Doe 6 years ago
This magazine er, um, spread is definitely a twofer.
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Nunya 6 years ago
worse still is the unintentional preceding page of a woman in a yoga position that is lined up just a TAD too appropriately for this ad.
Lorri Adams 3 years ago
. . . and also the words "whips your core" they kinda jumped out at me
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#14
You Can Never Be Too Thin; Tastes As Good As Skinny Feels
karen snyder 6 years ago
Luckily they cut the third slogan, "Whatever, you're gonna throw it up anyway."
Monika Soffronow 6 years ago
At first, I took this in from my own point of view. I was born thin, with a robust appetite, and have always been told to put some weight on. But the daughter of a friend had a brush with anorexia, and someone who is ill with anorexia will read these messages in a very different way. People die from anorexia. These ads are as irresponsible as it gets.
WillemPenn 6 years ago
Terrible taste? Or terrible feel? Or both? Whatevs - I'm off to get me a post lunch frap and old fashioned doughnut.
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Master Markus 6 years ago
The second one is weird, but fine, but the first one is PROBLEMATIC.
#15
It's Amazing What You Can Do With Two Fingers And A Thumb
Jjjane20 6 years ago
I imagined ad for holding fork lessons and the people are smiling because they finally know how to hold it correctly 🙂
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kathryn stretton 6 years ago
Obviously deliberately provocative. Not so smart, but deliberate.
#16
The Beer That Beer Would Drink
earringnut 6 years ago
I read the first sentence of your comment as a theme song.
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Hypoxia Smurf 2 years ago
IIRC it was Dan Hicks & His Hot Licks who recorded a song about that, circa 1975 or so.
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Jo Choto 6 years ago
The beef that cows would eat. Do they not see the problem with this concept?
Hypoxia Smurf 2 years ago
The wine that Ripple would drink. The grains that wheat would eat. The harmonica a guitar would play. The moped a coupe would drive. Possibilities are infinite. Yikes.
Load More Replies... #17
If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins
hunger games 6 years ago
oh I just figured it out its a gas station so all the gas fumes must make the air not fresh I think?
#18
Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
Kaisu 6 years ago
"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day
karen snyder 6 years ago
Of all the things in the world that I'd like to do "Like a man," thinking is NOT one of them. Between this and their line of Lady Pens, maybe they should just call their company DiC.
Ava Florine 6 years ago
But I don't want to think like a man... I'm much smarter than them! Most of them anyways.
Stille20 6 years ago
Yea... like pens for women... like have they never met a woman?
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WallFlowers 6 years ago
Why should women think like a man? Like female thinking is below standards? Wtf...
Belinda Matson 6 years ago
FFS Happy Women's Day??? I haven't witnessed this level of blind stupidity coupled with misogyny since 2015 when Australia's then Prime Minister Tony Abbott did his Women's Day Speech from a club that didn't allow women members.
Uwe Theiss 6 years ago
They produce great lighters and pens, but I think they need new people for advertisment.
Amoureuse 6 years ago
Yeah they do. How come no one was like "uh, wait a sec"???
Load More Replies... #19
You Only Know What You're Made Of When You've Been Stuffed A Few Times
Theresa Tzitzira 6 years ago
what they intended to convey, in the 1st place???What do they advertise?
#20
White Is Purity
Dr.Scott 6 years ago
I think what they intend with the ad is that the color of white is associated with purity, light, goodness etc. Ex: pure as the driven snow.
Andrej Troha 6 years ago
Yes, white is pure color and black isn't. Deal with it. And stop being constantly offended.
Constantin George-Florin 6 years ago
Actually, both black and white are pure. You seem to misunderstand the meaning of the word "purity"...
Load More Replies... DP von Icecream 6 years ago (edited)
I am Asian. I think you younger 'whitey' generations are soooOOOoooooOOooooooOOOOO easily offended these days. It is getting a bit ridicoulous.
Bogdan Constantin Dinu 6 years ago
Waaaaaa....they said white is pure!!! How racist must you be in order to force the asociation to white people? And they claim black people can't be racist :)))
#21
Lose Weight Deliciously With The Aid Of Ayds
Mary Pat Mitchell 6 years ago
I remember this, my mom took them. It was the 70's before the disease had a name.
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Catlady6000 6 years ago
I remember these. My mom bought a pack. They were actually pretty yummy. Til mom caught me and stuck her finger down my throat to make me throw the whole box back up.
Seabeast 6 years ago
Good lord. Please tell me you didn't end up with an eating disorder.
Load More Replies... Logan Slaughter 6 years ago
The product actually came out before the AIDS epidemic, and was apparently quite popular. Then when AIDS came along, the product fell through the floor.
Skadi Lifdis 6 years ago
I don't know when this ad came out but I figure it got more ironic once AIDS was identified.
#22
Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
Mack-doodle 6 years ago
Why are the 'animals' black tribal men... And the 'with caution' part s correct because if you approach me with this mindset i will slap you.
Taryn Wallace 6 years ago
We startle easily so it's best to approach with an open palm outstretched so we can get your scent....also probably good to have a candy bar handy just in case we become a little too aggressive.
Meghan Turnis 6 years ago
I read this one as "Approach women as though you are a person who does wild animals." Can't decide if it's better or worse.
Kathleen Barlow 6 years ago
I actually think this is good advice for men. Approach women with caution.
#23
#BecauseNoReason
Barbara Ilma Eva Westwood 6 years ago
Did this slogan catch on with the public ? Was it on everyone's lips?
Load More Replies... Helen Pauley 6 years ago
It could be OK worded a bit better like Chambord: you don't need a reason.
Jasmine Walker 6 years ago
Agreed. I guess people look to put "#" anywhere
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El Dee 6 years ago
Alcohol to put in your alcohol because you are too posh to consider yourself an alcoholic..
NMN 6 years ago
Or on your coffee drink, hot cocoa, ice cream... or have a sip after a meal
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Random Panda 6 years ago
When middle-aged people try out young people speak. Insert HowDoYouDoFellowKids.gif
#24
Painfully Thick
Karin Gibson 6 years ago
We occasionally buy the box of 20 chicken nuggets......You would not believe how often we actually get 20.............. They DO have numeracy issues at McDonalds.
earringnut 6 years ago
I'm not a fan of McDonald's in general but at least their nuggets are better than Burger King's chicken slivers.
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#25
Open Your Snack Hole
#26
She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy
Marcellus the Third 6 years ago
I've seen more ceilings than Michelangelo, too. I sleep on my back and travelled around; Michelangelo stayed months and years at a single place.
Kjorn 6 years ago
damn… why Always considering woman who love sex as easy? people still not used of that? basically it mean that woman become more like men since men are mostly easy
#27
It's Not For Women
kathryn stretton 6 years ago
Just look at those muscular ice cubes !! Women, beware!!! Danger !!!
Beth Arriaga 6 years ago
I remember these tv ads... I think (key word there) they were trying to say 'men can drink diet soda too, and this version is so good, you won't want to share it ...'. It didn't work whatever their supposed goal was. And it was nasty tasting.
Master Markus 6 years ago
I was never under the impression that drinking diet soda was "unmanly" or that someone should express not wanting to share by calling out specific demographics.
Load More Replies... European other 6 years ago
Not good to cut out half the population when you try to sell a product but worth a try I guess
#28
Spike Up Your Best Friend's Eggnog When They're Not Looking
Karin Gibson 6 years ago
Eeerrrrr No. Do not Spike any thing........or you may have a rather butch cell mate.
Rinpai 6 years ago
I mean, between that slogan and the robin thicke lookin dude, they had to know exactly what they were doing.
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#29
What Can Brown Do For You?
Conrad Strucker 6 years ago
I want to get a shirt that says that now cuz I'm brown and I can do a whole lot
sylvanticx 6 years ago
No Kathleen, it's UPS, they are referencing the fact that the UPS uniform is brown, no one said anything about heroin.
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Monica Patton 6 years ago
They would need to add every other color representing humans, as every race and ethnicity has been enslaved or practically wiped out by another since the beginning of recorded history.
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Bogdan Constantin Dinu 6 years ago
Again...racists! No, not the ones who made the advert, but the people who claim this is racist.
BusLady 6 years ago
Refers to the brown color of the UPS uniforms and trucks.
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jerry collamer 5 years ago
Around 1967, Y&R's Band Aid Brand account's female creative director recommended to her client, a new ad slogan - Every Little Prick Hurts. She was serious. After a lot of laughing, it was rejected.
JZ Thompson 6 years ago
I almost sh*t when this came out. Or vomited a little in my mouth. Choking.....
#30
Avoid The Friend Zone. Offer Her A Real Drink
Kjorn 6 years ago
makes her drunk, that way you can sleep with her. basically it's what it says
Naomi Armitage 6 years ago
This reminds me of the post on here a while ago, about how you can tell a guy's intentions when he asks to buy you a drink by whether you order alcohol or not. If you order something like soda, and he gets all bent, you know he was just trying to (see your original post).
Load More Replies... European other 6 years ago
Yeah could have used a picture of a bloke who doesn't look like a serial rapist
Rosie Hamilton 6 years ago
Yeah... no. Rapists don't have a particular look. Otherwise they'd be far easier to avoid.
Load More Replies... Master Markus 6 years ago
It does not help that the ad creators put a picture of the guy staring us down as the focal point.
Molly A. Block 6 years ago
Get her drunk, so you can date-rape her. "We know good taste." WRONG!
#31
Travel Should Take You Places
Barbara Ilma Eva Westwood 6 years ago
Well, it does. I call into a Hilton for a coffee break on my way to the local shops.
#32
At Age 80, Who Doesn't Need A Facelift?
kathryn stretton 6 years ago
No thanks. I don't want to look like I can do things that I physically can't. Nobody has yet fixed the inside to match the 'fixed' outside.
Theresa Tzitzira 6 years ago
However, consider also that if the inside can (so to use your words), usually the outside reflects that but the social misconceptions and prejudice are so deeply rooted that they are not given the credit (that they can) anyway
Load More Replies... #33
We're Like A Cult With Better Kool-Aid
Steve Bowman 6 years ago
As are many of the other ads. But tragically many readers here are not familiar with the concept of satire.
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Spiritastray 6 years ago
It's in poor taste but still made me laugh. That's my dark sense of humor, I guess.
#34
Spend Your Life Living
Theresa Tzitzira 6 years ago
why is this considered bad? By "living" they mean try to enjoy good things in life, have fun etc.
Bored Moogle 6 years ago
It obviously means live your life to the fullest. It's essentially YOLO
Beh Pnkt 6 years ago
well...that is like a very generic sentence, that seems like it has been used a lot. But in the end it's true. I mean...you can live your life or you can simply live in terms of existing. The one is spiritual and talks of "enjoy it". I actually worked in many s****y jobs and I know what it means to just exist between those 4 hours in the evening, that you have for yourself, in which you are too tired to do anything, just to go to bed and start over again. So nothings wrong with that. It's just cliche
BusLady 6 years ago
A lot of people work in s****y jobs, unfortunately. :-(
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#35
If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!
Nunya 6 years ago
All Walgies are the bastard children of Waluigi and Luigie. (sorta like matter and anti-matter combining...beware!)
Load More Replies... Pretty Pangolin 6 years ago
...and I would be slapping your coffee's face and possibly looking for a cop.
Tessa Thompson 6 years ago
So the company supports sexual harassment/assault. Good to know, so I can get my coffee somewhere else!
#36
I'm Cheryl. Fly Me.
#37
For People Who Spit Blood When They Brush Their Teeth
Marcellus the Third 6 years ago
Sorry, my bad! Turns out, it was TB all along! Oops! Should have seen the GP instead!
Piou 6 years ago
Having very sensitive gums, I often have blood after brushing my teeth, especially if I do it in the evening and couldn't brush them after lunch. I don't know how common is this but it doesn't shock me
Rosie Hamilton 6 years ago
If you are seeing your dentist regularly then you shouldn't be shocked. If you aren't... could be gingivitis.
Load More Replies... Karin Gibson 6 years ago
This is a current ad........If I spit blood I would be really worried...I would be more likely to go to the dentist than the supermarket.
Alison Marchand 5 years ago
Way to make sure people who need your product are now too embarrassed to actually buy it 🤦🏻♀️
razan youssef 6 years ago
??? so??? this actually happens to people, it's just called gingivitis.
Rosie Hamilton 6 years ago
Because untreated gingivitis can lead to toothloss.
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#38
Alcohol Is In It!
Chantel Atwell 6 years ago
I have seen that plenty of times in the store - I think it's fine. It's just advertising that it's not something you mix with alcohol... *shrug*
Spiritastray 6 years ago
Or you could mix with alcohol if you wanna get real lit.
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#39
It's A Meal
Rosie Hamilton 6 years ago
Well, during the BSE crisis in the UK and the fear of getting Variant Creutzfeldt–Jakob disease (vCJD), which is a type of brain disease within the transmissible spongiform encephalopathy family, steak and shake was seen as a frightening possibility.
#40
Exclusively For Everybody
Marcellus the Third 6 years ago
No, this is perfectly right as intended --- the opposite of the "Dr Pepper, Not For Women" slogan.
Amy Whitehead-Lee 6 years ago
Think it's "the road trip" that the issue for alcohol.
Load More Replies... #41
We Speak Fish
#42
Do Stuff.
Hard 2 Guess 6 years ago (edited)
I absolutely hate doing stuff. Now give me things to do and I'll do things in a heartbeat.
Pretty Pangolin 6 years ago
I keep getting an ad for Fiverr where the guy says "Get s*** done" and it's just so tacky! People try too hard to be edgy.
Load More Replies... #43
So Yummy... You Want Them!
Conrad Strucker 6 years ago
for this to work you're supposed to pair it with trippy spirals and suspicious bearded men
#44
Drink Barq's, It's Good
Marcellus the Third 6 years ago
It's almost as good as the "Meat.... you know why" slogan the meat promotion board came up with a decade or two ago.
#45
Everything Proof
#46
Be Your Way
#47
If It's In The Game, It's In The Game
Zenozenobee 6 years ago
It's supposed to mean: everything in the real sport(game) is also in the (video )game
Pretty Pangolin 6 years ago
They're saying that it's a very detailed, true-to-life adaptation - if it (a detail) is in the real game, it's also in the computer game.
Load More Replies... #48
Soup Is Good Food
Pretty Pangolin 6 years ago
I recall when Campbell's came out with a 'recipe' that consisted of soup dumped over cooked rice. That's not a recipe, that's what you do at the end of the month when you're out of money.
razan youssef 6 years ago
I think Jaffa Cake is saying that this poster was made by a robot, either that or he or she is drunk and is ranting about machines taking people's jobs on what he or she THINKS is facebook or twitter but really is just BP. I think...
Big Sleep 6 years ago
Well it is a quote about machines taking people's jobs, from the song Soup is Good Food, (hence the reference,) by the band Dead Kennedys.
Load More Replies... Jaffa Cake 6 years ago
We're sorry But you're no longer needed Or wanted Or even cared about here Machines can do a better job than you This is what you get for asking questions
#49
Whoo Hoo!
John Louis 6 years ago
It is amazing that companies spend huge sums of money to wind up with these advertising campaigns. Why didn't someone in the developmental process say, "Wait! we're not really going to do this?"
Add New Image
What do you think ?
darubyprincess 6 years ago
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
blugeagua 6 years ago
And some are just horribly misogynistic and racist.
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2WheelTravlr 6 years ago
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
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Lauren Caswell 6 years ago
Oh I wish they had put the "not beersies" ad! It was a "drink water instead of beer" drink responsibly campaign, but people kept going into liquor stores and supermarkets looking to buy "not beersies" XD
Lauren Caswell 6 years ago
https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11371914
Load More Replies... Ryo Bakura 6 years ago
The Dr. Pepper one reminds me of a promotional campaign done by Yorkie chocolate bars here in the UK (no idea if they exist elsewhere). Basically, the bars are made up of segments of pretty thick chocolate chunks that women apparently couldn't eat, so the tagline in their commercials was "Yorkie - It's not for girls". Oh, and McCoys crisps use/used the tagline "Man crisps", also because they were slightly larger than other brands.
Phil Boswell 6 years ago
The thing with the Yorkie ads was that they were so obviously tongue-in-cheek that nobody could sensibly be offended, you could tell that they were poking fun at the boys who wanted to keep their chocolate to themselves ;-)
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darubyprincess 6 years ago
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
blugeagua 6 years ago
And some are just horribly misogynistic and racist.
Load More Replies... 2WheelTravlr 6 years ago
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
Load More Replies... Lauren Caswell 6 years ago
Oh I wish they had put the "not beersies" ad! It was a "drink water instead of beer" drink responsibly campaign, but people kept going into liquor stores and supermarkets looking to buy "not beersies" XD
Lauren Caswell 6 years ago
https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11371914
Load More Replies... Ryo Bakura 6 years ago
The Dr. Pepper one reminds me of a promotional campaign done by Yorkie chocolate bars here in the UK (no idea if they exist elsewhere). Basically, the bars are made up of segments of pretty thick chocolate chunks that women apparently couldn't eat, so the tagline in their commercials was "Yorkie - It's not for girls". Oh, and McCoys crisps use/used the tagline "Man crisps", also because they were slightly larger than other brands.
Phil Boswell 6 years ago
The thing with the Yorkie ads was that they were so obviously tongue-in-cheek that nobody could sensibly be offended, you could tell that they were poking fun at the boys who wanted to keep their chocolate to themselves ;-)
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