According to The Wall Street Journal, Procter & Gamble Co. have a fabric softener problem. For the past decade, sales of the product – a liquid designed to make clothes feel better after a wash – have been declining. And who are to blame for this crime? The kids.


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Shailesh Jejurikar, P&G’s head of global fabric care, said that most millennials “don’t know what the product is for,” presumably because we all grew up without doing our own laundry. The company even rebranded their fabric softener as fabric conditioner, hoping the new name would appeal to younger customers more.

The millennials, however, remain unimpressed. In a recent tumblr rant, they took great pride in their crusade against the laundry industry. Scroll down to read their key points and let us know if you agree with them in the comments.

People had mixed opinions, some saying it’s good advice to make your own laundry detergent

While others preferred to have more free time

Which side are you on?