Remember Negative Space Art by Noma Bar and Tang Yau Hoong? The same negative space techniques can be easily applied in logo design. Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company. Take a look at these 30 clever examples of negative space logos to see what we mean!
Posts Tagged ‘logo design’
A brief review of the history of famous logos and predictions of how they will look like in the future made by Stock Logos back in 2011. Interestingly enough, their prediction of Microsoft logo in 2020 seems similar to the new Windows 8 logo announced this year. Also, don’t forget to check out more logo related posts such as the Top 15 Worst Logo FAILS Ever and 30 Clever Logos With Hidden Symbolism.
If you are a graphic designer looking for some logo ideas and inspiration, then it’s your lucky day because we handpicked another list of Clever Logos With Hidden Symbolism. And if this is not enough, there’s 100+ more creative logos in our previous posts: see part I, part II and part III.
This time we’d like to show you some more new logos from Viktor’s ongoing series titled “Honest logos”. As we’ve talked before, Viktor Hertz is a freelance Graphic Designer from Sweden who turns well known logos into “Honest Logos”. He does that by cleverly changing the name of the company while still preserving the original style of the logo.
If you are a logo designer looking for some typography and logo inspiration, then it’s your lucky day because we’ve made another list of Creative Logos With Hidden Symbolism. And if this is not enough, there’s 70 more incredibly creative logos in our previous logo collections: part I and part II. However, if you are a mere mortal, you can still view these cool logos and try to find the hidden symbols.
Logo designer Graham Smith has created an interesting project called ©Brand Reversioning. In his words: “A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality.” Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.
You probably already think that we are obsessed with logo design (and you’re probably right), but our numbers show that most of you guys enjoy logos as much as we do.
That’s why we proudly present 40 more clever logos with hidden symbolism.
Viktor Hertz, a freelance Graphic Designer from Sweden, turned well known logos into “Honest Logos”. “Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.” says the artist.
As we wrote earlier, the first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. A good way to do so is by giving viewers a little puzzle to solve. Everyone likes puzzles, right? When viewers get the hidden message behind the logo, there’s this instant little satisfaction feeling, and something fun likes this gets people talking and sharing.
The first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. Your logo should have an immediate impact and hold the viewer’s attention. However, if you did manage to catch the viewer’s eye – that doesn’t necessary mean you are doing good. There might always be a hidden penis you cannot see at first sight.
Let’s look at the evolution of the well known logo designs. If you are a logo designer, I bet you will learn a lot from their mistakes, and a long path of improvements until they’ve reached the final design. If you are just an ordinary mortal – don’t worry, this will be at least very entertaining for you.