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The chance that these floral farm dresses that objectively look like the last thing you’d wanna wear are sold out at Targets all over is a high one. And it’s not because people have damaged their fashion sense for good after spending prolonged periods of time in quarantine (although that would be a fair reason), but rather because the #TargetDressChallenge is going viral.

It all started when someone pointed out that a bunch of long dresses at Target look like “people just lost the farm after locusts ate their crops” but in the pandemic world. And this is where it got fun.

People went in for a full pandemic farm, aka Little House On the Prairie, look by posting their pics in the dress while carrying livestock, working the land, and doing other typical farm chores. It soon blew up into a viral trend with entire families getting on board for a much-needed laugh.

Image credits: Lorca Damon

#1

Target Dress

Target Dress

Melissa Tomas Report

#2

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

Michaela Orme Report

To find out more about this new viral challenge, Bored Panda reached out to Bre and Matt Bogert, who joined forces in some of the very best shots submitted to the #TargetDressChallenge. Their humorous pictures have since gone viral, amassing 5.3k reactions, 2.7k shares, and 1k comments on Facebook.

When asked what they thought of the infamous Target dress, Bre said that she first saw the Target dress challenge on one of her farm or chicken-related groups on Facebook. As for the infamous prairie dress, she had seen it in the store. “I did a double-take and thought... WHAT!?”

“Once I saw a husband having participated, I showed my husband, who laughed just as hard as me. His initial reaction had a few eye rolls, but then hilarity ensued,” Bre explained.

#3

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

I had no problems looking this mean and crazy but Meliyah had a hard time not laughing.
Thanks to Lexi for the photography. She didn't have a target dress so she missed out.
Gilead won't be taking over this damn homestead anytime soon!

Jay Durham Report

#4

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

Amazingly, he saw the dress hanging after being washed and came up with the idea himself, no inspiration or alcohol or coercion needed!

Carol Nall Report

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When asked how she managed to convince Matt to dress up for the challenge, Bre confessed that “there wasn’t much convincing after my 8- and 10-year-old sons saw the shoots and started egging him on.”

“My almost 10-year-old asked him to do it for his birthday present (we did the shoot on his birthday!) and—off to Target we went! He’s 6’8” tall and 300 pounds—we didn’t think we would find a dress, and that XXL was a little stretchy and it fit like a glove,” Bre laughed.

The dress was supposed to be floor-length, but “as you see, a little knee was shown,” she added.

#5

No Chickens Were Harmed During This Photo Shoot

No Chickens Were Harmed During This Photo Shoot

Cheri Lawrence Grovesteen Report

#6

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

At first I laughed when she and our boys suggested it, then I was like, ‘You know what!? The world has seen so much sadness and really bad stuff this year, my family has suffered some serious losses this year, it will make my boys laugh and maybe someone else. Plus, I love using our little farm for the shoot and making my photographer wife smile, you know? And, the boys are going to learn to make pillows out of the dress fabric when we are done—we all win. If you can make someone laugh or smile, why not!?’”

Bre Bogert Photography Report

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alisonedwards1012 avatar
Alison
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He really loves that chicken, you can see if it his eyes. True love. Brilliant photo

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The couple said that just like for many of us, their past year has seen some hard times, less laughter, and a lot of social discontinuity. “My husband’s family had been through a rough time recently with losing loved ones and once we realized how much joy this was bringing and light-hearted fun, the deal was sealed.”

And since Bre and Matt live on a farm with goats, chickens, rabbits, and hounds, half of the job had been done already. Plus, Bre is a professional photographer who runs her website Bre Bogert Photography. “We didn’t need a single 'prop' (except the dress!)—It was a given…”

#7

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Sayda Shanik Krasovec Report

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jennywright4 avatar
Jennifer Casey
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seester, please take me with you. My broom has lost it's way, and the villagers are coming along quickly

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#9

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

Danielle Elizabeth Photography Report

#10

Good Bye '20, Fling That Sh*t Behind You

Good Bye '20, Fling That Sh*t Behind You

Fruition Acres Report

As for the feedback, besides the initial shock and hysterical laughter of family and friends, the feedback has been awesome.

“We thought it would reach a few folks outside our chicken and farm groups, but not like this! We have had some very complimentary messages about my adorable husband (he’s taken, ladies, sorry!), but the best messages have been ones from folks who appreciate the humor in these isolating times.”

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#11

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

I feel Margaret got a little bit risky in her decision to flaunt that racy lace seam. After all we are modest women out on the farmstead. Unwanted stares from the menfolk is unholy.
Supplies were getting scarce. We needed to venture out for food. Trudging uphill, both ways in the snow as our ancestors once did. Margaret was able to keep us safe with her trusty 22 and her deadeye for shots.
We were able to make dinner from an elegant goose that will feed the kin for a fortnight. We shall milk the goats (oops they’re boys) and churn some butter and feast.
Lastly our local gymnasium allowed us to get some physical fitness in to keep up our health and our spirits.

Erin Kellar Stewart Report

#13

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

I am vexed, I say. The earth has been salted, the chickens refuse to lay. Donkeys born without a tail and other such ominous signs. But Providence has left me my solitary sister in poultry. And we stubbornly refuse to yield. So let the year two aught two one breathe it’s impotent fire. I stand or squat ready.

Thomas Henrich Report

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#15

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

I don’t reckon I’m ready to say goodbye, but I’d be lying if I said I didn’t have a hankering for some fresh bacon. These grits ain’t cutting it, and dine-in just ain’t an option round these parts anymore.

Corrie Bubbico Report

Many messages and comments that Bre and Matt received were from people who hadn’t laughed this hard since the pandemic started. "Some said that this was something they needed to see on a particularly hard day, and just thanking us for sharing some joy."

And this wholesome feedback is what makes a challenge like this all worth it for Bre and Matt. “My husband and I both agree if we can make anyone’s day brighter (even if it’s him in a dress with our chickens or goats as the cause), then it’s a great day.”

#17

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Brown Photography Report

In fact, some people liked the model, aka Matt, so much that the couple even had some others asking if he’s single. “Other messages were from folks wanting to buy the dress (we told them we are making it into pillows to always remember this shoot!), and some other chicken breed-related questions.” Bre added that "there was one guy who even asked what kind of dog our goat was.”

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#18

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Lindsay Bright Report

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kelgal avatar
angelhuggs37 avatar
Marla Bennett
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

With a smile like that you could wear a gunny sack & look cute, but yes you wear it well.

jilliandiamond avatar
lastof4
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The hat and earrings give it a whole new vibe. Well done!

onemessylady avatar
Aunt Messy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nope. That's a Bad Dress. That dress hates you. If you keep it, it might try to strangle you in your sleep. Kill it now. Kill it with fire.

annettagrace avatar
BananaAnna
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I really like the dresses too. No fad is perfect for everyone. Some folks are too "Hollywood" for down-home attire.

cjmamabear avatar
Carol Ike
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First dress that actually looks good on someone. Yes you rocked it!

angie_saylor avatar
Angie Saylor
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is she allowed to make the dress look good? She’s gorgeous!

1tburzynski avatar
Tracy Burzynski
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Switch the belt for a plain apron and jug ..then you're really rocking the original concept(I'm pretty sure lol)

tgdavis avatar
TG Davis
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You did rock it as much as it can be rocked. The belt and hat help and the smile is great, but the dress is still hideous.

katefitz avatar
Karma Kuntz
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What is sticking out from your belt? Jw, but yeah you rock it

charlesbosse avatar
Charles Bosse
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She absolutely rocks the dress, but I am still about 30% sure that she's holding a rifle behind her back for the photo. "Tell me I look nice and shoot me with your fancy camera mister and I'll give you five minutes to get back off my property"

terawdon avatar
TheAnimalLady
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just saw an article nearly exactly like this but the person pictured is famous. EVERYONE belittled and harassed her for "Fishing For Compliments" & being "Insecure & Desperately Needy". She seemed to me to just be lonely during covid-19 lockdown and needed some positive reinforcement, but got jealous haters instead. I'm glad y'all were nicer to this attention seeker.

myraintoronto avatar
Myra Groenewegen
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup. She found the one with the good tailoring in a pattern that suits her. Fun right through winter, so log as you wear long underwear below.

lanajig-maker avatar
Lana Jig-maker
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

when I saw all ten dresses hanging on the rack, I said that one looked the least horrible.

cgbartist avatar
Catherine Brady
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It even has a hanging price tag like Minnie Pearl use to have on Hee Haw.

lauriemz avatar
Laurie Zolkosky
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's how you style a prairie dress! She looks like she owns an art gallery in Taos.

quillingmama avatar
Pamela Scott
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Proof even questionable fashion can look great if styles properly.

clanmorello avatar
Lynn Morello
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now that one looks like a decent dress. And it suits her well with that belt to finish it off.

b_la_veine avatar
B La Veine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It really does look good on her, and that's the 1st time in this lineup I'm saying that.

kghbaker avatar
Karen Baker
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You look good, for sure. Like the belt, too. But I didn't laugh, at all.

carlawick_sauriamami avatar
Carla Wick
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is this our lady from the Strange And Unusual Finds page on FB who finds the most amazingly ugly clothes and makes them look like...well....less amazingly ugly?

cashanderson avatar
Buzz Anderson
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes you did a good job but maybe a little cleavage would have really rocked the dress.

melaniecantrell3308 avatar
Melanie Cantrell
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You actually rock it with the hat and belt I looked like pa engles retarded sister

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#19

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

Andy Fell Report

There’s something about the Target dress challenge which makes it particularly humorous in these gloomy times. “The meme we saw circulating about the locusts and losing the farm made us laugh so hard. When we saw those dresses in person, we HAD TO try.”

Bre said that “seeing the men and women and kids dress in these dresses without a care in the world, hamming it up for the cameras, having fun with it—THAT is funny. Honest hilarity.” In fact, Bre, who’s a pro photographer, confessed that “75% of the shots I took were shaky because my boys and I were laughing so hard.”

#21

Target Dress

Target Dress

Melissa Tomas Report

#23

Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

Emily McCallie Wiggins Report

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alisonedwards1012 avatar
Alison
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This lady actually pulls this off very well. Such a beautiful photo

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#24

Carin' For Critters

Carin' For Critters

Fruition Acres Report

#28

This One’s In The Pot Tonight

This One’s In The Pot Tonight

Andrea McNair Report

#30

Target Dress

Target Dress

Melissa Tomas Report

Note: this post originally had 100 images. It’s been shortened to the top 30 images based on user votes.