The chance that these floral farm dresses that objectively look like the last thing you’d wanna wear are sold out at Targets all over is a high one. And it’s not because people have damaged their fashion sense for good after spending prolonged periods of time in quarantine (although that would be a fair reason), but rather because the #TargetDressChallenge is going viral.

It all started when someone pointed out that a bunch of long dresses at Target look like “people just lost the farm after locusts ate their crops” but in the pandemic world. And this is where it got fun.

People went in for a full pandemic farm, aka Little House On the Prairie, look by posting their pics in the dress while carrying livestock, working the land, and doing other typical farm chores. It soon blew up into a viral trend with entire families getting on board for a much-needed laugh.

Image credits: Lorca Damon

#1

Target Dress

Target Dress

Melissa Tomas Report

Toea Muresan Iulia
Community Member
11 months ago

you laugh but I'm fat and these dresses give me some advantage :)

View More Replies...
View more comments
#2

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

Michaela Orme Report

Barbel
Community Member
11 months ago

I love her!

Xiante Dance
Community Member
11 months ago

..and those babies so obviously love her too <3

Load More Replies...
Lydia Dean-Melchior
Community Member
11 months ago

OMGosh!, She's the best! Does anyone even know how HEAVY a bale of hay is? Well... I can tell you this much... THEY ARE SUPER HEAVY!!!

Pelleh Din
Community Member
11 months ago

ayup; I don't think she's a city girl.

Load More Replies...
Louloubelle
Community Member
11 months ago

I shop at Target with my 2 daughters all the time. One of them took a look at the dresses and wanted to know when Target became Amish. I told her they reminded me of peasant tops, and dresses from the 70's. They truly are awful.

Mike
Community Member
11 months ago

Those are actually great photos! They look authentic

Toea Muresan Iulia
Community Member
11 months ago

the 50s all over again

Fieke Engelen
Community Member
8 months ago

what? 1850?

Load More Replies...
Raine Soo
Community Member
11 months ago

Little House on the Prairie.

Ximena Aldana
Community Member
11 months ago

seems your dog finds you sooo cute, he loves you so much!

Carrie Kelly
Community Member
2 weeks ago

Adorable of pup...please love me please please pleeeez

Load More Replies...
John Otruba
Community Member
11 months ago

the serious look with the B&W photos..the strength demo picking up the hay...can just imagine farm life in late 100's early1900's

Robin Huff
Community Member
2 months ago

The dress & boots convey the middle to late 1800’s, but I assure you there are still plenty of family farms just like this still around. And their products-the eggs, milk, cheese, and yes, meat, is 500% superior to anything you’d buy at Walmart or from any factory farm. If our farmers were supported where they could actually make decent livings instead of constantly being on the fringe of ruin and having to sell out to factory farms, with their inhumane, wasteful, and environmentally destructive practices, the health of humans, the environment, and of the planet’s other plants and animals could be rescued saved.

Load More Replies...
angelica H
Community Member
11 months ago

looks like were back in victorian times

Nadine
Community Member
11 months ago

She could be a minimalist Ralph Lauren model.

Znaya
Community Member
11 months ago

Ms McDonald had a farm, eya, eya, eya, eya oh! 😀

Julia Atkinson
Community Member
11 months ago

You forgot "performing an emergency tracheotomy on the kitchen table"

TheAnimalLady
Community Member
4 months ago

🤠Well, we farmers just "get 'er done" when the need arises🔪🧊🥄

Load More Replies...
Kendra Keller
Community Member
11 months ago

By far the best one

Rayne Saltair
Community Member
11 months ago

Laura Ingalls reprises her role for the pandemic of 2020.

ME R
Community Member
11 months ago

i cant believe she kept her composure while doing the shot.. that's what I call a professional!

TheAnimalLady
Community Member
4 months ago

🤠Or someone who is used to doing this every day (like us) bc she's just taking care of her critters (like us) on her family's farm (like us). "Composure" to a city slicker is just "familiarity" to us farmers. We are "professional" but not the way y'all usually look at it.🤠

Load More Replies...
Karen Clawson
Community Member
11 months ago

Love the boots!!

Corinna Mary Wright
Community Member
11 months ago

Love

Joe Mama
Community Member
11 months ago

This is great!! She has the perfect face for these pictures

Someone
Community Member
2 weeks ago

She looks like Deborah Sampson!

Patricia Gifford
Community Member
2 months ago

These pictures are fantastic!

Robin Huff
Community Member
2 months ago

You GO, Girl! The boots are perfect! Just like the ones my Great-Great Grand is wearing in a photo we have. And you look as feisty as she was…a couple of family stories about her: she was absolutely terrified of rabies and the possibility that one of the kids could get it from some rabid animal. One day G-G-Grandpa came back acting like he had rabies. Foaming at the mouth, staggering…scared her to death. But she got even. She used to pack Grandpa’s pipe for him. UmmHmm. She put gunpowder in it instead of tobacco. 🔥🔥😳🤣 Another time (I don’t remember what he’d done for this one), but she put molasses in his new boots. This was in the day when, if you HAD shoes, you only had one pair, snd you wore them only when you needed to (like in winter or for church/school), and you wore them until they wrre completely worn out. The kids said he always complained he couldn’t ever get all that molasses out, lmao…..

Denise Anne
Community Member
11 months ago

You look beautiful...really!

Chris Pedersen
Community Member
11 months ago

Made MY day!

Reda Ardys Pliura
Community Member
11 months ago

You win the internet!!

Tina Beamish
Community Member
11 months ago

You look fantastic.

Kapeka Cavazos
Community Member
11 months ago

She’s beautiful and makes the dress look stunning! Lol

Julie Veatch
Community Member
11 months ago

Nice! Cute dog!

Karen Baker
Community Member
11 months ago

These shots are so sweet, Target should pay you for them and use them in an ad campaign

Evelyn McElroy
Community Member
11 months ago

Hell, you actually look GREAT in that dress! Where is that jealousy emoji when I need it??

Tricia Minnick
Community Member
11 months ago

New home on the Prairie look

Kim Rademacher
Community Member
11 months ago

The photo with the horse is just gorgeous.

Deborah Schilling-Jrade
Community Member
11 months ago

These could be Ralph. Lauren advertisements....You know the girl in the farm!!!

Andrew Williams
Community Member
11 months ago

You got the American Gothic vibe

Dawna Dorcas-Werner
Community Member
11 months ago

She’s awesome!! 😆

Jody Hakala-Ristow
Community Member
11 months ago

Wow actually you’re really good model you could do 4-H modeling

Walkus-Andrew Andrea
Community Member
11 months ago

aww your dog sure loves you! But your goat is judging :D

TheAnimalLady
Community Member
4 months ago

Perfect example of the Anthropomorphism of Animals (but it's still funny).

Load More Replies...
sharon bowler
Community Member
11 months ago

The one with the gun looks like an actual historic photo from the dust bowl.

Marina George
Community Member
11 months ago

Love her sense of humour

Comfort Chandler
Community Member
11 months ago

I’m scream laughing my head off !!!! I had this same experience—- they are horrible, BUT YOU ALL ARE AWESOME!!!!

Summer Woodsong
Community Member
11 months ago

This is awesome, the boots really make the outfit!!

cheezydinosaur
Community Member
11 months ago

The shotgun! Lol 😂

Anita Pickle
Community Member
11 months ago (edited)

This is fantastic!

Zoe Ireland
Community Member
11 months ago

omg OMG

BananaAnna
Community Member
11 months ago

Made mine!

Juleen Lees
Community Member
1 day ago

A true pioneer woman.

Dawn Rutledge
Community Member
2 days ago

This is great!

Marie Dobbs Brasseit
Community Member
2 days ago

Looks very nice on you!

Phyrom Huy
Community Member
3 days ago

Lookin like Natalie Portman gave up acting and started farming.

Peter MacMonagle
Community Member
4 days ago

You haven't lost it, you have come to your senses!

Stacey Lu
Community Member
5 days ago

Made my day!! I would have done the same thing if i lived on a farm, but seeing those at Target in Santa Clarita took me back to Laura Ingalls and LHOTP!!

UrWhyteFright IsUrProblem
Community Member
6 days ago

I'm feeling a little, little house on the prairie vibe here!!!

Cindy Morris
Community Member
6 days ago

Do the dresses come with matching prairie bonnets?

Janet Pattison
Community Member
6 days ago

I especially love the one with the gun! I don't know how Target can show its face to the world! the photo with you and the horse is really beautiful. It brings to mind the song " Home Home on the Range where the deer and the antelope roam."

Robin Bugaj
Community Member
6 days ago

love it

Candice Marie
Community Member
1 week ago

Its wayyyyyy too "Little House on the Prairie ish ) Target has to get with the times its 2021 afterall not 1921

Pauline Hamed
Community Member
1 week ago

A true animal lover. Beautiful outside and inside. She looks like she's from the past, photos very authentic and capture farm life as it once was.

Beverly Ashby
Community Member
1 week ago

It made my day! You are a pretty young woman, but someone used the word "Frumpy" that is the perfect word to describe these dresses!

Beverly Ashby
Community Member
1 week ago

I love her and I think she is making the point pretty clear for Target to see. I've seen way prettier dresses made from feed sacks, and flour sacks!! Stop buying those ugly dresses.

Nancy MacDonald
Community Member
1 week ago

Pioneer style dresses, really nice, reminds of dressing up for pioneer days in 8th grade. In the early 70's

Mylfy Gamer
Community Member
1 week ago

🤣🤣🤣🤣🤣😋

Jack Lambert
Community Member
1 week ago

She went to great lengths to pull this off. The 19th century facial expressions were perfect. Brilliant!

Linda Briest
Community Member
2 weeks ago

Even the animals are all smiling, lol

Gina May
Community Member
2 weeks ago

Fair play. I literally went in a shop, I think it was H&M before Xmas turned my nose up at dresses like this.. remarking have we stepped back in the 1800s terrible fashion!!!

Tina Nash
Community Member
2 weeks ago

The rifle is my favorite

Tina Nash
Community Member
2 weeks ago

The gun one is the best

jamie loquillano
Community Member
2 weeks ago

Love these photos!!! 💖

Laura Raura
Community Member
2 weeks ago

These pics should be #1

Carrie Kelly
Community Member
2 weeks ago

The horse is gorgeous and the light coming in the stall makes for a lovely b@w photo,let alone your stone serious expression and great facial features emerging from the darker background....great photos! Love goats!!! Well done mi'lady!❤️😽⭐🤠

PalmKitty
Community Member
3 weeks ago

“Now see ‘er this is how you feed a goat young’in ill teach ya the ways of pioneers.”

Leslie Hill
Community Member
3 weeks ago

You’re smiling too much, you’re supposed to look overworked, exhausted, and miserable (see old 1800s photos). Lol. Much too pretty.

Renee Quigley
Community Member
3 weeks ago

Love it. A very good much needed laugh

janny the wonder women
Community Member
3 weeks ago

Milking the goat with only one hand was a brave, brave thing to do.

June Gem
Community Member
3 weeks ago

Awesome

Linsey Culkins
Community Member
3 weeks ago

You made my day.

Shari Cookson
Community Member
4 weeks ago

I love this :)

Nathan Pogorzala
Community Member
4 weeks ago

I like to think that this is what America is, good and bad. We may act and look pretty stupid at times but underneath the outward appearance of ignorance , there is an attempt at humor and not taking oneself serious and the knowledge that what was just said/done is open for ridicule but that that doesn't really matter.

Lisa Duke
Community Member
1 month ago

These have "sister wives" vibes

Willem Reese
Community Member
1 month ago

I'm just hoping the first goat is a female.

Thomas Owens
Community Member
1 month ago

But remember that what ppl wore and they survived.. and most of all their ass was not hanging out to see..like they do today 🤪

Indrid Cold
Community Member
1 month ago

Having lived thru the 1970s, I can tell you that these dresses were indeed the fashion. There was a very popular brand called Gunne Sak (sp?) that was all the rage. I had a couple myself.

Angela K Johnson
Community Member
1 month ago

I remember Gunne Sak! They were the fashion statement of rich. A moment when I was thankful we didn't have that kinda money lol

Load More Replies...
Jessica Randall
Community Member
1 month ago

Looks totally legit!

Kevin Carley
Community Member
1 month ago

Wonderful shots

Rebecca Potylycki
Community Member
1 month ago

My day. Made my day... Top to bottom!

Ruth Shultz
Community Member
1 month ago

You made my day! Thank you.

Renee Harris
Community Member
1 month ago

She wears the style well!

Winifred Whiggzbee
Community Member
1 month ago

You definitely made my day! Love the black & white. You really captured the emotionless expression of that era. You had to hold still for a long time. (But you knew that!)

Mary Watson
Community Member
1 month ago

Theses pics are Great! You captured the whole look right down to facial expression!!!

Dona LeGrand
Community Member
1 month ago

You made my day!

Aeon Decker
Community Member
1 month ago

What if these pictures are al that survive the pandemic

Katherine Franke
Community Member
1 month ago

You win!!

Kathy Johnson
Community Member
2 months ago

Ok, if I can ride the horse in it, I can see some use for the gunny sack dress--to keep my good clothes clean during chores.

Elizabeth Sundby
Community Member
2 months ago

HAHAHAHAHA

Anna Phillips
Community Member
2 months ago

Lol luv

Sandy Kavanaugh
Community Member
2 months ago

She's "milking" a meat goat, (Boer,) not a dairy goat!

Fuqcancer Prout
Community Member
2 months ago

Omg it goes so well with the dress

Makaylee Holloman
Community Member
2 months ago

the one with the pitchfork lmao i want to print it and convince people that was my grandma

Trish Councell
Community Member
2 months ago

♥️the Australian Cattle Dog too!!

Jermaine Mintuck
Community Member
2 months ago

I would wonder if this isn't a tear in the time continuum if I didn't know it had to do with Target clothes!

Julie Atwood
Community Member
2 months ago

Love it!!!!

Arran Walker
Community Member
3 months ago

These are amazing. I hope future generations get confused about how old the pics are.

MIINTYfresj
Community Member
3 months ago

This is so good!!

Jill McElroy
Community Member
3 months ago

The one with gun should be her image on all dating site.

Joshua RamosArguello
Community Member
3 months ago

same she looks like froom the 1800

Karen Clark
Community Member
3 months ago

Pioneer woman!

Joan
Community Member
3 months ago

She looks depressed

Lynn Funari
Community Member
3 months ago

Made mine!!!😂

sharron lynn parsons
Community Member
3 months ago

I am impressed, this is meant to be funny, but I love this post !!!

sharron lynn parsons
Community Member
3 months ago

The dress is fine, the girl is pretty !!!

Nirmiti Marathe
Community Member
3 months ago

These look like historical photographs.

Kristina Cowan
Community Member
3 months ago

Hey girl...

Elizabeth French
Community Member
3 months ago

She looks great in the dress though :)

Сергей Сергеевич Захаров
3 months ago

Standing, standing, standing... Do something.

Morgan
Community Member
4 months ago

Perfect

Deb Kendall
Community Member
4 months ago

Awesome!

Linda Ellis
Community Member
4 months ago

Thought the first pic was authentic.

Becky Greeley
Community Member
4 months ago

Ahhh, To revisit the mid to late1800's! Well done!

Susan Mercurio
Community Member
4 months ago

I like the one with the rifle

Emily Begg
Community Member
4 months ago

awwwwwww cute i have 3 goats 75 chickens 3 cats and a dog

Susie Swearingen-Kamachi
Community Member
4 months ago

Straight out of Utah! Yes, I live in Utah.

Buzz Anderson
Community Member
4 months ago

I love this one. Totally scores. Cannot believe it did not win. Well done.

HorseMuse
Community Member
4 months ago

Wonderful. Love the horse one…🐴

Lana Jig-maker
Community Member
4 months ago

her deadpan face. She killed it

Alison Griffith
Community Member
4 months ago

I thought i was the only who didn't know that the "Amish" style had become the new fashion trend!!! Don't the designers have friends or even their mom to say "what the hell are you thinking?" The only time i would buy any of those target dresses is when the Duggars invite me to a formal celebration!!!

Mars Talcott
Community Member
4 months ago

These pics look legitimately old. Excellent!

Lisa Carr
Community Member
4 months ago

Awesome!

Nadine Bamberger
Community Member
4 months ago

A proper Christian woman with perfect birthing hips, praise be.

Laura
Community Member
4 months ago

This is phenomenal! Thought you were going for "ghost horse girl" from the first one haha

Baralai XIII
Community Member
5 months ago

She killed it with these!

Jutta Plötz
Community Member
5 months ago

It made my day

Tracy Wallick
Community Member
5 months ago

Okay but can we talk about those shoes? They totally fit the period look she's going for

Julie Martin
Community Member
5 months ago

Regression clothing! LMAO!

Julia Jules Whitelegg
Community Member
5 months ago

All's good on the prairie Ma..

Ed Gomaz
Community Member
5 months ago

Annie May would you do me the honor of accompanying me to the Hoe Down dance.

Triv
Community Member
5 months ago

Dr. Quinn, is that you?

Amy Fanning
Community Member
5 months ago

I love this!

Amy Fanning
Community Member
5 months ago

I actually love this!

Annette Blanks
Community Member
5 months ago

The hair, boots, setting and taken in black and white really does look like an old movie

imagae
Community Member
5 months ago

These are great!

Daisy Cartwright
Community Member
5 months ago

Ok but these are really beautiful

D K
Community Member
5 months ago

This looks so authentic!

Just Breathe
Community Member
5 months ago

So f*****g awesome! I love it!

dancebe4thestorm
Community Member
5 months ago

Time travel as a bonus

Artime Silk
Community Member
5 months ago

Idk, it kind of works. She looks badass

Cathy Youree
Community Member
6 months ago

That made my day

Nancy Lynne
Community Member
9 months ago

Little House on the Prairie! Styles! It’s everywhere even on Amazon!

Gracious Illustrations
Community Member
9 months ago

Accept the friend request I sent you ma’am

Cheryl Conder
Community Member
10 months ago

Great storytelling😂😂😂

Elif Çimen Henriksen
Community Member
10 months ago

I liked them

Debra Long
Community Member
10 months ago

Love it

mr. cheeto chester
Community Member
10 months ago

DA DOGGOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

Amaranthim Talon
Community Member
11 months ago

These are perfect ♥

Fred Burrows
Community Member
11 months ago

I have searched high and low for such a lady 1969369_77...91ed87.jpg 1969369_775501515829855_1867191152466049937_n-603278b91ed87.jpg

Fred Burrows
Community Member
11 months ago

Hilarity did indeed ensue.

Pippa Runs
Community Member
11 months ago

I love the hay bale pix!

LAM
Community Member
11 months ago

I really love this. It fits.

Happy Happy Gay Guy
Community Member
11 months ago

Target's SISTER WIFE collection

Meg Klampfer
Community Member
11 months ago

Great Vogue!

Susan Mercurio
Community Member
11 months ago

You look beautiful any which way!

Darlene Turner
Community Member
11 months ago

I want your calendar - great photos

Polly Culberson
Community Member
11 months ago

You look like a real "Little House on the Prairie" gal.

Jill Tremblay
Community Member
11 months ago

I actually like these pictures. Especially the one with the horse.

Naomi Cline
Community Member
11 months ago

Right of of Little House on the Prairie!

Amanda Hunter
Community Member
11 months ago

Laura Ashley circa 1971.

Vicki Perizzolo
Community Member
11 months ago

those are awesome!

Jan Stephens
Community Member
11 months ago

It really works well in b/w

Sandy Kavanaugh
Community Member
11 months ago

That's a meat goat, not dairy. (And looks like a ram!)

Rikke Hackner
Community Member
11 months ago

even the goat is like wtf?

Tracy Wolfe
Community Member
11 months ago

I always have preferred Holly Hobby when deciding what to don for proper livestock tending.

Barbar Stewart
Community Member
11 months ago

Beautiful.

Emily Swoboda
Community Member
11 months ago

These are frame worthy! I LOVE these.

Emily Swoboda
Community Member
11 months ago

The old photograph-style non smile smile is perfect.

Load More Replies...
Phillis Rosenthal
Community Member
11 months ago

Perfect!

Amanda Hunter
Community Member
11 months ago

Laura Ashley circa 1971

clive apps
Community Member
11 months ago

Nice collection of critters.

Michael A. Brown
Community Member
11 months ago

It is bad yet beautiful 🤣

JD Lee
Community Member
11 months ago

They said the pandemic set women back decades. I’m thinking they’re right.

Jennifer Johnson
Community Member
11 months ago

love the shoes

Ashley Wright
Community Member
11 months ago

OMG Hilarious sequence of photos! 🤣🤣🤣

Mónica Elisabeth Sacco
Community Member
11 months ago

Little house in the prairie

Irene Albertson
Community Member
11 months ago

OMG! I have to run to the bathroom. Be right back!

David Bourgoin
Community Member
11 months ago

I love the dog, he looks like he is in heaven, and yes you gave me a chuckle so it was all worth it.

Beth Simon Wetzel
Community Member
11 months ago

Little House on the Prarie

Xiante Dance
Community Member
11 months ago

So lovely.... and the babies love her... Ah! the Dog.. .. this is just beautiful <3 <3 <3

Brian Hegland
Community Member
11 months ago

Love them!

Debbi Robinson
Community Member
11 months ago

Thanks for the giggle

Andrew McMillan
Community Member
11 months ago

Needs a bonnet

Janice Kall
Community Member
11 months ago

This is a fantastic collection of images. Well done!

PJ Jernstedt-Duhaime
Community Member
11 months ago

I so love that she stays stone-faced. What Target is selling these, Salt Lake City?

Dominick Baggallay
Community Member
11 months ago

Perfect 👌

Dariusz Wiśniewski
Community Member
11 months ago

this is worderfull

Glynna Bowood
Community Member
11 months ago

Yes your dress so belongs on the farm- well done!

Kim Sauter-Brunette
Community Member
11 months ago

OK, gotta ask....is that some sort of mutant goat that she's milking????

Xiante Dance
Community Member
11 months ago

That is the ubiquitous Judgy-Goat. They grow wherever fashion sits. (Judging all the ritz.)

Load More Replies...
Leatha Hines
Community Member
11 months ago

That is what it's worth working around the barn! I don't buy clothes from there, hand me down!!!!

sharon bowler
Community Member
11 months ago

the one with the gun really looks like it's a historic photo from the dust bowl.

Erika Horton
Community Member
11 months ago

Lol!! Love it

Tara Klippenstein
Community Member
11 months ago

Dying😂🤣😂🤣😂🥲

Chancey
Community Member
11 months ago

This certainly made my day!

Donna Reynolds
Community Member
11 months ago

It’s probably comfortable.

Cybele Spanjaard
Community Member
11 months ago

Fabulous photos depicting the true era of the dress...

Rissie
Community Member
11 months ago

You need an underdress and some stockings with that outside.

View More Replies...
View more comments

To find out more about this new viral challenge, Bored Panda reached out to Bre and Matt Bogert, who joined forces in some of the very best shots submitted to the #TargetDressChallenge. Their humorous pictures have since gone viral, amassing 5.3k reactions, 2.7k shares, and 1k comments on Facebook.

When asked what they thought of the infamous Target dress, Bre said that she first saw the Target dress challenge on one of her farm or chicken-related groups on Facebook. As for the infamous prairie dress, she had seen it in the store. “I did a double-take and thought... WHAT!?”

“Once I saw a husband having participated, I showed my husband, who laughed just as hard as me. His initial reaction had a few eye rolls, but then hilarity ensued,” Bre explained.

#3

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

I had no problems looking this mean and crazy but Meliyah had a hard time not laughing.
Thanks to Lexi for the photography. She didn't have a target dress so she missed out.
Gilead won't be taking over this damn homestead anytime soon!

Jay Durham Report

Adam Francis
Community Member
11 months ago

Somebody get these people a Bible

View More Replies...
View more comments
#4

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

Amazingly, he saw the dress hanging after being washed and came up with the idea himself, no inspiration or alcohol or coercion needed!

Carol Nall Report

Anggi Santika
Community Member
11 months ago

He sells the dress!

View More Replies...
View more comments

When asked how she managed to convince Matt to dress up for the challenge, Bre confessed that “there wasn’t much convincing after my 8- and 10-year-old sons saw the shoots and started egging him on.”

“My almost 10-year-old asked him to do it for his birthday present (we did the shoot on his birthday!) and—off to Target we went! He’s 6’8” tall and 300 pounds—we didn’t think we would find a dress, and that XXL was a little stretchy and it fit like a glove,” Bre laughed.

The dress was supposed to be floor-length, but “as you see, a little knee was shown,” she added.

#5

No Chickens Were Harmed During This Photo Shoot

No Chickens Were Harmed During This Photo Shoot

Cheri Lawrence Grovesteen Report

Alison
Community Member
11 months ago

The guy looks like it's first time he's seen a camera 😂

View More Replies...
View more comments
#6

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

At first I laughed when she and our boys suggested it, then I was like, ‘You know what!? The world has seen so much sadness and really bad stuff this year, my family has suffered some serious losses this year, it will make my boys laugh and maybe someone else. Plus, I love using our little farm for the shoot and making my photographer wife smile, you know? And, the boys are going to learn to make pillows out of the dress fabric when we are done—we all win. If you can make someone laugh or smile, why not!?’”

Bre Bogert Photography Report

Alison
Community Member
11 months ago

He really loves that chicken, you can see if it his eyes. True love. Brilliant photo

View More Replies...
View more comments

The couple said that just like for many of us, their past year has seen some hard times, less laughter, and a lot of social discontinuity. “My husband’s family had been through a rough time recently with losing loved ones and once we realized how much joy this was bringing and light-hearted fun, the deal was sealed.”

And since Bre and Matt live on a farm with goats, chickens, rabbits, and hounds, half of the job had been done already. Plus, Bre is a professional photographer who runs her website Bre Bogert Photography. “We didn’t need a single 'prop' (except the dress!)—It was a given…”

#7

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Sayda Shanik Krasovec Report

Jennifer Casey
Community Member
11 months ago

Seester, please take me with you. My broom has lost it's way, and the villagers are coming along quickly

View More Replies...
View more comments
#8

Cutie Pie And Her Chicky

Cutie Pie And Her Chicky

Melissa Tomas Report

Dorothy Parker
Community Member
11 months ago

So adorable! Which is which?

View More Replies...
View more comments
#9

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

Danielle Elizabeth Photography Report

Dorothy Parker
Community Member
11 months ago

Newest sister wife. The others are quite threatened.

View More Replies...
View more comments
#10

Good Bye '20, Fling That Sh*t Behind You

Good Bye '20, Fling That Sh*t Behind You

Fruition Acres Report

Juririn
Community Member
11 months ago

Love it😄

View more comments

As for the feedback, besides the initial shock and hysterical laughter of family and friends, the feedback has been awesome.

“We thought it would reach a few folks outside our chicken and farm groups, but not like this! We have had some very complimentary messages about my adorable husband (he’s taken, ladies, sorry!), but the best messages have been ones from folks who appreciate the humor in these isolating times.”

#11

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

I feel Margaret got a little bit risky in her decision to flaunt that racy lace seam. After all we are modest women out on the farmstead. Unwanted stares from the menfolk is unholy.
Supplies were getting scarce. We needed to venture out for food. Trudging uphill, both ways in the snow as our ancestors once did. Margaret was able to keep us safe with her trusty 22 and her deadeye for shots.
We were able to make dinner from an elegant goose that will feed the kin for a fortnight. We shall milk the goats (oops they’re boys) and churn some butter and feast.
Lastly our local gymnasium allowed us to get some physical fitness in to keep up our health and our spirits.

Erin Kellar Stewart Report

Dana
Community Member
11 months ago

Bwahahahaha! The title and description!

View More Replies...
View more comments
#12

Target Dress

Target Dress

Melissa Tomas Report

Dana
Community Member
11 months ago

Awwwwwwwww! This is adorable!!

View More Replies...
View more comments
#13

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

I am vexed, I say. The earth has been salted, the chickens refuse to lay. Donkeys born without a tail and other such ominous signs. But Providence has left me my solitary sister in poultry. And we stubbornly refuse to yield. So let the year two aught two one breathe it’s impotent fire. I stand or squat ready.

Thomas Henrich Report

Jennifer Casey
Community Member
11 months ago

🤣🤣🤣🤣🤣

View more comments
#14

Target Dress

Target Dress

Melissa Tomas Report

Dana
Community Member
11 months ago

This looks so legit

View More Replies...
View more comments
#15

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

I don’t reckon I’m ready to say goodbye, but I’d be lying if I said I didn’t have a hankering for some fresh bacon. These grits ain’t cutting it, and dine-in just ain’t an option round these parts anymore.

Corrie Bubbico Report

Dana
Community Member
11 months ago

These descriptions are making me lose it

View More Replies...
View more comments

Many messages and comments that Bre and Matt received were from people who hadn’t laughed this hard since the pandemic started. "Some said that this was something they needed to see on a particularly hard day, and just thanking us for sharing some joy."

And this wholesome feedback is what makes a challenge like this all worth it for Bre and Matt. “My husband and I both agree if we can make anyone’s day brighter (even if it’s him in a dress with our chickens or goats as the cause), then it’s a great day.”

#16

Target Dress

Target Dress

Melissa Tomas Report

Barbel
Community Member
11 months ago

Perfect!

View more comments
#17

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Brown Photography Report

Dana
Community Member
11 months ago

What a cute pony!!

View More Replies...
View more comments

In fact, some people liked the model, aka Matt, so much that the couple even had some others asking if he’s single. “Other messages were from folks wanting to buy the dress (we told them we are making it into pillows to always remember this shoot!), and some other chicken breed-related questions.” Bre added that "there was one guy who even asked what kind of dog our goat was.”

#18

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Lindsay Bright Report

Kel Gal
Community Member
11 months ago

The belt brings it all together.

View More Replies...
View more comments
#19

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

Andy Fell Report

Alison
Community Member
11 months ago

Chicken looks suprised lol

View more comments
#20

Loggin'

Loggin'

Fruition Acres Report

Ian Koch
Community Member
11 months ago

That's a L O N G blade. saw. whatever.

View More Replies...
View more comments

There’s something about the Target dress challenge which makes it particularly humorous in these gloomy times. “The meme we saw circulating about the locusts and losing the farm made us laugh so hard. When we saw those dresses in person, we HAD TO try.”

Bre said that “seeing the men and women and kids dress in these dresses without a care in the world, hamming it up for the cameras, having fun with it—THAT is funny. Honest hilarity.” In fact, Bre, who’s a pro photographer, confessed that “75% of the shots I took were shaky because my boys and I were laughing so hard.”

#21

Target Dress

Target Dress

Melissa Tomas Report

FloC
Community Member
11 months ago

Wow, this one looks more fancy than the others.

View More Replies...
View more comments
#22

Here I Come Bessie

Here I Come Bessie