A dab of mascara, a hint of blush, and you’re ready to roll with that homemade makeup look. Most often, it’s stunning as it is, but in the world of makeup, god is in the details. And one Russian make-up artist Julia Ismailova is showing what a day and night difference a little subtlety can make.

From adding a touch of bronzer on the cheeks for a sun-kissed look to simply smudging bold eyeliner to make eyes look bigger, Julia’s transformations are all about little details that go a long way. In a series of Instagram posts, she has put side-by-side pictures of makeup done by her and the girls themselves, and the result is truly surprising. Check out the looks down below and let us know which ones you like better!

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#1

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Ivana
Community Member
4 months ago

I was never really into the heavy cat eye look unless you have that hipster style with tattoos and short bangs.

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#2

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Zoe's Mom
Community Member
4 months ago

Again, the after is so much softer looking.

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#3

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Zoe's Mom
Community Member
4 months ago

Looks much younger in the after.

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Bored Panda reached out to Julia Ismailova, Moscow-based professional makeup artist and the founder of the beauty studio Makeup Cultura.

She told us that the idea of recreating women’s makeup came naturally after she realized that most of her clients who came to Julia’s individualized makeup classes would wear heavy makeup. “It didn’t complement these girls at all,” she said.

Julia then took a picture of her client before the lesson while she was wearing her go-to homemade makeup and compared it with the "after" look that was done under Julia’s guidance. After posting the picture on Instagram, “I received outstanding feedback from my audience—they loved it!”

#4

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Leo H
Community Member
4 months ago

This has to be a woman thing...but as a dude i see very lil difference...to me the left is just as attractive as the right

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#5

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Little Dino
Community Member
4 months ago

she has really pretty eyes!

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#6

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Tamas Kerekes
Community Member
4 months ago

realy good ... minus 5 years ... lighter better

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The makeup artist said that usually, “Women see the tiniest flaws on their faces, but do not realize how beautiful and unique they truly are.”

That’s why so many of them use makeup to hide and cover up their flaws, but “this is so wrong,” Julia said. But makeup is an opportunity to "let yourself shine and show the world what’s unique about your appearance.”

Julia never does the transformations according to her personal tastes. “The result of all my clients’ transformations is our joint effort and creativity,” and she calls it “a co-creation.” As a result, she never tries to break habits, but rather “corrects them.”

#7

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beja flor
Community Member
4 months ago

I like both, she did a real nice eye-shadow on the left

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#8

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Thinairgal
Community Member
4 months ago

Hey, Panda!

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#9

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Cathelijne van Weelden
Community Member
4 months ago

The freckles are gone 😭

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Chances are, there are a few more face creams and lipsticks right there in your bathroom cabinet than there used to be, like two years ago. But it’s not just you. In fact, the beauty industry has been among the fastest-growing in the past 5 years and it’s nowhere near ready to stop.

As of 2019, the global beauty industry was valued for $532 billion with the US being the world’s largest beauty market. Meanwhile, the cosmetic products market keeps growing in an upright direction. Zion Market Research has shown that it will reach a whopping $863 billion in 2024.

Forbes reports that the beauty consumer, aka you and me, is also changing alongside the booming market. We now “define beauty” and demand an “inclusive and authentic image” to which we can relate. In the past, beauty adverts used to communicate aspirational ideas and unattainable standards, but these days, more than ever, brands celebrate real and natural beauty.

#10

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Katrin P.
Community Member
4 months ago

And the eyebrows on the right are much better, not this blocked Instagram tutorial shit.

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#11

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DEAN THORNE
Community Member
4 months ago

I like the before pic better, the makeup pic makes her look like a real doll.

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#12

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Angelina St
Community Member
4 months ago

Look younger and fresh (just come back from holiday) in the right

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#13

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SirPatTheCat
Community Member
4 months ago

No way!!! She completely changed her vibe!! She was rocking the dark lipstick cat eye look and she made her face look so plain which completely throws off her look and takes away from it!! I live for punk style how dare you dampen it down like that!!

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#14

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Tabitha L
Community Member
4 months ago

Gorgeous. Love her hairstyle! Stunning eyes. She is very attractive in both pictures.

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#15

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valérie B-971
Community Member
4 months ago

Her eyes are much define Prefer the right

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#16

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Anne Smith
Community Member
4 months ago

Before is better. Don't obliterate her personality. Don't cover up her beautiful skin. Don't make her blush and lips TOO PINK !!

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#17

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Tabitha L
Community Member
4 months ago

Beautiful woman!! Wow.

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#18

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Dorothy Parker
Community Member
4 months ago

Hair pulled away, lower neckline, fiece expression.

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#19

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Dorothy Parker
Community Member
4 months ago

Eyebrows made a nice change, good new lip color.

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#20

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Sori
Community Member
4 months ago

They soften her natural skin tone at her chin, it looks like she holds her face strangely to not draw attention? I like that she almost smiles on the right

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#21

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Nora
Community Member
4 months ago

Nicer skintone in the redo, but I think both have too much undereye makeup

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#22

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Anne Smith
Community Member
4 months ago

BEFORE is better. Just take away the green eye-shadow and she's all set. AFTER PHOTO - you made her TOO PINK !!! You've got an obsession with PINK FACES !!

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#23

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alwaysMispelled
Community Member
4 months ago

Anyone else notice that they pulled up her shirt?

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#24

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Sinkvenice
Community Member
4 months ago

This looks like she just tucked the hair behind her ears.

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#25

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Shelley McCrea
Community Member
4 months ago

Beautiful women!

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#26

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Tamas Kerekes
Community Member
4 months ago

first better

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#27

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Synth Alabama
Community Member
4 months ago

They contoured her nose like crazy. It changed the whole shape

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#28

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JessG
Community Member
4 months ago

Looks pretty similar to me, just the lighting is a bit different

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#29

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JessG
Community Member
4 months ago

Wtf?

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Note: this post originally had 37 images. It’s been shortened to the top 29 images based on user votes.