The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#1

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
3 years ago

That really is one Sexist-Ad! jeez.

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#2

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Petra Christovová
Community Member
3 years ago

Wow. This one is especially disgusting.

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#3

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Daniel (ShadowDrakken)
Community Member
3 years ago

Eh, this one is pretty demeaning both ways. Not cool in either case.

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#4

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Alia Gail
Community Member
3 years ago

just noticed the guy is a cow lol

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#5

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David Toh
Community Member
3 years ago

Nice touch to have the man wear tight clothes.

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#6

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Kjorn
Community Member
3 years ago

either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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#7

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Ladies and Gentlemen
Community Member
3 years ago

Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

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#8

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Anouk
Community Member
3 years ago

She's holding a pooper scooper....bwahahaha!

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#9

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Michael Vickery
Community Member
3 years ago

Who uses 750 dishes a month? That's 25 a day.

Brivid
Community Member
3 years ago

If you have several kids and cook three meals a day.

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Thomas Es Thomas
Community Member
3 years ago

Dishwashers are not lazy people. It's a perfectly acceptable job for a man providing for his family.

P Webb
Community Member
3 months ago

Whoever said dishwashers were lazy? NOBODY!

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Chyppa Homer
Community Member
3 years ago

Artist forgot to solve gender issue here. First picture portrays a family, where dad and the kid is hanging out in the living room, doing nothing, not giving a f*ck about poor mom slaving away in the kitchen. Second picture could just as well be a dishwasher at a generic restaurant. Plenty of those in the 50s too.

Barbara Johnson
Community Member
3 years ago

They made her look overwhelmed in the old one, overwhelmed and unhappy. lBut, he looks like a professional. This is a fail since it looks like she starts it with a mess, and he ends it will an organized arrangement of clean dishes... making him look better than her. Fail if they were trying to turn the tables.

Panda
Community Member
3 years ago

They also forgot about the dad and the kid in the original ad, who are not helping the mom, which is a pretty important aprt, I think.

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Lonnie Santrock
Community Member
3 years ago

Okay he clearly has less dishes something totally unequal here

Wendy Hewett
Community Member
9 months ago

And, yet she still has more dishes than him. 😩

Denny Contos Crow
Community Member
3 years ago

There are also cups, pans, and silverware in the picture, not just plates. So, yes, 25 a day easily.

Vivalaleta Godfrey
Community Member
3 years ago

Buy yourself a Bosch.

P Webb
Community Member
3 months ago

Where's the inset photo of HER lounging on a chair while HE washes up?

Kururi.Orihara
Community Member
2 years ago

Should've put Gordon Ramsay in the bottom pucture.

Biana Weatherford
Community Member
3 years ago

if she's doing ALL the cooking...how does he managed to get anything dirty? and that junior...he needs to learn.

Janice Seagraves
Community Member
3 years ago

That's a crazy amount of dishes.

Ann McNeil
Community Member
3 years ago

Why does he not have near as many dishes? I could wash those in about 1/2 hr.

Kimai Rosy
Community Member
3 years ago

clear distress vs neutral

Loretta D la Spriella
Community Member
3 years ago

Not a fan of math? lol

anarkzie
Community Member
3 years ago

Unintentional sexism, look how stressed she looks, the guy is just like "I got this"

Maggie Skaar
Community Member
3 years ago

Great job !! Women and black people were both stereotyped back in the day. May it never happen again ! I can see why some women and black people still feel the sting. But we must get over it !

Judy Semmens
Community Member
3 years ago

Wow! They managed to use so many plates and didn't use a single bowl in #2? (So far as I can see.)

Daniel (ShadowDrakken)
Community Member
3 years ago

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This one is interesting... if you consider the parenthesis, it's kind of saying men and kids are lazy and the woman is the powerhouse of the household. The ad works great both ways though, just depends on the family. Could work with one of the kids in place of the adults too.

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#10

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Lynda Touart
Community Member
3 years ago

Erm, those are tights, not leotards.

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