ADVERTISEMENT

A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

RELATED:
    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

    Loki’s Lil Butter Knife
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

    View more comments
    #3

    Michelin Man

    Michelin Man

    The Michelin Group Report

    ZAX-A-DWEEB
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ok the first one gonna give me night mares 0.o

    View more comments
    ADVERTISEMENT
    #4

    Trix Rabbit

    Trix Rabbit

    General Mills Report

    Mintchinchilla
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i like the old one, personaly.....its cuter

    View more comments
    #5

    Colonel Sanders

    Colonel Sanders

    KFC Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I feel like I like the old one better

    View more comments
    ADVERTISEMENT
    #6

    Toucan Sam

    Toucan Sam

    Kellogg's Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Aw, why’d they get rid of the old one??

    View more comments
    #7

    Mr Clean

    Mr Clean

    Mr Clean Report

    ADVERTISEMENT
    #9

    Kool-Aid Man

    Kool-Aid Man

    Kool-Aid Report

    ADVERTISEMENT
    #10

    The Burger King

    The Burger King

    Burger King Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

    View more comments
    #11

    Chester Cheetah

    Chester Cheetah

    Cheetos Report

    ADVERTISEMENT
    #12

    Sun-Maid

    Sun-Maid

    Sun-Maid Report

    ADVERTISEMENT
    See Also on Bored Panda
    #15

    Jolly Green Giant

    Jolly Green Giant

    Green Giant Report

    ADVERTISEMENT
    See Also on Bored Panda
    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Whoa there hang on..HE HAD A NAME?!?

    View more comments
    ADVERTISEMENT
    See Also on Bored Panda
    #18

    Alfred E. Neuman

    Alfred E. Neuman

    Mad Magazine Report

    ADVERTISEMENT
    See Also on Bored Panda
    #19

    Cap'n Cruch

    Cap'n Cruch

    Cap'n Crunch Report

    #20

    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

    Avery S Alberico
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

    Noemie Houtekie-N'Da
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    But honestly, to all those people who skip it, you shouldn't.

    Load More Replies...
    Bacony Cakes
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The new one doesn't look bland enough. Being bland was the entire point of cornflakes.

    Sarah
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    OMG, they did THAT to the rooster?! What the hell are you doing to our kids? Must they all look like delusional maniacs these days?

    Jo Mama
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    In the UK we still have the old one

    Lorali Srygley
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    We had a box with the first logo on it

    wifeofweasley
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    In germany we still have the old one

    Jean Thompson
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The one on the left is still used in UK.

    Anor Anor
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The rooster's name is Cornelius

    Violet Smith
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Old one is better - a nice clean graphic look.

    Sawdust
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Pretty sure the current rooster looks a lot like the old one here in the US.

    Sonia Mokrani
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't remember that they changed the rooster much in Sweden? I don't reognize the new one.

    Joeshar
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    old one is a part of their logo, second is so generic like other unnamed cereals

    Suzan Bertrand
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I miss the old one. Has anybody seen my c**k? My big Rhode Island Red... (as the Monte Python song goes)

    Holly Allen
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Now that I know why they were invented I just can't look at them the same way anymore

    C. Mayo
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That box on the left was all over The Beverly Hillbillies television program.

    Aunt Messy
    Community Member
    Premium
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Cornelius Rooster is my hero.

    View more comments
    #21

    Energizer Bunny

    Energizer Bunny

    Energizer Report

    ADVERTISEMENT
    See Also on Bored Panda
    #22

    Dig'em Frog

    Dig'em Frog

    Kellogg's Report

    ADVERTISEMENT
    See Also on Bored Panda