A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

NoodleBear
Community Member
3 months ago

Aw, he used to be so cute

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The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

Harry Potter
Community Member
3 months ago

Oh god no.

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#3

Michelin Man

Michelin Man

The Michelin Group Report

ZAX-A-DWEEB
Community Member
3 months ago

ok the first one gonna give me night mares 0.o

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#4

Trix Rabbit

Trix Rabbit

General Mills Report

Mintchinchilla
Community Member
3 months ago

i like the old one, personaly.....its cuter

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#5

Colonel Sanders

Colonel Sanders

KFC Report

NoodleBear
Community Member
3 months ago

I feel like I like the old one better

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#6

Toucan Sam

Toucan Sam

Kellogg's Report

NoodleBear
Community Member
3 months ago

Aw, why’d they get rid of the old one??

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#7

Mr Clean

Mr Clean

Mr Clean Report

Jazzy C.
Community Member
3 months ago

and.. still bald...

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#8

Julius Pringles

Julius Pringles

https://www.pringles.com/us/home.html Report

NoodleBear
Community Member
3 months ago

Yikes

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#9

Kool-Aid Man

Kool-Aid Man

Kool-Aid Report

Average Grizzlies Fan
Community Member
3 months ago

The old one is going to give me nightmares lol

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#10

The Burger King

The Burger King

Burger King Report

NoodleBear
Community Member
3 months ago

I don’t understand the reason for a plastic face when you could just hire an actor

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#11

Chester Cheetah

Chester Cheetah

Cheetos Report

NoodleBear
Community Member
3 months ago

Not that much different tbh

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#12

Sun-Maid

Sun-Maid

Sun-Maid Report

NoodleBear
Community Member
3 months ago

She looks like she grew up

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#13

Quiky

Quiky

Nesquik Report

Gold roses
Community Member
3 months ago

Kind of the same

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#14

Pillsbury Doughboy

Pillsbury Doughboy

Pillsbury Report

Zoila Flores Pena
Community Member
3 months ago

No difference.

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#15

Jolly Green Giant

Jolly Green Giant

Green Giant Report

NoodleBear
Community Member
3 months ago

He looks pretty much the same

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

Community Member
3 months ago

Whoa there hang on..HE HAD A NAME?!?

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#17

Mr Peanut

Mr Peanut

Planters Report

Jack Thompson
Community Member
3 months ago

Ew

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#18

Alfred E. Neuman

Alfred E. Neuman

Mad Magazine Report

NoodleBear
Community Member
3 months ago

There’s no difference

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#19

Cap'n Cruch

Cap'n Cruch

Cap'n Crunch Report

Wendy Jivraj
Community Member
3 months ago

I like the old one better

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

Avery S Alberico
Community Member
3 months ago (edited)

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

Noemie Houtekie-N'Da
Community Member
3 months ago

But honestly, to all those people who skip it, you shouldn't.

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Ms.M.
Community Member
3 months ago

New chicken looks a bit too enthusiastic for my taste.

Mustn’t eat the mango 🥭
Community Member
3 months ago

Right I mean corn flakes are gross tbh flavorless

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Bacony Cakes
Community Member
3 months ago

The new one doesn't look bland enough. Being bland was the entire point of cornflakes.

I’m A Black Cat
Community Member
3 months ago

His name is Cornelius?

thetacotruckman
Community Member
3 months ago

old one is better.

Ian Zan
Community Member
3 months ago

old on definitly

Sarah
Community Member
3 months ago

OMG, they did THAT to the rooster?! What the hell are you doing to our kids? Must they all look like delusional maniacs these days?

Jo Mama
Community Member
3 months ago (edited)

In the UK we still have the old one

Jean Thompson
Community Member
2 months ago

The one on the left is still used in UK.

MikeMaxis
Community Member
3 months ago

I don't like roosters btw.

Anor Anor
Community Member
3 months ago

The rooster's name is Cornelius

Susan Thomas
Community Member
3 months ago

Love the old logo.

E. Rangel
Community Member
3 months ago

Like the new one better

Chris Meyers
Community Member
3 months ago

way better back then

Violet Smith
Community Member
3 months ago

Old one is better - a nice clean graphic look.

Paradise
Community Member
3 months ago

THIS I remember.

Sawdust
Community Member
3 months ago

Pretty sure the current rooster looks a lot like the old one here in the US.

Sonia Mokrani
Community Member
3 months ago

I don't remember that they changed the rooster much in Sweden? I don't reognize the new one.

Joeshar
Community Member
3 months ago

old one is a part of their logo, second is so generic like other unnamed cereals

Suzan Bertrand
Community Member
3 months ago

I miss the old one. Has anybody seen my c**k? My big Rhode Island Red... (as the Monte Python song goes)

Holly Allen
Community Member
3 months ago

Now that I know why they were invented I just can't look at them the same way anymore

Andrew Gibb
Community Member
3 months ago

what the cluck?!

C. Mayo
Community Member
3 months ago

That box on the left was all over The Beverly Hillbillies television program.

Aunt Messy
Community Member
3 months ago

Cornelius Rooster is my hero.

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#21

Energizer Bunny

Energizer Bunny

Energizer Report

Jazzy C.
Community Member
3 months ago

looks like he had too many donuts.

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#22

Dig'em Frog

Dig'em Frog

Kellogg's Report

Average Grizzlies Fan
Community Member
3 months ago

I just saw their slogan: Honey Smackin' Good

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