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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

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#18

Alfred E. Neuman

Alfred E. Neuman

Mad Magazine Report

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Violet Smith
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

different shading, but not necessarily better shading. first is done by hand by an actual artist, second one is done with assistance of computers - this takes away a lot of the character and warmth and individuality. IMHO

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Nazda Pokmov
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I read MAD when it first came out and read it for many many years. I still miss it.

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ViFi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I PREFER NOT HAVING EITHER- I mean I don't want somebody to be making creepy faces at me but I also don't wanna see a horse...strangling (?) an elephant

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Paradise
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had the board game in like 1995. It was SO ridiculous.

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Richard Portman
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Forever Young ". That's my smart*ss childhood buddy, Alfred E. Neuman.

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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