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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

    Loki’s Lil Butter Knife
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #3

    Michelin Man

    Michelin Man

    The Michelin Group Report

    ZAX-A-DWEEB
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ok the first one gonna give me night mares 0.o

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    #4

    Trix Rabbit

    Trix Rabbit

    General Mills Report

    Mintchinchilla
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i like the old one, personaly.....its cuter

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    #5

    Colonel Sanders

    Colonel Sanders

    KFC Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I feel like I like the old one better

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    #6

    Toucan Sam

    Toucan Sam

    Kellogg's Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Aw, why’d they get rid of the old one??

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    #7

    Mr Clean

    Mr Clean

    Mr Clean Report

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    #9

    Kool-Aid Man

    Kool-Aid Man

    Kool-Aid Report

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    #10

    The Burger King

    The Burger King

    Burger King Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

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    #11

    Chester Cheetah

    Chester Cheetah

    Cheetos Report

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    #12

    Sun-Maid

    Sun-Maid

    Sun-Maid Report

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    #15

    Jolly Green Giant

    Jolly Green Giant

    Green Giant Report

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Whoa there hang on..HE HAD A NAME?!?

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    #18

    Alfred E. Neuman

    Alfred E. Neuman

    Mad Magazine Report

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    #19

    Cap'n Cruch

    Cap'n Cruch

    Cap'n Crunch Report

    #20

    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

    Avery S Alberico
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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    #21

    Energizer Bunny

    Energizer Bunny

    Energizer Report

    Jazzy C.
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    looks like he had too many donuts.

    Jamma
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I had no idea there was a new version and I don't like it. You want a sporty-looking rabbit to exemplify how the batteries don't wear out, not a puffy and slow-looking one.

    glowworm2
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's not a new version, just a commercial where he gets extra floofy from putting in a new kind of batteries in.

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    Beeps
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh no, bunny gone chonky!

    Paradise
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What happened to the Energizer Bunny? if he keeps going and going and going, why does he look like he is about to have a heart attack?

    Davis the Greatest
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The one on the right isn’t what it looks like now

    Susanna Scott
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How could he be so plump when he literally keeps going, going, going...

    Ryan Bitzer
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I didn't know they changed him.

    ERIN W.
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I always thought the Energizer bunny was/is a cute character!

    Donna Reynolds
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    New one requires too many batteries.

    Nancy Munoz
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    oh no...he gained those Covid Lbs....I feel you little Bunny!

    brukernavn340
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I've only heard of the Duracell rabbit.

    Andrew Gibb
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    batteries that expand are dangerous. The new rabbit is ready to explode!

    Annie
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    With all that energy you'd think he'd be super skinny

    glowworm2
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That's just a commercial where he gets extra floofy from putting in new type of batteries in. https://www.youtube.com/watch?v=G42-RcSnkAU

    Autumn
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What did they do and when did they do it-

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    #22

    Dig'em Frog

    Dig'em Frog

    Kellogg's Report

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