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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

    Loki’s Lil Butter Knife
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #3

    Michelin Man

    Michelin Man

    The Michelin Group Report

    ZAX-A-DWEEB
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ok the first one gonna give me night mares 0.o

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    #4

    Trix Rabbit

    Trix Rabbit

    General Mills Report

    Mintchinchilla
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i like the old one, personaly.....its cuter

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    #5

    Colonel Sanders

    Colonel Sanders

    KFC Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I feel like I like the old one better

    Dest
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    When I was a kid, I thought the bowtie was his body - like a stick man with a giant realistic head.

    Physo
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Love things to be as simple as possible, but the old one was honestly better

    Giles McArdell
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The old one looks even more like a big head on a tiny body.

    Nazda Pokmov
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Saunders looked better then not now.

    Sarah
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The original is so much more avuncular.

    Erin E
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Three colors are cheaper to print

    Steve Fischer
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Still looks pretty good for a dead guy

    backatya
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    at first I thought it said "It's F**king licking good" lol

    Anor Anor
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Plus those old buckets used to have the oil soak in and leave stains - I miss that for some reason.

    Caffeinated Hedgehog
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The original one looks like a stick figure with an oversized head

    TheFakeSteveRogers
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The Old one looks more realistic, and the the then introverts could pretend they were speaking to The Honorable Colonel Harland Sanders, the One who brought us the Great Fried Chicken!

    Sawdust
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The original, of course, was the real life person Colonel Sanders!

    DDmaybeandor
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The old one is better but a lot more expensive to print.

    Ms.GB
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Idk...I don't like either one

    Suzan Bertrand
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The original one has that tiny little body (hehe) Oh wait. That's his bow tie!

    Aurelia!
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    For once I prefer the new one, the old one looks kinda...off...but I don't know why

    Becca Gizmo the Squirrel
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Looks the same, just looks like it is drawn by different people.

    Big
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Dang, Sanders, your head is massive compared to your tiny stickman body

    Charlotte Sluis
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    went from an innocent grandpa to a white blob

    Michelle C.
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why does the first one's face look like chicken

    Oli~
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    lickin- i thought it was looking-😭

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    #6

    Toucan Sam

    Toucan Sam

    Kellogg's Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Aw, why’d they get rid of the old one??

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    #7

    Mr Clean

    Mr Clean

    Mr Clean Report

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    #9

    Kool-Aid Man

    Kool-Aid Man

    Kool-Aid Report

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    #10

    The Burger King

    The Burger King

    Burger King Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

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    #11

    Chester Cheetah

    Chester Cheetah

    Cheetos Report

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    #12

    Sun-Maid

    Sun-Maid

    Sun-Maid Report

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    #15

    Jolly Green Giant

    Jolly Green Giant

    Green Giant Report

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Whoa there hang on..HE HAD A NAME?!?

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    #18

    Alfred E. Neuman

    Alfred E. Neuman

    Mad Magazine Report

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    #19

    Cap'n Cruch

    Cap'n Cruch

    Cap'n Crunch Report

    #20

    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

    Avery S Alberico
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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    #21

    Energizer Bunny

    Energizer Bunny

    Energizer Report

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    #22

    Dig'em Frog

    Dig'em Frog

    Kellogg's Report

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