38 Funny And Brutally Honest Brand Comparisons That Folks Used To Sum Up Their Exes

Breakups are an inevitable part of dating life. Well, maybe not inevitable, as some people find their person on the first try, but not everyone is so successful, and so they have to go through a break in a relationship. In fact, it’s said that around 85% of people will experience a breakup throughout their lives. 

High divorce rates just prove this point even further – for instance, every year in the United States, 4-5 million people get married, and around 42%-53% of those marriages don’t work out. So, there are a lot of broken relationships around us. 

Yet, it doesn’t mean there’s bad blood when it comes to each of them. As this article by Ellen Nguyen put it, “not all heartbreaks are created equal.” What it means is that essentially, it all depends on the context of the relationship’s end. 

Some of them tend to end rather civilly, with both sides deciding that it’s best to part ways, after prolonged disagreements, incompatibility, and other problems of that kind. The example that comes to mind when describing such ends of relationships is the so-called “conscious uncoupling.” 

This relatively new term refers to an amicable breakup or divorce. Basically, it’s when a couple decides to stop being a couple and end things on friendly terms instead of “breaking” anything. It got popularized by Gwyneth Paltrow back in 2014, when she used it to describe her and Chris Martin’s separation. 

At the same time, not every relationship is lucky enough to have conscious uncoupling. Sometimes, the way it ends, there’s nothing amicable about it. And so, it leads to at least one side feeling rather salty about everything. 

For some, the hatred or at least the dislike towards their ex can come from their history, especially if it included things like infidelity, violence, or anything of this kind that hurts the person emotionally and/or physically. 

Others feel salty as a coping mechanism. For them, it’s just easier to go from heartbreak to hatred instead of indifference. By hating, you still acknowledge their existence, and while it repaints everything that happened, it doesn’t erase it. Granted, indifference doesn’t either, but it makes it matter less to your being, your identity, and thus it might feel like that. 

So, people always find interesting ways to hate on their exes – just to feel something about them. The trend in today’s list is the perfect example of it. It’s about people roasting their past partners by describing them as brands. 

Folks finding a way to apply each brand’s reputation towards their exes is comedy gold – from saying that he was “Victoria’s Secret” because he had a secret Victoria in his life, to slamming his immaturity by dubbing him “Forever 21.” 

This trend is basically one of those instances where the internet shows how entertaining it can be, even in such places as comment sections. That’s why we urge you to drop your versions for the trend in the comments. Let’s continue amusing each other at the expense of our exes!