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How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?

And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.

Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.

Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.

#1

This Catholic School Logo

This Catholic School Logo

u/Jaggyjags Report

RELATED:
    #2

    Now That's Just A Bad Logo. Period

    Now That's Just A Bad Logo. Period

    u/ZuesAndHisBeard Report

    𝓠𝓾𝓪𝓬𝓴
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    *that moment when you sneeze too hard and try to play it cool

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    #3

    The Logo For This Spicy Apple Jelly

    The Logo For This Spicy Apple Jelly

    u/KyleColby Report

    Paulo Freitas
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.

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    #4

    This Medical Centre’s Logo Is A Flat Line

    This Medical Centre’s Logo Is A Flat Line

    u/izyzacov Report

    ---
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe it's in arabic and they actually revive people

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    #5

    Unfortunate Door/Logo Placement On This Plane

    Unfortunate Door/Logo Placement On This Plane

    u/nthensome Report

    ArodTheHorrible
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't think that is new to the hotel industry

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    #6

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    u/Hopeful_Relative_494 Report

    DP 2(DP The Magical Unicorn)
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..

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    #7

    Girls' Water Polo Team Logo

    Girls' Water Polo Team Logo

    u/Bacicot Report

    JoJoB
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I didn't see it at first. Now I can't un-see it.

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    #8

    Whoever Designed This Logo Made A Terrible Mistake

    Whoever Designed This Logo Made A Terrible Mistake

    u/j1002s Report

    AJJ
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe the J could have been a saxophone instead

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    #9

    A "Cheerleading" Logo In A Town Close To Me

    A "Cheerleading" Logo In A Town Close To Me

    u/Pmray23 Report

    Steve Robert
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Never let a14 year old boy design your logo

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    #10

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    u/nickrosener Report

    #11

    This Restaurant’s Logo That Looks Like A Health Grade

    This Restaurant’s Logo That Looks Like A Health Grade

    u/drobinow Report

    #12

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    u/TheElegiast Report

    Serenity Now!
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh, don't worry. I'll keep it in the garage, not the refrigerator.

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    #13

    This Yogurt Using Biohazards Symbol As Its Logo

    This Yogurt Using Biohazards Symbol As Its Logo

    u/ShermanLiu Report

    Jake B
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    We will sell no yogurt before it’s time is up.

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    #14

    Was Stuck Behind This Unfortunate Logo Today

    Was Stuck Behind This Unfortunate Logo Today

    u/Jackarewb Report

    #15

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    u/Marc815 Report

    Serenity Now!
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is the logo that should probably have red paint on it.

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    #16

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    u/Xx_BaconPlays_xX Report

    Dodo
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe you're supposed to look at the logo the other way, so it's a front flip.

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    #17

    I Love Drinking Kids Too!

    I Love Drinking Kids Too!

    u/RosenRanAway Report

    #18

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    u/J_Mart29 Report

    #19

    A Clothing Tag With Unfortunate Logo Design

    A Clothing Tag With Unfortunate Logo Design

    u/Samheim Report

    Eugene G
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    When you need the "I" to look like an "a". The Jizz Addicts should learn from this.

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    #20

    Prizes On Offer At The Clinic

    Prizes On Offer At The Clinic

    u/BaronVonStretchmark Report

    Garth
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wonder what 2nd prize is... Terminal Flatulence ?

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    #21

    The Tim H*e Use - Supposed To Read 'The Time House'

    The Tim H*e Use - Supposed To Read 'The Time House'

    u/Big_ElMo Report

    #22

    We’re Going To Contact Them With A New Logo Hopefully

    We’re Going To Contact Them With A New Logo Hopefully

    u/lefuturtle Report

    #23

    This Logo Of A Company In My City

    This Logo Of A Company In My City

    u/Fulla_good_stuff Report

    Cassi Lyris
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Come on now, he can't help that he has a vestigial limb. 🤣

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    #24

    Ride On Spac Eship

    Ride On Spac Eship

    u/pruaga Report

    DP 2(DP The Magical Unicorn)
    Community Member
    2 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!

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    #25

    This Sign In The Office Building Where I'm Attending Training

    This Sign In The Office Building Where I'm Attending Training

    u/Autiosaaren_lautturi Report

    Stardust she/her
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see a bunch of letters playing rugby on a jungle gym for some reason

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    Cassi Lyris
    Community Member
    2 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is... Is it supposed to say "Intermezzo"? Who looked at this and said, "This is a great logo. I did a good job today!" ??

    Auntriarch
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The little man at the end is clearly doing a good job

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    Erica Ventura
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is it supposed to say Intermezzo?

    Tree P
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    A sign showing which way to the bathroom?

    Juli
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see “IN TERM Fiz”?? Or “jzz jazz jazz….?? I would have to spend the day on this one where I am sure someone else can see it right away

    elcee
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i would go that way just to find out wtf this place is

    James Tartaglione
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    as a designer, this just hurts my soul a bit

    Annamarie Dodge
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    it took me a while to actually see that it said intermezzo

    Ashlyn Ward
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It almost looks like they are showing where the restroom is

    Gary Chittenden
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    INTERMEZZO Some foreign language for Rest Room. I had to look it up: A brief entertainment between two acts of a play; an entr'acte.

    Glen Moore
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Training? What, Potty training?

    Sue D
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    When you gotta go you gotta go

    El Howard
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Intermezzo: a short piece of music for a solo instrument. Why would you name a company that?

    Brian Kuhn
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well I hope that person was able to read all of the weird a$$ signs at that office complex and make it to their training appointments.

    GadgetGirl
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hm. "In...Erm...." And a guy squatting, and a right turn arrow....this is like those picture puzzles Rainier Beer used to put under the caps!

    dmg-113
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It obviously says Infirmary.

    AnnaB
    Community Member
    Premium
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I must be weird. I got 'Intermezzo' right off the bat.

    Dawn Chan
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sorry, can you say that out loud? I can't read what you wrote.

    Ahmad Ail khan
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see a man pooping,The time knife,the word term thats it

    Rosie Bott
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think it’s sposed to be intermpz of intfermlrz what do you think

    Rosie Bott
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh and then there is a o somewhere along the end

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    Satan herself
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What.....what am I looking at here......

    Susposter
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can’t even read the logo

    Antonia
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Pooping in progress, do not disturb.

    sara fulmer
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see a company who didn't use a focus group for their logo.... and a guy pooping

    Floweybp
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I cant wait to go to ПЛАЦИОЙ for a job interview

    Naomie Moore
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No idea what the name of this is or what they do. It's a doodle by someone on a long conference call that got bored . . .

    Dawnieangel76
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think it says Inferme, which could mean doctor/first aid?

    Mickie Shea
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Now, we need training to poop.

    Gregg Bender
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    So they're full of... Never mind.

    lbh
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It says INTERMEZZO. But I like the various interpretations 😉

    Bad Ass69
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is that the men's or women's restroom?

    Geoff Price
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yeah, other than the guy pooping on the steps, I can't read this sign

    Lee Kerr
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can read it well enough but the guy on the loo is soo unnecessary.....unless that's the result of eating there?

    John Schindler
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see the words Intermezzo and Tempz (and someone going number 2).

    John Schindler
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I see both Intermezzo and Tempz and someone going number 2.

    Frozengeckolover
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I clicked on the link. It's supposed to be INTERMIZZO. I would never have guessed that! If I worked there, I would refer to the company as "Iterm Pooper" until I got called into HR. Lol.

    Victor Trejo
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    But it is obvious. It clearly reads INDHWPSIXNRJD.

    rob
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Got a stroke trying to decipher intermezzo from this.

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    #26

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    u/m13131313 Report

    See Also on Bored Panda
    #27

    This Logo For "Old Town North"

    This Logo For "Old Town North"

    u/KittyLikesTuna Report

    #28

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    u/mantiseses Report

    #29

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    u/isaac-jones Report

    #30

    Jingleheimer Junction, Cartridges For Kids Logo

    Jingleheimer Junction, Cartridges For Kids Logo

    u/maldehyde Report

    #32

    They Didn't Think Their Logo Design Through Too Well

    They Didn't Think Their Logo Design Through Too Well

    u/cthulhuscock Report

    #33

    3lje Or Blue?

    3lje Or Blue?

    u/FedUpFrog Report

    fair_weather_rose
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I could maybe see bue, but how do you get blue from this?

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    #34

    The Actual Logo Of A School Near Me

    The Actual Logo Of A School Near Me

    u/MagL33To Report

    ArodTheHorrible
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What is happening out of frame that has her so surprised?

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    #35

    The Second Line Of This Logo Did Not Age Well

    The Second Line Of This Logo Did Not Age Well

    u/HellaGayAli Report

    Honey Bee
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ohhhh k. Didn't realize it was anything bad til I read the comments 🙄

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    #36

    Found At The Austin Airport - It's Texas Like!

    Found At The Austin Airport - It's Texas Like!

    u/Sophie_e_m Report

    Jake B
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Don’t worry. They probably stole this from Portland OR too. Remember when they stole keep Portland weird?

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    See Also on Bored Panda
    #37

    Chonoo Zendle Noodle Bar

    Chonoo Zendle Noodle Bar

    u/Kchind Report

    #38

    There Is An Extra "R", Normal Name Is Chuck Burger

    There Is An Extra "R", Normal Name Is Chuck Burger

    u/quusky Report

    #40

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    u/setfna Report

    #41

    Ole Let Y, No Matter How I Read This I Will Always Have Questions

    Ole Let Y, No Matter How I Read This I Will Always Have Questions

    u/Tall_Technician_6834 Report

    #42

    Such A Unique And Original Logo Design

    Such A Unique And Original Logo Design

    u/yetiospaghettio Report

    DP 2(DP The Magical Unicorn)
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    HMMM..that B looks familiar! Where have I seen it before!? The M looks original but that B…HMMM…HMMmMmmMmMmm

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    #43

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    u/leverine36 Report

    #44

    Magicd Nuts For Sale

    Magicd Nuts For Sale

    u/FineCuisine Report