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In The Midst Of COVID-19 Pandemic, Canadian Clothing Brand Releases A Work From Home Collection
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In The Midst Of COVID-19 Pandemic, Canadian Clothing Brand Releases A Work From Home Collection

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For many of us, these past few months have meant being forced to leave offices and learning to work from home. Needless to say, some have been absolutely stoked about this novelty and the opportunity to get that extra hour of sleep each morning. On the other hand, for some people, this period of time has been a real struggle.

But the one thing surrounding this whole working from home thing that we all could probably agree on is that it has changed our businesswear quite a bit. Without the usual eye-to-eye meetings, we’re no longer forced to sacrifice our comfort in order to look formal and put together.

More info: henrivezina.com

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The New “Working from Home” ad campaign was launched by the Canadian clothing brand Henri Vézina

Image credits: henrivezina

Recently, a webpage called “Ads of the World” shared some photos from the new ad campaign for the Henri Vézina clothing brand. Turns out, this campaign was created to advertise the brand’s new “Work from Home” collection and it features male models wearing half-formal outfits.

The campaign was created in collaboration with the creative agency Dentsu

Image credits: henrivezina

As you can see, the Canadian brand suggests its customers cut the cost of their business wardrobe in half and only worry about the top half of their formal outfit. Because, let’s be real, no one is going to see the bottom half.

The photos of the campaign features male models dressed in formal outfits without the bottom half

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Image credits: henrivezina

In June, a similarly themed clothing line ad campaign was launched by the low-price chain Prisma. Same as the new one, this campaign also featured models dressed in half-outfits that didn’t include pants.

“As soon as the announcement of the start of the lockdown in the country was made, there was an exponential increase in homewear sales. We immediately realized how necessary it was to think actively and productively to meet this need,” Prisma’s vice president of sports and apparel, Päivi Hole, told Corriere.

In June, a similarly themed clothing line ad campaign was also launched by Prisma

Image credits: Joni Furstenborg

“It might seem a little funny, but in reality, this is not the case. It has become the norm during live social media connections. And now it is part of a new lexicon of clothing and way of being,” Hole added.

“It has become the norm during social media live connections”

Image credits: Joni Furstenborg

Here’s what people on the internet have been saying about this new ad campaign

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Lukas Garnelis

Lukas Garnelis

Author, Community member

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Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

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Lukas Garnelis

Lukas Garnelis

Author, Community member

Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

Julija Svidraitė

Julija Svidraitė

Author, Community member

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Julija Svidraitė is an editor here at Bored Panda who has a bachelor's degree in Psychology. Before starting her journey at BP, she had worked as a social media specialist at a marketing agency. She has also tried herself in a few different fields working as an intern: from practicing graphic design at a social media marketing agency, to being an assistant at a psychiatric hospital. Besides writing, Julija is also very passionate about illustrating, drinking coffee, and watching crime documentaries. You can find her in Bored Panda Office or reach her at julija.s@boredpanda.com.

Read less »

Julija Svidraitė

Julija Svidraitė

Author, Community member

Julija Svidraitė is an editor here at Bored Panda who has a bachelor's degree in Psychology. Before starting her journey at BP, she had worked as a social media specialist at a marketing agency. She has also tried herself in a few different fields working as an intern: from practicing graphic design at a social media marketing agency, to being an assistant at a psychiatric hospital. Besides writing, Julija is also very passionate about illustrating, drinking coffee, and watching crime documentaries. You can find her in Bored Panda Office or reach her at julija.s@boredpanda.com.

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ellaroark avatar
Sent From The Slytherin House
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is hilarious. I love how the models are acting like it's normal, (even though it kind of is now.)

sammyanne1_sh avatar
Helen Haley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Even better if there was a hidden zipper behind the tie, and this was actually a robe.

dinsdale-holly avatar
Holly D
Community Member
3 years ago

This comment has been deleted.

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ellaroark avatar
Sent From The Slytherin House
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is hilarious. I love how the models are acting like it's normal, (even though it kind of is now.)

sammyanne1_sh avatar
Helen Haley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Even better if there was a hidden zipper behind the tie, and this was actually a robe.

dinsdale-holly avatar
Holly D
Community Member
3 years ago

This comment has been deleted.

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