Jesse Margolis, the man behind Overheard LA, started the Instagram account on a whim in 2015, after listening to a stereotypically L.A. conversation at a health food store. It now has 1.6 million followers and numerous spinoffs, including Overheard London and Overheard New York. This time, we'll focus on the latter.

"We're curating user-generated content, but we're also directing it toward millennial themes," Margolis told The New York Times. "The reason the accounts are successful is because we're not just posting some dumb quote — we're focusing on these themes of dating and digital life and food and fitness and Instagram culture and all that stuff. So we definitely do our best."

And that definitely shows. While scrolling through these snippets, you get a feeling that you're not just eavesdropping on a random conversation. Rather, immersing yourself in a unique environment and getting to know the people living there; their wants and desires, insecurities and fears. So continue scrolling and let's take a walk in the streets of NYC.

More info: Instagram | OverheardLA.com

#1

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Red Hair Blue Soul
Community Member
1 month ago

Father of the year! Love it!

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#2

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rspanther
Community Member
1 month ago

Same

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The Overheard project has come a long way since its humble beginnings. High follower numbers aside, Margolis is steering the brand in a new direction too. With a printed "newspaper" called The Overheard Post, which has seen features such as the "millennial weather report" and satirical "obituaries".

"We've got these ... accounts now with cities and themes, and we're kind of exploring how that brand manifests itself in different areas," Margolis explained.

"The newspaper idea is our first foray — it's half a marketing stunt. We're essentially going to be doing a newsletter. My idea for our newsletter is it's offline only, and then if you want to actually read it online, you might be able to get it 24 hours later or a week later."

#3

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Laura Mende (Human)
Community Member
1 month ago

Shots fired! Thanks wise old man for your wisdom!

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Laura Mende (Human)
Community Member
1 month ago

It is BURN 'o' clock! 🤣

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Caro Caro
Community Member
1 month ago

She's going places ;)

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Margolis said the account that started it all, Overheard LA, plays to the more absurd elements of the city, but interestingly enough, it captures the sort of extremes that his team have all seen a little bit living in L.A.

"We're trying to make fun of the bubble and occasionally we can get caught in the bubble ourselves by doing that, and not necessarily showing just how unique and diverse L.A. has become. I wish the whole of L.A. was reflected more in the account."

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Caro Caro
Community Member
1 month ago

We should upvote this, if only for the word dope !

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#7

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the annoying theatre kid
Community Member
1 month ago

this is so sweet

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#8

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Valisbourne Spiritforge
Community Member
1 month ago

That's... pretty apt actually.

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Dave P
Community Member
1 month ago

average bagel with lox and cream cheese in NYC, at least where I live is $6-7, bagel with just cream cheese in about $3. I mean lox is expensive, but where it is $18

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What he thinks he has learned from his time on the project is "how clearly we are now living in two worlds: the real world, IRL. And this 'Black Mirror' thing."

What makes him laugh about the newspaper is that he's old enough to remember when everyone was offline scrambling to establish a presence on the internet and now the phenomenon has gone full circle and publishers are trying to establish their presence offline.

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rspanther
Community Member
1 month ago

Like that's a bad thing.

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Laura Mende (Human)
Community Member
1 month ago

🤣🤣🤣🤣🤣🤣

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Red Hair Blue Soul
Community Member
1 month ago

Wicked smaaat!

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#13

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Legen ( wait for it ) dary
Community Member
1 month ago

What a wonderful random female passersby. 😊

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Laura Mende (Human)
Community Member
1 month ago (edited)

Gimme the money or else! 🎸🎵🎵🎵🎸

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Caro Caro
Community Member
1 month ago

Haaaahaha this made me laugh so hard. Brilliant !

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WildHoneyPie
Community Member
1 month ago

"I know, right? I found this amazing dog food!"

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Giles McArdell
Community Member
1 month ago

Frasier and Niles as boys

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Zozo🤟
Community Member
1 month ago

This is funny😄

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Hans
Community Member
1 month ago

But think of the doctors! As you said, they need them even though they do not stop viruses....oh, nevermind. Just leave them to those who need protection from dust.

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Leo Domitrix
Community Member
1 month ago

Ouch. *applies burn cream*

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Evil Little Thing
Community Member
1 month ago

It's true

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Laura Mende (Human)
Community Member
1 month ago

HAPPENS ALL THE F*CKING TIME!!!!

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#23

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James016
Community Member
1 month ago

Shots fired at self

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Nadine Debard
Community Member
1 month ago

Well that's not wrong.

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Laura Mende (Human)
Community Member
1 month ago

Legend has it, they still are at the bottom of this stairs...

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Laura Mende (Human)
Community Member
1 month ago

There was once a subway driver here who was probably kicked out by an airline. Every time I sat in the subway, he not only announced the stops, he also explained what there was to see in these places. And in the most f*****g friendly tone in the world! IT IS 6 O'CLOCK IN THE MORNING YOU INSANE !! ONE MORE WORD AND I WILL COME IN TO YOU! But that won't go very nicely ... 😈🤬😂

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Deborah B
Community Member
1 month ago

How about remove your backpack on the subway, like a civilized human being, and don't scream at strangers for mildly inconveniencing you, like another civilized human being?

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your socially awkward cousin
Community Member
1 month ago

lungn't

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#29

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Laura Mende (Human)
Community Member
1 month ago

それは非常に面白いです! 😂😂😂

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Red Hair Blue Soul
Community Member
1 month ago

Ha!!!

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#31

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Laura Mende (Human)
Community Member
1 month ago

Burn the guy! Burn his crocs! BURN THE KIDS!!! They already have this PLAGUE in them!!! 😈😈

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Ekaterina S
Community Member
1 month ago

Pizza slices?

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oktopus
Community Member
1 month ago

How is she not emiting Co2?

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Matt
Community Member
1 month ago

"I am Iron Man..." Still hurts :'(

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Caro Caro
Community Member
1 month ago

That's a cute reply !

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Hans
Community Member
1 month ago

More expensive than the shoes probably.

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rspanther
Community Member
1 month ago

The unvaxed are muggles and antivaxers are dementors.

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WilvanderHeijden
Community Member
1 month ago

But they are. And they probably also admire the 24/7 mentality.

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Ekaterina S
Community Member
1 month ago

*to Biontech! ;)

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#40

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rspanther
Community Member
1 month ago

Is there a city that's baby free?

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Note: this post originally had 59 images. It’s been shortened to the top 40 images based on user votes.

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