What makes a logo great? Is it the colors? Maybe the shapes used? Or maybe it's something that works on a whole different level, hidden from plain sight? We're talking here about the logos you've seen so many times, you probably stopped paying attention to what they actually mean.

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Check out these 15 famous brand logos which, despite being well known, still manage to hold a secret or two within.

Which one surprises you the most? Let us know in the comments!

(h/t: demilked)

#1 Toyota


This one is extra cool because the logo actually includes every letter used in the company’s name.

Toyota Report

Yvonne Bernal 1 year ago

I've often wondered about this logo.... and now I know. How creative!

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#2 Toblerone


"Toblerone" chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear's silhouette placed inside the mountain logo.

Toblerone Report

Muriel Zora 1 year ago

When Mr. Tobler invented it, he knew that the swiss market would be too small and he designed the brand name for export: tobler One, the number one chocolate. (that's what they told us at the history museum in Bern during a special exhibition on bernese inventions.)

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#3 Fedex


"FedEx" hid a small arrow between letters E and x, which represents the forward momentum and efficiency.

FedEx Report

Yvonne Bernal 1 year ago

I like it better with the arrow colored in.

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#5 Beats


Letter B in the red circle shows a person wearing Beats headphones.

beatsbydre Report

Yvonne Bernal 1 year ago

I think they should have left at least the little eye on the logo... it is cute though.

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#6 Amazon


The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.

Amazon Report

Terri-Lynn Macartney 1 year ago

I actually always thought it was just a smile! Never saw the arrow, so never made the "a to z" connection.

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#7 Baskin Robbins

Baskin Robbins

Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.

Baskin Robbins Report

Yvonne Bernal 1 year ago

Better hope they don't get an "extra" flavor!

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#8 Quiksilver


It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.

Quiksilver Report

Dan Burge 1 year ago

Are you guys serious!? Its a mountain and a wave. Clear as day. Snowboard and surf gear. Not "hidden" at all.

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#9 Pinterest


The letter P is actually a pin.

Pinterest Report

Jewel Farmer 1 year ago

I always thought it was a needle and thread. Huh... *shrugs*

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#10 Hyundai


Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.

Huyndai Report

Terri Pearce 1 year ago

If you say so ...

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