Say what you want, but advertisements can often be viewed as interruptions, especially when they pop up uninvited on our favorite platforms (YouTube we are looking at you). Still, surprisingly there are times when creativity takes center stage, transforming these ads into spectacular visual delights that augment our everyday surroundings.
Drawing inspiration from the inventive outdoor advertisements shared by the renowned Swedish company Havelle on their Creative Advertising Instagram account, it's evident that the realm of advertising still has gems to offer. These photos, like the giant tote bag tucked between buildings or the captivating train advertisement that syncs with an actual train's motion, are more than enough to prove that.
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Coa Youth And Family Centers - Guerrilla Classrooms
To help promote parent-child interaction, COA together with agency Cramer-Krasselt set up large puzzles, word searches, mazes, books, rulers and more around the streets of Milwaukee, US, in year 2011. Called “guerrilla classrooms,” the displays were designed to teach real-world applications on various subjects like math, science, geography and reading. The ultimate goal? To raise awareness of the positive impact parents’ involvement can have on their child’s education
This is actually a genius idea. It's a shame this has not become common place
IKEA - Sustainable Blåvingad Collection
Interesting genetics in that family. I wonder what Gregor Mendel would say.
Impact- Hey Chatgpt Finish This Building
The ad of a giant billboard around an under-construction building has gone viral. The ad by Belgian agency Impact, reads as follows: “Hey ChatGPT, finish this building…Your skills are irreplaceable.”
Om social media the agency also wrote: “AI can do a lot. But AI can’t finish this building on the Keyserlei in Antwerp. AI can't fix a leak or install a heating system neither. Crafts(wo)men are here to stay, and they deserve to be recognized. Their skills are simply irreplaceable.”
Just like last time, Bored Panda reached out to Tobbe Christell, an expert in the realm of outdoor advertising and a pivotal figure at Havelle, known for developing and executing successful campaigns that blend creativity with practicality.
On the topic of Havelle's creative process, Christell notes, "Havelle can rarely take credit for the entire creative process. The best ideas usually start with the advertising or media agency, but all too often they are ideas that are not practically feasible due to technical, legal or budget constraints. What I think Havelle is good at is taking an idea, reshaping it and making it - or a variant of the idea - feasible, either together with an outdoor company or permission directly from the city in question."
Bic - Perfect For Candles. And More. Bic, The Ultimate Lighter
Tony’s Chocolonely - Free Chocolate
Tony's Chocolonely were giving away free chocolate bars to highlight that there is no such thing as “free chocolate”.
With a huge crowd gathering and waiting for their delicious freebie from the brand, they could read important messages about Modern Slavery and Child Labour conditions in the cocoa industry
The Economist - Hello To Our Readers In High Office
"As there is often a short lead time, the production is always thought through already at the idea presentation, so that it can be produced quickly if it becomes a reality. Once the installation is up, it is well documented and posted on the appropriate social media channels. Anything can happen with a creative outdoor installation, so of course it's important to ensure that the installation is 100% throughout the campaign period." He told us.
Maybelline Cosmetics - Cgi
Hong Kong Bus - Slide Getting Off The Bus Has Never Been Such Fun. Bus In Hong Kong
Projecting Change - New York Drone Show Drone Show With 1000 Drones Above The Un Building In New York, Us
When asked about integrating technology into interactive ads, Tobbe takes a pragmatic approach: "I never want to let a technology control an idea, but of course I try to stay informed about new technologies and keep them in mind if they can be of any use to an idea. Of course, new and upcoming technology will develop outdoor advertising and creative solutions, and I dare not say what the future looks like."
Matsumoto Kiyoshi, Has Increased Its Share In The Japanese Toilet Paper Category By Redesigning Its Packaging To Eliminate Shopper Shame
Manchester City Council - Barbie vs. Oppenheimer
Oatly - Even The Bus Stops
They also like to stop and see traffic lights, especially the red ones...
Christell also perceives outdoor advertising as a crucial mass medium complemented by digital landscapes. He explains, "I see outdoor advertising as one of the few mass media that still exists, but we only do creative installations in one or a few places. The new digital landscapes are then fantastic platforms to show the creative advertising. If the idea and the documentation are good, the solution with the right tools can get millions of views and far beyond the borders of the country in question.
The fact that outdoor advertising is as big as it is today is largely thanks to the digital platforms."
Heineken - Barbie A ”one Minute Brief” By Ciaran Mckeon
Geoscan Drone Show - Halloween
Tropicana - Catch A Lucky Drop
If you caught a lucky drop, you could win one year of free Tropicana. In every drop there were a coupon and a chance to win.
The bottle travelled all over Belgium in 2015, popping up in trainstations, festivals and on events.
the way it just painfully contrasts to the rest of the building, although I legit kinda love it,
Reflecting on a challenging campaign, Christell recounts a tight deadline for a TV series premiere where a car had to appear as if submerged in an ice floe. "Often time is the most critical. Last year, for the premiere of a TV series about cars, we were asked to recreate a yellow Mitsubishi EVO car in a central station and make it look like it has sunk halfway into the water in an ice floe. And this in 2.5 weeks. Time was too short to recreate the car, so we had to try to find a real Mitsubishi EVO, which after much searching we managed to find. However, we could not tell the seller that we would immediately cut his most cherished possession in half, an hour after the purchase. The ice floe was created from styrofoam and pretend snow and everything was ready a few minutes before launch."
Specsavers - Audiology Campaign
For an Audiology campaign Specsavers created new onomatopoeic words to make you think about the beauty of ordinary sounds
Creative. Try this one: scrabble, scrabble, CRASH! The sound of Audi going after the mousie toy I just threw for him. He focusses solely on one thing, so to him the wall just popped up out of nowhere and attacked him.
Meg2 - Huge Sharks In River Thames
To promote the film’s UK opening on Friday 4 August, Warner Bros Pictures arranged for three impressive giant handmade Megalodon dorsal fins to slice their way through London, down the River Thames
Pictionary - Tree, Dog, Car This Campaign Titled Was Published In Mexico In 2011
As for trends, Tobbe expresses a desire for Havelle to set them rather than follow. He says, "In my dream world, it is the creative installations that sometimes sow a seed for something that then becomes a trend in outdoor advertising. I don't try to take advantage of trends, but these, as well as previously both implemented and unimplemented ideas, we always have in the back of our minds when we work with new solutions."
Kraken - Bus Shelter Release The Kraken. In Chicago, Us
Burger King - Plant Based
Burger King is now launching new plant-based options in restaurants in Sweden and guests will be able to choose from Cheeseburger, Whopper and Royale variants
Mcdonald’s - Take Away Your Takeaway
It’s often fast-food packaging you see littering streets. McDonald’s Norway and Nord DDB took ownership of this with an honest campaign depicting the ugly side of its wrappers.
The copy reads: “Unfortunately too much of our packaging ends up on the streets. Now we are doing our biggest effort yet and will clean even more than we already do. But we aren’t able to get it all, and need everyone to contribute. Please remember to throw away your litter in the bins next time you buy takeaway from us.”
Campaign from 2022
KFC - Diablo
Wendy’s - Soggy Fries wendy’s Thought It Was Weird That McDonald's Chose A Logo That Looked Like “Soggy Fries”, So When Wendy’s New “Hot & Crispy Fries” Beat Mcdonald’s Old Fries In A Taste Test, They Did An Ad About It And Ran It In The Mcdonald’s Hometown Chicago
If McDonald's fries are fresh, they're delicious. The Wendy's here doesn't do a very good job.
Disney - Elemental
Spider-Man 2 - Truck
Marvel’s Spider-Man 2 is celebrating the game’s launch in Australia with an creative scene at Watermans Cove in Barangaroo, Sydney
Super Mario Bros - Movie Super Mario In Paris, France
I don't know about anyone else, but these ads are not my idea of design triumphs.
Samsung - Big News
To launch the new Samsung Galaxy Z Flip5, Samsung wanted to emphasize that it takes up less space in your pocket than an iPhone. To achieve this, they created a small outdoor billboard targeting the pockets of Stockholm residents, and conveyed that big news doesn't always need to be so substantial
Coca-Cola - Dont Buy Coca-Cola If You Don’t Help Us Recycle
Minute Maid - Filled With Life Orange Juice Brand Minute Maid Is Pushing Its Vitamin D Content In A Campaign That Relies On Nature To Do The Talking
Petrobras - Pan 2007
Ben & Jerry’s - Dulce De-Lish
The Fire Place Lousville - Smoking Billboard
Samsung - Magic The Illusionist Edzus Does A Trick On A Billboard In Latvia
Diablo 4 - Mural Lilith Takes Over The Streets Of London, UK
Red Bull - Red Bull Air Race Pylons
50 Pylons up to 20’ tall were fabricated and installed at landmarks around the city of New York, for the Red Bull Air Race in Las Vegas
I watched one of these in Perth many years ago. Shame it's no longer running.
Note: this post originally had 69 images. It’s been shortened to the top 35 images based on user votes.
I am divided about this. Yes, some of these are clever, but I am rarely (if ever) drawn to a product by this sort of advertisement. In fact, there have been multiple times I have stopped buying a product due to its advertising.
I massively prefer this over your typical everyday AD with some random pretty people doing glitter product s**t
I am divided about this. Yes, some of these are clever, but I am rarely (if ever) drawn to a product by this sort of advertisement. In fact, there have been multiple times I have stopped buying a product due to its advertising.
I massively prefer this over your typical everyday AD with some random pretty people doing glitter product s**t
