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30 Times Companies Left Many People Disappointed After Changing Their Logo Design
Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.
However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.
However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).
While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.
This post may include affiliate links.
#1
Bored Panda
Final score:
423points
RELATED:
#2
Warner Bros.
#3
Gmail
birdie asf 4 years ago
Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.
#4
Burger King
Average Grizzlies Fan 4 years ago
Honestly I like the older Burger King logo, but then again that is just what I'm used to.
#6
Nickelodeon
#7
J.m. Smucker
birdie asf 4 years ago
when did this happen? the new one is NOTHING like the old one and it just looks awful
C.S. E. 4 years ago
I see that they're trying to modernize it, but the logo on the left says NOTHING about the product. On the left - something to do with strawberries. On the right. .. . interior design company? Also, you can't modernize the word 'Smucker's'. .. you just can't. It's like modernizing the name Ethel. And isn't cottage core a big thing now? You should go HARDER in the homemade looking direction.
MarcAngelina Alcober 4 years ago
what? you need more information as to what smuckers is because you do not know it is a jam (image on left). I guess you would have to say that about every single ad that is on this thread then. and of course you can modernize smuckers... you are trying to tell me you didnt know what it was before this post? C'mon- everyone and their children know smuckers... After saying all that- the new one, is terrible.
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The Chosen One 4 years ago
AAAAAAAAAAAAAAAAAAAAAAAAAHHHH WHAT DID THEY DO!?!?!? MY CHILDHOOD! MY LIFE! THIS IS A MONSTROSITY! WHO DID THIS?
birdie asf 4 years ago
yea what's the sudden rush to change imagines everyone grew up with and loved it's like our childhood is being swept from under our feet
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Sarah Bo 4 years ago
Chill out everyone. This new logo is NOT for the Smucker's brand. It is their company logo - J.M. Smucker Company. They updated the company logo because they own multiple brands in both human food and pet food. You will not see products in stores with this logo. My husband worked for them up until Friday.
zims 4 years ago
I theorize that a lot of these more radical designs come from people who see the old logo all the time and get tired of it. I pay attention to Smucker's once every few months, if that. The logo is still pleasant and informative about what I'm getting. Stare at it for too long and you start to crave something fresh and different. You find yourself in board meetings saying "How can we let people know our brand is more than just jelly?" You debate fonts and colors. I guarantee those shapes were adjusted by the millimeter.
Mangelo Il Fumatori 4 years ago
Whoever approved the new logo doesn't know the company slogan.
Daniel Marsh 4 years ago
Wow. That's AMAZINGLY bad. Is that a greenish-yellow strawberry? A purple-blighted leaf? The one on the left says, "home-made-tasting, fruity things", on the right says, "international holding firm."
person (i think) 4 years ago
New logo is more accurate because they dont put much actual fruit in their jam. The picture of the strawberries was misleading.
Nana Ama Bedua Mensah 4 years ago
Who did this to poor Smuckers. The older one looks way better
Kathleen Salisbury 4 years ago
So UN appetizing! You have to stare at the logo to possibly understand the reference; unlike the instant impression of fresh, down home deliciousness. BAD LOGO . Who approved the change to ambiguous, colored, tissue paper shapes ?
Dorothy Cloud 4 years ago
I just looked at a jar I bought yesterday & neither one is on the jar! But, I don't like the new one.
sam thecat 4 years ago
It looked so much better before. Like real jam now it just looks like plastic pieces scattered.
Susan Egan 4 years ago
I won't be able to find it in the store. Is it just me or are they dumbing down their logos?
Jill Tremblay 4 years ago
Better then, but the NOW is probably cheaper and why they switched...
Martha Higgins 4 years ago
At least with the old logo, one knew that the company had something to do with fruit.
Theo Nightingale 4 years ago
Gag ... the new whatever is awful. There is absolutely not discernable impression as to what this is about. Boo!
Delilah Simmons 4 years ago
they changed their logo???????????????????????!!!!!!!!!!!!!!!!!!!!!!
Kathryn Baylis 4 years ago
You know, if it ain’t broke, DON’T fix it! The old logo was perfect as is. The new logo is s**t.
Helen Haley 4 years ago
I think they changed it because they own/do a lot more than jelly now.
Fan-tastic panda 4 years ago
That's messed up, now it looks like colors only before it looked like actual edible stuff
Anne MacRae 4 years ago
Awful. And it looks too much like the logo on Stop & Shop brand foods.
Annemarie Mattheyse 4 years ago
Hm. I can see why they'd want a refresh, but they've created a brand identity that looks like every food-related start-up ever. I think they strayed too far from the old-timey, artisanal look of their original logo. I would have kept the serif font, for instance, and maybe stylized the strawberries a bit less.
#8
Petco
#9
Holiday Inn
birdie asf 4 years ago
Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.
#11
General Motors
#13
Starbucks
#14 Google
#15
Mountain Dew
#16
Wendy's
#18
Best Western
#19
Olive Garden
#20
International House Of Pancakes
#21
Los Angeles Rams
A.M. Pierre 4 years ago
You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.
#22
Wawa
Charlene Wilbur 4 years ago
Wawa is in Florida now and it is literally THE BEST convenience store/deli.
#24
Hellofresh
#25
Yves Saint Laurent
#26
Syfy
Nubis Knight 4 years ago
Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'
#27
Blue Point Brewing Company
#28
Procter & Gamble
Zoe's Mom 4 years ago (edited)
It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.
#29
Yahoo!
white_shadow 4 years ago
tbh I don't liek the letters with lines at the edges. Just like google's old logo
#31
Citroën
#32
The Metropolitan Museum Of Art
#33
Burberry
#34
Meetup
A.M. Pierre 4 years ago
The first one looks like a name badge with handwriting on it. The second one looks like someone had five seconds to make a logo but couldn't get any fonts to load in Photoshop so they scribbled on a napkin with a red Sharpie.
#35
Deviantart
#37
Berluti
#38
Disney Channel
#39
Us Open
Kathryn Baylis 4 years ago
Where’s the tennis ball? You know, the whole point of the damn thing?
#41
Balmain
#42
Bt Group
#43
Balenciaga
Anne Marieke Fransen 4 years ago
Are all the high end fashion logo's designed by the same person?
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What do you think ?
Shelp 4 years ago (edited)
My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Gyro Pilot 4 years ago
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
Load More Replies...
Nikki Sevven 4 years ago
A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
soni w 4 years ago
I thought that. The font and colours are pretty much all the same.
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Bacony Cakes 4 years ago
*company needs new logo* Designer: How about bland bold black font on a white background?
Full Name 4 years ago
Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?
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Kyle D 4 years ago
It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.
Joannie Goulet 4 years ago
I've been a graphic designer for almost 20 years now so my perspective may be different. I think many people here prefer the old versions simply for nostalgia. "It was the original / the one from my childhood so it's superior." In my humble opinion many of the originals were dated (or plain bad designs) and the new ones are way better. Serif fonts are not as fashionable now and can be hard to read depending of the style.
Bob Belcher 4 years ago
New ADA regulations require fonts to be Sans Serifs. Serifs are those little lines at the ends of letter. Serif fonts are typically thinner and harder for the blind to read. Hence the reason many logos are becoming thicker and more blocky. It's so the blind can read easier. All ATMs are already required to be Sans Serif with at least 14pt font. Background must also sharply contrast text coloring.
Bob Belcher 4 years ago
If you really want to dive deep into website compliance, look up WCAG 2.1 requirements.
Load More Replies... Heather Williams 4 years ago
As a visually impaired person I like the move to simpler, cleaner logos. It makes it much easier for me to identify the brand without all the fluff.
Bored Little Panda 4 years ago
I never realized, they actually changed some of the logos, I guess I got super used to it and forgot
David F 4 years ago (edited)
These new logos fit on cell phone screens and they look better on apps. They are adapting to the environment but some should have kept the old designs and especially at the restaurant like Wendy's. Jeez my dad drives around and he can't see where Burger King is anymore. Thanks for pulling a fast one on the world and taking our memories away. Companies now care less about the customer and the younger generation is so rude to people and a lot of that has to do with making the world a boring looking place. Why care about a business like Pepsi if they don't bother to spell their name on the can. Best Western signs look so cheap now, they match the new app logo outside on the street. We are going lose our society to bad design.
Barbara Vink 4 years ago
I found that in at least 50% of the examples, I preferred the original version. San serif wording makes new ones all look too similar. I really miss the Smucker's little strawberries as well.
Rob Williams 4 years ago
Not being American I didn't recognise half of them... before or after!
Marilyn Helling 4 years ago
I must say I like the THEN on almost every one, only a couple NOWs
Kimberley Stone 4 years ago
Removed the 3d look. Minimalism. Some are better, some are ... less.
Jolee Koop 4 years ago
My personal pet peeve is the National Instruments logo, it went from being noticeable and different to being something that anyone could accidentally create.
Peko 4 years ago
Largely. Also if you're anywhere close to purchasing either it's pretty clear what they are.
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htbq 4 years ago
I think it also has to do with budget. Less graphic means less money spent on mass products.
nala simba 4 years ago
I don't like change. In fact, most of the above were much better. Why change? If it ain't broke, don't fix it!
Sam (He/They) 4 years ago
They got to butcher all them logos and then they think it looks good
sunflower_013 4 years ago
why are so many comments getting downvoted? if you don’t agree with someone’s opinion then leave it alone or engage in a discussion. and why the heck are nostalgic comments getting downvoted?
S. Tor Storm 4 years ago (edited)
I dont know if they mean flat in a bad way or not? I think this is interesting as hell! (might be because I work with design and logos) The trend now is flatter logos with few colors. A logo should be simple, so it's not a bad thing I think. Most of these look more "modern" and better than the old ones in my opinion.
Lis Daglish 4 years ago
Agree. Spent 20 something years managing brands. It’s a lot more complex than people imagine (corporate guidelines, multi media, global vs local presence, diversity, trademark properties yadda yadda)
Load More Replies... Lis Daglish 4 years ago
I don’t think these have ‘lost their charm’ at all, merely a reflection of current aesthetic style; clean, simple, unambiguous.
TheHolyFatherOfToast 4 years ago
My guy. Enough. The point of this post is to show people the difference between the original and the new one and get peoples opinion on them. Not to show how the new logos, although that is a part of it.
Load More Replies...
Shelp 4 years ago (edited)
My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Gyro Pilot 4 years ago
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
Load More Replies... Nikki Sevven 4 years ago
A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
soni w 4 years ago
I thought that. The font and colours are pretty much all the same.
Load More Replies... Bacony Cakes 4 years ago
*company needs new logo* Designer: How about bland bold black font on a white background?
Full Name 4 years ago
Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?
Load More Replies... Kyle D 4 years ago
It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.
Joannie Goulet 4 years ago
I've been a graphic designer for almost 20 years now so my perspective may be different. I think many people here prefer the old versions simply for nostalgia. "It was the original / the one from my childhood so it's superior." In my humble opinion many of the originals were dated (or plain bad designs) and the new ones are way better. Serif fonts are not as fashionable now and can be hard to read depending of the style.
Bob Belcher 4 years ago
New ADA regulations require fonts to be Sans Serifs. Serifs are those little lines at the ends of letter. Serif fonts are typically thinner and harder for the blind to read. Hence the reason many logos are becoming thicker and more blocky. It's so the blind can read easier. All ATMs are already required to be Sans Serif with at least 14pt font. Background must also sharply contrast text coloring.
Bob Belcher 4 years ago
If you really want to dive deep into website compliance, look up WCAG 2.1 requirements.
Load More Replies... Heather Williams 4 years ago
As a visually impaired person I like the move to simpler, cleaner logos. It makes it much easier for me to identify the brand without all the fluff.
Bored Little Panda 4 years ago
I never realized, they actually changed some of the logos, I guess I got super used to it and forgot
David F 4 years ago (edited)
These new logos fit on cell phone screens and they look better on apps. They are adapting to the environment but some should have kept the old designs and especially at the restaurant like Wendy's. Jeez my dad drives around and he can't see where Burger King is anymore. Thanks for pulling a fast one on the world and taking our memories away. Companies now care less about the customer and the younger generation is so rude to people and a lot of that has to do with making the world a boring looking place. Why care about a business like Pepsi if they don't bother to spell their name on the can. Best Western signs look so cheap now, they match the new app logo outside on the street. We are going lose our society to bad design.
Barbara Vink 4 years ago
I found that in at least 50% of the examples, I preferred the original version. San serif wording makes new ones all look too similar. I really miss the Smucker's little strawberries as well.
Rob Williams 4 years ago
Not being American I didn't recognise half of them... before or after!
Marilyn Helling 4 years ago
I must say I like the THEN on almost every one, only a couple NOWs
Kimberley Stone 4 years ago
Removed the 3d look. Minimalism. Some are better, some are ... less.
Jolee Koop 4 years ago
My personal pet peeve is the National Instruments logo, it went from being noticeable and different to being something that anyone could accidentally create.
Peko 4 years ago
Largely. Also if you're anywhere close to purchasing either it's pretty clear what they are.
Load More Replies... htbq 4 years ago
I think it also has to do with budget. Less graphic means less money spent on mass products.
nala simba 4 years ago
I don't like change. In fact, most of the above were much better. Why change? If it ain't broke, don't fix it!
Sam (He/They) 4 years ago
They got to butcher all them logos and then they think it looks good
sunflower_013 4 years ago
why are so many comments getting downvoted? if you don’t agree with someone’s opinion then leave it alone or engage in a discussion. and why the heck are nostalgic comments getting downvoted?
S. Tor Storm 4 years ago (edited)
I dont know if they mean flat in a bad way or not? I think this is interesting as hell! (might be because I work with design and logos) The trend now is flatter logos with few colors. A logo should be simple, so it's not a bad thing I think. Most of these look more "modern" and better than the old ones in my opinion.
Lis Daglish 4 years ago
Agree. Spent 20 something years managing brands. It’s a lot more complex than people imagine (corporate guidelines, multi media, global vs local presence, diversity, trademark properties yadda yadda)
Load More Replies... Lis Daglish 4 years ago
I don’t think these have ‘lost their charm’ at all, merely a reflection of current aesthetic style; clean, simple, unambiguous.
TheHolyFatherOfToast 4 years ago
My guy. Enough. The point of this post is to show people the difference between the original and the new one and get peoples opinion on them. Not to show how the new logos, although that is a part of it.
Load More Replies... 
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