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30 Times Companies Left Many People Disappointed After Changing Their Logo Design
Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.
However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.
However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).
While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.
This post may include affiliate links.
#1
Bored Panda
Final score:
423points
Brandi VanSteenwyk 4 years ago
I'd love to see a little leaf of bamboo, for a touch of greenery, added onto the new one.
Annie Niemands 4 years ago
Anyone ever noticed that real pandas never hace just one black spot on their eye? Now that it isn't earing bamboo anymore it begs the question: Is it even a panda?
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Raine Soo 4 years ago
The current design is so much better. The first one was actually kind of creepy.
RELATED:
#2
Warner Bros.
Vic 4 years ago
It went from a grand logo to a cheap printout looking thing.
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Furry_Danger 4 years ago
You probably only watch the old movies of theirs.
Load More Replies... Demon Child 4 years ago
You don't have to be modern to be loved. There will always be a special place in my heart for you Warner Bros...
#3
Gmail
birdie asf 4 years ago
Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.
Marcin Barczyński 4 years ago
I actually expected YouTube to change its logo too, and have already opened Google Play instead of it several times on my phone...
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Rissie 4 years ago
And they don't even go together very well because the shapes just don't work together. Other than in confusing the huck out of me...
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Kathryn Baylis 4 years ago
The new one looks nothing like an envelope—-which was the point of the old G—-MAIL logo.
your_lesbian_friend 4 years ago
I don't like any of the new google app logos.... :(( nostalgic for the og google mail lol
Luther von Wolfen 4 years ago
I like the new one. It does look less like an envelope, but the original was designed to make a new thing seem like an old, familiar thing, and we don't really need that anymore.
Marlowe Fitzpatrik 4 years ago
You don't get much mail at christmas and birthdays, do you?
Load More Replies... #4
Burger King
Average Grizzlies Fan 4 years ago
Honestly I like the older Burger King logo, but then again that is just what I'm used to.
Nubis Knight 4 years ago
I miss the blue color, gave the Logo a more to remember Look in my opinion.
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Corey Smith 4 years ago
Maybe I'm missing something, but did Burger King go back to its old logo (the "now" one)?
Mangelo Il Fumatori 4 years ago
Yeah, this "new" logo is the one I remember as a kid in the 1970s and1980s
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Furry_Danger 4 years ago
WHAT? Apparently, I live under a rock, because I've never seen this...
#5
Pringles
birdie asf 4 years ago
Yes let's just buy chips from a creepy floating mustache with eyes and brows
The Chosen One 4 years ago
AAAAAAAAAAAAAHHH THEY KILLED IT!!!!!!!!! RIP pringles man, you were always so good to me🥺🥺
#6
Nickelodeon
Screeching Cryptid 4 years ago
Yeah. It could be worse. Still prefer the old one tho
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#7
J.m. Smucker
birdie asf 4 years ago
when did this happen? the new one is NOTHING like the old one and it just looks awful
C.S. E. 4 years ago
I see that they're trying to modernize it, but the logo on the left says NOTHING about the product. On the left - something to do with strawberries. On the right. .. . interior design company? Also, you can't modernize the word 'Smucker's'. .. you just can't. It's like modernizing the name Ethel. And isn't cottage core a big thing now? You should go HARDER in the homemade looking direction.
MarcAngelina Alcober 4 years ago
what? you need more information as to what smuckers is because you do not know it is a jam (image on left). I guess you would have to say that about every single ad that is on this thread then. and of course you can modernize smuckers... you are trying to tell me you didnt know what it was before this post? C'mon- everyone and their children know smuckers... After saying all that- the new one, is terrible.
Load More Replies... The Chosen One 4 years ago
AAAAAAAAAAAAAAAAAAAAAAAAAHHHH WHAT DID THEY DO!?!?!? MY CHILDHOOD! MY LIFE! THIS IS A MONSTROSITY! WHO DID THIS?
birdie asf 4 years ago
yea what's the sudden rush to change imagines everyone grew up with and loved it's like our childhood is being swept from under our feet
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#8
Petco
Shelp 4 years ago
Because the graphic designer in change is 10 years late and didn't understand that minimalism died out the same year Steve Jobs did.
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Demon Child 4 years ago
How is a boring logo supposed to be an upgrade??? "Petco" just a statement. not interesting. Petco I am very upset. You are lucky My cat is a huge fan of the turkey liver canned food, or else I would be taking my business elsewhere. (Joking, I love you Petco)
Kathryn Baylis 4 years ago (edited)
Where’d the pets go? Hello PETCO! You left the most important part of your name out of your new logo, idiots!!!
#9
Holiday Inn
birdie asf 4 years ago
Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.
Nana Ama Bedua Mensah 4 years ago
I think that the second one is better.. i get Las Vegas vibes from the original one
#10
Bmw
Annemarie Mattheyse 4 years ago
Because... design trends are towards flattening - less shading and 3D stuff. Blame it on Apple.
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mph seti 4 years ago
I think it's more about being clearly identifiable on a phone screen, but printing economy likely still matters too.
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Althea Webb 4 years ago
Don't they want people to be impressed with their company? The essence of dumbing down.
Nubis Knight 4 years ago
Urrrrgh, so ugly! Like they hadn't enough money left for whole print. ~.~
#11
General Motors
Stephanie Did It 4 years ago
Changing the image from upper case to lower case connotes lowering the status and expectations of the company. Psychologically, they're telling us they've gone downhill.
Sawdust 4 years ago
Flip the new one upside-down and it could be the new Warner Bros. logo. :-) gm-logo-up...34b6fc.jpg 
Demongrrrrl 4 years ago
As a proofreader, a single line under a letter means that it needs to be capitalized.
LJ Robinson 4 years ago
THAT'S what's wrong with it!! Was bugging me, but I couldn't tell why! Thanks
Load More Replies... Angela 4 years ago
Flip it on its side, it says Elon. Once you see it you can't unsee it. You are welcome.
Marcellus the Third 4 years ago
How can you make a remarkably ugly logo with the most average, widespread elements? Weird. They had a font that was ugly and dated first, and now they have another one! They replaced the ugly diagonal gradient with a worse horizontal one! This logo will be used in design classes as the how-not-to.
#12
Staples
Christopher Walkies 4 years ago
I think that's meant to be a staple... Also, it looks like it has deployed incorrectly. Points go to the original logo. No appeals.
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Annemarie Mattheyse 4 years ago
These are the wrong way round! The one on the left is the new logo, and the one on the right the old one.
Demongrrrrl 4 years ago
I've only ever seen the one on the right. If there's a new one, it would be the one on the left.
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#13
Starbucks
Jo Morris 4 years ago
The company name has been removed. Guess they think everyone knows who they are.
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Luther von Wolfen 4 years ago
The old one is already a neutered version of an old illustration. Starbucks took a good image and then removed everything good to come up with a soulless, corporate meh. Basically the same thing they do with coffee.
Screeching Cryptid 4 years ago
mermaids used to have 2 tails in old folklore i believe
Load More Replies... Octavia Hansen 4 years ago
The original logo showed her breasts. Guess women having tits was too much for a cup . . .
LJ Robinson 4 years ago
I like the new one better. The old one is kinda weird... I always felt like she either had two tails, or one that was split in half. Now the tail/legs/whatever aren't so bizarre.
Terry Gasca 4 years ago
The evil mermaid logo. Never figured that one out for coffee anyway......
#14 Google
Althea Webb 4 years ago
True. Same colors, same size and spacing. Nothing to quibble about there.
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Margaret Colquhoun 4 years ago
I always thought the old g, which looks like a pair of old-fashioned glasses, suited the concept of searching better.
Melanie King 4 years ago
ngl, i kinda like the new one better, but not their new app logos, those just suck.
Mz Phit 4 years ago
I prefer the old font...but I may be biased as I am an old school engraver (for jewelry) and the first font is simply more elegant
Laura Tasciato 3 years ago
For engraving, yes. For a search engine that never uses a serif, nope.
Load More Replies... #15
Mountain Dew
RoseTheMad 4 years ago
I think in the UK the logo is still "Mountain Dew" not "Mtn Dew" If it's changed to Mtn Dew I honestly haven't even noticed. But I think it hasn't over here.
Kathryn Baylis 4 years ago
F*****g text message spelling. It’s an ad, not a text—-spell your name correctly, no abbreviations!!!
Dorothy Cloud 4 years ago
Fewer people can actually read, maybe they figured they better shorter it like all the young people do.
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Thomas Ewing 4 years ago
Where's the hillbilly yelling "Yahoo! Mountain Dew! There's a bang in every bottle! It'll tickle yore innards!"
#16
Wendy's
Melanie King 4 years ago (edited)
This reminds me of when i got a wendys burger and there was ketchup smeared on the inside of the wrapper under her mouth so it looked like she had killed someone and ate them.
Rannveig Ess 4 years ago
Advertising "Old Fashioned" hamburgers by making Wendy look like a ComiCon version of a stripper?
Marlowe Fitzpatrik 4 years ago
I'm really wondering what you consider a stripper-attire.
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JohnPeterCB 4 years ago
I loved the new one, they make it more clean, modern and yet they kept the design and vintage style highlighted.
#17
Pepsi
zims 4 years ago
New one looks like someone's belly spilling out over the edge of their jeans under a too-small red shirt
Melanie King 4 years ago
I remember when they changed it and i was like, what's that? and my parents told me it was pepsi and i didnt believe them because "That is NOT the pepsi logo" Now i like the new one more though
#18
Best Western
Kathryn Baylis 4 years ago
Why are they going for such flat, faded, lifeless, cheap looking logos? Did they run out of every color but the worst shade of blue? Who’s making these decisions—-and more importantly, what talentless ad agency art department is creating them, and passing them to the salespeople to convince these companies to buy them?
Pascale Pierloot 4 years ago
Framed would have been better, now it's like the name is barely tagging along.
Susan Egan 4 years ago
When you change your name to an acronym, you shouldn't have to explain it.
#19
Olive Garden
Kathryn Baylis 4 years ago (edited)
Meh. The old one evoked Italy. The new one looks like it should join the other doodles on the blue denim-covered three ring notebook of a 1970s high school cheerleader.
Fan-tastic panda 4 years ago
I like both but the older one looks really realistic and fun, it looks ancient I like it
Diane Phillips-Herman 4 years ago
Also using "Italian" is an insult. Their food is awful.
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International House Of Pancakes
Sasha Kuleshov 4 years ago
Both are good, now gimme unlimited pancakes and a strawberry milkshake >:D
Nubis Knight 4 years ago
Ehehehe... the new one uses the same font as the biggest German sanitary tampon Brand "ob" so you can imagine what it'll be relied to (especially with the "op" so highlighted).
Nubis Knight 4 years ago
Forgot to say it's not only the same font, but almost the same color too. ^^;
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Eemeli Saarelainen (Molter) 4 years ago
Same. Also kinda funny name as they don't have that much brand presence outside United States.
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Nicolas Santana 4 years ago
omg the old one i seen before a a ihop the sign was happy but the sign on the restaurant is sad
#21
Los Angeles Rams
A.M. Pierre 4 years ago
You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.
Sawdust 4 years ago
Yeah, the horn kind of looks like a lightning bolt for the LA Chargers.
Load More Replies... Average Grizzlies Fan 4 years ago
This isn't to bad, but I know some people that used to LOVE the "then" logo.
Melanie King 4 years ago
Idk... i like the new one but i'd like it better if you could actually tell it was a ram...
Firefoxgaming YT 4 years ago
I'm gonna be honest, I thought the now photo was the chargers all this time
#22
Wawa
Charlene Wilbur 4 years ago
Wawa is in Florida now and it is literally THE BEST convenience store/deli.
Screeching Cryptid 4 years ago
The old one is better. Though the new functions as a logo, the old one just has more character
#23
Taco Bell
Al Christensen 4 years ago
In a world of red and yellow fast food logos, purple was a great choice.
#24
Hellofresh
Flora Endebez 4 years ago
Wait what? Are these "new" logos recent? I thought hello fresh was the one on the right!
Tobias the Tiger 4 years ago
I was about to say the same thing: my family orders from Hello Fresh pretty frequently, and the logo looks like the one on the left.
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I'manoob! 4 years ago
I feel like it should be put together. Cause both of them have their own flair to it. So keep the cursive 'Hello' and the lime from before, but switch the before 'Fresh' with the after 'Fresh'. Then you could probably make the 'Fresh' the same color it is or change it to white to match the 'Hello'. Idk, could be an option.
#25
Yves Saint Laurent
Marcellus the Third 4 years ago
Indeed "YSL" is how you refer to them, "SL" would be anything.
Load More Replies... C.S. E. 4 years ago
Is it just me or are all the luxury European brands developing the same logo? This is the third time I've see this bold, blocky change.
OhBlahDi OhBlahDa 4 years ago
The blog The Fashion Law actually did a piece on this, how all these brands are beginning to look the same. It's crazy.
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Fan-tastic panda 4 years ago
The new one looks like it came from the title of a movie and the other one looks just fine
#26
Syfy
Nubis Knight 4 years ago
Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'
Luther von Wolfen 4 years ago
Whoever designed all these just chose a font and typed a few letters. I wonder how much they charged for that.
j 4 years ago
Usually there ARE some tiny adjustments that most people don't notice that does go into it. Also I think they created their own custom font (based off of another existing font so they could license it)
Load More Replies... Kathryn Baylis 4 years ago
Prefer the old one—-by about 80,000 light years (distance to the farthest edge of our galaxy).
#27
Blue Point Brewing Company
Shelp 4 years ago
Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.
Christopher Walkies 4 years ago
You will be forced to wear a T-Shirt with one of these logos. Choose. There's your answer.
Kathryn Baylis 4 years ago (edited)
Not an improvement at all. Sucked all the life right out of the logo.
#28
Procter & Gamble
Zoe's Mom 4 years ago (edited)
It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.
Ida 4 years ago
Just me who had to count the stars after reading this comment?
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C.S. E. 4 years ago
I can understand this one. I had no idea that P&G's original logo was what is on the left. I looked it up and I can see why they changed it. Apparently, in the 80's, there was a rumor (spread mainly by Amway) that it was a satanic symbol. If you remember the time, that was the peak of the Satanic Panic. This one isn't really fair because the company has been around since the 1850's - they've gone through a few logos. Source: https://en.wikipedia.org/wiki/Procter_%26_Gamble#Logo_controversy
Catlady6000 4 years ago
A lot of churches boycotted P&G because of that rumor. If I remember correctly, almost the entire Southern Baptist Convention, which added up to a few million people not buying their product. According to,my Baptist boss at the time, they also boycotted Disney for having "gay days" as he put it. He took great pride in telling me they boycotted Walden Bookstores right out of business for selling porn.
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Screeching Cryptid 4 years ago
I like the old one, but maybe the name in small letters under the disc would look good
Pascale Pierloot 4 years ago
They still do shady things today...buying all of their competition and keeping good old and trusted brands from changing their formula's or going their own way. They have too much power deciding what's good for us and what has to nipped in the bud.
#29
Yahoo!
white_shadow 4 years ago
tbh I don't liek the letters with lines at the edges. Just like google's old logo
Christopher Walkies 4 years ago
Lines at the edges: Serifs. You don't like serifs. Be sure to order all your fonts Sans Serif.
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PotatoNinja5000 4 years ago
You can hear the old logo just by seeing that font. New one doesn't evoke any old jingle memories.
#30
Airbnb
Little Dino 4 years ago
yeah, i personally think the first one can be a little harder to read
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grafxgal60073 4 years ago
sorry for being crude, but the symbol on the new logo looks faintly sexual
Kathryn Baylis 4 years ago
New one looks like it has a pair of testicles in front of the name.
#31
Citroën
"Simo Häyhä" 4 years ago (edited)
It looks like they just photo copied it(Edited for spelling)
Kathryn Baylis 4 years ago
Dear “Artist” - Did you forget your colored pencils the day the ad copy was due, or something? Because you totally sucked every bit of life and color—-and visual impact—-right out of it.
#32
The Metropolitan Museum Of Art
Noah Gibson-fowlkes 4 years ago
the old one looks like they were trying to summon a demon
Load More Replies... Kathryn Baylis 4 years ago
Much prefer the old logo, because it looks like it’s trying to capture the essence of Da Vinci’s Vitruvius Man—-something the type of person who would go to The Met would be familiar with. Gives it a bit of cache.
Bored.Paige 4 years ago
The second one gives me a headache and the first one is too crowded, they could have done much better.
sam thecat 4 years ago
Old one had style. It had the touch of Fibonacci .very refined and classic. New one is a style that is too common.
#33
Burberry
Kathryn Baylis 4 years ago
What is with this dull, minimalist trend? Leave well enough alone. The old logos are eye-catching and beautiful. Your new minimalist junk just looks lazy and unimaginative—-and are pure, unadulterated s**t.
Kisses4Katie 4 years ago
When did they do this? Yuc, guess only vintage if I can ever afford it
LJ Robinson 4 years ago
The first one has meaning and punch. The second could be for anything. Too generic.
#34
Meetup
A.M. Pierre 4 years ago
The first one looks like a name badge with handwriting on it. The second one looks like someone had five seconds to make a logo but couldn't get any fonts to load in Photoshop so they scribbled on a napkin with a red Sharpie.
Muhammad Salman 4 years ago
I would prefer the older one, as it reflected the purpose of the website, the new one is just hmmmmm .... let's say no words
#35
Deviantart
Sleazy Weaver 4 years ago
The original sucks ass but the "new" (it's been around for years, not very new) version isn't that bad. It has a coherent theme of slants that carry over to letters that usually wouldn't have them, which makes it intriguing (as opposed to the boring black Helvetica font "logos" a lot of the others are using).
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#36
Black & Decker
Avery S Alberico 4 years ago
Orange is the new black. you didn't get the memo?
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Joyce Melton 4 years ago
Who cares about the logo, can they go back to the old quality products?
Kathryn Baylis 4 years ago
Sid the incredibly unimaginative fourth assistant bookkeeper in the office that doesn’t have any windows could’ve drawn that. And Sid can’t even draw a stick figure. Didn’t realize the advertising industry had gotten so lazy, unimaginative, and untalented. Hell, let’s get Don Draper in to fix this s**t.
sam thecat 4 years ago
The old one had the nail head or screw head . It symbolized what they carried. New one not a clue.
LJ Robinson 4 years ago
Those are the last names of the people who started the company. Black. Decker. Get it? Google is a wonderful thing.
Load More Replies... #37
Berluti
C.S. E. 4 years ago
The logo on the left looks elegant, while the right looks substantial. Because they make bespoke men's shoes, either works, really. This is an example of a fully lateral change, imo.
Kathryn Baylis 4 years ago
Much much prefer the elegant logo. Looks like it could be the original—-please correct me if I’m wrong—-and I generally prefer the originals to any (crappy) attempts at creating new ones.
Load More Replies... Catlady6000 4 years ago
They should have just made the original bold type with the same font
Load More Replies... Melanie King 4 years ago
I'm not sure about this company or what they make and i've never seen the logo before this, but i kinda like the new one better
Theo Nightingale 4 years ago
Just completely trash a company of class and elegance ~ the new logo says nothing of Paris.
Luther von Wolfen 4 years ago
The switch from serif fonts to sans serif goes back to the 90s, at least. It's easier to read - which is great if you're designing traffic signs. I don't think everything benefits from being bland, though.
#38
Disney Channel
cat in a tank 4 years ago
it's true. i stopped watching right as it was declining
Load More Replies... Ninja Kitty 4 years ago
I noticed that they don't draw the disney image as much anymore... I miss watching that for some reason
The Chosen One 4 years ago
Disney Channel sucks. I watch DisneyXD, my younger siblings and cousins watch DisneyJr (RIP playhouse Disney), I like Disney cartoon movies, but Disney Channel is just dead to me
#39
Us Open
Kathryn Baylis 4 years ago
Where’s the tennis ball? You know, the whole point of the damn thing?
deanna woods 4 years ago
It's above US Open. They combined the tennis ball with the flames.
Load More Replies... Melanie King 4 years ago
Idk, i like the word better in the new one, but i like the old ball better
Christopher Walkies 4 years ago
Getting the ball strip to work in the flame is very clever and satisfying.
BabaBizzle 4 years ago
Old one as US stands for United States so it should be capitalized. Also the tennis ball is evident in the old one.
#40
Northwest Airlines
Final score:
21points
Nasren Jak 4 years ago
The triangle in the old one has a purpose, it indicates both W and A. In the new one it's just an arrow pointing "down", not a good sign for an airline.
Jennifer Hargett 4 years ago
Good observation Nansen. And perhaps it was a bit of foreshadowing considering the airline went defunct in 2010.
Load More Replies... Christopher Walkies 4 years ago
The little arrow pointing NW in the original is so neat and clever as part of the W. In the new one, it's just DUNK! Here's a red triangle. In a circle.
#41
Balmain
Kathryn Baylis 4 years ago
The original was perfect as is; evoking class and understated elegance. The new one has no allure, no beauty, and evokes nothing but bargain basements.
Annemarie Mattheyse 4 years ago
I feel like they've stripped the brand's history from the logo.
Berit-Bärbel Rebane 4 years ago
Balmain, Burberry and Saint Laurent look the same now. They lost their character to look more minimalistic.
Luther von Wolfen 4 years ago
I have a selection of stock fonts in my laptop, so I am qualified to design corporate logos.
Theo Nightingale 4 years ago
Again! We are losing the simple, sharp, impressive classics in logos - Paris is like nowhere else but as the great creators pass on, the new people are struck with the insatiable need to steal the great houses of fashion by slapping trashy, uninspired logos in place of elegance in the Parisian tradition
#42
Bt Group
Gene Doyle 4 years ago
I have to totally disagree with you, Lukas, at least on some of these, and I am a retired 70+ Graphic Designer, so I am not a Spring Chicken and not liking some of the makeovers simply because they look "younger." Old Taco Bell vs. New Taco Bell—great makeover! Definitely not a bust. Same with Disney Channel, Olive Garden, and U.S. Open.
#43
Balenciaga
Anne Marieke Fransen 4 years ago
Are all the high end fashion logo's designed by the same person?
Star of the world 4 years ago
yea most likely. they all have that bland look
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Kathryn Baylis 4 years ago (edited)
Wait. Did I time travel back to the 1970s or something? Because all this chunky bold font is giving me flashbacks—-and not in a good way.
Theo Nightingale 4 years ago
I'm so sick of this wholesale trashing of creative styles of the great fashion houses ... I'm considering throwing myself on my shears in protest
Add New Image
What do you think ?
Shelp 4 years ago (edited)
My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Gyro Pilot 4 years ago
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
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Nikki Sevven 4 years ago
A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
soni w 4 years ago
I thought that. The font and colours are pretty much all the same.
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Bacony Cakes 4 years ago
*company needs new logo* Designer: How about bland bold black font on a white background?
Full Name 4 years ago
Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?
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Kyle D 4 years ago
It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.
Joannie Goulet 4 years ago
I've been a graphic designer for almost 20 years now so my perspective may be different. I think many people here prefer the old versions simply for nostalgia. "It was the original / the one from my childhood so it's superior." In my humble opinion many of the originals were dated (or plain bad designs) and the new ones are way better. Serif fonts are not as fashionable now and can be hard to read depending of the style.
Shelp 4 years ago (edited)
My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Gyro Pilot 4 years ago
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
Load More Replies... Nikki Sevven 4 years ago
A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
soni w 4 years ago
I thought that. The font and colours are pretty much all the same.
Load More Replies... Bacony Cakes 4 years ago
*company needs new logo* Designer: How about bland bold black font on a white background?
Full Name 4 years ago
Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?
Load More Replies... Kyle D 4 years ago
It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.
Joannie Goulet 4 years ago
I've been a graphic designer for almost 20 years now so my perspective may be different. I think many people here prefer the old versions simply for nostalgia. "It was the original / the one from my childhood so it's superior." In my humble opinion many of the originals were dated (or plain bad designs) and the new ones are way better. Serif fonts are not as fashionable now and can be hard to read depending of the style.
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