15 Creative Guerrilla Marketing Ideas

Did you enjoy looking at 33 Cool and Creative Ambient Ads and 25 more that we posted?

If the answer is yes, then you’ll definitely love these! We’ve collected fifteen more clever examples of guerrilla advertising, so you can think of it as a “Part III” of our creative advertisement series.

Now, I’ll be completely uncreative and just quote Wikipedia, but you can skip right to the pictures:

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR or publicity stunts, and any unconventional marketing intended to get maximum results from minimal resources. This kind of viral marketing gets people to organically advertise products through discussion and social interaction. [1]

1. Greenpeace: Tree

“Deforestation continues with the turn of a page” – Awareness campaign by Greenpeace (Advertising Agency: LINKSUS, Beijing, China)

2. It’s a Boy Card

“Insert finger and open. It’s a boy!” A card announcing the arrival of a baby-boy.

3. South Africa Tourism: Zebra

“It’s closer than you think.” Ambient advertising idea for South Africa Tourism. Zebra Crossings near traffic lights in Mumbai were turned into crosswalk art that resembles the stripes of a real zebra. (Agency: Contract, Mumbai, India)

4. Hawaiian Tropic: Enjoy The Sun

An interactive advert to help you enjoy the sun! (Agency: Grey, Stockholm, Sweden)

5. Styx Underwear: Only Time

Styx Underwear for men has a unique design that ensures it won’t ride and get stuck up your rear end.

6. WWF: Billboard

“Save paper, save forests.” (Advertising Agency: Saatchi & Saatchi, Paris, France)

7. Comedy Central: Hand

Art Director / Copywriter: Rod Henriques

8. Business card for Dr. Kiprov – Cosmetic Surgery

Via the use of two rubber inserts, this creative business card shows the effect that Dr. Kiprov’s cosmetic surgery can have. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

9. Chart Business Card

Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, this unique business card with its double-sided design communicates this promise. (Advertising Agency: Rethink, Canada)

10. Bavaria Pilsner Beer: Book

Men are from Bars. Women are from Venus. (Advertising Agency: KesselsKramer, Amsterdam, The Netherlands)

11. Clear: No Dandruff

“Clear. No Dandruff.” Ad created to show the effectiveness of Clear in eliminating dandruff. (Advertising Agency: Lowe/SSP3-Bogotá, Colombia)

12. Total Nutrition Corporation, GNC Burn 60: Burn Bag

These supplement promise to help pinch your waist just like this creative shopping bag. See more examples of creative bagvertising here. (Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines)

13. Alzheimer’s New Zealand: Eraser USB Stick

Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website alzheimers.co.nz. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

14. EIZO: Pin-up Calendar 2010

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail. (Advertising Agency: Butter, Berlin/Duesseldorf, Germany)

15. Ballet Classes

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