Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising.
It may be hard to believe, but an average North American sees 3,000 ads per day . They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid.
Due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years.
However, some think “ambient advertising contains the seeds of its own destruction… because once the approach is copied and becomes commonplace, it ceases to surprise,“ Guardian, August 1997.
Another problem is that “genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it.” Sunday Business all the way back in 1998.
In the end, whilst not taking off in a huge way, ambient advertising shows no sign of going away. And to prove that – we collected Another 25 Creative Ambient Ads. Enjoy, and don’t forget to tell us what you think!
1. Master Magician’s Luggage
Advertising Agency: David&Goliath, USA
2. Indus Pride: Beer Mug
Advertising Agency: Ogilvy & Mather, Bangalore, India
3. Anti-Dandruff Shampoo: Dandruff Is Not Appetizing
Agency: Grey G2/Group, Düsseldorf, Germany
STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising
4. McDonald’s: MacFries Pedestrian Crossing
Advertising Agency: TBWA Switzerland
5,6. Smart: Giant Bike Lock & Shoehorn
Advertising Agency: BBDO, Toronto, Canada
7. Supor Non-Stick Pans
Advertising Agency: Leo Burnett, Shanghai, China
Results: A rise in sales of 20% in the selected Shanghai malls.
8. Gillete: Hairy Elevator
Advertising Agency: Ponto de Criacao, Brazil
Prefer it this way? 98% of women do too.
9. Basketball Players Wanted
Advertising Agency: BBDO Russia
Our idea was very simple ” Stick up Announcements of the trials for the basketball team in the streets..BUT… we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials.”
10. Dubai Metro: I Haven’t Left
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
I haven’t left Dubai, I just love the metro!
11. Wong Dog Food: Hand
Advertising Agency: Mayo Draft FCB, Peru
They had tied up a human arm in dog’s neck to prove the power and strength of the new dog food.
12. Nintendo Toilet Crosswords
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Nintendo transformed a bathroom into one big brain teaser.
13. Extremely Long Brush. Extremely Long Lashes
Advertising Agency: Saatchi & Saatchi Canada
14. Alfa Romeo Helps Other People Sell Their Cars
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Within days the poster sites were completely full.
15. Motrin: Targets Your Pain. Where It Hurts
Advertising Agency: TAXI 2, Toronto, Canada
16. Audi: Garage
Advertising Agency: Lowe Roche, Toronto, Canada
17. Ponytail Train Handle
Advertising Agency: Fortune Indonesia
Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.
18. Altschul Orthodontics Gives You A Straight Smile
Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones
19. Real Woman In a Real Suitcase
Advertising Agency: Serviceplan, Germany
A real, living woman was forced in a crystal suitcase and afterwards put on a running baggage claims at various airports.
20. Bikini Waxing On The Third Floor
Advertising Agency: Tempo Advertising, Bucharest, Romania
21. Together We Get Rid Of Pounds
Advertising Agency: Euro Rscg Zuerich, Switzerland
22. KarstadtQuelle: Dental Implant Insurance
Advertising Agency: Jung von Matt, Hamburg, Germany
23. Xdress – Online Boutique For Male Crossdressers
Advertising Agency: Spring, Vancouver, Canada
Client: Xdress.com is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
24. Divorce Lawyer – Sabina Stobrawe
Advertising Agency: g k k DialogGroup, Frankfurt, Germany
92% Of Guys Say They Washed. 34% Were Lying