Another 25 Creative Ambient Ads

Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising.

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It may be hard to believe, but an average North American sees 3,000 ads per day [1]. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid.

Due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years[2].

However, some think “ambient advertising contains the seeds of its own destruction… because once the approach is copied and becomes commonplace, it ceases to surprise,“ Guardian, August 1997.

Another problem is that “genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it.” Sunday Business all the way back in 1998.

In the end, whilst not taking off in a huge way, ambient advertising shows no sign of going away. And to prove that – we collected Another 25 Creative Ambient Ads. Enjoy, and don’t forget to tell us what you think!

1. Master Magician’s Luggage

Advertising Agency: David&Goliath, USA

2. Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

3. Anti-Dandruff Shampoo: Dandruff Is Not Appetizing

Agency: Grey G2/Group, Düsseldorf, Germany

STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising

4. McDonald’s: MacFries Pedestrian Crossing

Advertising Agency: TBWA Switzerland

5,6. Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

7. Supor Non-Stick Pans

Advertising Agency: Leo Burnett, Shanghai, China

Results: A rise in sales of 20% in the selected Shanghai malls.

8. Gillete: Hairy Elevator

Advertising Agency: Ponto de Criacao, Brazil

Prefer it this way? 98% of women do too.

9. Basketball Players Wanted

Advertising Agency: BBDO Russia

Our idea was very simple ” Stick up Announcements of the trials for the basketball team in the streets..BUT… we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials.”

10. Dubai Metro: I Haven’t Left

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

I haven’t left Dubai, I just love the metro!

11. Wong Dog Food: Hand

Advertising Agency: Mayo Draft FCB, Peru

They had tied up a human arm in dog’s neck to prove the power and strength of the new dog food.

12. Nintendo Toilet Crosswords

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Nintendo transformed a bathroom into one big brain teaser.

13. Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

14. Alfa Romeo Helps Other People Sell Their Cars

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Within days the poster sites were completely full.

15. Motrin: Targets Your Pain. Where It Hurts

Advertising Agency: TAXI 2, Toronto, Canada

16. Audi: Garage

Advertising Agency: Lowe Roche, Toronto, Canada

17. Ponytail Train Handle

Advertising Agency: Fortune Indonesia

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.

18. Altschul Orthodontics Gives You A Straight Smile

Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones

19. Real Woman In a Real Suitcase

Advertising Agency: Serviceplan, Germany

A real, living woman was forced in a crystal suitcase and afterwards put on a running baggage claims at various airports.

20. Bikini Waxing On The Third Floor

Advertising Agency: Tempo Advertising, Bucharest, Romania

21. Together We Get Rid Of Pounds

Advertising Agency: Euro Rscg Zuerich, Switzerland

22. KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

23. Xdress – Online Boutique For Male Crossdressers

Advertising Agency: Spring, Vancouver, Canada

Client: Xdress.com is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.