Have you ever seen a cool bag advertisement in your real life? I mean those viral bagvertising examples which are now all over the Internet.
I bet 99.99% of you haven’t, but at the same time 99% of you have seen them on the net.
So, my question is – what are advertisers aiming at? Real people on the street or Internet surfers?
I leave it for you to decide, but what I know for sure is that they are super creative and is a must-see thing. So, without further ado, I present you this huge collection of Creative Bag Advertisements.
P.S: before any of you start complaining “I’ve seen this already” – I can assure you haven’t seen every bag advertisement on our list as it’s probably the biggest and the most complete collection of the coolest bagvertising examples over the net. Enjoy!
1. ASPE Crime Stories Bag
This bag was given when you bought a book by Belgium’s most famous crime-writer.
2. Ann Summers – Kinky Whip
A guerrilla marketing concept for Ann Summers (underwear and accessories shop). Designed by guerrillaguru © 2007
3. Shumensko Beer Crate
Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria
4. Volkswagen Golf GTI Bag
Advertising Agency: Agence V, Paris, France
5. Meralco: Unplug to Save
Advertising Agency: TBWA, Philippines
Meralco, the Philippines’ top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.
Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.
6. Greenpeace – Give Me Your Hand
Advertising Agency: dentsu, Beijing, China
7. Children with Autism
Art director: Yosef Khouwes | Copywriter: Bipin Jacob
8. Stop’n grow: Nailbiter
Credit: Jung von Matt, Berlin
Agency: Creative Lab, Cairo, Egypt|Art Director: Walid Abd Rabo
11. Red Cross – Volunteers Needed
Advertising Agency: Lem, Shanghai, China
12. Gaia: Animals Torture
Agency: Duval Guillaume, Brussels, Belgium
13. Sawney Bean – Cannibal of Scotland
Creative director/Art Director John Messum
Antje Gerwien, from the University of Weimar.
15. Muse Bags
Agency: Tokyu Agency Inc., Tokyo
These bags were designed as color samples of hair extensions for distribution to visitors to a party at muse, beauty salon. So, hair extensions were attached to bags as handles.
16. Yulia Tymoshenko
Yulia Tymoshenko, the Prime Minister of Ukraine, iconic in Europe for her braids. Funny, but probably fake – the bag looks exactly the same as one of the Muse bags.
17. YKM Shopping Bag: Jump Rope
Agency: TBWA, Istanbul
Publicis Frankfurt | Creative Direction: Gert Maehnicke
19. Clothes in Closets: Knucle Bag
Advertising Agency: Leo Burnett Lisbon, Portugal
20. Blush Lingerie: X-Ray Bag
Agency: BBDO Berlin
21. Floating Magic-i Bag
Advertising Agency: Grey Kuala Lumpur, Malaysia
The brief: The agency was given the task to design a shopping bag for Magic-i, a magic shop. The idea: the handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic.
22. Wheaties Shopping Bag
25. Headhunting Agency Shopping Bag
26. Karl Lagerfeld Shopping Bag
27. Olympic Shopping Bag
28. Tom of Finland Shopping Bag
Tom of Finland is a popular gay icon.
29. Samsung TV Bag