ADVERTISEMENT

My name is Yuri Segalerba and I'm an Italian photographer who moved to Berlin 11 years ago, looking for a more vibrant and inspiring environment, caught by the fascination of abandoned industrial areas.

Some years ago, I went to El Alto, a satellite city of La Paz in the Andean Plateau, which is over 4000 meters high, and I found something you couldn't expect!

In this newborn city, where the architecture is characterized by strong use of exposed brick, Aymara natives, coming from the countryside, are now part of the new middle class and there is a new style of architecture to represent them, which introduced some color in the city of El Alto.

These extravagant and colorful Nuevo Andino (New Andean) style buildings are called Cholet, a mix between the words “chalet” and “cholo” - a dismissive racial epithet that is used in some Latin American countries to identify the indigenous population.

These buildings in El Alto became the representation of economic success.

I retraced the streets of El Alto to discover these colorful buildings and photograph them. I focused on the social and architectural contrast they represent, without ignoring the uniqueness of the geometry and chromaticity typical of this style.

More info: Facebook | yurisegalerba.com | Instagram | Tumblr | opensea.io

#1

Cholet - Copyright © Yuri Segalerba, All Rights Reserved

Report

Lyn Roberts
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Love this fabulous use of form and color…. Delightful design sense….stimulating to the senses and the spirit.

The authorship of this new style can be entrusted to the self-taught architect Freddy Mamani Silvestre and in his wake, other members of the nascent Aymara bourgeoisie who started to build their houses inspired by the colors and forms of indigenous folklore.

RELATED:
    #2

    Interior Of A Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Night Owl
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow, so bright and colorful!

    Leonard Hamers
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    We are inside a gigantic upside down pinballmachine!

    Edward Gordon
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Nice, but after a while, I might have a headache.

    J
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Love it but wouldn't want it as interior decoration.

    Kenny Kulbiski
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Damn! I've never seen a space even remotely like this. I definitely mean that in a good way. I really like it and kudos to whoever came up with it.

    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hey Kenny! You should definitely take a tour in that city! It's impressive!

    Load More Replies...
    View more comments
    #3

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hey @night Owl! Somebody says transformer, somebody says Wrestling fighter! This one could be even look like a techno owl! Maybe he is a friend of yours! :)

    Load More Replies...

    The Cholets have a fixed structure: on the first floor there is a commercial activity - butcher's shop, ironmongery's store, bazaar; on the second floor there is the party hall; on the third floor, owners rent apartments to amortize the cost of the building; and on the top floor, the Cholet proper, the home of the owners.

    ADVERTISEMENT
    #4

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Pelucas
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    El rap de Fernanfloo el rap de Fernanfloo el rap de Fernanfloo floo floo floo floo floo

    Susann Campbell
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow I have seen gentrification but this goes way beyond that !

    #5

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Lyndsey
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My favorite color is green and this one is my favorite

    Amanda Harper
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Another house that could be from OZ!

    A Rose Among Thorns
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These are incredible! They really stand out on a normal, bland street!

    ADVERTISEMENT

    I studied interior design, I enjoyed exploring cities looking for awesome architecture that could inspire me. This exploration brought me to document what I was seeing through pictures. It didn't take long before I understood I was enjoying more the exploration part than the work at the desk in an office. That's how my journey as a photographer began!

    #6

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Susann Campbell
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hmm wonder where they got their unique color combination from.

    ADVERTISEMENT
    #7

    Interior Of A Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Wallet-Support-18882232916
    Community Member
    7 years ago

    This comment is hidden. Click here to view.

    https://www.boredpanda.com/cash-wallet-1-888-223-2916-cash-wallet-support-phone-number-cash-app-wallet-pay-easily-money-any-location-3/

    South America is an amazing half-continent, but in general, when you are there, you are not really attracted by architecture, making an exception for a bunch of well-known cities.

    As soon as I discovered this new style that was deeply connected to the Aymara culture (an indigenous population original to the Andes and Altiplano regions), I was immediately attracted and started to investigate more about it. It's one of the few examples of the expression of a South American indigenous culture through contemporary architecture.

    In these buildings, it's easy to recognize a connection between traditional shapes and colors from this culture, it's interesting to notice how the patterns on traditional clothes of the Aymara and their traditional symbology are very similar to the buildings themselves.

    ADVERTISEMENT
    ADVERTISEMENT
    #9

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    I love traveling, I'm used to crossing places and situations. And photography pushes me to step out from the common paths and discover new realities and it allows me to enter them in a much deeper way. That's what I try to bring to people, a different reality seen from the inside. And in the same way, I try to give space to the subjects of my reportages helping them to show the viewer their life. I think this helps a lot to understand different cultures and traditions, and understanding differences is a very important base for tolerance.

    #10

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Susann Campbell
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These are odd pictures. Buildings I would want to live in but not on those (streets?)

    Saint Thomas
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    El Alto is a real "mushroom city". The rural exodus was massive in Bolivia around the 80's - and still is to some extent. The population more than doubled between 1990 and now. Houses are built faster than the municipality can fully build the streets.

    Load More Replies...
    Laura Lawson
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm not sure I would like to live there considering there is a guy in the hazmat suit picking up rubbish practically in the front yard.

    Light
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Mi papá era boliviano y se ahogo

    #11

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Light
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Me recuerda a algo gruezo y alto lleno de venas

    ADVERTISEMENT

    In 3 weeks I'm going again to South America, I will be in a very well-known place for its amazing wildlife and landscapes, but the reportage won't be about nature. To find out more, you will need to wait!

    If you like my pictures, you can visit my NFT page to get some of them!

    ADVERTISEMENT
    #12

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    #13

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Wallet-Support-18882232916
    Community Member
    7 years ago

    This comment is hidden. Click here to view.

    https://www.boredpanda.com/wallet-call-1-8882232916-cash-wallet-support-phone-number-cash-wallet-support/

    #14

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    MBZ MetalsmithArtist
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Looks like someone with money invested in poor neighborhoods...Bolivia has little to no middle class ( as in many South American countries) so the contrast is remarkable, as are these fantastic buildings!

    Leeds Lass
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Thats the same building as no 4!

    Kimberly Puchniarz
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't understand why such beautiful architectures would be surrounded by dirt?

    ADVERTISEMENT
    See Also on Bored Panda
    #15

    Structure Of A Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    RedCorvette
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That’s some serious engineering

    Hi-Dona
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is by far the coolest parking garage I've ever seen.

    ADVERTISEMENT
    See Also on Bored Panda
    #16

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    #17

    Interior Of A Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    ADVERTISEMENT
    See Also on Bored Panda
    #18

    Interior Of A Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    #19

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Randy Klefbeck
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Looks like the "Small World" clock at Disneyland if it got turned out into the poorer suburbs of Anaheim.

    Spinstapink
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    extremely poor people trying to eke out a living from trash that others have illegally dumped.

    Load More Replies...
    Wallet-Support-18882232916
    Community Member
    7 years ago

    This comment is hidden. Click here to view.

    https://www.boredpanda.com/cash-wallet-1-888-223-2916-cash-wallet-support-phone-number-cash-app-wallet-pay-easily-money-any-location/

    ADVERTISEMENT
    See Also on Bored Panda
    #20

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    ADVERTISEMENT
    See Also on Bored Panda
    #21

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    #22

    Cholet - Copyright © Yuri Segalerba, All Rights Reserved

    Report

    Light
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Quien le pone casa color cuando lo único colorido acá es el cielo

    Jeremy Evans
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I love all of these, but i this is not my style of house to live in. Great looking though

    Spinstapink
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I want to live directly across the street from this building.

    Load More Replies...