The famous clothing brand H&M has recently published an ad for its new hoodie that reads "Coolest monkey in the jungle." Sounds innocent, but the reason behind all the anger it caused was a black boy modelling for that ad, which was not well received all around the world.
Some people claimed that while the ad was probably an oversight, it was also quite deaf and insensitive. In South Africa it even resulted in burning, trashing and stealing clothes from H&M's stores. Artists around the world, however, reacted in a way they know best - they turned the offensive hoodie into something positive by creating beautiful works of art. Scroll down, vote for the best and add yours!

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Nobody seems to be asking where the hell the kids parents were during this photo shoot. I wonder why.....
The mother responded, she was there on set. She doesn't find it racist and is calling everyone out on it. She's right.
Load More Replies...*Black people are beautiful and deserving of so much more than society gives them
Load More Replies...why "black" boy? Why not just "coolest boy"? why is it important that he is black? And why is this hoodie racist and a chinese kid in a Panda outfit isnt? Why?
Because history has sent the message loud and clear that being black makes one less than someone else,
Load More Replies...Yea I'm not really sure the shirt is racist in any way. White children are called little monkeys all the time. It's a term of endearment that came about because they are all over everything and climbing, running, etc... The only racist problem here is that people are separating the two. If you don't SEE color than you don't SEE a problem with this shirt.
Okay you don't hear of Jews making themselves victims after what happened in the holocaust, they moved on. SOME African Americans have a chip on their shoulder and still complain they are oppressed and see slight where there is none, like on this hoodie. It can be taken as a slight, but they shouldn't victimize themselves to make it wrong in their opinion
Downvote me all you want, I'm just sharing my opinion and it's not meant to degrade anyone in any way
Load More Replies...This literally just brought tears to my eyes. Seriously?! This is disgusting.
BTW. I am an Amazing Black Woman but I don't need a shirt displaying that. Racist much? Unfortunately, the fashion industry has a tendency to use differences such as race, disability, various skin conditions, etc. as a trend to boost acceptance or unity, but when they overdo it- it's clear they feel the exact opposite about the so-called message they intend to portray. SMH. Soo disappointing... so hurtful.
Load More Replies...The other ones - okay, I even rather liked the "King of the Jungle" one but "Amazing Black Boy" is outrageously generic.
okay, call me crazy, but here in az, i feel as if white people get made fun of more often than others, racism may just be caused because of your different complexion than what people are used to...coming from a white person in a public school I really do get made fun of for being white :/
Load More Replies...I think there´s no need to point out that it´s a black boy... we know it and that´s not what it´s important here: He is a boy that deserves our respect.
There you go!! And the dignified images are so apropos for the birthday of Martin Luther King!
thanks for comment = )
Load More Replies...okay hate on me if you want... but why does the girl have to be wearing hot pink and a tiara?
Other than the tiara and color, what irks me is that she isn't wearing any pants. Her legs are completely bare whereas the boy is totally covered up. Are girls expected to show tons of skin, even in long-sleeve-hoodie-wearing-weather?
Load More Replies...I think I would have liked this better if the young girl had been wearing jeans as well. Bare legs on the young lady when the kid is wearing jeans and work boots, doesn't quite work.
Are you just assuming their gender? Maybe she wants to wear the King hoody & he would like the pink Queen mini dress! LOL!! All this fuss over nothing. The boy & his mum were absolutely fine about it.
It says in the racist h&m catalog. That's just straight up attacking the magazine because of the slight that wasn't intentional
Load More Replies...EXCUSE ME DID THEY COLOUR OUTSIDE THE LINES JUST BECAUSE IT'S A KID AND THAT'S THE STEREOTYPE???? I'm just kidding xD
It is lovely, but I don't quite understand the 'plants' (?) at his shoulders?
Looks like it could be a painting hanging on a wall in someone's home.
No, you cannot be white & proud these days. SJW's get upset.
Load More Replies...I like this; the darkness is surrounding him, but he does not look afraid.
yes... shame... is a black kid and the powerfull whites are calling us monkeys... Take a History lesson, honey.. IT IS A BIG DEAL!!!
They probably didn't intentionally do it, yes if an individual is behind it with purpose (Which I think isn't the case) then they are just a sick human being with horrible views, but I don't think the entire company should take the blow
Load More Replies...White, yellow, and purple kids don't have a long history of having the word, "monkey" used as a racial slur against them. Therein lies the difference.
Load More Replies...The eyes make it look a bit scary, but overall the artistry of the paint strokes make it really stand out.
In my town we call all the children here little monkeys regardless of where their genetic ancestry is from or their complexions. I'm from a biracial family and I'd happily see any of the little monkeys in the family in this hoodie, it wouldn't even cross my mind that someone bought it to be offensive. Would've just assumed the one that bought it knew the monsters. Personally I find it offensive that being black means I can't refer to him as I would any other child. That the world thinks he should be segregated from wearing the same clothing and being called the same loveable nicknames because of his skin colour is a crazy step backward that's being painted as progress.....
From what i understand in the UK is common to call children monkeys. And his mother was fine with that and if mother is fine with something no one should be Bitching about it. The only wild monkeys were that people who trashed that shop...
I still think it's racist to see him as a black child and not just as a child.
Isn't putting so much emphasis on race another form of racism?? Maybe whoever put the child into this hoodie saw past the skin color, and only saw a child.
H&M should apologise for the fact that the hoodie is green.I am an Alien and i find it offensive.
My child didn't know it was offensive because she'd never heard it used in a racist way. I think that many people didn't see the problem is a step in the right direction. It means it's not very common anymore. Not saying I can't see why people were offended, especially those who grew up with those comments. Just saying not everyone sees it because they weren't exposed to it.
This does seem like making a mountain out of a mole hill, as calling a kid a "monkey" as part of a metaphor is pretty harmless, and I think it only got called out because a black kid was a model. I understand the use as a racist term, but this feels very unintentional. Kids like animals and sometimes like to pretend to be animals, and this kind of feels like saying black kids can't be monkeys because "monkey" has been used as a racist term. It's like... limiting, in a way, by making kids have to avoid what has historically offended adults even though monkeys are not inherently offensive. Like, it's better to persecute actual racist acts rather than try to keep everything so squeaky-clean that offense can't sneak into even the most fragile of people.
I don't understand why it is racist. If a white kid wears that, I'm pretty sure there won't be any drama, but making this a big deal because he is black is racist. If they do, then other companies might think that "Oh no, we don't want the same thing happening so let's not hire a black kid" and then a black kid who might really want the job doesn't even have a chance.
It seems a shame we need to highlight the fact he's ''different'' because he shouldn't wear that hoody but a white boy could. In a truly diverse society, surely we would never point out any difference? I would call any cheeky boy a little monkey. It's an affectionate term for a cheeky child.
In my town we call all the children here little monkeys regardless of where their genetic ancestry is from or their complexions. I'm from a biracial family and I'd happily see any of the little monkeys in the family in this hoodie, it wouldn't even cross my mind that someone bought it to be offensive. Would've just assumed the one that bought it knew the monsters. Personally I find it offensive that being black means I can't refer to him as I would any other child. That the world thinks he should be segregated from wearing the same clothing and being called the same loveable nicknames because of his skin colour is a crazy step backward that's being painted as progress.....
From what i understand in the UK is common to call children monkeys. And his mother was fine with that and if mother is fine with something no one should be Bitching about it. The only wild monkeys were that people who trashed that shop...
I still think it's racist to see him as a black child and not just as a child.
Isn't putting so much emphasis on race another form of racism?? Maybe whoever put the child into this hoodie saw past the skin color, and only saw a child.
H&M should apologise for the fact that the hoodie is green.I am an Alien and i find it offensive.
My child didn't know it was offensive because she'd never heard it used in a racist way. I think that many people didn't see the problem is a step in the right direction. It means it's not very common anymore. Not saying I can't see why people were offended, especially those who grew up with those comments. Just saying not everyone sees it because they weren't exposed to it.
This does seem like making a mountain out of a mole hill, as calling a kid a "monkey" as part of a metaphor is pretty harmless, and I think it only got called out because a black kid was a model. I understand the use as a racist term, but this feels very unintentional. Kids like animals and sometimes like to pretend to be animals, and this kind of feels like saying black kids can't be monkeys because "monkey" has been used as a racist term. It's like... limiting, in a way, by making kids have to avoid what has historically offended adults even though monkeys are not inherently offensive. Like, it's better to persecute actual racist acts rather than try to keep everything so squeaky-clean that offense can't sneak into even the most fragile of people.
I don't understand why it is racist. If a white kid wears that, I'm pretty sure there won't be any drama, but making this a big deal because he is black is racist. If they do, then other companies might think that "Oh no, we don't want the same thing happening so let's not hire a black kid" and then a black kid who might really want the job doesn't even have a chance.
It seems a shame we need to highlight the fact he's ''different'' because he shouldn't wear that hoody but a white boy could. In a truly diverse society, surely we would never point out any difference? I would call any cheeky boy a little monkey. It's an affectionate term for a cheeky child.
